GRINGO

Name

GRINGO

Legal name

Gringoland – Publicidade, Lda

Website

https://gringo.pt

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GRINGO is a Portuguese creative advertising agency founded in 2018 serving pharmaceutical, FMCG, automotive, government, and hospitality clients through brand strategy, advertising campaigns, and in-house stop motion animation under its proprietary Desconfortologia methodology.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Creative advertising agency
• Brand strategy consulting
• Packaging design services
• Stop motion production
• Social media management

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy and Consulting Services: Revenue generated from brand strategy engagements, brand audits, and consulting services. Projects include rebranding, naming, brand strategy development, and brand architecture work.
2. Advertising and Creative Campaigns: Fees from integrated advertising campaigns including concept development, creative execution, media coordination, and multi-channel campaign production across TV, OOH, digital, and social.
3. Design and Editorial Services: Design services including visual identity, packaging design, editorial design, pagination, and corporate communications. Also includes illustration and iconography production.
4. Stop Motion Animation Production: Production of stop motion video content for product launches, social media, advertising, and branded content. Budget tiers range from €1,250 for social media loops to €10,000+ for broadcast commercial toolkits.
5. Social Media Management: Ongoing social media management, content production, community management, and influencer marketing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

GRINGO is a Portuguese creative advertising agency that delivers brand strategy, branding, and creative campaign services through its proprietary 'Desconfortologia' methodology. Its core offerings span brand audits, strategy development, naming, verbal and visual identity design, packaging, advertising campaigns, brand activation, editorial design, point-of-sale design, and social media management, alongside an in-house stop motion animation studio producing product, character, paper-craft, and claymation content for social, web, and TV.

Product overview

GRINGO is a Portuguese creative advertising agency founded in 2018, operating as a multi-service creative platform centered on its proprietary 'Desconfortologia' methodology. The offering spans brand strategy services (Brand Audit, Brand Strategy, Naming), visual identity creation (Verbal Identity, Visual Identity, Packaging Design), and creative execution (Advertising Campaigns, Brand Activation, Social Media Management, Stop Motion Animation, Editorial Design, POS Design). The agency positions itself as specialists in 'uncomfortable creativity' for brands seeking to disrupt market complacency, serving sectors including Healthcare, FMCG, Institutional, Mobility, and Hospitality across Portugal and European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Audit Comprehensive analysis of a brand's market position, identifying opportunities and providing essential insights for strategic growth decisions, targeted at enterprise and government clients.
• Brand Strategy Definition of brand purpose and positioning that differentiates the brand, serving as a strategic roadmap to inspire loyalty and guide future growth for enterprise clients across sectors.
• Naming Creation of strategic, memorable names with strong sonic appeal and legal viability for new companies, products, or rebranding initiatives for enterprise clients.
• Verbal Identity Definition of a brand's unique voice, tone, and key messages that differentiate communication and build authentic audience connections.
• Visual Identity Translation of brand strategy into memorable, cohesive visual systems including logos, color palettes, and design elements ensuring recognition across all touchpoints.
• Packaging Design Strategic packaging design that stands out on shelves, communicates brand essence, and builds memorable consumer connections for FMCG, pharmaceutical, and consumer goods clients.
• Creative Strategy Development of the central 'big idea' that guides communication, bridging objectives with creativity for relevant and impactful campaigns.
• Brand Activation Creation of brand actions and experiences that break routine, generate media coverage, and create memorable authentic audience connections.
• Advertising Campaigns Integrated campaigns that achieve business objectives through concepts and assets generating awareness, sales, and market impact across TV, OOH, digital, and social channels.
• Social Media Management Creation and management of brand presence on social media platforms, focusing on community building and engagement that translates into business results for enterprise clients such as Papa John's Portugal.
• Stop Motion Animation Handcrafted animation production including product animation, character animation, paper-craft, and claymation techniques for social media, web, and TV that captures viewer attention and increases brand recall.
• Editorial Design Design of editorial pieces, catalog pagination, and visual communication materials that convert dense information into business assets for enterprise and institutional clients.
• Point of Sale Design (POS/PLV) Development of physical materials, displays, window displays, and tactical brand kits for retail and pharmacy dominance.

Quantifiable outcome

• 37 million TikTok impressions for SGMAI/OTSH campaign
• +4 more outcomes

Named customers40 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Papa John's (Portugal)coreStrategic or Co-development Partner · 1 April 2021GRINGO established as Papa John's first agency in Portugal since April 2021. Agency handles creativity, design, content production, community management on Facebook and Instagram, and influencer marketing. Collaborates directly with Papa John's marketing department in Spain supporting franchise growth in Portugal (3 Lisbon restaurants).

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brandnew: Portuguese branding and creative agency focused on brand identity and strategy for mid-market and enterprise clients. Closely comparable in service mix (naming, identity, packaging) and regional market focus.
• F.biz: Portuguese creative agency with a similar full-service positioning covering advertising, branding, and digital. Operates at larger scale but competes for the same enterprise and brand transformation briefs in Portugal.
• NOSSA: Lisbon-based design and branding studio operating in a similar boutique scale, with overlapping capabilities in visual identity, packaging, and editorial design for Portuguese enterprise clients.

Broad incumbents

• Publicis Portugal: Global network's Portuguese operation offering advertising, branding, and digital services. Competes for enterprise and institutional accounts in the same pharma, FMCG, and government verticals.
• Leo Burnett Lisbon: Global creative network with Portuguese presence, competing for the same strategic brand transformation and creative campaign engagements at enterprise scale.
• McCann Lisbon: International network agency in Portugal offering advertising, brand strategy, and integrated campaigns. Competes for enterprise clients in FMCG, pharma, and institutional verticals.
• Wieden+Kennedy: Independent global creative network with a strong branding and creative reputation. Not a direct competitor on geography but operates in the same 'creative boutique vs. network' competitive space for enterprise creative mandates.
• DDB Portugal: Creative network with a Portuguese office serving enterprise and brand transformation clients. Overlaps with GRINGO in creative strategy, branding, and integrated campaign execution.
• Ogilvy Portugal: Global network with Portuguese operations offering advertising, branding, and PR. Targets the same multinational and institutional accounts that form GRINGO's enterprise roster.
• Havas Portugal: Network creative agency with a Lisbon office competing for the same enterprise, FMCG, and government advertising briefs that GRINGO serves, but with broader media buying and international resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChha7i-EWWJU7fSg3-dwuTA
• Facebookfacebook.com/gringopublicidade
• LinkedInlinkedin.com/company/gringopublicidade
• Instagraminstagram.com/gringo.lisboa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRINGO