USL Medical

What USL Medical does

USL Medical is the medical supplies distribution division of Universal Specialities Limited (USL), a privately held New Zealand company founded over 35 years ago and headquartered in Auckland. The business distributes over 15,000 SKUs of medical consumables, equipment, and personal protective equipment to thousands of customers across New Zealand, including public and private hospitals, aged care facilities, general practitioners, community care providers, emergency services, medical laboratories, and specialist clinics. Its portfolio combines globally recognised brand principals (3M, BD, BSN, Coloplast, Convatec, HARTMANN, Molnlycke, Smith & Nephew) with a proprietary USL Private Label range spanning wound care, continence management, respiratory equipment, diagnostics, infection control, hand hygiene, patient monitoring, surgical supplies, and medical furniture.

The company operates a sales-led go-to-market model anchored by a 40-person direct sales force organised into regional teams (DHB, Primary Care, Aged Care) supported by Business Unit Managers, Product Managers, and Account Managers. Revenue is generated through one-time purchases of consumables and equipment on a quote-based B2B/contract pricing model, with no publicly disclosed standard pricing. Distribution occurs through three channels: direct field sales to enterprise healthcare customers, an e-commerce platform at uslmedical.co.nz with account login and quote functionality, and trade wholesalers. Within the wider USL group, the Medical division sits alongside parallel Equipment, Sport, Consumer, Aesthetics, Distribution, and Servicing businesses, and is described as the foundational division of the group. The company holds QMS certification, has no disclosed funding rounds or M&A history, and shows no evidence of proprietary technology platforms, AI/ML capabilities, or expansion outside New Zealand beyond an 'Export' market listing.

Name

USL Medical

Legal name

Universal Specialities Limited

Website

https://uslmedical.co.nz

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

USL Medical is a New Zealand-based B2B distributor of 15,000+ medical consumables and equipment SKUs, serving thousands of public/private hospitals, aged care, GP, and community care customers via a 40-person direct sales force and e-commerce platform.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

Keywords

• Medical supplies distribution
• Medical consumables
• PPE distribution
• Wound care products
• Healthcare equipment

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Consumables Sales: Distribution of medical consumables including wound care, incontinence solutions, PPE, infection control products, surgical supplies, and general medical consumables. Products sold alongside global market-leading brands and USL private label products.
2. Medical Equipment Sales: Distribution of medical equipment including diagnostic equipment, patient monitoring, beds, respiratory devices, and other medical equipment for healthcare facilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

USL Medical distributes a 15,000+ SKU portfolio of medical consumables (PPE, wound care, continence, hand hygiene, infection control), medical equipment (diagnostics, patient monitoring, respiratory, surgical and anaesthesia) and medical furniture to New Zealand healthcare facilities. Offerings combine global market-leading brands with the company's own USL Private Label products, sourced globally on customer request, supported by a 40-person sales team providing on-site training, product support and biomedical servicing.

Product overview

USL Medical is a comprehensive medical supplies distributor offering over 15,000 SKUs of medical consumables, equipment, and PPE products. The portfolio includes their own USL Private Label brand alongside global market-leading brands. Core product categories span PPE (face shields, masks, gowns), wound care (dressings, bandages, sutures), continence management, respiratory equipment, diagnostics, infection control (disinfectants, sanitizing wipes), hand hygiene, patient monitoring, and medical furniture. Notable branded products include Clinell Universal Wipes, Reynard Disinfectant Products, SIGVARIS compression wear, and Dyna-Tek pressure care cushions and mattresses. The company operates as a B2B medical supplies platform serving public/private hospitals, aged care facilities, GP clinics, and community care providers throughout New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• USL Private Label: The company's own label product range including bandages, casting, continence products, crutches, first aid kits, instruments, masks, orthopaedic soft goods, tubular bandages, and wound care products.

Products and services

• Personal Protective Equipment (PPE) Products Personal Protective Equipment distributed by USL Medical, including face masks (N95, FFP2, surgical), face shields, isolation gowns, gloves, shoe covers and safety goggles. Intended for healthcare workers in hospitals, aged care, primary care and community settings.
• Wound Care Products Comprehensive wound care product range including alginate dressings, antimicrobial dressings, foam dressings, film dressings, hydrocolloid and hydrogel dressings, and surgical tapes. Sold to public/private hospitals, aged care and primary care clinics across New Zealand.
• Continence Products Incontinence management products distributed by USL Medical, including absorbent pads, pull-ups, catheters, urine bags and washable underwear. Targeted at aged care facilities, community care and home care customers.
• Respiratory Equipment Respiratory care equipment including CPAP/BiPAP devices, masks, nebulizers, oxygen therapy equipment and suction systems. Sold to hospitals, sleep/oxygen providers and aged care across New Zealand.
• Diagnostics Equipment Diagnostic tools distributed to healthcare professionals, including blood pressure monitors, pulse oximeters, ECG machines, stethoscopes, thermometers and diagnostic sets. Used by GPs, hospitals and clinics for patient assessment.
• Surgical & Anaesthesia Supplies Surgical and anaesthesia supplies including sutures, electrosurgical equipment, epidural and spinal needles, and surgical drapes. Distributed to theatre and surgical departments in New Zealand hospitals.
• Hand Hygiene Products Hand hygiene product range distributed by USL Medical, covering hand sanitisers, surgical scrubs, skin care and hand wash solutions from brands including Microshield, HealthE, TORK, ESKO, Northfork and Reynard. Sold to hospitals, aged care, GP clinics and community settings.
• Infection Control Products Infection control consumables including disinfectants, surface wipes, autoclave monitoring and cleaning products. Brands include Viraclean, Clinell Universal Wipes, Premier Surface Wipes and Reynard disinfectant products. Distributed for use in hospitals, aged care, GP clinics and community care.
• Patient Monitoring Equipment Patient monitoring devices including vital signs monitors, spot monitors and accessories for pulse oximetry and blood pressure. Sold to hospitals, medical laboratories and clinics in New Zealand.
• Medical Furniture & Equipment Medical furniture and capital equipment for healthcare facilities, including beds, pressure care and static mattresses, trolleys, examination tables and patient transfer equipment. Distributed with biomedical servicing through USL Servicing.
• USL Private Label Products USL's own-branded line of medical products including bandages, casting supplies, continence products, crutches, first aid kits, instruments, masks, orthopaedic soft goods, tubular bandages and wound care products. Distributed across New Zealand hospitals, aged care and primary care.
• Clinell Universal Wipes Patented antimicrobial surface disinfection wipes with a formula proven to kill 99.999% of germs, distributed as part of USL Medical's infection control range for healthcare facilities.
• Reynard Disinfectant Wipes Hospital-grade Reynard disinfecting wipes tested against Coronavirus to EN 14476 with 1-minute contact time, NZFSA and AsureQuality approved. Distributed by USL Medical for healthcare, hospitality and aged care settings.
• SIGVARIS Compression Products SIGVARIS compression stockings, arm sleeves and garments used for venous conditions and lymphoedema management. Distributed to hospitals, specialist clinics and community care customers in New Zealand.
• Dyna-Tek Cushions & Mattresses Dyna-Tek pressure care products including gel, visco and profile cushions for wheelchairs, plus mattresses for pressure ulcer prevention. Sold primarily to aged care and community care customers.
• Biomedical Equipment Servicing Biomedical servicing of medical equipment distributed by USL Medical, provided to healthcare facilities to maintain and support capital equipment such as diagnostics, patient monitoring and medical furniture.

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Global Medical Brands (Various)coreChannel Partner/ Reseller/ DistributorUSL Medical distributes products from global, market-leading brands alongside their own USL private label products. Brands include 3M, BD, BSN, Coloplast, Convatec, HARTMANN, Molnlycke, Smith & Nephew, and many others.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ansell: Global leader in medical and industrial gloves and PPE, headquartered in Australia with strong APAC healthcare distribution. Overlaps with USL's PPE and gloves categories and serves many of the same hospital and aged care customers across the region.
• Coloplast: Global leader in ostomy, continence and wound care, currently a key supplier partner to USL Medical in NZ. Comparable in continence and wound care categories; represents both a partner relationship and a potential direct competitor if it establishes NZ direct sales.
• Mölnlycke Health Care: Swedish wound care and surgical solutions specialist expanding in Asia-Pacific. Currently distributed by USL in NZ as a partner brand, but expanding its own direct footprint — a partial competitor and also an emerging disintermediation threat.

Broad incumbents

• Owens & Minor: Global medical product distribution and healthcare logistics company serving hospitals and integrated delivery networks. Comparable role as medical supply intermediary between manufacturers and providers, with overlap in wound care, gloves and consumables.
• Cardinal Health: One of the largest US medical/surgical product distributors, supplying hospitals, ambulatory surgery centers and clinical labs with consumables and equipment. Comparable wholesale-distributor business model in healthcare, though at a much larger scale and with US-centric operations.
• Medline Industries: Large privately-held manufacturer and distributor of medical supplies and clinical solutions for hospitals, long-term care and home health. Strong overlap with USL's consumables and aged care portfolio; competes in wound care, continence, PPE and exam gloves categories USL distributes.
• Henry Schein: Global distributor of medical, dental and veterinary supplies serving office-based practitioners, hospitals and health systems. Overlaps USL in medical consumables and equipment distribution but at vastly larger scale and with broader geographic and category coverage.
• McKesson Medical-Surgical: Major medical-surgical supply distributor serving physician offices, surgery centers, hospitals and home care agencies. Closely comparable B2B distribution model across overlapping product categories (PPE, wound care, diagnostics, continence).

Direct peers

• EBOS Group: Australia/NZ-headquartered healthcare and animal care products distributor with a significant medical consumables and equipment business. Directly comparable in product categories, customer segments (hospitals, aged care, primary care) and trans-Tasman reach — the most direct competitor to USL Medical across the ditch.

Regional players

• B. Braun Australia & New Zealand: Regional arm of global medical device and consumables manufacturer/distributor B. Braun, with direct sales presence in Australia and New Zealand. Comparable in offering wound care, infusion, surgical and continence products; competes with USL for hospital contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/usl-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USL Medical