What Hannoveraner Verband does

Hannoveraner Verband e.V. is a German horse breeding society headquartered in Verden (Aller), Germany, operating as a registered association (eingetragener Verein) under German law. The society manages breeding, registration, and promotion of the Hanoverian and Rhineland warmblood breeds through three discipline-specific breeding programs: PHD (dressage), PHS (show jumping), and PHV (eventing). Its core technology infrastructure comprises a breeding management and registry system supporting stallion directories, mare studbooks, foal registrations, and performance testing databases, with the Mein Hannoveraner member portal and stallion directory powered through a partnership with VIT (Verband der Deutsche Reitliche Verbände). The society provides stallion licensing, mare performance testing, breeding certificate issuance, and free online breeding certificate ordering services.

The organization monetizes through a diversified mix of recurring and transactional streams: annual membership fees from horse breeders and enthusiasts, auction commissions from the Verden Auction (live events and Verden Auction Online with global livestream bidding), stallion licensing and pre-selection fees, training course and WebSeminar tuition, event ticket sales for Hanoverian Championships, and branded merchandise through the Hannoveraner Shop. Its distribution is primarily direct-to-consumer via the Verden Auction platform, in-person events at venues including Luhmühlen and Elmlohe, and direct member enrollment.

The society serves four primary customer segments: horse breeders (registering foals, accessing stallions, participating in auctions), horse owners and riders (purchasing horses via Verden Auction), young and aspiring breeders (enrolled in the Young Breeders program and training courses), and leisure/recreational riders seeking versatile Hanoverian horses. Notable competitive outcomes include nine Hanoverians representing Germany at FEI WBFSH Dressage World Breeding Championships for Young Horses and five on Germany's eventing longlist for World Championships Aachen, reinforcing the brand's elite international reputation across Olympic disciplines. The society also hosts the World Championships for Young Dressage Horses as a flagship partnership and partners with Schloß Wickrath Horse Center for breeder and buyer support.

Name

Hannoveraner Verband

Legal name

Hannoveraner Verband e.V.

Website

https://en.hannoveraner.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hannoveraner Verband is a German horse breeding society that manages breeding, registration, and auctioning of Hanoverian and Rhineland warmblood horses across dressage, show jumping, and eventing. It serves horse breeders, owners, and riders through membership programs, Verden Auction live and online sales, stallion licensing, and educational services.

Ownership category

akta.pro rank

Product category

Equestrian Breeding Services

NAICS

Horses and Other Equine Production (112920)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Horse Breeding & Stud Farms (AFAEAGAA)

akta.pro secondary industries

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH), Stallion Services & Semen Collection/Distribution (AFAEAGAB), Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Horse breeding society
• Equestrian auction services
• Stallion licensing programs
• Mare performance testing
• Breeding registry services

Headquarters

HQ city

Verden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees for the Hanoverian Society, offering various types of membership for horse breeders and enthusiasts.
2. Auction Commissions: Transaction fees and commissions from the Verden Auction, including both live and online auctions for foals, broodmares, and performance horses.
3. Breeding Services: Free breeding certificate and insemination certificate services; stallion licensing and pre-selection fees.
4. Training and Education: Fees from training courses, Verden WebSeminars, and breed orientation courses for riders, horses, and young breeders.
5. Event Tickets: Ticket sales for Hanoverian Championships and other equestrian events.
6. Hannoveraner Shop: E-commerce sales through the Hannoveraner Shop (hannoveraner-shop.de) for merchandise and branded products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hannoveraner Verband e.V. is a German horse breeding society (eingetragener Verein) that registers, licenses, and promotes Hanoverian and Rhineland horses through three discipline-specific breeding programs (PHD for dressage, PHS for show jumping, PHV for eventing). It operates the Verden Auction (live and online) for selling foals, broodmares and performance horses, issues breeding and insemination certificates, maintains the Stallion Directory, and provides member services through the Mein Hannoveraner portal, training courses, WebSeminars and a Young Breeders youth program.

Product overview

Hannoveraner Verband is a horse breeding society managing a comprehensive portfolio of specialized breeding programs, auction services, and member platforms. The core offering consists of three discipline-specific breeding programs (PHD for dressage, PHS for show jumping, and PHV for eventing), supported by stallion licensing, mare performance testing, and dam line evaluation services. The organization's auction arm operates both live and online platforms through Verden Auction and Verden Auction Online, enabling the sale of elite foals, broodmares, and performance prospects. Member services include the Mein Hannoveraner portal for data management, a stallion directory, breeding certificate issuance, and educational programming through training courses and web seminars. The organization also supports the horse market for private transactions and maintains youth development through the Young Breeders program.

Differentiator

Problem solved

Functional benefit

Brands

• Hanoverian Dressage Breeding Program (PHD): Official breeding program for Hanoverian dressage horses
• Hanoverian Jumper Breeding Program (PHS)
• Hanoverian Eventing Horse Breeding Program (PHV)
• Verden Auction
• Mein Hannoveraner
• Hanoverian Young Breeders
• Verden WebSeminars

Products and services

• Hanoverian Dressage Breeding Program (PHD)
• Hanoverian Jumper Breeding Program (PHS)
• Hanoverian Eventing Horse Breeding Program (PHV)
• Verden Auction
• Verden Auction Online
• Mein Hannoveraner
• Hanover's Stallions Directory and Archive
• Breeding Certificate Service
• Stallion Performance Test
• Training Courses and Verden WebSeminars
• Young Breeders Program
• Horse Market

Quantifiable outcome

• Hanoverian horses consistently achieve Olympic, World, and European Championship medals in dressage, show jumping, and eventing
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Pferdezentrum Schloß Wickrath (Schloß Wickrath Horse Center)coreOthersThe Schloß Wickrath Horse Center serves as a key support partner alongside the Hanoverian Society, providing assistance with horse breeding inquiries, buying and selling questions. This partnership extends the organization's reach and support capabilities for breeders and horse owners.
• Verden YHH (World Championships for Young Dressage Horses)flagshipStrategic or Co-development PartnerThe organization hosts and partners with the World Championships for Young Dressage Horses (verdenyh.com), a premier international competition that showcases young Hanoverian dressage horses and positions the breed at the highest levels of equestrian sport.
• VIT (Verband der Deutsche Reitliche Verbände)coreTechnology or IntegrationThe Hanoverian Society utilizes VIT systems for horse data management, including the Mein Hannoveraner portal (authenticated through VIT's servit_registrierung platform) and the stallion directory service. VIT provides the technical infrastructure for breeder registration and horse data systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trakehner Verband: Trakehner breed society operating studbook registration, mare/stallion approvals, member events, and auctions — comparable registry/membership model in the German warmblood segment.
• Selle Français: French national sport horse studbook managing breeding programs, stallion approvals, and the Fences Elite auction system — directly comparable national warmblood registry model with discipline-focused subprograms.
• Oldenburger Pferdezuchtverband (Oldenburg): Oldenburg horse studbook with international auction operations (Oldenburger Pferde-Vermarktungs GmbH) and discipline-focused breeding programs — competes for breeders, buyers, and elite sport horse recognition.
• Westfälisches Pferdestammbuch (Westfalen): Westphalian horse studbook running parallel discipline-specific breeding programs, mare/stallion registries, and member services for the German warmblood sport horse market — same business model and customer base.
• KWPN (Royal Dutch Warmblood Studbook): Largest Dutch warmblood studbook with global sport horse reach, integrated breeding programs across disciplines, and active auction platforms — direct international competitor for Hanoverian buyer pool.
• Holsteiner Verband: German warmblood studbook managing Holsteiner horses with stallion licensing, mare performance testing, breeding programs, and auctions — directly comparable to Hannoveraner Verband's structure and offerings.
• Swedish Warmblood Association (SWB): Swedish warmblood studbook with stallion licensing, mare performance testing, and discipline-specific breeding programs — analogous European warmblood society competing for top-level sport horse reputation.
• Belgian Warmblood (BWP): Belgian warmblood studbook with studbook inspections, stallion approvals, and online auction capabilities — comparable European registry competing in the same warmblood sport horse market.
• Danish Warmblood Society (Dansk Varmblod): Danish national warmblood studbook with discipline programs (dressage/show jumping), stallion grading, and member auctions — directly comparable Nordic warmblood registry operating similar services.

Emerging players

• Irish Sport Horse Studbook: Irish sport horse studbook combining thoroughbred and warmblood lineages with international eventing reputation — competes with Hanoverian PHV program and adjacent warmblood buyers, though smaller and less formalized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hannoveraner
• YouTubeyoutube.com/channel/UCwWv0Fzj8Su0N1eW5jZLW0A
• Facebookfacebook.com/HannoveranerVerband
• LinkedInlinkedin.com/company/hannoveraner-verband
• Instagraminstagram.com/hannoveraner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannoveraner Verband