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Ontario Good Roads Association

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Namestring
Ontario Good Roads Association
Legal namestring
Ontario Good Roads Association
Websiteurl
goodroads.ca
Company typeenum
Private
Founded yearint
1894
Descriptiontext

Ontario Good Roads Association, operating as Good Roads, is a nonprofit membership association founded in 1894 and headquartered in Oakville, Ontario. The organization serves 428 Ontario municipal members and 21 First Nations members, acting as a connective body between members, other levels of government, academia, and private-sector interests. Its purpose is to improve municipal roads and associated infrastructure through training, knowledge sharing, political advocacy, and practical solutions to pressing infrastructure problems.

Good Roads delivers its offering through a portfolio of services rather than a single product. Education and training courses (priced per course plus HST, with a 25% surcharge for non-members) form the core programmatic activity, complemented by an annual three-day conference, the Good Roads Bulletin newsletter, and a Certified Road Safety Auditors professional certification program. Technical Solutions offers Made-in-Ontario products for road infrastructure management, while priority initiatives include Road Safety Campaigns, a Bridge Bundling Pilot Program, and advocacy campaigns on environmental assessment reform, roadway liability, and recycled aggregates. Member-facing services such as a Legal Defense Fund, Career Hub, and member benefits portal reinforce retention.

The business model is membership-funded and program-funded rather than equity- or venture-backed. The organization is privately held as a member-governed nonprofit, with no parent company, subsidiaries, or external shareholders. Distribution is regional (Ontario) and relies on direct engagement via the website (goodroads.ca), an online member portal (my.goodroads.ca), email/fax/mail registration, and an active social media presence. Pricing is publicly disclosed and structured around course fees and member/non-member differentials, with government employees receiving a 10% surcharge rather than the standard member rate.

Short descriptiontext

Ontario Good Roads Association is a nonprofit, member-funded association founded in 1894 that serves 428 Ontario municipalities and 21 First Nations members through training, advocacy, an annual conference, technical solutions, and member benefits for municipal road infrastructure.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersOakville, Canada
HQ citystring
Oakville
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
municipal infrastructure advocacy, roads association training, transportation infrastructure education, road safety certification, municipal member services
Industry2 codes
1Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities)
CodeBPAIACAFPrimaryYes
2State/Provincial Transportation, Roads & Public Works Administration
CodeBPAIABAKPrimaryNo
NAICS code2 codes
  • Civic and Social Organizations81341
  • Social Advocacy Organizations8133
SIC code1 code
  • Services-Membership Organizations8600
Product category
Municipal Road Infrastructure Association Services
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Ontario Good Roads Association is a nonprofit membership association that delivers paid education and training courses, an annual three-day conference, technical solutions/resources, a Certified Road Safety Auditors certification, a legal defense fund, and member benefits to 428 Ontario municipal members and 21 First Nations members. It also performs political advocacy and produces advocacy reports on behalf of members on issues such as road safety, bridge maintenance, environmental assessment reform, and recycled aggregates.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Ontario Good Roads Association (operating as Good Roads) is a membership-based association serving Ontario municipalities with road and transportation infrastructure needs. The organization operates as a unified service platform offering education and training courses, annual conferences, technical solutions, road safety initiatives, advocacy services, and member benefits including a legal defense fund. The association connects 428 municipal members and 21 First Nations members to training, knowledge, political advocacy, and solutions for their most pressing infrastructure problems. The core portfolio includes professional certification programs (Certified Road Safety Auditors), advocacy reports, career resources, and a newsletter bulletin.

Product and service8 records
1Education Services
CategoryProfessional education and training
Description

Training and professional development courses for municipal road and infrastructure professionals, including registration, certificates, and various course offerings across Ontario.

2Annual Conference
CategoryEvents and conferences
Description

Three-day annual event bringing together municipal road professionals with networking, education, and industry updates.

3Certified Road Safety Auditors Program
CategoryProfessional certification
Description

Professional certification program qualifying road safety auditors across Ontario municipalities.

4Technical Solutions
CategoryTechnical resources and publications
Description

Ontario-developed technical resources and products supporting municipal road infrastructure management.

5Member Benefits
CategoryMembership benefits package
Description

Benefits and resources available to municipal and First Nations member organizations subscribing to the association.

6Legal Defense Fund
CategoryLegal support service
Description

Legal support and defense resources for members facing road and infrastructure-related legal matters.

7Career Hub
CategoryCareer services
Description

Job postings and career resources connecting professionals with municipal road and infrastructure career opportunities.

8Good Roads Bulletin
CategoryMember newsletter
Description

Newsletter providing updates on association activities, industry news, and member information.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Canadian Public Works Association (CPWA)
TypeBroad incumbent
Description

Canadian chapter-level public works body under APWA. Comparable in serving public works practitioners with credentialing and events, at national scope.

TypeBroad incumbent
Description

Larger, established North American public works association. Comparable in serving public works professionals with training, certification (e.g., CPWA credentials), and advocacy, but operates at a much larger scale and broader US/Canada footprint.

TypeDirect peer
Description

Public works-focused professional association in Ontario. Highly comparable in mandate (municipal public works) and in serving similar municipal practitioner audiences with training, certification, and networking.

TypeDirect peer
Description

Ontario's broadest municipal membership association. Directly comparable to OGRA as a member-based advocacy and service organization for Ontario municipalities, with overlapping audiences and parallel advocacy/training functions.

TypeDirect peer
Description

Ontario association focused on rural municipal governments. Comparable member-based advocacy and training model targeting a subset of OGRA's municipal membership base.

TypeRegional player
Description

US member association for county governments. Comparable member-based advocacy/training model for sub-provincial government entities managing local road infrastructure, but US-only geography.

TypeBroad incumbent
Description

National Canadian transportation and roads technical body. Comparable in producing standards, guidance, and training for the road infrastructure sector, though federally/nationally scoped rather than Ontario-only.

TypeRegional player
Description

Canadian association for urban transit agencies. Adjacent to OGRA's transportation infrastructure mandate, sharing the Canadian municipal transportation advocacy and training model but focused on transit rather than roads.

TypeBroad incumbent
Description

US association of state DOTs and transportation agencies. Comparable as a member-driven body that sets road/transportation standards and convenes government, academia, and private sector stakeholders.

TypeDirect peer
Description

Ontario association for municipal engineers. Directly co-listed with OGRA in the pricing schedule (joint MIT courses) and shares the municipal road/infrastructure practitioner audience, making it a tightly overlapping peer.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ontario Good Roads Association

Municipal Road Infrastructure Association Servicesgoodroads.ca

Ontario Good Roads Association is a nonprofit, member-funded association founded in 1894 that serves 428 Ontario municipalities and 21 First Nations members through training, advocacy, an annual conference, technical solutions, and member benefits for municipal road infrastructure.

What Ontario Good Roads Association does

Ontario Good Roads Association, operating as Good Roads, is a nonprofit membership association founded in 1894 and headquartered in Oakville, Ontario. The organization serves 428 Ontario municipal members and 21 First Nations members, acting as a connective body between members, other levels of government, academia, and private-sector interests. Its purpose is to improve municipal roads and associated infrastructure through training, knowledge sharing, political advocacy, and practical solutions to pressing infrastructure problems.

Good Roads delivers its offering through a portfolio of services rather than a single product. Education and training courses (priced per course plus HST, with a 25% surcharge for non-members) form the core programmatic activity, complemented by an annual three-day conference, the Good Roads Bulletin newsletter, and a Certified Road Safety Auditors professional certification program. Technical Solutions offers Made-in-Ontario products for road infrastructure management, while priority initiatives include Road Safety Campaigns, a Bridge Bundling Pilot Program, and advocacy campaigns on environmental assessment reform, roadway liability, and recycled aggregates. Member-facing services such as a Legal Defense Fund, Career Hub, and member benefits portal reinforce retention.

The business model is membership-funded and program-funded rather than equity- or venture-backed. The organization is privately held as a member-governed nonprofit, with no parent company, subsidiaries, or external shareholders. Distribution is regional (Ontario) and relies on direct engagement via the website (goodroads.ca), an online member portal (my.goodroads.ca), email/fax/mail registration, and an active social media presence. Pricing is publicly disclosed and structured around course fees and member/non-member differentials, with government employees receiving a 10% surcharge rather than the standard member rate.

Ontario Good Roads Association firmographics

Firmographics
Name
Ontario Good Roads Association
Legal name
Ontario Good Roads Association
Website
https://goodroads.ca
Company type
Private
Founded year
1894
Operating status
Operating
Headcount range
11–50 employees
Short description
Ontario Good Roads Association is a nonprofit, member-funded association founded in 1894 that serves 428 Ontario municipalities and 21 First Nations members through training, advocacy, an annual conference, technical solutions, and member benefits for municipal road infrastructure.
Ownership category
akta.pro rank

Ontario Good Roads Association industry classification

Industry
Product category
Municipal Road Infrastructure Association Services
NAICS
Civic and Social Organizations (81341), Social Advocacy Organizations (8133)
SIC
Services-Membership Organizations (8600)
akta.pro primary industry
Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)
akta.pro secondary industry
State/Provincial Transportation, Roads & Public Works Administration (BPAIABAK)

Keywords

  • Municipal infrastructure advocacy
  • Roads association training
  • Transportation infrastructure education
  • Road safety certification
  • Municipal member services

Where Ontario Good Roads Association is headquartered

Location

Headquarters

HQ city
Oakville
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Ontario Good Roads Association business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Distribution channels3 records

Marketing channels6 records

Ontario Good Roads Association product offering

Product offering

Core offering

The Ontario Good Roads Association is a nonprofit membership association that delivers paid education and training courses, an annual three-day conference, technical solutions/resources, a Certified Road Safety Auditors certification, a legal defense fund, and member benefits to 428 Ontario municipal members and 21 First Nations members. It also performs political advocacy and produces advocacy reports on behalf of members on issues such as road safety, bridge maintenance, environmental assessment reform, and recycled aggregates.

Product overview

Ontario Good Roads Association (operating as Good Roads) is a membership-based association serving Ontario municipalities with road and transportation infrastructure needs. The organization operates as a unified service platform offering education and training courses, annual conferences, technical solutions, road safety initiatives, advocacy services, and member benefits including a legal defense fund. The association connects 428 municipal members and 21 First Nations members to training, knowledge, political advocacy, and solutions for their most pressing infrastructure problems. The core portfolio includes professional certification programs (Certified Road Safety Auditors), advocacy reports, career resources, and a newsletter bulletin.

Differentiator

Problem solved

Functional benefit

Products and services

  • Education Services Training and professional development courses for municipal road and infrastructure professionals, including registration, certificates, and various course offerings across Ontario.
  • Annual Conference Three-day annual event bringing together municipal road professionals with networking, education, and industry updates.
  • Certified Road Safety Auditors Program Professional certification program qualifying road safety auditors across Ontario municipalities.
  • Technical Solutions Ontario-developed technical resources and products supporting municipal road infrastructure management.
  • Member Benefits Benefits and resources available to municipal and First Nations member organizations subscribing to the association.
  • Legal Defense Fund Legal support and defense resources for members facing road and infrastructure-related legal matters.
  • Career Hub Job postings and career resources connecting professionals with municipal road and infrastructure career opportunities.
  • Good Roads Bulletin Newsletter providing updates on association activities, industry news, and member information.

Companies that use Ontario Good Roads Association

Customer profile

Segments2 records

Ideal customer profiles2 records

Ontario Good Roads Association technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Ontario Good Roads Association partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Ontario Good Roads Association competitors and assessment

Company assessment

Broad incumbents

  • Canadian Public Works Association (CPWA): Canadian chapter-level public works body under APWA. Comparable in serving public works practitioners with credentialing and events, at national scope.
  • American Public Works Association (APWA): Larger, established North American public works association. Comparable in serving public works professionals with training, certification (e.g., CPWA credentials), and advocacy, but operates at a much larger scale and broader US/Canada footprint.
  • Transportation Association of Canada (TAC): National Canadian transportation and roads technical body. Comparable in producing standards, guidance, and training for the road infrastructure sector, though federally/nationally scoped rather than Ontario-only.
  • American Association of State Highway and Transportation Officials (AASHTO): US association of state DOTs and transportation agencies. Comparable as a member-driven body that sets road/transportation standards and convenes government, academia, and private sector stakeholders.

Direct peers

  • Ontario Public Works Association (OPWA): Public works-focused professional association in Ontario. Highly comparable in mandate (municipal public works) and in serving similar municipal practitioner audiences with training, certification, and networking.
  • Association of Municipalities of Ontario (AMO): Ontario's broadest municipal membership association. Directly comparable to OGRA as a member-based advocacy and service organization for Ontario municipalities, with overlapping audiences and parallel advocacy/training functions.
  • Rural Ontario Municipal Association (ROMA): Ontario association focused on rural municipal governments. Comparable member-based advocacy and training model targeting a subset of OGRA's municipal membership base.
  • Municipal Engineers Association (MEA): Ontario association for municipal engineers. Directly co-listed with OGRA in the pricing schedule (joint MIT courses) and shares the municipal road/infrastructure practitioner audience, making it a tightly overlapping peer.

Regional players

  • National Association of Counties (NACo): US member association for county governments. Comparable member-based advocacy/training model for sub-provincial government entities managing local road infrastructure, but US-only geography.
  • Canadian Urban Transit Association (CUTA): Canadian association for urban transit agencies. Adjacent to OGRA's transportation infrastructure mandate, sharing the Canadian municipal transportation advocacy and training model but focused on transit rather than roads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Ontario Good Roads Association social profiles

Digital presence

Ontario Good Roads Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ontario Good Roads Association leadership team

Management profile

Number of profiles

Ontario Good Roads Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ontario Good Roads Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ontario Good Roads Association

What does Ontario Good Roads Association do?

The Ontario Good Roads Association is a nonprofit membership association that delivers paid education and training courses, an annual three-day conference, technical solutions/resources, a Certified Road Safety Auditors certification, a legal defense fund, and member benefits to 428 Ontario municipal members and 21 First Nations members. It also performs political advocacy and produces advocacy reports on behalf of members on issues such as road safety, bridge maintenance, environmental assessment reform, and recycled aggregates.

Is Ontario Good Roads Association a public or private company?

Ontario Good Roads Association is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Ontario Good Roads Association founded?

Ontario Good Roads Association was founded in 1894. It employs 11 to 50 people.

Where is Ontario Good Roads Association based?

Ontario Good Roads Association is headquartered in Oakville, Canada, in the North America region.

Who are Ontario Good Roads Association's main competitors?

Broad incumbents on record are Canadian Public Works Association (CPWA), American Public Works Association (APWA), Transportation Association of Canada (TAC) and American Association of State Highway and Transportation Officials (AASHTO). Direct peers are Ontario Public Works Association (OPWA), Association of Municipalities of Ontario (AMO), Rural Ontario Municipal Association (ROMA) and Municipal Engineers Association (MEA). Regional players are National Association of Counties (NACo) and Canadian Urban Transit Association (CUTA).

Does Ontario Good Roads Association have an API?

No public API is recorded for Ontario Good Roads Association.

What industry is Ontario Good Roads Association in?

Ontario Good Roads Association's product category is Municipal Road Infrastructure Association Services. Its primary akta.pro industry code is BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities), with a secondary code of BPAIABAK, State/Provincial Transportation, Roads & Public Works Administration. Its NAICS code is 81341 and its SIC code is 8600.

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