Ceteris

What Ceteris does

Ceteris AG is a Berlin-based business intelligence and data analytics consulting firm founded in 2011, specializing exclusively in the Microsoft technology stack. The company serves German Mittelstand and select enterprise clients with end-to-end BI consulting spanning requirements gathering, data warehouse architecture, Microsoft Fabric and Power BI implementation, IBCS-compliant reporting, and corporate planning. Ceteris holds Microsoft Gold Partner status, 13 Microsoft specializations, and is one of only 44 Microsoft Fabric Featured Partners worldwide, with approximately 20 specialized consultants holding over 100 person-years of cumulative BI experience.

The company's product portfolio blends proprietary solutions with Microsoft platform services. Proprietary offerings include pl.AI.nning (AI-supported corporate planning integrated with Microsoft Fabric), FinanceCockpit for Business Central (Power BI-based IBCS-compliant financial reporting for Dynamics 365 BC), Truck Scheduler (logistics scheduling), and Modernes IT-Controlling (IT performance management on Fabric). These are delivered alongside integrations connecting Microsoft Fabric to SAP, Dynamics 365 BC, and DATEV, and an extensive consulting services catalog covering Self-Service BI, Data Management, Data Warehouse, Visualization, Advanced Analytics, Corporate Planning, and Data Engineering. Ceteris has dual offices in Berlin and Münster and is majority-owned by abtis Holding AG since 2022.

Ceteris's revenue model combines project-based professional services (consulting engagements, workshops, training) with recurring revenue streams from Microsoft Fabric capacity resale (starting at EUR 250/month for F2) and Cubeware SaaS licensing. GTM is enterprise field sales with workshops (Power BI, Microsoft AI, Microsoft Fabric Quickstart, FAIAD) functioning as demand-generation. CEO Markus Raatz serves as a Microsoft Brand Ambassador and published the first German-language LinkedIn Learning course on Microsoft Fabric, making content marketing and community presence a meaningful acquisition channel alongside the direct sales motion.

Name

Ceteris

Legal name

CETERIS AG

Website

https://ceteris.ag

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ceteris AG is a Berlin-based Microsoft Gold Partner consulting firm specializing in BI and data analytics on Power BI, Microsoft Fabric, and Azure, serving German Mittelstand and enterprise clients with proprietary solutions (pl.AI.nning, FinanceCockpit for BC) and full-lifecycle consulting. Founded in 2011, ~20 consultants, majority-owned by abtis Holding AG since 2022.

Ownership category

akta.pro rank

Product category

Data Analytics & Business Intelligence Consulting

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Management Consulting Services (54161), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

akta.pro secondary industries

Integration, API & Middleware Consulting (BPAHAEAJ), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Data analytics consulting
• Business intelligence solutions
• Microsoft Power BI
• Microsoft Fabric partner
• Data warehouse design

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting and Professional Services: The primary revenue stream consists of bespoke consulting engagements covering the full lifecycle of Data Analytics solutions — from requirements gathering and architecture design through implementation and ongoing advisory. Projects are typically scoped and delivered by the company's own consultants.
2. Microsoft Fabric Capacity: Ceteris resells and manages Microsoft Fabric capacity (F2 starting at €250/month) as part of its solution delivery. Fabric capacity licensing is bundled into customer solutions.
3. Cubeware Licensing and Implementation: Implementation and potentially resale of Cubeware solutions including C8 Cockpit, C8 Mobile, C8 Snack, C8 Server, CW1 Database, and C8 Importer. Cubeware can be rented (SaaS model) or implemented as an on-premise solution.
4. Training and Workshops: Revenue from instructor-led workshops covering Power BI, Microsoft AI, and Microsoft Fabric Quickstart and PoC sessions. Workshops serve both as standalone revenue and as customer acquisition vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ceteris AG sells a combination of proprietary data analytics software products and end-to-end Data Analytics consulting services built on the Microsoft technology stack. Standalone products include pl.AI.nning (AI-supported corporate planning on Microsoft Fabric), FinanceCockpit for Business Central (Power BI reporting for Dynamics 365 BC), Truck Scheduler (logistics scheduling), and Modernes IT-Controlling (Fabric-based IT KPI solution). Bespoke consulting engagements cover the full lifecycle — requirements, architecture, data warehousing, visualization, advanced analytics, and corporate planning — and are reinforced by reselling Microsoft Fabric capacity and Cubeware licenses.

Product overview

Ceteris AG is a German Microsoft-focused business intelligence and data analytics consulting company offering a portfolio of proprietary software solutions built on the Microsoft technology stack. The core product lineup consists of pl.AI.nning (AI-assisted financial/corporate planning integrated with Microsoft Fabric), FinanceCockpit for Business Central (Power BI-based financial reporting for Dynamics 365 BC), Truck Scheduler (logistics scheduling), and Modernes IT-Controlling (IT performance management on Fabric). These are complemented by consulting services (Self-Service BI, Data Management, Data Warehouse, Visualization, Advanced Analytics, Corporate Planning, Data Engineering) and training workshops (Power BI, Microsoft AI, Microsoft Fabric Quickstart/PoC, Fabric Analyst in a Day, Data Strategy Assessment). The technology platform relies on Microsoft tools including Power BI, Microsoft Fabric, Azure Data Factory, Azure SQL Database, Microsoft SQL Server, Cubeware, Zebra BI, and GAPTEQ. Ceteris positions itself as a specialized Microsoft Gold Partner and Fabric Featured Partner serving the German-speaking Mittelstand (mid-market) sector.

Differentiator

Problem solved

Functional benefit

Brands

• pl.AI.nning: KI-Unterstützte Unternehmensplanung (AI-assisted business planning) solution integrating AI with Microsoft Fabric for professional financial planning.
• Truck Scheduler
• FinanceCockpit für BC
• Modernes IT-Controlling

Products and services

• pl.AI.nning Proprietary AI-assisted corporate and financial planning solution integrated with Microsoft Fabric, designed for forward-looking business planning, scenario analysis, and integrated financial modeling for mid-market and enterprise customers.
• FinanceCockpit for Business Central Proprietary Power BI reporting dashboard solution for Microsoft Dynamics 365 Business Central, offering financial KPIs, plan-actual comparisons, financial statements, and cost center reporting compliant with IBCS standards for mid-market finance teams.
• Truck Scheduler Proprietary logistics scheduling solution providing live, transparent truck scheduling capabilities to optimize fleet operations for logistics and shipping customers.
• Modernes IT-Controlling Proprietary IT management and control solution built on Microsoft Fabric providing pre-built KPIs and monitoring dashboards for strategic IT performance oversight for IT and CIO organizations.
• Self-Service BI Consulting Consulting service enabling business users to perform independent data analysis using intuitive Microsoft BI tools, processing large data volumes with maximum flexibility.
• Data Management Consulting Strategic consulting on treating data as a valuable organizational resource, covering data governance, data quality, data lineage, and master data management.
• Data Warehouse Consulting Consulting service for designing and implementing enterprise data warehouses and data marts, including architecture, modeling, ETL/ELT processes, and integration with BI tools.
• Visualization Consulting Advisory on effective data visualization practices, including dashboard design, IBCS-compliant reporting standards, and selection of appropriate chart types.
• Advanced Analytics Consulting Consulting expertise in advanced analytics including AI, machine learning, and IoT applications, helping organizations leverage Azure OpenAI and predictive models.
• Unternehmensplanung Consulting Corporate planning advisory covering budgeting, forecasting, scenario analysis, and financial planning process optimization using modern BI and AI tools.
• Data Engineering Consulting Technical consulting on data infrastructure including data pipelines, integration architecture, and modern data platform implementations on Azure.
• Power BI Workshops Hands-on training workshops teaching Power BI capabilities for data visualization, reporting, and self-service analytics.
• Microsoft AI Workshops Training workshops focused on AI capabilities within the Microsoft ecosystem including Azure OpenAI, Copilots, and AI Builder for business automation.
• Microsoft Fabric Quickstart Workshop Introductory workshop for Microsoft Fabric covering platform overview, OneLake data lake concepts, and initial hands-on experience with Fabric workloads.
• Microsoft Fabric One-Day-PoC Workshop Proof-of-concept workshop demonstrating Microsoft Fabric capabilities tailored to specific business requirements within one day.
• Fabric Analyst in a Day (FAIAD) Training Microsoft standardized one-day training on Microsoft Fabric analytics capabilities, delivered by Ceteris as the first German-language provider in Germany since February 2024.
• Data Strategy Assessment Workshop Workshop-based methodology to assess and define an organization's data strategy, prioritizing data-driven transformation initiatives and opportunities.

Quantifiable outcome

• Only 44 Microsoft Fabric Featured Partners worldwide
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability16 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or Integration · 1 January 2024Microsoft is the core technology platform partner. Ceteris is a Microsoft Gold Partner with Data Analytics competency, a Microsoft Fabric Featured Partner (1 of only 44 globally), a Microsoft Fast Forward Partner, and holds 13 Microsoft specializations including Analytics on Azure. The partnership enables Ceteris to access early Microsoft roadmap information and deliver solutions using Power BI, Azure, Microsoft Fabric, and related technologies. CEO Markus Raatz is a Microsoft Brand Ambassador.
• itacs GmbHminorStrategic or Co-development PartnerCeteris maintains a long-standing partnership with itacs GmbH, which specializes in Azure Infrastructure and App Development. The companies have collaborated on many successful customer projects and previously shared office space. itacs GmbH customers benefit from Ceteris's Data & AI expertise.
• Microsoft (Power Platform)coreTechnology or IntegrationCeteris develops solutions on the Microsoft Power Platform (Power BI, Power Apps, Power Automate) as part of its Data Analytics offerings. The FinanceCockpit for Business Central, Forecast-App for Media Plan, and HR Management Dashboard for Software AG all leverage Power Platform components.
• Microsoft (LinkedIn Learning)minorGTM or Marketing PartnerCEO Markus Raatz publishes a Microsoft Fabric course on LinkedIn Learning (the first German-language Fabric course), expanding reach and generating brand awareness for Ceteris within the Microsoft professional community.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xxing.com/companies/ceterisag
• GitHubgithub.com/CeterisAG
• YouTubeyoutube.com/c/CeterisAG
• LinkedInlinkedin.com/company/ceteris-ag

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceteris