Itamaraty

What Itamaraty does

Itamaraty Industria e Comércio S/A is a Brazilian manufacturer of biscuits, wafers, and sandwich cookies, headquartered in Rolândia, Paraná, and operating as a subsidiary of Grupo 3 Corações since that group acquired its coffee division in 2014. The company was originally founded in 1963 as J. Marino – Indústria, Comercio e Exportação de Café Verde and pivoted into biscuits in 1991 with the launch of its pioneering Stick Wafer LOOK brand, subsequently expanding into filled cookies, rosquinhas, sequilhos, and a premium tier. Today it markets 12+ brands including LOOK, LOOK MAIS, LOOK MAIS DUO, LOOK TERROR, CHOCO LOOK, WAFER TRADICIONAL, WAFER DUPLO SABOR, ATREVIDOS, RECHEADOS ITAMARATY, ROSQUINHA, SEQUILHOS, SPANTOOO, and CHARM, each holding registered trademarks in Brazil.

The company's business model is mass-market consumer packaged goods: it manufactures branded biscuits under its own labels and distributes them through Brazilian retail channels to Brazilian families, targeting all-day consumption occasions (breakfast, afternoon snack, evening tea). The company has 101-250 employees and operates from a single Rolândia manufacturing facility. Distribution is domestic-focused, with a multi-language website (Portuguese, English, Spanish) and a São Paulo-based export contact suggesting nascent international outreach. Other than LGPD and GDPR privacy compliance, no proprietary technology, AI/ML capabilities, APIs, or digital products are disclosed. Pricing is determined at retail level and is not publicly disclosed.

Revenue mechanics flow from unit sales of branded biscuit SKUs across retail channels; no third-party logistics, B2B contracts, or named key accounts are disclosed. Marketing is conducted through social media (Instagram, Facebook, LinkedIn) and a recipe-blog content strategy featuring products such as LOOK and Atrevidos in home-baking applications. The company historically was a Top of Mind brand in coffee in northern Paraná for 16 consecutive years, a brand-equity foundation it now leverages in biscuits following the 2014 divestiture.

Name

Itamaraty

Legal name

Itamaraty Industria e Comércio S/A

Website

https://itamaraty.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Itamaraty Industria e Comércio S/A is a Brazilian manufacturer of biscuits, wafers, and sandwich cookies headquartered in Rolândia, Paraná, producing 12+ branded product lines including LOOK, Atrevidos, Wafer, Recheados, Rosquinha, Sequilhos, and Charm for the Brazilian family consumer market through retail distribution.

Ownership category

akta.pro rank

Product category

Biscuit & Cookie Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro industry

PRIMARYAFAKABAH

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads)

Agriculture & Food Production/Food Processing & Manufacturing/Breakfast Cereals, Pasta & Grain-Based Foods Manufacturing

Keywords

• Biscuit manufacturing
• Wafer cookies
• Stick wafers
• Sandwich cookies
• Brazilian snacks

Headquarters

HQ city

Rolândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Biscuit and Cookie Sales: Itamaraty generates revenue through the manufacturing and sale of biscuit and cookie products under its own brands including LOOK, LOOK MAIS, Atrevidos, wafers, rosquinhas, recheados, and sequilhos. The company operates primarily in the Brazilian food market targeting family consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Itamaraty manufactures and sells a diversified portfolio of biscuits, wafers, and sandwich cookies in Brazil under owned sub-brands including LOOK (stick wafers), LOOK MAIS, Choco Look, Wafer Tradicional, Wafer Duplo Sabor, Atrevidos, Recheados Itamaraty, Rosquinha, Sequilhos, Spantooo, and Charm. The company operates from a manufacturing facility in Rolândia, Paraná, and targets Brazilian family consumers with products positioned for breakfast, afternoon snacks, and evening tea time.

Product overview

Itamaraty is a Brazilian cookie and biscuit manufacturer offering a diversified portfolio of wafer-based products. The core product lines include LOOK (stick wafers in multiple flavors), LOOK MAIS (enhanced stick wafers with more chocolate), WAFER (traditional and double-flavor wafers), RECHEADOS (sandwich cookies), ROSQUINHA (dount cookies), SEQUILHOS (traditional Brazilian crumbly biscuits), BISCOITOS ATREVIDOS (daring-flavor cookies), SPANTOOO (fun surprise cookies), and CHARM (premium line). The company operates from Rolândia, Paraná and serves the Brazilian family market with products for any time of day.

Differentiator

Problem solved

Functional benefit

Brands

• LOOK: Stick wafer brand, flagship product line, includes variants such as Look Brigadeiro, Look Floresta Negra, Look Doce de Leite, Look Napolitano, Look Atrevidos, Look Morango, Look Cookies Cream, and Look Chocolate
• LOOK MAIS
• LOOK MAIS DUO
• LOOK TERROr
• CHOCO LOOK
• ATREVIDOS
• WAFER TRADICIONAL
• WAFER DUPLO SABOR
• RECHEADOS ITAMARATY
• ROSQUINHA
• SEQUILHOS
• SPANTOOO
• CHARM

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marilan: Long-established Brazilian biscuit maker producing cookies, crackers, and wafers for the family market; closely comparable in product mix, distribution model, and target consumer to Itamaraty.
• Bauducco: One of Brazil's largest biscuit, cake, and panettone manufacturers; competes head-to-head with Itamaraty in the family biscuit segment and operates a similarly broad, multi-brand portfolio across cookies, wafers, and seasonal items.
• M. Dias Branco: Brazilian food manufacturer behind brands such as Adria, Fortaleza, Isabela, and Piraquê; directly comparable as a large-scale domestic biscuit and cracker producer serving the same retail channels as Itamaraty.
• Arcor do Brasil: Latin American confectionery and biscuit producer (parent: Arcor, Argentina) with substantial Brazilian operations; comparable in product mix (cookies, wafers, candies) and Latin American retail footprint.
• Piraquê: Brazilian biscuit and wafer brand owned by M. Dias Branco; competes directly with Itamaraty in the wafer and cookie categories and shares similar retail-channel presence.

Broad incumbents

• Kellanova (Kellogg's Brasil): Markets cereal, biscuits, and snacks in Brazil (parity product lines); competes for share-of-stomach at breakfast and snack occasions as part of a globally diversified portfolio.
• Mondelez International (Brazil): Sells Oreo, Trakinas, Club Social, and Lacta in Brazil; competes directly with Itamaraty in biscuits and cookies but as a global confectionery and snacks giant with vastly larger scale.
• PepsiCo Brasil: Markets biscuit and snack brands (Elma Chips, Toddy, cookies) in Brazil through its snacks and cookies portfolio; competes in adjacent snack-shelf space but operates at much larger scale.
• Nestlé Brasil: Operates the leading Brazilian biscuit brands (Passatempo, Bono, Negresco) and competes across the same shelf space as Itamaraty, but as part of a much broader global food and beverage portfolio.

Others

• Grupo 3 Corações: Parent company of Itamaraty and one of Brazil's largest coffee and food groups; not a direct biscuit competitor but an enabling strategic owner whose distribution scale and corporate infrastructure directly support Itamaraty's go-to-market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xinstagram.com/itamaratysa
• Facebookfacebook.com/ItamaratySA
• LinkedInlinkedin.com/company/itamaraty-biscoitos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itamaraty