What Kaskas Media does

Kaskas Media Oy is a Helsinki-based sustainability consulting boutique founded in 2013, operating from Merimiehenkatu 29 in the 00150 postal district. The firm delivers project-based professional services across four categories: Strategy & Analysis (research, strategy support, stakeholder relations, service design), Responsibility & Sustainability Communication (double materiality analysis, CSRD/ESRS reporting, sustainability programs, data visualization, greenwashing remediation), Participation & Interaction (stakeholder work, facilitation, coaching), and Societal Communication (campaigns, content, visual communication, project communication). With 18 expert consultants and reported annual revenue of 1.8 million EUR, Kaskas serves a diversified roster of Finnish government agencies, corporates, universities, and NGOs.

The business model is direct-to-client professional services sold via consultative, project-based engagements without intermediaries. Pricing is quote-based and not publicly disclosed. Marketing is content-led through a blog, email newsletter, LinkedIn, and Instagram, with a portfolio page showcasing case studies such as a VSME report for Finlayson & Co. Distribution is single-country domestic, although an English-language site variant suggests international readiness. The firm reports a Net Promoter Score of 70 and is privately held with no disclosed external investors, parent, M&A, or patent activity.

The customer base spans approximately 18 named organizations across government (Kela, Ministry of Environment, Ministry for Foreign Affairs, THL, VTT, Luke, Academy of Finland), corporate (Lumene, Varma, Åbo Energy, Kymenlaakson Sähkö, Havator, Compensate), research and education (Aalto University), and civic/foundation (Sitra, Kone Foundation, Nordic Swan Ecolabel, Päijät-Häme Social and Health Care). Legal entity is Kaskas Media Oy (Business ID 2536207-5). Maria Ruuska serves as CEO and Data Protection Officer. Kaskas operates as a pure human advisory firm with no technology platform, no AI/ML capabilities, no app, and no proprietary software offering.

Name

Kaskas Media

Legal name

Kaskas Media Oy

Website

https://kaskasmedia.fi

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaskas Media Oy is a Helsinki-based sustainability consulting boutique founded in 2013, serving Finnish government agencies, corporates, universities, and NGOs with CSRD/ESRS reporting, double materiality analysis, stakeholder engagement, and sustainability communication services via an 18-person expert team.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Public Relations Agencies (541820)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB), Cause, ESG & Sustainability Communications (MPAAADAL)

Keywords

• Sustainability consulting
• ESG advisory
• Materiality analysis
• Stakeholder engagement
• Responsibility communication

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Consulting Services: Project-based consulting engagements for sustainability strategy, analysis, responsibility reporting, and societal communication. Services are offered to organizations across government, education, and corporate sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kaskas Media is a Helsinki-based sustainability consulting firm that helps organizations define their responsibility agenda and communicate it credibly to stakeholders. Its core services span sustainability strategy and materiality analysis, responsibility and ESG reporting (including CSRD readiness), stakeholder participation and engagement, and societal/public affairs communications. The firm sells project-based advisory mandates to corporate, public-sector, and NGO clients seeking expert guidance on sustainability positioning.

Product overview

Kaskas is a sustainability consulting company that provides professional services focused on sustainable development and sustainability communication. The company offers four main service categories: Strategy & Analysis (research, assessments, strategy support, stakeholder relations, and service design), Responsibility & Sustainability Communication (materiality analysis, sustainability reporting, responsibility programs, communication, data visualization, and greenwashing removal), Participation & Interaction (stakeholder engagement, facilitation, and coaching), and Societal Communication (public campaigns, content creation, visual communication, and project communication). The services are designed to help organizations navigate the sustainability transition through research-based knowledge, smooth collaboration, and inspiring communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Analysis (Strategia & analyysi) Advisory services covering sustainability and responsibility strategy, materiality analysis, and ESG positioning for organizations that need to formalize their sustainability agenda. Designed for corporate, public-sector, and NGO clients seeking senior-level strategic guidance.
• Responsibility & Responsibility Communication (Vastuullisuus & vastuullisuusviestintä) Support for sustainability and ESG reporting (including CSRD readiness), responsibility communications, and stakeholder messaging. Targeted at organizations that must meet regulatory reporting obligations and communicate their responsibility commitments credibly.
• Participation & Interaction (Osallisuus & vuorovaikutus) Stakeholder engagement, participation programs, training, and workshop facilitation services that help organizations involve employees, customers, and other stakeholders in their sustainability work. Aimed at clients seeking structured dialogue and capability-building on responsibility topics.
• Societal Communication (Yhteiskunnallinen viestintä) Public affairs and societal-impact communications advisory for organizations engaging in societal debate, policy dialogue, and broader public discourse around responsibility topics. Designed for clients needing expert guidance on positioning societal issues and engaging with decision-makers.

Quantifiable outcome

• NPS score of 70 indicating high customer satisfaction

Named customers18 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• KPMG (Sustainability Services): KPMG's ESG and sustainability advisory offers CSRD reporting, climate strategy, and assurance services to enterprises and public sector bodies across the Nordics — a broad incumbent competing with Kaskas for mid-market and enterprise mandates.
• AFRY (formerly Pöyry): AFRY is a large Nordic engineering and sustainability consultancy formed from the merger of ÅF and Pöyry, offering sustainability, ESG, and transformation advisory across the Nordics and globally — a broad incumbent competing for the same clients as Kaskas.
• Ramboll: Ramboll is a major Danish-rooted engineering, design, and sustainability consultancy with a strong Nordic presence and broad sustainability advisory services — overlapping with Kaskas on ESG strategy and reporting work for large enterprises and governments.
• Deloitte (Sustainability & ESG Services): Deloitte's Sustainability & ESG practice offers large-scale CSRD/ESRS advisory, assurance, and climate strategy to Nordic and global enterprises — a broad incumbent that competes with Kaskas for the same Finnish and pan-Nordic institutional clients.
• Sweco: Sweco is a leading European engineering and sustainability consultancy headquartered in Sweden, providing ESG advisory, climate strategy, and sustainability reporting services to Nordic corporates and public sector clients — directly competing for the same enterprise and institutional mandates.

Emerging players

• Normative: Normative is a Swedish-based carbon accounting and sustainability reporting software platform that helps companies automate CSRD/ESRS reporting — an emerging technology-enabled player competing with Kaskas's reporting service line.
• Position Green: Position Green is a Nordic SaaS platform for sustainability reporting, ESG data management, and CSRD/ESRS compliance — an emerging software-led player operating in the same Nordic market as Kaskas and increasingly overlapping with its reporting advisory work.

Direct peers

• South Pole: South Pole is a Swiss-based climate strategy and sustainability solutions provider offering carbon advisory, ESG reporting, and corporate climate action services — a direct peer in the European boutique sustainability advisory space with similar client profiles.
• Gaia Consulting: Gaia is a Finnish environmental and sustainability consulting firm offering strategy, assessment, and reporting services to public and private sector clients in Finland — a direct comparable in scale, geography, and service mix to Kaskas.
• EcoAct: EcoAct is a France-based sustainability consultancy offering carbon footprinting, CSRD/ESG reporting, and net-zero strategy — a directly comparable European boutique advisory now operating under Accenture, with a similar service mix to Kaskas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KaskasMedia
• Facebookfacebook.com/kaskasmedia
• LinkedInlinkedin.com/company/kaskas-media
• Instagraminstagram.com/kaskasmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaskas Media