Ronco

What Ronco does

Ronco (Qingdao Ronco Mechanic Electronic Technology Co., Ltd., 青岛容科机电科技有限公司) is a privately-held Chinese manufacturer of motorized shading systems, founded in 2020 and headquartered in Qingdao's Jimo District, Shandong Province. The company designs and produces tubular motors (DC and AC), curtain motors (RC101-RC200 series), Venetian blinds motors (RV24), and a complementary accessory ecosystem including RF remote controllers (RE100/RE200/RE300/RE600), Tuya-based Wi-Fi/ZigBee smart controllers (RE500), solar-powered wind-light sensors (RES301), and rechargeable battery wands (REP110). Core technology emphasizes electronic limit detection, built-in 433.92 MHz RF receivers, Li-ion battery integration, Tuya Wi-Fi/ZigBee connectivity, voice control, and soft start/stop motor control. Manufacturing precision is rated at ±0.002MM on a 30,000 sqm production footprint with stated capacity of 5,000 units/day, and products hold CCC, CE, RoHS, CE-RED, and ISO9001 (TUV) certifications.

The revenue model is predominantly hardware sales of motors and complete blind systems, supplemented by project-based solution services and pre/in/after-sales support. Distribution combines direct sales for major project accounts with a domestic distributor/reseller network covering all six major Chinese regions, plus an international channel network spanning Europe, America, Southeast Asia, the Middle East, and East Asia. End customers are addressed horizontally across five segments: residential (luxury apartments, villas, smart homes), hospitality, commercial offices (5A-grade), public infrastructure (airports, metro, hospitals, schools, stadiums), and industrial facilities. Ronco coordinates three operational sites — a Qingdao production base leveraging Shandong Peninsula supply chain advantages, a Ningbo R&D center to recruit Yangtze River Delta motor talent, and a Qingdao electronics factory for motor control systems.

The company is privately held with no disclosed institutional investors, no parent entity, and no public listing; ownership appears founder-operated. Pricing is not publicly disclosed and is handled through inquiry-based quotation. Headcount shows a notable internal discrepancy: the English about page states approximately 300 staff, while third-party firmographic data lists 1001-5000. No named customer logos, no revenue figures, and no funding history are publicly disclosed, limiting external financial visibility.

Name

Ronco

Legal name

青岛容科机电科技有限公司

Website

https://ronco-tm.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ronco is a privately-held Chinese manufacturer founded in 2020 that designs and produces motorized curtain and blind systems, tubular motors, and smart shading controllers, serving residential, hospitality, commercial, public infrastructure, and industrial customers across China and international markets.

Ownership category

akta.pro rank

Product category

Motorized Shading Systems

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Motorized shading systems
• Tubular motors
• Smart curtain motors
• Venetian blinds motors
• Smart window treatments

Headquarters

HQ city

Jimo

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Motor and Hardware Product Sales: Ronco generates revenue primarily through the sale of physical products — tubular motors (DC and AC), electric curtain motors, Venetian blinds motors, controllers, and related accessories. Products are sold as one-time hardware purchases. The company also provides targeted, feasible, and cost-effective solutions for different product needs across industries, suggesting some level of project-based solution revenue.
2. Smart System Solutions & Professional Services: Ronco provides professional pre-sales guidance, in-sales support, and after-sales tracking services, including customized shading solutions for various industries. This solution-selling approach may generate professional services revenue alongside hardware sales.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ronco (Qingdao Ronco Mechanic Electronic Technology Co., Ltd.) designs, manufactures, and sells motorized shading systems, including DC and AC tubular motors, electric curtain motors, Venetian blinds motors, smart controllers, and complete indoor/outdoor shading solutions (roller blinds, honeycomb, Roman, Shangri-La, wooden, zebra, hollow, pleated blinds, and roller shutters). The company sells through a direct sales team and a distributor/dealer network across China and international markets in Europe, the Americas, Southeast Asia, the Middle East, and East Asia.

Product overview

Ronco is a smart shading and window treatment solutions provider offering a comprehensive product portfolio organized into two main categories: motors (electric curtain motors, venetian blinds motors, DC tubular motors, AC tubular motors) and shading solutions (indoor and outdoor applications). The motor product line includes RC Series curtain motors, RV24 venetian blinds motor, RM Series DC/AC tubular motors, and supporting accessories (remote controls, Wi-Fi controllers, solar sensors, battery wands). The shading solution line encompasses roller blinds, honeycomb/cellular blinds, roman blinds, shangri-la blinds, wooden/aluminum venetian blinds, zebra/soft sheer blinds, hollow blinds, pleated blinds, roller shutters, and electric curtains. Products feature smart home connectivity (Tuya Wi-Fi/ZigBee), remote/app/voice control, and integrate indoor/outdoor shading systems for factories, commercial buildings, hotels, villas, and residential applications. All products undergo ISO9001-based quality control and carry CCC, CE, RoHS, and CE-RED certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• RC Series Electric Curtain Motors Electric curtain motors (开合帘电机) — the RC series — including models RC101, RC120, RC130, RC150, RC170, and RC200. Features include soft start/stop, manual pull activation, automatic stroke setting, obstacle detection, and multiple control modes. AC/DC voltage variants are available. Used in homes, hotels, offices, and commercial buildings for automated curtain opening and closing.
• RV24 Venetian Blinds Motor DC-powered Venetian blinds motor with built-in 433.92 MHz receiver, dual shaft output, speed adjustable, stop-while-obstructed protection, angle adjustable, and electronic limit. DC 12V power supply. Used to drive venetian/wooden/aluminum blinds for residential and commercial spaces.
• RM Series DC Tubular Motors DC tubular motors including RM25 LE, RM25 IE, RM25 OE, RM35 LEC, RM28 LEC with various power options (DC 12V, 24V, 5V/2A). Features include electronic limit, built-in lithium batteries, and Tuya smart connectivity variants. Used to drive roller blinds, roman shades, and similar window treatments.
• RM Series AC Tubular Motors AC tubular motors including RM35 E, RM35 S, RM35 R, RM45 E, RM45 S, RM45 R. Available with mechanical or electronic limit and built-in receivers. Operating at AC 230V/50Hz or AC 120V/60Hz. Used to drive roller blinds and similar applications in commercial and residential installations.
• RE Series Remote Controls and Controllers Remote control transmitters and wall-mount receivers including single-channel (RE101/RE201/RE301/RE601), dual-channel (RE102/RE202/RE302/RE602), 6-channel (RE106/RE206), and 15-channel (RE115/RE315/RE615) variants. Also includes REJ571/REJ572 wall-mount receivers and group controllers. Used to wirelessly operate Ronco motors and shading systems.
• RE500 Smart Wi-Fi Controller Smart Wi-Fi controller enabling network connectivity for RONCO motors. Supports Wi-Fi connection, voice control, and app control. DC 5V/1A power input, RF 433.92MHz. Connects all RONCO motors to the internet for smart home integration.
• RES301 Solar Wind-Light Sensor Solar-powered wireless wind and light sensor for outdoor automation. 433.92 MHz transmission frequency, maximum outdoor range of 200m. Sets wind speed and light intensity thresholds for automatic blind operation. Used for outdoor roller shutters and shading automation.
• REP110 Rechargeable Battery Wand 12V rechargeable battery wand compatible with all RONCO DC motors. 11.1V 2.6Ah capacity, 600 charge cycle lifespan. Dimensions: 225mm x 27.5mm x 27.5mm. Used to provide portable/cordless power to Ronco DC motor systems.
• Motorized Roller Blinds (电动卷帘) Electric roller blinds driven by tubular motors, moving up/down through tube rotation. Features anti-UV, energy-saving, space-saving functions. Suitable for offices and apartments.
• Motorized Honeycomb Blinds (电动蜂巢帘) Cellular/honeycomb blinds with a unique pleated structure storing air in hollow layers for thermal insulation. Anti-UV protection, anti-static, easy to clean. Suitable for villas, hotels, offices.
• Motorized Roman Blinds (电动罗马帘) Roman blinds in conventional and water-wave styles with heat insulation, sunshade, dust prevention, and ventilation. Used in homes, hotels, cafes, villas, banquet halls.
• Motorized Shangri-La Blinds (电动香格里拉百叶帘) Shangri-La blinds combining fabric curtain, sheer, and venetian blinds. Double-layer fabric with adjustable light control and privacy protection. For villas, sunrooms, bedrooms.
• Motorized Wooden Blinds (电动木百叶帘) Wooden venetian blinds with rope winding system for up/down and angle adjustment. Durable, easy-clean, anti-fade, sunshade, heat insulation, fire-resistant. For offices, homes, hotels, villas.
• Motorized Zebra Blinds (电动柔纱帘) Zebra blinds woven from alternating fabric and sheer strips. Adjustable light by overlapping or staggering layers. Combines fabric warmth, roller simplicity, and venetian light control. For offices and homes.
• Motorized Roller Shutter (电动卷帘窗) Exterior roller shutters driven by tubular motors for outdoor shading. UV protection, energy-saving, environmental beautification. For various building types.
• Motorized Hollow Blinds (电动中空百叶帘) Hollow venetian blinds with rope-driven up/down and slat angle control. Durable, easy-clean, anti-aging, heat-insulating. For high-end offices, hotels, villas.
• Motorized Pleated Blinds (电动百褶帘) Folding pleated blinds with a unique accordion design. 1/3 larger shading area than other blinds, good sound insulation, blocks 99% UV. Long service life.

Quantifiable outcome

• 99% UV blocking capability for pleated blinds
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Lutron Electronics: US premium smart shading and lighting controls incumbent (Serena, RA ranges); broader portfolio of lighting + shading but directly overlaps in automated shading for residential and commercial segments.
• Nice S.p.A. (Nice Home Automation): Italian home automation group whose Nice Home division offers tubular motors and smart shading controls; operates broader portfolio (gate/door automation) but directly competes in motor-driven shading.
• Hunter Douglas: Global window coverings and motorized shading incumbent offering finished blinds/shades across residential and commercial; overlaps with Ronco's complete shading solutions but also sells non-motorized product.

Direct peers

• Somfy: French global leader in tubular motors and automated shading solutions; directly comparable to Ronco in core motor category (DC/AC tubular), target segments (residential/commercial) and smart-control integrations (RF, IoT).
• Gaposa: Italian manufacturer of tubular motors, Venetian blinds motors and control systems for indoor/outdoor shading; similar component-driven business model and international distribution.
• Coulisse: Dutch manufacturer of motorized window coverings (blinds, curtains) and motors; comparable product breadth across shading types and smart-control integration.
• A-OK Tubular Motor: Specialized Chinese tubular motor OEM serving similar global markets with comparable DC/AC motor and smart-control products; directly competes with Ronco on price/spec in OEM channels.
• Rollease Acmeda: US/Australian manufacturer of motorized blinds components including tubular motors, controls and shading systems; overlapping product line in motorization for blinds and shades.
• Dooya Motors: China-based competitor producing tubular motors and motorized shading systems; same product portfolio (DC/AC tubular motors, curtain motors, controllers), Chinese manufacturing footprint and global distribution.

Emerging players

• Motion Blinds (Eclipse/Smartblinds): Smart-motor shading brand offering app- and voice-controlled motors integrated with major smart-home platforms; comparable connectivity and target use cases to Ronco's Tuya-enabled motors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/qingdao-ronco-electromagnetic-technology-co-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ronco