True Fitted

What True Fitted does

True Fitted by M. Kenny's (also operating as M. Kenny's and TFMK) is a private, founder-led custom tailoring company founded by head tailor Kenny, who learned the craft in Hong Kong in the early 1970s. The company designs and produces handcrafted bespoke garments for men and women, including custom suits, shirts, jackets, outerwear/overcoats, and women's blazers and suits. Each garment is built entirely from scratch to the client's individual body specifications using a proprietary fit profile of more than 32 measurements, photographs, and detailed notes, with fully canvassed suit construction and hand-sewn seams. The company draws on a catalog of more than 5,000 suit fabrics and 4,000+ shirt fabrics sourced from mills including Zegna, Loro Piana, Scabal, Holland & Sherry, VBC, Reda, Thomas Mason, Albini, Canclini, and Tessitura Monti.

True Fitted generates revenue primarily through one-time, unit-priced sales of bespoke garments, with suit pricing starting at $895 and shirts ranging from $99 to $325, with all pricing driven by fabric selection. Its go-to-market is exclusively direct and in-person: a network of traveling tailors visits major US metropolitan cities (including markets in Michigan, Minnesota, Texas, California, North Carolina, South Carolina, Virginia, and Wisconsin) on a quarterly trunk show cadence, supplemented by permanent appointment locations at the Tustin, California headquarters and a dedicated Irvine, California location for women's fittings. A Hong Kong office supports fabric sourcing, Asian supply chain operations, and the production of ready-to-wear branded apparel for corporate uniform programs. Customer acquisition is driven primarily by word-of-mouth, a Refer-A-Friend program, and long-tenured client testimonials rather than paid digital marketing.

The customer base spans affluent individual professionals (executives, attorneys, financial advisors, entrepreneurs) as well as corporate clients purchasing custom uniforms and branded apparel. Named clients include former Wisconsin Governor Lee Sherman Dreyfus, Froedtert Health, and a roster of professionals with documented multi-decade relationships. The company is privately held with no disclosed external funding, operates with 11-50 employees, and is headquartered at 17601 17th Street, Suite 115, Tustin, California.

Name

True Fitted

Legal name

True Fitted by M. Kenny's

Website

https://mkennys.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

True Fitted by M. Kenny's is a private bespoke tailor that handcrafts custom suits, shirts, jackets, and women's wear from more than 5,000 fabrics, selling directly to affluent professionals and select corporate clients via a US traveling tailor trunk show model and offices in Tustin and Irvine, California.

Ownership category

akta.pro rank

Product category

Custom Tailoring Services

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

akta.pro secondary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Custom bespoke tailoring
• Handcrafted men's suits
• Made-to-measure clothing
• Custom dress shirts
• Traveling tailor services

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Garment Sales: The primary revenue stream is the direct sale of bespoke custom garments (suits, shirts, jackets, overcoats, women's wear). Pricing is determined entirely by fabric selection. Payment is due in full at order placement for clients outside California (no sales tax). The company accepts cash, check, and all major credit cards. Gift certificates in denominations of $100–$1,000 are also sold as a separate revenue channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

True Fitted by M. Kenny's is a custom tailor that designs and sells handcrafted bespoke clothing for men and women, including custom suits, shirts, jackets, overcoats, and women's blazers. Garments are made entirely from scratch using traditional tailoring techniques such as fully canvassed suit construction and hand-sewn seams, with each client receiving 32+ body measurements and an individual paper pattern. The company delivers its service through a traveling tailor model that visits US cities quarterly, supplemented by a permanent head office in Tustin, California, and a dedicated women's appointment location in Irvine.

Product overview

True Fitted by M. Kenny's is a bespoke custom tailoring company offering handcrafted clothing through a traveling tailor service that visits cities throughout the United States quarterly. The core product portfolio includes Custom Suits (with 5,000+ fabrics and fully canvased construction starting at $895), Custom Shirts (starting at $99-$325), Custom Jackets, Women's Wear, and Outerwear/Overcoats. All garments are made entirely from scratch to individual body specifications using over 32 measurements, photographs, and detailed notes to create a personalized fit profile. The company operates on a made-to-order basis with delivery times of 3-7 weeks depending on garment type, and provides a fit guarantee ensuring alterations or remakes until expectations are met.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Suits Handcrafted bespoke suits made entirely from scratch to individual body specifications using fully canvassed construction. Available in over 5,000 fabrics sourced from Zegna, Loro Piana, Scabal, Holland & Sherry, VBC, and Reda, with multiple jacket and pant style options. Pricing starts at $895 and is determined by fabric selection.
• Custom Shirts Handcrafted custom dress shirts with extensive customization including 15 collar styles, 4 pocket styles, placket/pleat options, 9 cuff styles, and 10 monogram styles. Fabrics sourced from Thomas Mason, Albini, Canclini, and Tessitura Monti. Pricing ranges from $99 for 100% cotton to $325 for premium fabrics.
• Custom Jackets Handcrafted custom jackets and sport coats constructed from reputable cloth mills and tailored to each individual's specifications. Available in various styles including English Mohair, Tweed, and Wool-Silk-Linen blends.
• Women's Wear Custom tailored blazers and suits for women, addressing fitting issues common to women's off-the-rack clothing including broad shoulders, chest accommodation, sleeve length, and overall jacket length. Available by appointment at the dedicated Irvine, California location, with personalization options including inner pockets, kissing buttons, zipper pockets, and curved pockets.
• Outerwear / Overcoats Made-to-order overcoats crafted entirely by hand. Customization options include single or double breasted, notch/peak/shawl collar lapels, regular or raglan shoulders, zip-in/out lining, and full-length or ¾ car coat lengths.
• Corporate Service Corporate uniform and custom wardrobe solutions for organizations. Includes traveling tailor visits for staff fittings, customized branded garments with logo customization, and ready-to-wear branded apparel including polos, t-shirts, sweatshirts, lab coats, and face masks. Minimum purchase amounts vary by city for corporate group fittings.
• Gift Certificates Gift certificates available in preset denominations ($100, $150, $200, $250, $300, $350, $400, $450, $500, and $1,000) or custom amounts. Redeemable for any custom garments at True Fitted; not redeemable for cash.

Quantifiable outcome

• Suits typically take 5–7 weeks from order to delivery; shirts 3–5 weeks.
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/truefittedmk
• LinkedInlinkedin.com/company/truefitted
• Instagraminstagram.com/truefittedmk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Fitted