Van Lunen

What Van Lunen does

Van Lunen-Klomp Advies is a privately held Dutch financial advisory firm headquartered in Boxmeer with a secondary office in Mill, operating since 1942. The firm functions as an independent intermediary offering advisory and placement services across insurance, mortgage, pension, business financing, and banking products, serving both Dutch private individuals (Particulier) and businesses (Zakelijk), including SMEs, freelancers (ZZP), and larger enterprises. Its product portfolio spans personal lines (auto, home, health, travel, liability), commercial lines (buildings, inventory, transport, cyber, employee benefits), mortgage advisory for starters and movers, pension planning, and ASN Bank services delivered through appointed ASN Bank advisors.

The firm operates as a relationship-driven advisory practice with no proprietary technology platform; customer engagement occurs through personal consultations, telephone, email, and physical visits, supplemented by a standard informational website offering online damage reporting and a newsletter. Revenue is generated through commissions earned from insurance providers, mortgage lenders, pension product sponsors, and ASN Bank for products placed on behalf of clients — a recurring-intermediary model rather than a fee-for-service or SaaS structure. Marketing relies on website content, newsletter sign-ups, and local word-of-mouth referrals within the Boxmeer/Mill catchment, with no heavy digital or paid acquisition channels.

The team of approximately 16 listed staff is organized by function — directeur/adviseur, commercieel medewerkers, schadebehandelaars, hypotheekadviseurs, and ASN Bank advisors — supporting both private and commercial client relationships. Leadership is provided by Gert-Jan Weijers as Directeur/Adviseur Assurantiën. The firm has no disclosed parent company, institutional investors, funding rounds, subsidiaries, or acquisitions, and operates solely within the Dutch market with no international footprint.

Name

Van Lunen

Legal name

Van Lunen-Klomp Advies

Website

https://vanlunenadvies.nl

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Financial advisory services
• Insurance brokerage
• Mortgage advisory
• Pension planning
• Commercial insurance

Headquarters

HQ city

Lent

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Financial Advisory Services: Revenue generated through advisory commissions from insurance products, mortgage arrangements, pension products, and banking services (ASN Bank). The firm acts as an independent intermediary earning commissions from providers of financial products they recommend to clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Van Lunen-Klomp Advies is an independent Dutch financial advisory firm that intermediates insurance, mortgage, pension, and banking products for private individuals and businesses. The firm acts as an independent advisor and ASN Bank office, providing personalized consultations at physical locations in Boxmeer and Mill, with revenue earned through commissions from product providers.

Product overview

Van Lunen-Klomp Advies is a Dutch insurance and financial advisory firm offering a comprehensive portfolio of products and services. The core offering consists of insurance products (verzekeringen) covering auto, home, health, travel, and liability for both private individuals and businesses; mortgage advisory services (hypotheekadvies) for starters, movers, and refinancing; business financing solutions (zakelijk financieren); ASN Bank advisory services; and pension planning. The company operates as a unified advisory practice rather than a platform-plus-modules architecture, providing personalized, independent advice across these interconnected financial services through their team of advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Verzekeringen (Insurances) Comprehensive insurance products for both private individuals and businesses, including auto, home, health, travel, and liability coverage, delivered through independent advisory consultations.
• Hypotheekadvies (Mortgage Advisory) Mortgage advisory services for starters, movers, and refinancing, including rate information and product comparison.
• Zakelijk Financieren (Business Financing) Business financing solutions and commercial insurance products for entrepreneurs and companies.
• ASN Bank Services Banking advisory services delivered as an ASN Bank advisor and office, including account management and banking products.
• Pensioenen (Pensions) Pension planning and advisory services for individuals and business owners, including entrepreneur pension solutions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ASN BankcoreChannel Partner/ Reseller/ DistributorVan Lunen-Klomp Advies operates as an advisor and office for ASN Bank, offering banking products including savings accounts and other ASN Bank financial services to their customer base. Several staff members hold roles as ASN Bank advisors and handle ASN Bank-related customer inquiries and transactions.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Independer.nl: Independer.nl is a Dutch online insurance and financial-services comparison platform that helps consumers select providers and arrange coverage — overlapping in target customer (Dutch private individuals seeking insurance/mortgage advice) but using a digital-first model that contrasts with Van Lunen's office-based GTM.

Direct peers

• Veldsink Adviesgroep: Veldsink Adviesgroep is a network of independent Dutch insurance and financial advisors operating across multiple regional offices, offering insurance, mortgage, and pension advisory — closely comparable in product mix and independent-intermediary model to Van Lunen.
• Van Bruggen Adviesgroep: Van Bruggen Adviesgroep is a Dutch independent intermediary chain offering insurance, mortgage, and financial advisory to consumers and SMEs across many local offices — a directly comparable independent advisory model, just at materially larger scale.
• De Hypotheker: De Hypotheker is one of the largest Dutch mortgage-advisory franchises with adjacent insurance offerings, combining local-office advisory with multi-product cross-sell — directly comparable in channel and product strategy.
• De Hypotheekshop: De Hypotheekshop is a Dutch franchise chain of independent mortgage and insurance advisors with a local-office model, comparable in product mix (mortgages + insurance) and in face-to-face advisory motion to Van Lunen.

Others

• Nedasco: Nedasco is a Dutch service provider and back-office platform for independent insurance and mortgage intermediaries; comparable as an ecosystem enabler for the same type of small advisory firms Van Lunen operates as.

Broad incumbents

• Aon Nederland: Aon Netherlands is the Dutch arm of a global insurance and risk broker, offering commercial insurance, employee benefits, and risk advisory — overlapping capability set, but at vastly larger scale and with a corporate/Risk-management focus rather than SME/mass-affluent retail.
• Marsch Nederland (Marsh): Marsch Nederland is the Dutch branch of global broker Marsh, providing commercial insurance brokerage and risk advisory — comparable in insurance-brokerage function but operating at enterprise scale rather than local retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VanLunenAdvies
• Facebookfacebook.com/VanLunenAdviesgroep
• LinkedInlinkedin.com/company/van-lunen-adviesgroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Lunen