What Eloya does

ELOYA (legal name: De Unie van elektriciens – ELOYA / L'Union des électriciens – ELOYA), headquartered at Bergensesteenweg 797 in Sint-Pieters-Leeuw, Belgium, is a non-profit professional federation (ASBL/VZW, VAT BE0406485725) founded in 1934 that represents more than 1,500 electrical professionals across Belgium, operating in Flanders, Wallonia, and Brussels. Its core purpose is to serve as the trade body for the Belgian electrical sector, providing member electricians and electrical companies with regulatory advisory (AREI/RGIE compliance), professional representation, document templates (model employment contracts, general conditions, invoices, quotes), and an interactive public directory that helps end customers locate ELOYA-certified electricians by postal code and specialization (residential, commercial, industrial, renewable energy, security systems).

The federation's product surface is centered on three pillars: (1) a training division offering certified courses in BA4, BA5, VCA Basic and Full, first aid (EHBO), fire fighting (EHBB), working at heights, forklift and aerial work platform operation, and — more recently — EV charging station installation, delivered at partner facilities (HELI in Wetteren/Boom; Syinna in Zwevegem); (2) a document and regulatory library covering AREI/RGIE, labor regulations, collective agreements and wages, VAT/taxation, index values, prevention materials, and model documents; and (3) advisory services on contract law, accounting, HR and ONSS matters, and sector-specific licensing (public works recognition, alarm systems, CCTV). The technology footprint is intentionally minimal — a content website, an interactive map-based directory, and a gated member portal — with no software platform, mobile app, API, or proprietary tech stack disclosed.

ELOYA's revenue model combines recurring annual membership subscriptions (the primary stream) with paid professional training services priced per seat at a discount for members (e.g., EUR 148.50 vs. EUR 165.00 for First Aid Fire Fighting recertification; EUR 250 vs. EUR 310 for Advanced Forklift Training). Distribution is direct via website enrollment and at training facilities; the federation is an approved KMO-portefeuille (Belgian SME subsidy scheme) service provider (DV.O216768), allowing members to claim government subsidies on ELOYA services. Marketing is conducted through a Dutch/French bilingual website, organic social (Facebook, LinkedIn, Instagram), newsletters, and member events such as the 2024 ELOYA Christmas basketball event with Brussels Basketball at ING Arena.

Name

Eloya

Legal name

De Unie van elektriciens – ELOYA

Website

https://eloya.be

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

ELOYA is a Belgian non-profit professional federation (ASBL) founded in 1934, serving more than 1,500 electrical professionals with regulatory advisory (AREI/RGIE), certified training courses, document templates, and a public electrician-finder directory, funded by annual membership dues and paid training.

Ownership category

akta.pro rank

Product category

Professional Trade Association Services

NAICS

Technical and Trade Schools (6115), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM)

akta.pro secondary industry

Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK)

Keywords

• Professional federation services
• Electrician training programs
• Trade association membership
• Regulatory advisory services
• Workplace safety certification

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: ELOYA generates revenue through annual membership fees from electricians and electrical professionals in Belgium. Members pay dues in exchange for access to training, document templates, legal advice, and representation services.
2. Training and Education: The organization offers paid training courses (BA4, BA5, VCA, EHBO, EHBB, forklift operation, working at heights, electric vehicle charging stations) to members at reduced rates and to non-members at standard rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ELOYA is a Belgian non-profit professional federation (ASBL) that serves as the trade association for electricians and electrical professionals. It sells annual memberships and paid training courses covering electrical safety (BA4, BA5), workplace safety (VCA), first aid, fire safety, forklift operation, working at heights, and EV charging installation. Members also receive access to a document library of regulatory templates (AREI/RGIE), model contracts, and advisory services on HR, legal, and accounting matters, plus a public-facing directory of certified electricians.

Product overview

Eloya is the Belgian professional federation for electricians and all professionals working with electricity. It does not offer a unified software platform but rather provides a membership-based service offering access to document templates, training programs, regulatory information, and a directory of member electricians. The service portfolio includes three core areas: (1) a training division offering safety and certification courses (BA4, BA5, VCA, EHBO, forklift operation, aerial work platforms, fire safety, EV charging stations), (2) a document library providing model contracts, general conditions, invoices, quotes, and regulatory documents covering AREI/RGIE electrical standards, VAT/taxation, sector wages, and public works recognition, and (3) a member directory enabling consumers to find certified electricians by location and specialization. All offerings are gated behind membership, with non-members having limited access to content.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Programs (Opleidingen) Paid safety and certification courses for electricians and electrical professionals, including BA4/BA5 electrical safety, VCA safety checklist, first aid, fire safety, forklift operation, working at heights, and EV charging station installation. Delivered at partner facilities (HELI, Syinna) across Belgium.
• Document Library and Model Templates (Bibliotheek / Modeldocumenten) Member-only digital repository of categorized documents covering AREI/RGIE electrical regulations, labor regulations, collective agreements and wage scales, VAT and taxation guidance, index values, prevention materials, and ready-to-use templates for employment contracts, general conditions, invoices, and quotes.
• Electrician Directory (Vind een elektricien) Public-facing interactive map allowing consumers to search for ELOYA-certified member electricians by postal code and specialization (residential, commercial, industrial, renewable energy, security systems), generating leads for member electricians.
• Advisory and Regulatory Information Services Member-only expert advisory service and information resources covering AREI/RGIE electrical regulations, public works recognition, alarm system licensing, CCTV surveillance regulations, contract law, accounting, business conflicts, and ONSS/social security and HR guidance.
• ELOYA Membership Annual membership subscription providing Belgian electricians and electrical companies with access to document templates, discounted training rates, advisory services on legal/accounting/HR matters, networking events, and professional representation before government and industry bodies.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Brussels BasketballminorGTM or Marketing PartnerELOYA partnered with Brussels Basketball for the ELOYA Christmas 2024 event, hosting members at an exclusive basketball match at ING Arena (Palace 12) in Brussels. The event featured a BNXT League match and was offered free to ELOYA members as a member appreciation initiative.
• Schneider ElectricminorStrategic or Co-development PartnerSchneider Electric partnered with ELOYA for webinars on automation solutions in buildings. The session covered solutions to optimize energy consumption for customers using basic circuits (lighting, heat pumps) and advanced applications with home automation systems.
• ANPIminorStrategic or Co-development PartnerANPI partnered with ELOYA for a webinar on changes in safety lighting standards, covering the impact of new regulations on design, installation, inspection, and maintenance of safety lighting systems.
• HELIminorOthersHELI (Vantegemstraat 9, 9230 Wetteren and Rupelweg 7, 2850 Boom) provides training facilities for ELOYA courses including forklift training and self-propelled elevated work platforms.
• SyinnaminorOthersSyinna (Pluim 33, 8550 Zwevegem) provides training facilities for ELOYA courses including first aid and fire fighting training.
• KMO-PortefeuillecoreOthersELOYA is an approved service provider for KMO-Portefeuille (SME Portfolio) with recognition number DV.O216768, allowing Belgian SMEs to use government subsidies for ELOYA services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Bouwunie: Flemish federation for construction and installation SMEs; serves a related Belgian SMB constituency including electricians, and competes for training, advisory, and lobbying wallet share.
• NICEIC: UK electrical installation certification body that registers and trains qualified electricians; analogous role to ELOYA in another market, with comparable training, certification, and contractor-directory services.
• Confederatie Bouw: Belgian construction confederation that includes electrical contractors within a broader construction federation; overlaps with ELOYA on installer representation, training referrals, and regulatory advocacy in Belgium.
• Syntra Vlaanderen: Flemish network of SME training centers offering vocational courses including electrical and safety training; a competing training delivery channel for ELOYA's BA4/BA5 and VCA programs in Belgium.
• ZVEH: German central association for electrical and information-technology trades; structurally identical national trade-federation model for electricians, comparable in mission and service mix though operating in a different geography.

Direct peers

• ANPI: Belgian association for fire protection and security certifications (incl. safety lighting standards); partners with ELOYA on webinars but also competes for the same electrical-safety training and certification wallet in Belgium.
• SSVV: Dutch foundation that owns and administers the VCA safety-certification scheme used across the Benelux; ELOYA delivers VCA courses against SSVV's standard, making SSVV both an enabler and a structural peer in safety training.
• Nelectra: Belgian federation of electrical installers/contractors; the most directly comparable professional federation for the same Belgian electrician constituency as ELOYA, competing for the same members and representation mandate.

Broad incumbents

• VOKA: Flemish entrepreneurs' organization providing broader SME services (training, HR, regulatory advice); an incumbent Belgian membership body that overlaps with ELOYA's SME-facing service portfolio but at a much larger scale.
• UNIZO: Belgian organization for independent entrepreneurs and SMEs offering training, legal/HR advice, and lobbying — directly overlapping with ELOYA's membership service stack for self-employed electricians.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eloyabelgium
• LinkedInlinkedin.com/company/eloya-belgium
• Instagraminstagram.com/eloyabelgium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eloya