Garasi Drift

What Garasi Drift does

Garasi Drift is a Jakarta-based direct-to-consumer apparel and merchandise brand founded in 2017, operating primarily within Indonesia. The company sells automotive-themed streetwear and accessories inspired by drift culture and Japanese Domestic Market (JDM) car culture, with a catalog spanning over 20 product categories — from Rp 25,000 stickers and Rp 35,000 keychains through Rp 200,000–499,000 apparel (t-shirts, hoodies, jackets, sweaters, jerseys, polos) up to a Rp 7,500,000 limited-edition steering wheel developed with Vertex. The product portfolio is built around original brand IP (characters including Drift Bull, BRZiko, Boxer Boy, Crostako, Drift Pig) and iconic JDM vehicles (Nissan 180SX, Silvia S15, Toyota Chaser, GT86, Subaru BRZ), released through seasonal collections such as SS26: Full Wave and VOL.18: Full Throttle.

The business is run on a pure-play e-commerce model via its own storefront at garasi-drift.com, with no physical retail, marketplace listings, or third-party resellers disclosed. There is no disclosed proprietary technology stack; the company does not position itself as a technology provider and operates on standard e-commerce infrastructure with one-time unit-pricing transactions in Indonesian Rupiah (IDR). Pricing is per-unit with frequent discounting (14–36% off), and there is no subscription or recurring-revenue component.

Revenue is generated entirely from consumer transactions across four primary personas: automotive and drift enthusiasts, streetwear consumers, car community members, and anime/motorsport crossover fans targeted through the Evangelion Racing collaboration. Distribution is single-country, and the brand sustains community engagement through the affiliated Garasi Drift Racing Team (GDRT) and recurring co-branded drops with partners including Evangelion Racing, Vertex, and Elite Showcase.

Name

Garasi Drift

Website

https://garasi-drift.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Garasi Drift is a Jakarta-based direct-to-consumer streetwear and automotive merchandise brand selling drift-culture and JDM-inspired apparel and accessories through its own e-commerce site, targeting automotive enthusiasts, streetwear consumers, and car community members in Indonesia.

Ownership category

akta.pro rank

Product category

Automotive Streetwear and Accessories

NAICS

Sporting Goods Retailers (45911), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

Keywords

• Automotive streetwear
• Drift culture apparel
• JDM merchandise
• Motorsport accessories
• Racing themed clothing

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Sales: Garasi Drift generates revenue through direct-to-consumer online sales of branded apparel and accessories via their e-commerce platform. Products include t-shirts, hoodies, jackets, caps, keychains, stickers, license plates, air fresheners, and premium items like steering wheels. Revenue is primarily one-time transaction-based with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Garasi Drift is a direct-to-consumer e-commerce brand selling branded automotive-themed apparel (t-shirts, hoodies, jackets, sweaters, jerseys, polo shirts, caps) and accessories (keychains, stickers, license plates, air fresheners, tissue bottles, steering wheels) inspired by drift culture and Japanese car culture. The brand operates a pure-play online storefront with seasonal collections and limited edition collaborations.

Product overview

Garasi Drift is a streetwear and automotive lifestyle merchandise brand selling apparel and accessories inspired by drift culture and Japanese car culture. The product portfolio includes: SS26: Full Wave and VOL.18: Full Throttle seasonal apparel collections; GD x Evangelion Racing collaboration line blending anime culture with motorsport style; core Apparels category featuring t-shirts, hoodies, jackets, sweaters, jerseys, and polo shirts; and ACCESSORIES covering keychains, stickers, car accessories (license plates, air fresheners, tissue bottles), and the premium Garasi Drift x Vertex Steering Wheel collaboration. Products target automotive enthusiasts, JDM fans, drift culture followers, and car meet participants, with price points ranging from Rp 25,000 (stickers) to Rp 7,500,000 (steering wheel).

Differentiator

Problem solved

Functional benefit

Products and services

• Garasi Drift Essential Classic Cap Classic cap with clean Garasi Drift logo design, adjustable strap, suitable for daily wear and car events. Available in Black and White.
• Garasi Drift Jacket The Orbit Symbol Black Hoodie jacket featuring signature Orbit Symbol graphic on black canvas, fuses motorsport heritage with modern streetwear design. Unisex regular fit with functional pockets.
• Garasi Drift Jacket The Tricolor Monalisa LBWK Black Bold fleece jacket showcasing iconic Monalisa graphic in red, white, and blue against a black base. Features tricolor graphic on back with soft inner lining and high-quality zipper.
• Garasi Drift Jacket Drift Bull Track Blueprint 4/10 Limited Edition Limited edition hoodie jacket featuring blueprint design of V12 supercar with Drift Bull logo. Premium fleece material, exclusive 4/10 edition with racing-inspired aesthetics.
• Garasi Drift Hoodie GDRT 2025 Type 3 Blue Blue body with white sleeves hoodie featuring GDRT 2025 branding. Cotton Fleece 280gsm material with plastisol printing. Drift team pride with everyday wearability.
• Garasi Drift Hoodie Driftwave Black Black hoodie with dynamic Driftwave design representing movement, control, and drift culture energy. Soft durable fabric with adjustable drawstring hood and front pocket.
• Garasi Drift Polo Shirt Apex Control Classic Black Classic black polo shirt inspired by perfect apex driving concept. Premium breathable fabric with Apex Control exclusive design for smart casual automotive lifestyle.
• Garasi Drift Sweater Bloodmoon Wave Crew Bold sweater featuring Bloodmoon Wave exclusive design inspired by energy of night drives. Soft durable fabric with automotive culture and unique visual streetwear style.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, minor and premium.

• Evangelion RacingcoreStrategic or Co-development PartnerGarasi Drift collaborated with Evangelion Racing to create a line of apparel and accessories featuring anime-meets-motorsport designs. Products include utility keychains, caps, and rubber keychains with Evangelion-inspired branding. The collaboration targets the intersection of anime fandom and automotive enthusiasm.
• Elite ShowcaseminorGTM or Marketing PartnerCollaborative t-shirt line with Elite Showcase featuring racing streetwear designs with the 'Quality Over Quantity' theme. Represents automotive lifestyle and drift culture philosophy through limited edition apparel.
• VertexpremiumStrategic or Co-development PartnerExclusive collaboration with Vertex to produce limited edition steering wheels combining Garasi Drift's motorsport expertise with Vertex's iconic craftsmanship. Products feature premium materials like Deep Black and Deep Suede finishes in multiple sizes (14" to 24").

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Adam LZ: Creator-led motorsport/lifestyle brand selling branded merchandise around drift and car content. Comparable limited drops and creator-driven model, though anchored to a single personality.

Direct peers

• Hoonigan: US-based motorsport lifestyle brand selling apparel, accessories, and media content around drift, rally, and action sports. Closely comparable DTC model and motorsport-driven brand identity, though at much larger scale.
• StanceNation: JDM/stance lifestyle community that has launched branded apparel and accessories. Directly comparable as a subculture-rooted brand selling car-culture streetwear.
• Speedhunters: Global motorsport media platform that monetizes through merchandise and apparel featuring iconic JDM/euro car culture. Directly comparable in combining automotive media with branded merchandise.
• Petrolicious: Automotive lifestyle brand producing media and premium apparel/merchandise around classic and enthusiast car culture. Comparable premium-tier positioning and curated product drops.
• Fatlace: JDM/stance car culture brand producing apparel, accessories, and content. Strong overlap with Garasi Drift's drift/JDM aesthetic and limited-edition drop model, though based in the US.
• Donut Media: Automotive content brand that sells apparel, accessories, and gear through its own storefront. Comparable DTC-plus-content model with enthusiast-driven streetwear positioning.

Regional players

• Rocket Bunny / TRA Kyoto: Japan-based JDM tuning/aero brand that has expanded into branded apparel. Comparable motorsport-lifestyle positioning, though primarily Japan-domestic with limited Southeast Asian footprint.

Broad incumbents

• HKS: Established Japanese performance parts brand that also sells motorsport-themed apparel and lifestyle goods. Comparable motorsport-Japan DNA, though their core business is parts manufacturing rather than apparel.

Others

• Vertex: Japanese aftermarket steering wheel manufacturer that Garasi Drift has formally collaborated with. Adjacent supplier/partner rather than competitor, but highly relevant as a comparable JDM premium accessory brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/garasi-drift

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garasi Drift