Amco Veba
Amco Veba is an Italian manufacturer of hydraulic truck-mounted cranes (1-165 tm capacity) serving construction, oil & gas, mining, rental, waste handling and logistics customers globally through a dealer network, and has been a subsidiary of Hyva Group since 2007.
- Company typePrivate
- Founded1980
- HeadquartersPoviglio, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Amco Veba does
Amco Veba (legal entity H.C.E. S.p.A.) is an Italian manufacturer of hydraulic truck-mounted cranes, founded in 1980 near Reggio Emilia and headquartered in Poviglio, Italy. The company designs and builds cranes spanning 1 to 165 tm of lifting capacity across multiple model families (9tm, 13-16tm, 19-21tm, 40tm and 60tm), in telescopic boom, articulated boom and endless slewing configurations, all organized around a modular "New Generation" platform. Underlying technology includes patented safety systems (Auto Levelling System, Operator Auto Detection), an IoT gateway branded Connect 4.0 for telemetry and analytics, and an Electronic Black Box for real-time operational monitoring, alongside CE-market alignment to EN12999:2020 and EN13849 safety standards.
Amco Veba operates as a wholly-owned subsidiary of the Dutch conglomerate Hyva Group, a relationship in place since 2007, which provides shared manufacturing methodology, ISO 9001/14001 certifications and access to a global commercial vehicle distribution platform. The business sells primarily B2B through an extensive dealer network spanning 18+ countries across Europe, North America, Latin America, the Middle East and Eastern Europe, with a dedicated online dealer portal for ordering and support. Pricing is quote-based and Ex-Works per Incoterms 2020, with revenue generated from new crane sales, aftermarket parts and accessories (jibs, winches, oil coolers, platforms), and warranty services (12 months standard, with 3-5 year extensions on structural parts).
The customer base spans eight primary verticals: construction (primary), oil & gas, mining, equipment rental, car recovery and transport, waste handling, logistics, and maintenance services. The company maintains a small, specialized headcount (11-50) focused on engineering and commercial leadership, and continues to invest in product breadth and digital service tooling rather than scaling direct employment.
Amco Veba firmographics
Firmographics- Name
- Amco Veba
- Legal name
- H.C.E. S.p.A.
- Website
- https://amcoveba.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amco Veba is an Italian manufacturer of hydraulic truck-mounted cranes (1-165 tm capacity) serving construction, oil & gas, mining, rental, waste handling and logistics customers globally through a dealer network, and has been a subsidiary of Hyva Group since 2007.
- Ownership category
- akta.pro rank
Amco Veba industry classification
Industry- Product category
- Hydraulic Truck-Mounted Cranes
- NAICS
- Material Handling Equipment Manufacturing (33392), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Truck-Mounted & Loader Cranes (IMAHAJAF)
- akta.pro secondary industry
- Mobile & Crawler Cranes (IMAHAJAA)
Keywords
Where Amco Veba is headquartered
LocationHeadquarters
- HQ city
- Poviglio
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Amco Veba business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Truck Crane Sales: Amco Veba generates primary revenue from manufacturing and selling hydraulic truck-mounted cranes. The product range spans from 1 to 165 tm capacity across multiple model families (9tm, 13-16tm, 19-21tm, 40tm, 60tm). Products include telescopic boom cranes, articulated boom cranes, and endless slewing cranes.
- Aftermarket Parts and Accessories: Revenue generated from selling spare parts, accessories, and attachments including jib, oil cooler, winch, stand up platform, and various crane accessories. Product registration system enables warranty tracking and parts ordering.
- Warranty and Extended Warranty Services: Standard 12-month warranty on products, with extended warranty options available for structural parts (5 years), other parts (3 years), and operations requiring grabs/forks/manipulators (1 year).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard crane models (1-165 tm capacity) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Amco Veba product offering
Product offeringCore offering
Amco Veba manufactures hydraulic truck-mounted cranes sold under the New Generation Line, with lifting capacities ranging from 1 to 165 tm. The portfolio covers telescopic boom, articulated boom (single and double linkage), and endless slewing configurations across the 9tm, 13-16tm, 19-21tm, 40tm and 60tm families, sold B2B through a global dealer network with aftermarket parts and warranty services.
Product overview
Amco Veba is an Italian manufacturer specializing in hydraulic truck-mounted cranes. The product portfolio centers on the NEW GENERATION crane line, available in multiple series (T telescopic boom, 800/900 articulated boom, VR endless slewing) with lifting capacities from 1 to 165 tm. The offering is organized around a modular platform architecture where customers select crane models by capacity (9tm through 165tm families) and add technology modules including AVPS power system, SDD motion control, EBB electronic monitoring, SGS speed extension, and Connect 4.0 IoT connectivity. Key intelligent features include Magic Touch automatic positioning, Dynamic Load Diagram stability verification, Auto Levelling System, and Operator Auto Detection - all designed to enhance operator safety and productivity. The CE Markets platform provides a standardized 5-step modular selection process aligned with European safety standards.
Differentiator
Problem solved
Functional benefit
Products and services
- New Generation Cranes Complete line of hydraulic truck-mounted cranes featuring advanced software analysis on every point for stress and fatigue, modular design, and high reliability. Spans lifting capacities from 1 to 165 tm across telescopic, articulated, and endless slewing configurations. Targeted at construction, oil & gas, mining, rental, transport, waste handling, logistics, and maintenance operators.
- Series T Telescopic Boom Cranes (821NGT, 824NGT) Telescopic boom truck-mounted cranes designed for car recovery and compact, light, easy-to-operate applications. For vehicle recovery and transport operators needing compact lifting.
- Series 800 Articulated Boom Cranes (821NG, 824NG) Articulated boom cranes providing a cost-effective solution for loading and unloading operations. Targeted at general logistics and material handling operators.
- Series 900 Articulated Cranes with Double Linkage (921NG, 922NG, 924NG, 925NG, 921NGC, 924NGC) Top-performance articulated cranes with double linkage boom system for complex lifting applications and demanding users. NGC versions are short boom models designed for high loads on compact wheelbase trucks. For operators requiring complex multi-link lifts.
- Series VR Endless Slewing Cranes (VR23NG, VR26NG) Endless slewing cranes with double linkage boom system for complex lifting applications and high-demand users. For operators needing continuous 360-degree rotation slewing capability.
- 60tm Family Heavy Cranes (VR60NG, VR66NG) Heavy-duty truck-mounted cranes (60 tm class) with cutting-edge innovations including Dynamic Load Diagram, Magic Touch, Operator Auto Detection, and Auto Levelling System. VR60NG features Standard Lifting Control System; VR66NG features Proportional Lifting Control System with 10% greater lifting capacity. For heavy industrial and infrastructure operators.
- 40tm Family Cranes (941NG, 941NGC, 944NG, VR41NG, VR44NG) Mid-range truck cranes available in rack & pinion (941NG, 941NGC, 944NG) and endless slewing (VR41NG, VR44NG) configurations. 40–44 tm capacity with 2–8 extensions and up to 20.90 m maximum outreach. For mid-to-heavy industrial and construction users.
- Aftermarket Parts and Accessories Spare parts, accessories and attachments for Amco Veba cranes, including jibs, oil coolers, winches, stand-up platforms, and other crane accessories, with product registration enabling warranty tracking and parts ordering. For crane owners, dealers and service technicians.
- Warranty and Extended Warranty Services Standard 12-month product warranty with extended warranty options: 5 years on structural parts, 3 years on other parts, and 1 year for operations requiring grabs/forks/manipulators. For crane buyers seeking extended coverage.
Quantifiable outcome
- Crane capacity range from 1 to 165 tm covering all possible applications
- +3 more outcomes
Companies that use Amco Veba
Customer profileSegments8 records
Ideal customer profiles5 records
Amco Veba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature12 records
Amco Veba partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hyva GroupcoreAmco Veba has been part of Hyva Group since 2007. Hyva Group is a leading global provider of innovative and highly efficient transport solutions for the commercial vehicle and environmental service industries. Amco Veba operates as a subsidiary under the Hyva Group umbrella, benefiting from group resources, manufacturing expertise, and global distribution network. The parent company provides environmental management systems (ISO 14001:2004 certified) and shared production methodologies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Amco Veba competitors and assessment
Company assessmentBroad incumbents
- Terex Corporation: Large diversified industrial equipment OEM with broad lifting/material handling product lines (including truck-mounted units via legacy brands). A broader incumbent whose portfolio overlaps with Amco Veba in selected segments rather than as a pure specialist competitor.
Direct peers
- Cormach: Italian crane manufacturer producing truck-mounted knuckle-boom cranes. Domestic peer with similar capacity band and customer base in Italian and European markets.
- Palfinger: Austrian global leader in loader cranes, articulated cranes, and access platforms. Direct competitor in truck-mounted hydraulic cranes across all capacities Amco Veba serves; competes head-to-head in European CE markets where Palfinger dominates market share.
- Atlas Group (Atlas Cranes): German producer of truck-mounted loader cranes. Direct peer competing in the same European CE regulatory regime and serving similar construction, logistics, and rental verticals.
- HMF Group: Danish manufacturer of loader cranes and truck-mounted lifting equipment. Direct competitor in mid-range hydraulic cranes serving construction and logistics, with similar dealer-based European distribution model.
- Fassi Group: Italian manufacturer of articulated truck-mounted cranes - a fellow Italian domestic competitor with comparable capacity range and dealer network. Closely comparable on geography, product category, and customer base.
- Epsilon (Palfinger): Austrian maker of heavy-duty articulated loader cranes, now operating under Palfinger. Compares as a brand-equivalent competitor in high-capacity, endless-slewing truck cranes - Amco Veba's VR60NG/VR66NG segment.
- Hiab (Cargotec): Finland-based, part of Cargotec, specializing in truck-mounted loader cranes and forestry/material handling equipment. Direct peer sharing the truck-mounted hydraulic crane product category and overlapping dealer-driven B2B distribution model.
- PM-Group / PM Cranes: Italian manufacturer of truck-mounted articulated cranes. A direct Italian domestic peer with overlapping product range, dealer model, and customer verticals including construction and recovery.
Emerging players
- Heila Cranes: Italian marine and industrial crane maker. Comparable in truck-mounted articulating crane category but with stronger focus on marine/energy applications; relevant because Amco Veba's Roberto Emma previously led sales there, indicating technology and market familiarity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amco Veba social profiles
Digital presenceAmco Veba compliance and trust
Trust signalCompliance4 records
Amco Veba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amco Veba leadership team
Management profileNumber of profiles
Profiles5 records
Amco Veba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amco Veba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amco Veba
What does Amco Veba do?
Amco Veba manufactures hydraulic truck-mounted cranes sold under the New Generation Line, with lifting capacities ranging from 1 to 165 tm. The portfolio covers telescopic boom, articulated boom (single and double linkage), and endless slewing configurations across the 9tm, 13-16tm, 19-21tm, 40tm and 60tm families, sold B2B through a global dealer network with aftermarket parts and warranty services.
Is Amco Veba a public or private company?
Amco Veba is a private company. It is classified as corporate owned and is currently operating.
When was Amco Veba founded?
Amco Veba was founded in 1980. It employs 11 to 50 people.
Where is Amco Veba based?
Amco Veba is headquartered in Poviglio, Italy, in the Europe region.
How does Amco Veba make money?
Three revenue lines are on record. Truck Crane Sales are the primary driver. The others are aftermarket Parts and Accessories and warranty and Extended Warranty Services.
Who are Amco Veba's main competitors?
Terex Corporation is listed as a broad incumbent. Direct peers are Cormach, Palfinger, Atlas Group (Atlas Cranes), HMF Group, Fassi Group, Epsilon (Palfinger), Hiab (Cargotec) and PM-Group / PM Cranes. Heila Cranes is listed as an emerging player.
Does Amco Veba have an API?
No public API is recorded for Amco Veba.
What industry is Amco Veba in?
Amco Veba's product category is Hydraulic Truck-Mounted Cranes. Its primary akta.pro industry code is IMAHAJAF, Truck-Mounted & Loader Cranes, with a secondary code of IMAHAJAA, Mobile & Crawler Cranes. Its NAICS code is 33392 and its SIC code is 3530.