Long Reach Federal Credit Union

What Long Reach Federal Credit Union does

Long Reach Federal Credit Union is a community-chartered, member-owned not-for-profit credit union founded in 1975 and headquartered in Middlebourne, West Virginia. It operates five branches across the rural north-central West Virginia counties of Pleasants, Tyler, Ritchie, and Doddridge (Middlebourne, Friendly, St. Marys, Ellenboro, West Union), serving residents and likely select employer groups within its federally defined field of membership. The institution is currently operating its 50th-anniversary year, underscoring a long-tenured community-banking franchise.

Its product set spans the standard consumer credit union range: deposit products (savings, checking, money market, certificates of deposit, IRAs), consumer loan products (auto, mortgage, personal, credit card, home equity, construction loans), and digital channels including a mobile banking application with biometric authentication, online banking, Apple Pay and Google Pay wallet integration, and Online Bill Pay (launched 2025). Card management is delivered through Card Suite Lite. Recent product activity (2023-2026) has emphasized digital capability upgrades and seasonal lending promotions.

The business model is a cooperative net-interest-margin model: Long Reach FCU earns revenue primarily through the spread between interest earned on loans and interest paid on member deposits, supplemented by deposit and loan fee income. As a federal credit union, it is regulated by the NCUA and operates under a community field-of-membership charter that restricts its geographic service area to the four specified counties. Revenue is not publicly disclosed, and no commercial, treasury, or institutional banking segment is indicated in available materials.

Name

Long Reach Federal Credit Union

Legal name

Long Reach Federal Credit Union

Website

https://lrefcu.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Long Reach Federal Credit Union is a member-owned, community-chartered credit union operating five branches across Pleasants, Tyler, Ritchie, and Doddridge counties in rural West Virginia, offering consumer deposit and loan products with standard mobile and online banking capabilities.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending products
• Credit union services
• Mortgage loan products
• Deposit account services

Headquarters

HQ city

Middlebourne

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income from Loans: Primary revenue stream from consumer lending including auto loans, mortgages, credit cards, personal loans, and home equity products. Interest rates vary by credit score tier from 3.99% to 17.50% APR.
2. Deposit Interest Spreads: Revenue generated from spread between interest paid on deposits (savings at 0.10% APY, CDs up to 3.70% APY) and interest charged on loans.
3. Fee Income: Various fee revenues including overdraft fees ($28), convenience fees for online payments ($5.95), and other service charges disclosed in fee schedule.
4. Credit Card Fees: Revenue from credit card transactions including interchange fees and interest charges on outstanding balances at 10.90% APR.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Long Reach Federal Credit Union is a federally chartered, member-owned not-for-profit credit union that provides retail banking products to residents of four West Virginia counties. Core offerings include deposit accounts (Share/Savings, Checking, Money Market, Certificates, IRAs, Club accounts), consumer loans (auto, personal, home improvement, education, business, share-secured, mobile/tiny home, 90-day demand notes), mortgage products (Fixed Rate, Adjustable Rate, Home Equity Loan, HELOC, Property, Construction), a Long Reach MasterCard credit card, and digital banking channels (mobile app, online banking, audio response, bill pay).

Product overview

Long Reach Federal Credit Union is a member-owned financial institution offering a comprehensive portfolio of banking products and services. The core offerings include savings products (Share Accounts, Certificates, IRAs, Money Market Accounts, Club Accounts), consumer and mortgage lending (auto loans, personal loans, credit cards, fixed/adjustable rate mortgages, home equity products, construction loans, business loans), and digital banking services (online banking, mobile app, bill pay, audio response). The institution provides additional member benefits including overdraft protection programs, debit cards, financial education through GreenPath, discount tickets, GAP insurance, and notary services. The product architecture follows a traditional credit union model combining deposit products, lending services, and digital banking access into an integrated membership experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Share (Savings) Accounts Traditional and high-yield savings accounts providing a safe place to deposit funds with dividend earnings for credit union members.
• Share Draft (Checking) Account Interest-bearing checking account with $500 minimum average monthly balance requirement to earn interest, available to credit union members.
• Certificates Term deposit accounts with fixed interest rates requiring a minimum $500 deposit, available in terms from 6 to 60 months.
• Money Market Accounts Money market savings accounts with tiered interest rates based on balance amounts.
• Traditional & Roth IRAs Individual retirement accounts including Traditional and Roth IRAs with no minimum deposit requirement, earning 0.25% APY paid monthly.
• Christmas Club Accounts Savings accounts specifically for accumulating funds for holiday expenses, with funds typically available in late fall.
• Vacation Club Accounts Savings accounts for accumulating vacation funds throughout the year.
• Secured Loans (Auto, Motorcycle, ATV, Boat, Farm Equipment) Loans for purchasing new or used vehicles, ATVs, boats, motorcycles, motor homes, campers, travel trailers, antique cars, and farm equipment with terms up to 84 months and rates starting at 3.99% APR.
• Unsecured Personal Loans Unsecured personal loans for various purposes including home improvement, debt consolidation, and personal expenses with terms up to 60 months at 11.25% APR for Platinum tier.
• Long Reach MasterCard Credit Card MasterCard credit card with a fixed 10.90% APR for purchases, balance transfers, and cash advances, with no annual fee, no balance transfer fee, ScoreCard Rewards, and MasterCard SecureCode security.
• Fixed Rate Mortgage Fixed-rate mortgage loans with consistent monthly payments throughout the loan term, ideal for first-time home buyers seeking predictability.
• Adjustable Rate Mortgage Adjustable rate mortgages with initial fixed-rate periods that periodically adjust based on market index changes.
• Home Equity Loan Home equity loans providing lump-sum financing using the borrower's home as collateral for purposes like college, debt consolidation, home improvements, or vacations.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity, allowing borrowers to withdraw funds as needed and pay interest only on amounts used.
• Property Loans Loans for purchasing land or property with fixed interest rates, suitable for future home construction or recreational use.
• Construction Loans Construction financing for building new homes with one-time closing process that transitions to permanent financing.
• Mobile Home/Tiny Home Loans Loans for purchasing or refinancing manufactured homes, mobile homes, and tiny homes not on permanent foundations, with terms up to 180 months.
• Education Loans Loans for educational purposes with maximum household limit of $15,000 and 5% APR, requiring proof of enrollment or existing student loan debt.
• Business Purpose Loans Loans for business purposes with maximum repayment of 10 years and loan amount up to $50,000 at 7.50% APR.
• Share Secured Loans Loans secured by share certificates, with rate set 2.00% above the CD rate.
• 90 Day Demand Notes Short-term 90-day demand notes with maximum amount of $1,000 at 10.50% APR.
• Overdraft Protection Free overdraft protection service that automatically transfers funds from another account to prevent overdrafts.
• Overdraft Privilege Discretionary overdraft service allowing accounts to be overdrawn up to $500 for a $28 fee per item.
• Debit Cards Debit cards with daily purchase limits of $1,000 POS, $300 ATM withdrawal, and $650 online/telephone purchases.
• Mobile Banking App Mobile application for iOS and Android devices enabling facial recognition or fingerprint authentication login, balance checking, bill pay, transfers, and mobile deposits.
• Online Banking Online banking platform providing 24/7 account access, integrated bill payment, e-statements, transfers, and account management.
• Audio Response Line 24/7 telephone banking service providing balance inquiries, transfers, and transaction history.
• GAP Insurance Insurance product covering the difference between actual cash value and outstanding loan balance in case of vehicle total loss.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GreenPath FinancialcoreStrategic or Co-development PartnerGreenPath Financial Wellness partnership provides financial education resources and counseling services to credit union members. Includes access to GreenPath LearningLab+ free online financial education courses.
• Apple PaycoreTechnology or IntegrationApple Pay integration enables members to make contactless payments using their Apple devices.
• Google PaycoreTechnology or IntegrationGoogle Pay integration enables members to make contactless payments using their Android devices.
• MasterCardcoreTechnology or IntegrationMasterCard credit card partnership providing Long Reach Mastercard with 10.90% APR, ScoreCard Rewards program, and MasterCard SecureCode security. Includes ezCardinfo.com online card management.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Star USA Federal Credit Union: West Virginia-based community credit union serving retail and select employer groups with consumer deposits, loans, and digital banking. Directly comparable as a small community credit union operating in the same regional market.
• Inspire Federal Credit Union: Small community credit union that appears to share the same website platform/template as Long Reach FCU, suggesting a common CUSO or technology partner. Serves a comparable retail/consumer membership base with a similar product mix of deposits, loans, and digital banking.
• First Choice America Community Federal Credit Union: West Virginia-based community credit union offering deposits, consumer loans, mortgages, and credit cards to retail members across multiple counties. Directly comparable in geography, product mix, and target customer base to Long Reach FCU.
• Mountain Heritage Federal Credit Union: West Virginia-area community credit union serving retail members with deposit accounts, consumer lending, mortgages, and digital banking. Operates at a similar community scale and serves a comparable rural/small-town member base.
• West Virginia United Federal Credit Union: Statewide West Virginia credit union providing a full suite of consumer banking products to retail members. Comparable in member-owned cooperative structure, product offering, and West Virginia market focus, though somewhat larger in scale.
• Kaiperm Diablo Federal Credit Union: Community credit union that shares the same website platform as Long Reach FCU, indicating similar operational scale, technology stack, and member-owned cooperative model. Directly comparable as a small retail-focused community credit union.

Regional players

• BCBank, Inc. West Virginia community bank serving retail and small business customers in central WV with deposit accounts, consumer loans, mortgages, and digital banking. Comparable in regional focus, retail customer base, and community banking product set.
• Clear Mountain Bank: West Virginia community bank offering consumer deposits, loans, mortgages, and digital banking to retail and small business customers across north-central WV. Comparable geographic footprint and retail banking focus, though structured as a bank rather than a credit union.
• Premier Bank, Inc. West Virginia-based community bank offering consumer and small business banking products across north-central and central WV. Operates in overlapping markets with Long Reach FCU and competes for similar retail deposit and loan customers.

Broad incumbents

• WesBanco, Inc. Multi-state regional bank with significant West Virginia presence offering full-service consumer and commercial banking. Represents the larger incumbent that competes with Long Reach FCU across the same rural West Virginia service area with broader product capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/longreachfcu
• Xx.com/longreachfcu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Reach Federal Credit Union