Vitanas
Vitanas GmbH & Co. KGaA operates 41 senior care centers, a geriatric clinic, ambulatory services, and a nursing academy across 12 German states, serving elderly residents with nursing, dementia, and day-care services under the regulated Pflegeversicherung system.
- Company typePrivate
- Founded1969
- HeadquartersBerlin, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Vitanas does
Vitanas GmbH & Co. KGaA is a privately held German operator of senior care services, headquartered in Berlin-Reinickendorf and active since 1969. The company runs a network of 41 Senioren Centren across 12 German states, offering fully inpatient nursing care (Vollstationäre Pflege), service living (Service Wohnen), shared apartments (Wohngemeinschaften), and day care (Tagespflege). Beyond the residential care base, Vitanas operates a geriatric clinic (Klinik für Geriatrie Märkisches Viertel) in Berlin, six ambulatory/outpatient care services, two psychiatric integration centers, a special education center (Heilpädagogisches Centrum), one independent-living Residenz, and the Vitanas Akademie—a state-recognized nursing school in Berlin-Kreuzberg.
The underlying operating platform combines clinical care with regulated German long-term care insurance (Pflegeversicherung) billing, supported by wholly-owned facility management and cleaning subsidiaries (Vitanas Facility Services, Vitanas Clean) and the Vitanas Flexpool cross-facility staffing system. The company's proprietary clinical differentiator is its Demenzkonzept dementia-care methodology, grounded in Tom Kitwood's person-centered approach and Prof. Böhm's psychobiographical nursing model, with Dementia Care Mapping (DCM) quality evaluation. Multiple facilities hold European Network for Psychobiographical Pflegeforschung (ENPP) certifications, and Vitanas has been awarded the AAP-Siegel (Attraktiver Arbeitgeber Pflege) multiple times since 2012 for employer attractiveness.
Revenue is generated through regulated Pflegeversicherung reimbursement supplemented by private co-payments for accommodation and additional services, on monthly and daily billing cycles. The customer base is fragmented across thousands of elderly residents, their families, geriatric clinic patients, ambulatory clients, and nursing students. Go-to-market operates on two planes: direct-to-consumer (facility finder on vitanas.de, family outreach) and B2B (partnerships with property investors such as Upwind Holding GmbH and architectural firms such as Feddersen Architekten for new-build projects where Vitanas operates the completed facility). The company is structured as a KGaA managed by Jens Harder (Chairman), Silke Erdle, and Marcel Trümpelmann, with no parent company or external institutional investor disclosed.
Vitanas firmographics
Firmographics- Name
- Vitanas
- Legal name
- Vitanas GmbH & Co. KGaA
- Website
- https://vitanas.de
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Vitanas GmbH & Co. KGaA operates 41 senior care centers, a geriatric clinic, ambulatory services, and a nursing academy across 12 German states, serving elderly residents with nursing, dementia, and day-care services under the regulated Pflegeversicherung system.
- Ownership category
- akta.pro rank
Vitanas industry classification
Industry- Product category
- Senior Nursing Care Services
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industries
- Adult Day Nursing & Chronic Disease Management Programs (HLADAIAE), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Dementia Personal Care (ADLs) Support (HSABAEAB), Chronic Care & Complex Care Management (HSABAIAD)
Keywords
Where Vitanas is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Vitanas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Senior Care Services: Revenue generated from operating 41 senior care centers offering full-time nursing care (vollstationäre Pflege), service living (Service Wohnen), shared apartments (Wohngemeinschaften), and day care (Tagespflege). Services are funded through German long-term care insurance (Pflegeversicherung) supplemented by private payments.
- Geriatric Clinic Services: Revenue from the Vitanas Klinik für Geriatrie providing medical treatment for elderly patients, operating as a clinical facility with day clinic services.
- Ambulatory Care Services: Revenue from six ambulatory care services (ambulante Pflegedienste) providing home-based care and intensive care shared living arrangements (Intensivpflege-WG).
- Education and Training: Revenue from the Vitanas Akademie, a state-recognized nursing school offering training programs and continuing education for healthcare professionals.
- Subsidiary Services: Revenue from subsidiary companies Vitanas Facility Services and Vitanas Clean providing facility management and cleaning services to the care facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-time nursing care (Vollstationäre Pflege) |
| Subscription | Monthly | Service Living (Service Wohnen) |
| Subscription | Daily | Day Care (Tagespflege) |
| Subscription | Monthly | Ambulatory/Home Care |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Vitanas product offering
Product offeringCore offering
Vitanas operates a network of 41 senior care centers (Senioren Centren) across 12 German states, offering fully inpatient nursing care (vollstationäre Pflege), service living (Service Wohnen), shared apartments (Wohngemeinschaften), and day care (Tagespflege). The company also runs a geriatric clinic (Klinik für Geriatrie), ambulatory care services, psychiatric integration centers, and the Vitanas Akademie state-recognized nursing school, providing a comprehensive continuum of elderly care, dementia care, and nursing education services.
Product overview
Vitanas is a diversified senior care and nursing services provider organized as a KGaA (partnership limited by shares). The company operates a network of 41 Senioren Centren (senior nursing centers) offering fully inpatient care, service living, shared apartments, and day care across multiple German states. Supporting the core care facilities are a geriatric clinic (Klinik für Geriatrie), psychiatric integration centers (Integrations Centren), specialized care centers (Fachpflege Centren), outpatient nursing services (Ambulante Pflegedienste), and independent living residences. Educational services are delivered through the Vitanas Akademie, a state-recognized nursing school offering Ausbildung, Fort- und Weiterbildung, and online library access. Two subsidiaries—Vitanas Facility Services and Vitanas Clean—provide supporting facility and cleaning services. The Flexpool offers flexible staffing for nursing professionals across facilities. The company also operates an international recruitment program for nursing staff and provides specialized dementia care based on person-centered and psychobiographic nursing models.
Differentiator
Problem solved
Functional benefit
Products and services
- Senioren Centren (Senior Care Centers) Nursing and senior care centers offering fully inpatient care (vollstationäre Pflege), service living (Service Wohnen), shared apartments (Wohngemeinschaften), and day care (Tagespflege) for elderly residents across 12 German states.
- Klinik für Geriatrie Märkisches Viertel Geriatric clinic with day clinic providing specialized medical care for elderly patients, located in Berlin-Reinickendorf. Offers individualized geriatric medicine based on patient-specific functional status, comorbidities, and treatment goals.
- Integrations Centren Psychiatric and special needs integration centers, including the Sozialpsychiatrisches Centrum Koog-Haus in Schleswig-Holstein and Heilpädagogisches Centren (HPC) in Berlin Kladow and Spandau, providing specialized psychiatric and special education care.
- Fachpflege Centren Specialized care facilities offering focused care services for patients with specific clinical needs. Locations include Magdeburg-Am Schleinufer, Neubrandenburg-Generationenhaus, Brunsbüttel-Im Braake Hof, and Glückstadt.
- Ambulante Pflegedienste Outpatient home care nursing services including home-based nursing care, intensive care shared apartments (Intensivpflege-WG), and day care services across multiple German states.
- Residenzen (Independent Living Residences) Independent living residences offering service living (Service Wohnen), shared apartments (Wohngemeinschaften), and day care (Tagespflege) for seniors seeking autonomy with care support. Currently one location in Magdeburg (Am Neustädter See).
- Vitanas Akademie (Nursing School) State-recognized nursing school (staatlich anerkannte Pflegeschule) providing training for Pflegefachfrau/Pflegefachmann (nursing professional). Offers vocational training (Ausbildung), continuing education (Fort- und Weiterbildung), and online library access via ClinicalKey Student.
- Vitanas Flexpool Flexible staffing pool for nursing professionals providing temporary support across Vitanas facilities. Offers flexible deployment options for qualified nursing staff with regional or nationwide assignments to cover staffing shortages.
- Internationale Fachkräfte Programm (International Nursing Recruitment) International recruitment program for nursing professionals from abroad, primarily the Philippines. Includes visa support, credential recognition, language training, and integration support with no costs to candidates under the Employer-Pays-Principle.
- Vitanas Tagespflege Petersblick Day care facility (Tagespflege) providing structured daily programs, shared meals, social care, and nursing support for seniors with limited mobility. Located at Schanzenstraße 42, Nuremberg.
- Vitanas Senioren Centrum Am Gojenberg Modern senior nursing care center with 132 fully stationary care places in single rooms, each with private bathroom. Includes a specialized dementia care ward. Created approximately 80 jobs in nursing, food service, cleaning, and administration.
Quantifiable outcome
- Multiple facilities successfully recertified by ENPP (European Network for Psychobiographical Pflegeforschung) for dementia care excellence
- +1 more outcomes
Companies that use Vitanas
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Vitanas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Vitanas partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Feddersen ArchitektencoreArchitecture firm responsible for designing new senior care facilities. Created modern facility designs such as the Vitanas Senioren Centrum Am Gojenberg featuring single rooms with private bathrooms, communal areas, and specialized dementia care zones.
- GESOBAU-StiftungminorHousing foundation that partnered with Vitanas Klinik für Geriatrie Märkisches Viertel to provide 100 cakes as appreciation for healthcare workers during the Corona pandemic. Also cooperates with Netzwerk Märkisches Viertel e.V. for community support initiatives.
- SOS-Kinderdörfer weltweitminorInternational children's charity organization. Vitanas donated 10,000 EUR to SOS Children's Villages Ukraine emergency relief efforts, demonstrating corporate social responsibility and humanitarian commitment.
- DEKRA Assurance Services GmbHminorProvides data protection officer services to Vitanas. Lejla Llugaxhiu serves as the appointed data protection officer in accordance with DEKRA.
- Evangelische HochschuleminorProtestant university of applied sciences that partners with Vitanas Senioren Centrum Patricia for educational events such as the heat protection action day for seniors, providing academic expertise and student involvement.
- Staatsphilharmonie NürnbergminorState Philharmonic Orchestra of Nuremberg whose cellists performed courtyard concerts at Vitanas Senioren Centrum Petersblick, providing cultural enrichment for residents.
Scale indicators11 records
Recent moves11 records
Expansion highlights5 records
Vitanas competitors and assessment
Company assessmentBroad incumbents
- Clariane (formerly Korian): Europe's largest senior care operator with a substantial German nursing-home portfolio. Directly comparable to Vitanas as a multi-site residential and home-care provider serving elderly residents through statutory insurance reimbursement.
- AGAPLESION: Large German non-profit healthcare group operating hospitals, senior residences, and care services. Comparable to Vitanas in combining geriatric hospital and residential care, though broader in clinical scope.
- Asklepios Kliniken: One of Germany's largest private hospital groups with adjacent senior and rehabilitation services. Comparable as a diversified German healthcare provider spanning geriatric and clinical care.
Direct peers
- Casa Reha: German private operator of senior care homes and ambulatory services. Closely mirrors Vitanas in service breadth across residential, home care, and dementia offerings under German reimbursement.
- Kursana (Dussmann Group): German senior residence operator with nationwide footprint offering inpatient, ambulatory, and dementia care. Directly comparable to Vitanas on residential care model and dementia specializations.
- Alloheim: Major private German operator of senior care residences and ambulatory services. Closest head-to-head peer to Vitanas with comparable facility count, statutory funding model, and focus on dementia-capable care across German states.
- Pro Seniore / Orpea Germany: French-rooted senior care operator with a large German footprint of residential and dementia-capable homes. Direct competitor to Vitanas on full-time Pflege and dementia care under German regulation.
- compassio (Seniorenresidenzen): German operator focused on senior residences with full-time nursing and service living. Comparable in operating model and resident profile to Vitanas' Senioren Centren and Residenzen.
- BeneVit: Mid-sized German operator of senior residences and ambulatory services, comparable in scale and multi-state geography to Vitanas.
Emerging players
- Deutsche Seniorenresidenz: German senior residence operator with selective expansion. Comparable to Vitanas on residential care model, though smaller footprint; overlapping in target resident segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Vitanas social profiles
Digital presenceVitanas compliance and trust
Trust signalCompliance3 records
Vitanas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitanas leadership team
Management profileNumber of profiles
Profiles14 records
Vitanas subsidiaries and ownership
Company hierarchySubsidiaries4 records
Vitanas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitanas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitanas
What does Vitanas do?
Vitanas operates a network of 41 senior care centers (Senioren Centren) across 12 German states, offering fully inpatient nursing care (vollstationäre Pflege), service living (Service Wohnen), shared apartments (Wohngemeinschaften), and day care (Tagespflege). The company also runs a geriatric clinic (Klinik für Geriatrie), ambulatory care services, psychiatric integration centers, and the Vitanas Akademie state-recognized nursing school, providing a comprehensive continuum of elderly care, dementia care, and nursing education services.
Is Vitanas a public or private company?
Vitanas is a private company. It is classified as unknown and is currently operating.
When was Vitanas founded?
Vitanas was founded in 1969. It employs 1,001 to 5,000 people.
Where is Vitanas based?
Vitanas is headquartered in Berlin, Germany, in the Europe region.
How does Vitanas make money?
Five revenue lines are on record. Senior Care Services are the primary driver. The others are geriatric Clinic Services, ambulatory Care Services, education and Training and subsidiary Services.
Who are Vitanas's main competitors?
Broad incumbents on record are Clariane (formerly Korian), AGAPLESION and Asklepios Kliniken. Direct peers are Casa Reha, Kursana (Dussmann Group), Alloheim, Pro Seniore / Orpea Germany, compassio (Seniorenresidenzen) and BeneVit. Deutsche Seniorenresidenz is listed as an emerging player.
Does Vitanas have an API?
No public API is recorded for Vitanas.
What industry is Vitanas in?
Vitanas's product category is Senior Nursing Care Services. Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HLADAIAE, Adult Day Nursing & Chronic Disease Management Programs. Its NAICS code is 62311 and its SIC code is 8051.