A.S.98

Name

A.S.98

Legal name

OLIP ITALIA S.P.A.

Website

https://as-98.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

A.S.98 is an Italian DTC fashion brand selling handcrafted leather footwear, boots, bags, and accessories for men and women through a multi-language e-commerce platform shipping to 34+ countries across Europe, North America, and the UK, operating under parent OLIP ITALIA S.P.A.

Ownership category

akta.pro rank

Product category

Premium Leather Footwear

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162), Luggage and Leather Goods Retailers (458320)

SIC

Footwear, (No Rubber) (3140), Leather & Leather Products (3100), Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Luxury Handbags & Leather Goods (CRAAAFAD), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)

Keywords

• Leather footwear
• Handcrafted leather bags
• Italian fashion accessories
• Premium leather shoes
• Rock-inspired footwear

Headquarters

HQ city

Lazise

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: A.S.98 generates revenue through direct-to-consumer sales of leather footwear, boots, sneakers, sandals, bags, and accessories. Products are sold at fixed retail prices with periodic promotional discounts (20-40% during sales). The brand operates an e-commerce platform as the primary sales channel with international shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

A.S.98 designs, produces, and sells Italian leather footwear (sandals, sneakers, ankle boots, boots, flat shoes), handcrafted leather bags, and small leather accessories (wallets, belts, bracelets, keychains) for men and women. The brand emphasizes Italian artisanal craftsmanship with premium vegetable-tanned leather and rock-inspired design aesthetics, distributed through its direct-to-consumer e-commerce platform with international shipping across Europe, the United States, Canada, and the United Kingdom.

Product overview

A.S.98 is an Italian fashion brand selling leather footwear, bags, and accessories through a multi-language e-commerce platform. The core offering consists of footwear (sandals, sneakers, ankle boots, boots, flat shoes) and handcrafted leather bags (tote bags, backpacks, clutches, pochettes, XL bags), complemented by accessories (wallets, belts, bracelets, keychains). These products are organized into sub-brands including the Most Wanted collection (popular models), Heritage Pieces (timeless classics), and the Timeless Rockstar collection (rock-inspired pieces made with high-quality Italian leathers). A limited Online Exclusive line features designer-made models available only online, including SWAROVSKI crystal-adorned items. Additional offerings include leather care products, the MYUNIQUEAS98 personalization service, a Crew membership loyalty program, and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Timeless Rockstar: An iconic selection of boots, bags and accessories made with the highest quality Italian leathers that have made and continue to make history.
• Online Exclusive

Products and services

• Footwear Leather footwear including sandals, sneakers, ankle boots, boots, and flat shoes for women and men, crafted with Italian artisanal techniques and premium leathers.
• Leather Bags Handcrafted leather bags including tote bags, crossbody bags, backpacks, clutches, fanny packs, and XL bags for women and men, made in Italy with vegetable-tanning processes.
• Leather Accessories Leather accessories including wallets, belts, bracelets, keychains, suspenders, and aprons, featuring rock-inspired designs with studs and metal details.
• Timeless Rockstar Collection Iconic branded collection of boots, bags, and accessories made with high-quality Italian leathers featuring bold, rock-inspired aesthetics, available for both women and men.
• Online Exclusive Collection Limited-quantity, designer-made models available exclusively online, including special versions such as SWAROVSKI crystal-adorned boots and bags (Saint Shine collection).
• MYUNIQUEAS98 Personalization Product customization service allowing customers to personalize certain A.S.98 items, with potential to extend shipping times by up to 4 business days.
• Leather Care Products Specially formulated leather cream and maintenance products designed to remove light liquid stains, nourish, and rejuvenate leather to extend the life of A.S.98 footwear.
• Gift Cards Digital gift cards available for purchase, allowing recipients to select their own A.S.98 products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• SwarovskiminorStrategic or Co-development PartnerCollaboration for the Saint Shine collection featuring boots and bags adorned with Swarovski crystals, available exclusively through the online store as limited edition pieces.
• ScalapayminorGTM or Marketing PartnerPayment partner offering interest-free 3-installment payment option at checkout, enabling customers to split purchases without additional cost.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Church's (Prada Group): British heritage dress and casual leather footwear brand owned by Prada, distributed globally through own stores and wholesale. Comparable to A.S.98 on leather dress/casual footwear positioning but with established luxury distribution and significantly larger scale.
• Santoni: Established Italian luxury footwear and leather goods manufacturer with global wholesale, own boutiques, and licensing. Adjacent incumbent to A.S.98: serves overlapping Italian-made leather footwear customers but at higher price points and far broader distribution.
• Frye (Wolverine Worldwide): American heritage leather boots, shoes, bags, and accessories brand with own e-commerce and wholesale. Comparable to A.S.98 on leather boots-as-hero category and bags/accessories adjacencies, but at larger scale and broader distribution.

Direct peers

• Fratelli Rossetti: Italian heritage leather footwear and accessories house with own retail and e-commerce. Comparable to A.S.98 as a Made-in-Italy leather footwear + accessories brand serving a similar style-conscious European customer.
• Dear Frances: British DTC brand producing Italian-made leather boots, shoes, and bags with a fashion-led design language. Comparable to A.S.98 on Italy-sourced production, DTC direct model, and focus on distinctive women's footwear at comparable price points.
• ATP Atelier: Swedish-founded DTC brand producing leather footwear (boots, sandals, sneakers) and leather bags in Europe. Closely comparable to A.S.98 on product mix, premium leather positioning, and DTC e-commerce-first model targeting a similar mid-premium European customer.
• Wandler: Dutch DTC and wholesale brand known for leather boots, sneakers, and handbags with a fashion-forward aesthetic. Overlaps with A.S.98 on the women-led mid-premium leather footwear + bags proposition sold through a premium own-brand e-commerce channel.
• Schutz (Arezzo): Brazilian footwear and handbags brand from Grupo Arezzo, sold globally via own e-commerce and wholesale. Direct comparable to A.S.98 on fashion-forward mid-premium leather footwear + bags sold DTC with international shipping and brand-led storytelling.
• Miista: Spanish-origin independent footwear label producing edgy, fashion-forward women's boots and shoes with own e-commerce flagship. Overlaps with A.S.98 in the rock-inspired, design-led women's footwear niche sold DTC at premium price points.
• Officine Creative: Italian artisanal luxury men's and women's leather footwear maker with own e-commerce and selective boutique distribution. Comparable to A.S.98 on Italian craftsmanship, leather-first materials, and direct brand-channel positioning at premium price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/as98official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.S.98