Apex Cycle Sports

What Apex Cycle Sports does

Apex Cycle Sports Inc. is a privately held, independent powersports dealership incorporated in Ontario, Canada, and operating from a 30,000 sq/ft multi-floor showroom at 8 Schiedel Court, Cambridge, Ontario. Founded in 2009, the company sells new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, and snowmobiles as an authorized dealer for nine core brands (BMW Motorrad, Indian Motorcycle, Polaris, Honda, Ducati, Yamaha, KTM, GASGAS, and MV Agusta) plus additional franchises including Harley-Davidson, Kawasaki, Triumph, Aprilia, Can-Am, and Ski-Doo. Current inventory spans 918 vehicles across new and pre-owned conditions, with unit prices ranging from approximately $2,840 (entry-level Honda CRF50F) to $45,995 (Ducati Panigale V4 R) and most vehicles priced between $4,000 and $30,000. The dealership is strategically located off Highway 401 and serves riders across Southwestern Ontario, including Kitchener, Waterloo, Guelph, Hamilton, Brantford, Milton, and Mississauga.

The business operates four complementary revenue streams: (1) vehicle sales of new and pre-owned powersports units; (2) service and repair, performed by certified technicians across all makes and models, including warranty work; (3) parts, accessories, riding gear, and apparel; and (4) financing facilitated through DealerTrack with bi-weekly payment options, plus extended warranty products from First Canadian Protection Plan (FCPP) available in 3, 4, 5, and 7-year terms. Pricing includes freight and PDI with admin, tax, and licensing charged separately; trade-ins are accepted on-site. The go-to-market is sales-led and physical-storefront driven: customers browse online but purchase in-dealership, supplemented by organic social (Facebook, Instagram, Twitter/X, YouTube), email newsletters, manufacturer demo events (e.g., BMW RIDE Tour Demo Days), and a loyalty rewards program. Technology is third-party-embedded rather than proprietary, with DealerTrack for credit origination and RideReady for Polaris and Indian Motorcycle service scheduling.

Name

Apex Cycle Sports

Legal name

Apex Cycle Sports Inc.

Website

https://apexcycle.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Cycle Sports is an independent multi-brand powersports dealership in Cambridge, Ontario, selling new and pre-owned motorcycles, ATVs, UTVs, and snowmobiles across 9+ authorized brands and serving retail customers across Southwestern Ontario with vehicle sales, service, parts, and financing.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Powersports dealership
• Motorcycle retail
• ATV and UTV sales
• Snowmobile dealer
• Powersports service and parts

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned powersports vehicles including motorcycles, ATVs, UTVs, and snowmobiles. Multiple brands available including BMW, Indian, Polaris, Honda, Ducati, Yamaha, KTM, GASGAS, and MV Agusta.
2. Service & Repair: Full-service repair department for all makes and models. Warranty work, maintenance, and repairs performed by certified technicians.
3. Parts & Accessories: Sale of OEM and aftermarket parts, riding gear, helmets, and apparel.
4. Financing: In-house financing through DealerTrack platform offering bi-weekly payment options and extended warranty products (FCPP).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Apex Cycle Sports is a multi-brand powersports dealership selling new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, snowmobiles, and power equipment from approximately 9–17 OEMs. The dealership complements vehicle sales with an OEM and aftermarket parts department, a certified in-house service and repair facility, in-house financing through DealerTrack, trade-in evaluations, and scheduled demo ride events.

Product overview

Apex Cycle Sports operates as a multi-brand powersports vehicle dealership offering new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, and snowmobiles. The company is an authorized dealer for BMW Motorrad, Indian Motorcycle, Polaris, Honda, Ducati, Yamaha, KTM, GASGAS, MV Agusta, Harley-Davidson, Kawasaki, Moto Guzzi, Husqvarna, Triumph, Aprilia, Can-Am, and Ski-Doo. The business functions as a single-brand-independent dealer combining vehicle sales with complementary services including parts and accessories retail, maintenance and repair, financing facilitation through DealerTrack, trade-in evaluations, and demo ride programs. Inventory spans 918 vehicles across 46 pages, with products organized by condition (new/pre-owned), make, year, vehicle type, category, and price range.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycles New and pre-owned motorcycles sold through the dealership from manufacturers including BMW Motorrad, Indian Motorcycle, Honda, Ducati, Yamaha, KTM, GASGAS, MV Agusta, Harley-Davidson, Kawasaki, Moto Guzzi, Husqvarna, Triumph, and Aprilia. Prices range from entry-level (Honda CRF50F at $2,840) to high-performance sport bikes (Ducati Panigale V4 R at $45,995). Intended for individual consumers for recreation, sport, touring, adventure, and commuter riding.
• ATVs (All-Terrain Vehicles) New and pre-owned all-terrain vehicles sold at the dealership, with Polaris as a primary brand. Intended for individual consumers and small-business operators for trail riding, recreation, and utility tasks.
• UTVs / Side-by-Sides Utility terrain vehicles and side-by-side vehicles including Polaris UTVs (Ranger) and Yamaha Side-by-Sides. 2026 models available with up to $4,000 off select Polaris models. Intended for individual consumers and small-business operators for recreation, off-road use, and work/utility tasks.
• Snowmobiles New and pre-owned snowmobiles from Polaris (including the 2027 lineup) and Ski-Doo. Intended for individual consumers in Southwestern Ontario for winter recreation, trail riding, and backcountry exploration.
• Power Equipment Honda Power, Polaris Power, and Yamaha Power equipment products available through the dealership's power equipment inventory.
• Parts and Accessories Sale of OEM and aftermarket parts, riding gear, helmets, and apparel for all vehicle types sold at the dealership. Available through the parts department and online.
• Service and Repair Full-service repair department handling all makes and models, including warranty work, scheduled maintenance, tire services, and repairs performed by certified technicians (including certified Ducati and Indian Motorcycle service).
• Financing Vehicle financing facilitated through the DealerTrack online platform, offering bi-weekly payment options and optional FCPP extended warranty coverage bundled with the loan.
• Trade-In Evaluation Trade-in value assessment for customers looking to exchange their current powersports vehicle for credit toward a new purchase.
• Demo Rides Test ride opportunities for new vehicles, including scheduled manufacturer demo events (e.g., BMW RIDE Tour Demo Days) held at the dealership.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core.

• BMW MotorradcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for BMW Motorrad motorcycles. Offers full line of BMW motorcycles including sport bikes (S 1000 RR), adventure bikes (R 1300 R), and touring models. BMW RIDE Tour Demo Days hosted at dealership.
• Indian MotorcyclecoreChannel Partner/ Reseller/ DistributorAuthorized Indian Motorcycle dealer. Provides new and pre-owned Indian motorcycles including Challenger, Roadmaster, and Scout models. Dedicated Indian Motorcycle service department available.
• PolariscoreChannel Partner/ Reseller/ DistributorAuthorized Polaris dealer for ATVs, UTVs (Ranger), and snowmobiles. Offers full Polaris off-road vehicle lineup. 2026 vehicles available with up to $4,000 off select models.
• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda powersports dealer for motorcycles, ATVs, and power equipment. Wide selection of Honda models from CRF dirt bikes to CBR sport bikes.
• DucaticoreChannel Partner/ Reseller/ DistributorAuthorized Ducati dealer. Offers Multistrada, Panigale, Monster, and DesertX models. Service department certified for Ducati maintenance and warranty work.
• YamahacoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha dealer for motorcycles and side-by-side vehicles. Offers sport bikes, adventure bikes (Tenere 700), and SxS lineup including 2026 models.
• KTMcoreChannel Partner/ Reseller/ DistributorAuthorized KTM dealer. Extensive KTM inventory including SX/XC motocross and off-road models, and Super Adventure touring bikes. GASGAS promotional deals available.
• GASGAScoreChannel Partner/ Reseller/ DistributorAuthorized GASGAS dealer. Motorcycles available with promotional pricing up to $1,500 off select models.
• MV AgustacoreChannel Partner/ Reseller/ DistributorAuthorized MV Agusta dealer. High-performance Italian motorcycles available for purchase with professional service support.
• Harley-DavidsoncoreChannel Partner/ Reseller/ DistributorHarley-Davidson dealer serving Southwestern Ontario after other H-D dealers closed. Offers Fat Boy and other H-D cruiser models. Service department handles Harley maintenance and warranty work.
• DealerTrackcoreTechnology or IntegrationOnline financing platform (creditonline.dealertrack.ca) used for credit applications and financing. Enables seamless financing process for customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Barnes Powersports: Multi-brand powersports dealership in Hamilton, Ontario, operating under Barnes Performance complex. Directly comparable as another authorized multi-brand motorcycle/ATV/snowmobile dealer serving the same Southwestern Ontario corridor that Apex targets.
• Canada One Powersports: Multi-line powersports dealership in Southwestern Ontario (Stratford area). Direct comparable — same business model (multi-brand franchise, sales/service/parts/financing), overlapping geography and customer base in the same regional economy.
• GP Bikes (Toronto): Independently owned multi-brand motorcycle dealership in the GTA (Vaughan). Closely comparable to Apex on business model, OEM brand mix (Ducati, Triumph, KTM, Yamaha), and target customer — direct head-to-head competitor for many of the same Southern Ontario riders.
• Cyclepath (Toronto): Long-established Toronto-area multi-brand motorcycle dealer. Direct peer offering comparable multi-brand sales, service, parts, and financing in a neighbouring Ontario metro, serving a similar rider demographic with overlapping OEM brands.

Broad incumbents

• AutoCanada: Canada's largest multi-brand dealership group, publicly traded, with powersports franchises and OEM relationships across provinces. Broad incumbent that demonstrates the rollup/scale benchmark for Canadian dealer groups and could plausibly acquire or compete with regional independents like Apex.
• Royal Distributing: Largest Canadian powersports aftermarket distributor and retailer. Broad incumbent with multi-brand powersports parts, apparel, and accessories retail across Canada — comparable as a fellow Canadian multi-channel powersports retailer, though operating at wholesale plus retail scale rather than a single franchise dealership.

Regional players

• Beaudry Powersports: Major Quebec-based multi-brand powersports dealer group. Same business model (multi-brand franchise, sales/service/parts) and scale tier as Apex, but operating in French-speaking markets — useful comp for province-level dealer economics and OEM diversity.
• Brookshire Powersports: Multi-brand powersports dealer in Western Canada (BC). Comparable business model and OEM mix (Polaris, Yamaha, Honda, Kawasaki side-by-side focused), but serving a different geographic market — useful as a regional comp for unit economics and dealer-network benchmarks.
• Blackfoot Motosports: Major multi-brand powersports dealership in Calgary, Alberta — one of Western Canada's largest such dealers. Comparable business model and scale profile, but serving a different geography (Alberta vs Ontario); useful regional benchmark for sales/service leverage.

Emerging players

• Dix Performance / MotoWerks: Canadian powersports ecommerce and direct retailer for parts, accessories, and gear. Comparable on the parts/accessories/revenue stream side of Apex's business (third of the dealership revenue mix) and represents a competitive channel as more parts-buying shifts online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ApexCycleCA
• YouTubeyoutube.com/channel/UCYJ4vEbykcc1Zhto-6vqH5w
• Facebookfacebook.com/ApexCycle
• Instagraminstagram.com/apex.cycle
• LinkedInlinkedin.com/company/apexcyclesports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Cycle Sports