Hochzeitsportal24 GmbH

What Hochzeitsportal24 GmbH does

Hochzeitsportal24 GmbH is a privately held German wedding planning portal operating since 2012 from Mühlacker, Germany (registered at Amtsgericht Mannheim, HRB 721895). The platform at hochzeitsportal24.de serves engaged couples and their families with a directory of wedding service providers (venues, photographers, florists, DJs, caterers, bridal fashion, wedding rings, and 10+ other categories) alongside editorial content including checklists, budget planners, gift guides, and inspiration galleries. Coverage spans 25+ German cities including Munich, Hamburg, Cologne, Stuttgart, and Karlsruhe, with the latter designated as the 2025 regional focus area.

The core technology is a web-based CMS and directory platform with localized landing pages optimized for organic SEO, plus a separate self-service Pro Portal (pro.hochzeitsportal24.de) for service providers to manage their listings. Adjacent digital products include a personalized wedding stationery shop (hp24.carinokarten.de) and an integrated affiliate channel linking editorial content to retailers such as Amazon and Etsy. The platform has accumulated 200+ editorial guide articles and 227+ decoration images as content assets. No mobile app, no API, and no AI/ML features are present in the product.

The business model is a two-sided marketplace monetized exclusively on the supply side. Couples access the directory and content free of charge; revenue is generated from wedding service providers who pay recurring monthly subscription fees for premium directory listings and enhanced regional visibility. The company is founder-operated under sole managing director Raffael Schulz, with 1-10 employees and no disclosed external funding, parent company, or M&A activity.

Name

Hochzeitsportal24 GmbH

Legal name

Hochzeitsportal24 GmbH

Website

https://hochzeitsportal24.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Hochzeitsportal24 GmbH operates a German-language wedding planning portal and vendor directory serving engaged couples with free planning tools while monetizing through monthly premium listings from SMB wedding service providers across 25+ German cities.

Ownership category

akta.pro rank

Product category

Wedding Marketplace

akta.pro primary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

akta.pro secondary industries

Full-Service Wedding Planning (HSACABAA), Wedding Travel & Guest Accommodation Coordination (HSACABAN), Wedding Registry & Gift Management (HSACABAO)

Keywords

• Wedding vendor directory
• Wedding planning portal
• Wedding marketplace platform
• Wedding service listings
• Bride planning resources

Headquarters

HQ city

Mühlacker

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Service Provider Directory Listings: Wedding service providers (photographers, venues, florists, DJs, caterers, etc.) pay for premium directory listings and enhanced visibility in the platform's regional search results.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hochzeitsportal24 GmbH operates a German-language online wedding portal that combines an editorial planning section (Ratgeber guides, checklists, blog, inspiration galleries) with a searchable directory of local wedding service providers (venues, photographers, DJs, florists, caterers, bridal fashion, etc.). Couples access the directory and planning content for free, while professional vendors pay for premium directory listings and enhanced regional visibility via a dedicated pro portal. The company also runs an integrated e-commerce shop selling personalized wedding stationery such as cards and save-the-dates.

Product overview

Hochzeitsportal24 GmbH betreibt ein婚礼portal bestehend aus einem Hauptportal (hochzeitsportal24.de), einem Branchenbuch für Hochzeitsdienstleister, einem Ratgeber mit Checklisten und Planungstools, einem Blog mit aktuellen Hochzeitstrends, Bildergalerien zur Inspiration sowie einem Kartenshop für personalisierte Drucksachen. Zusätzlich bietet das Pro-Portal Dienstleistern eine Möglichkeit, sich im Branchenbuch zu registrieren und zu präsentieren. Das Angebot umfasst sowohl Inhalte für Brautpaare (Planungstools, Ratgeber) als auch für Hochzeitsgäste (Geschenkideen, Hochzeitsspiele).

Differentiator

Problem solved

Functional benefit

Products and services

• Hochzeitsportal24 Wedding Planning Portal Central German-language wedding planning platform for engaged couples and wedding guests, combining editorial planning resources (checklists, budget planner, gift ideas, etiquette) with a regional directory of professional wedding vendors across 18+ categories and 25+ German cities.
• Branchenbuch (Wedding Vendor Directory) Online directory of professional wedding service providers in Germany with category and regional search, used by couples to discover and compare local vendors across 18+ wedding service categories.
• Pro-Portal (pro.hochzeitsportal24.de) Self-service vendor portal enabling wedding service providers (photographers, venues, DJs, florists, caterers, bridal boutiques, wedding planners, makeup artists, etc.) to create listings, manage their profile, and pay for premium placement and enhanced visibility in the consumer-facing directory.
• Kartenshop (hp24.carinokarten.de) Online e-commerce shop selling personalized wedding stationery and printed materials such as invitations and save-the-dates, offered to couples as part of the Hochzeitsportal24 ecosystem.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hochzeitsportal24
• Xx.com/hochzeitsportal
• LinkedInlinkedin.com/company/hochzeitsportal24-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hochzeitsportal24 GmbH