DNA
DNA (Digital Network Associate Pvt. Ltd.) is a regional Indian ISP providing GPON/FTTH broadband up to 500 Mbps to retail, SOHO, and enterprise customers across the Boisar, Tarapur, Safale, and Palghar belt of Maharashtra, with 65,000+ retail and 2,000+ enterprise subscribers.
- Company typePrivate
- Founded2016
- HeadquartersTarapur, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What DNA does
DNA (Digital Network Associate Pvt. Ltd.) is a privately held Indian regional Internet Service Provider founded in 2016 and headquartered in Boisar, Maharashtra, with a regional office in Pune. The company delivers broadband internet services to retail home users, small office/home office (SOHO) customers, and commercial/enterprise subscribers across the Boisar, Tarapur, Safale, and Palghar belt of Maharashtra. Its service footprint covers four localized markets with a subscriber base of 65,000+ retail and 2,000+ enterprise customers.
The company's core technology is GPON (Gigabit Passive Optical Network) fiber-to-the-home (FTTH) infrastructure delivering speeds up to 500 Mbps on Premium plans, with 95% network uptime commitments and 24/7 customer support. Differentiated features include hybrid bandwidth with OTT caching for SOHO users, double-speed night windows on certain plans, point-to-point optical connectivity for multi-location enterprises (notably Mumbai head offices), and value-added content delivery partnerships with Google (dedicated 30 Mbps for Google services) and Akamai (CDN-cached HD streaming and LiveTV). Distribution is via a self-service website (tarapur.net), self-care portal, Google Play mobile app, and direct enterprise outreach ([email protected]).
DNA's revenue model is entirely subscription-based and prepaid, with monthly, quarterly, semi-annual, and annual plans (annual plans include 7-30 bonus days) priced between ₹531 and ₹2,989 per month. Refundable device deposits (₹1,000 ONU / ₹2,000 ONT) and non-refundable installation charges supplement the recurring revenue stream. The company serves three customer tiers (Home/Retail, SOHO/Business, Commercial/Corporate) using a horizontal segmentation approach, with no disclosed external funding, no parent entity, and no management team information publicly available.
DNA firmographics
Firmographics- Name
- DNA
- Legal name
- Digital Network Associate Pvt. Ltd.
- Website
- https://tarapur.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DNA (Digital Network Associate Pvt. Ltd.) is a regional Indian ISP providing GPON/FTTH broadband up to 500 Mbps to retail, SOHO, and enterprise customers across the Boisar, Tarapur, Safale, and Palghar belt of Maharashtra, with 65,000+ retail and 2,000+ enterprise subscribers.
- Ownership category
- akta.pro rank
DNA industry classification
Industry- Product category
- Internet Service Provider (Broadband)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Residential Broadband CPE (DSL/Cable/Fiber Gateways) (HDAFAIAA)
Keywords
Where DNA is headquartered
LocationHeadquarters
- HQ city
- Tarapur
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
DNA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Broadband Subscription: Monthly, quarterly (90 days + 7 days free), semi-annual (180 days + 15 days free), and annual (360 days + 30 days free) prepaid broadband plans for home users. Plans range from FUP Superfast 30 (40-300 Mbps) to Infinity Standard and Premium plans (up to 500 Mbps). Revenue generated through recurring subscription fees.
- Business/SOHO Broadband Subscription: Dedicated broadband plans for small office/home office (SOHO) and business users with higher speeds and priority bandwidth (1:1 contention ratio). Includes Business Standard SOHO and Business Premium SOHO tiers.
- Enterprise Broadband and Leased Line: Dedicated leased line services for commercial and critical users requiring consistent high-speed connectivity. Provides 1:1 or 1:2 bandwidth ratios for businesses with point-to-point connectivity solutions.
- Equipment Security Deposits: Refundable security deposits collected for ONU (₹1,000) and ONT (₹2,000) devices provided to customers. Deposits are returned upon device return in working condition within 25-30 working days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FUP Superfast 30 Plans (100-300 Mbps, 750 GB - 18 TB) |
| Subscription | Monthly | Infinity Standard Plans (40-100 Mbps unlimited) |
| Subscription | Monthly | Business Standard SOHO Plans (40-100 Mbps) |
| Subscription | Monthly | Premium Plans (150-500 Mbps) |
| Subscription | Monthly | Business Premium SOHO Plans (150-500 Mbps) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
DNA product offering
Product offeringCore offering
DNA (Digital Network Associate Pvt. Ltd.) is a regional internet service provider offering fiber-to-the-home (FTTH) broadband services over GPON infrastructure to residential, SOHO, and enterprise customers in the Boisar, Tarapur, Safale, and Palghar belt of Maharashtra, India. Its portfolio includes Home Broadband plans with FUP and unlimited data options, Enterprise Broadband with priority bandwidth ratios, and dedicated Leased Line/point-to-point optical connectivity solutions for multi-location businesses. The company also provides value-added content delivery through partnerships with Google and Akamai.
Product overview
DNA (Digital Network Associate Pvt. Ltd.) is an Internet Service Provider operating in Boisar, Tarapur, Safale, and Palghar, India, utilizing fiber-to-the-home (FTTH) and GPON technology. The company offers a portfolio of broadband services including Home Broadband (with FUP Superfast and Infinity plans ranging from 40-500 Mbps), Enterprise Broadband with dedicated leased lines, SOHO plans for small businesses, and Value Added Services through Google and Akamai partnerships. The portfolio also includes a Mobile App for account management. With 65,000+ retail subscribers and 2,000+ enterprise subscribers, DNA provides 95% network uptime and 24/7 customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Broadband
Quantifiable outcome
- 65,000+ retail subscribers and 2,000+ enterprise subscribers served in the region
- +2 more outcomes
Companies that use DNA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
DNA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DNA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreDNA has partnered with Google to provide distinguished and superior content access. DNA serves Google at 30 Mbps dedicated speed, enabling fast uploading/downloading of Gmail attachments, viewing 3D videos and HD/Ultra HD content on YouTube, and quick access to Google Maps and Google Earth.
- AkamaicoreAkamai partners with DNA to serve distinguished and superior content to customers. Through the Akamai Cloud, users can surf popular worldwide sites at high speeds and view numerous LiveTV apps without loading. Live sports events including World Cup Football can be viewed without buffering through Akamai's content delivery network.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
DNA competitors and assessment
Company assessmentRegional players
- Asianet Broadband: Regional broadband ISP primarily serving Kerala with home and enterprise plans; comparable regional-focused ISP business model with similar GPON infrastructure.
- Connect Broadband: Regional broadband ISP in Punjab and other northern Indian states; comparable regional focus with home and enterprise broadband offerings.
Direct peers
- GTPL Hathway: Major Indian cable broadband ISP serving regional and Tier-2 markets with subscription broadband plans very similar to DNA's Home and SOHO product tiers.
- YOU Broadband India: Indian ISP offering broadband services in multiple cities; directly comparable as a domestic broadband operator using FTTH with similar mass-market and enterprise plans.
- Hathway Broadband: Pan-India cable broadband operator providing home and enterprise broadband; comparable business model and target customer segments to DNA.
Broad incumbents
- BSNL Broadband: State-owned Indian telecom offering broadband services including in rural and semi-urban areas; comparable customer base including underserved regions.
- ACT Fibernet: One of India's largest FTTH broadband providers offering GPON-based fiber broadband up to 1 Gbps; comparable technology stack and subscription model, though at much larger scale.
- JioFiber (Reliance Jio): Reliance Jio's FTTH broadband service offering GPON fiber broadband across India; the dominant large-scale competitor that could enter DNA's served geographies.
- Airtel Xstream Fiber: Bharti Airtel's nationwide broadband service with FTTH infrastructure; comparable GPON technology and subscription plans, but with pan-India scale.
Others
- Siti Networks (dish tv India merger): Cable TV and broadband distributor in India; adjacent infrastructure provider serving overlapping small-town and semi-urban markets in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DNA leadership team
Management profileNumber of profiles
DNA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DNA
What does DNA do?
DNA (Digital Network Associate Pvt. Ltd.) is a regional internet service provider offering fiber-to-the-home (FTTH) broadband services over GPON infrastructure to residential, SOHO, and enterprise customers in the Boisar, Tarapur, Safale, and Palghar belt of Maharashtra, India. Its portfolio includes Home Broadband plans with FUP and unlimited data options, Enterprise Broadband with priority bandwidth ratios, and dedicated Leased Line/point-to-point optical connectivity solutions for multi-location businesses. The company also provides value-added content delivery through partnerships with Google and Akamai.
Is DNA a public or private company?
DNA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DNA founded?
DNA was founded in 2016. It employs 11 to 50 people.
Where is DNA based?
DNA is headquartered in Tarapur, India, in the Asia region.
How does DNA make money?
Four revenue lines are on record. Retail Broadband Subscription is the primary driver. The others are business/SOHO Broadband Subscription, enterprise Broadband and Leased Line and equipment Security Deposits.
Who are DNA's main competitors?
Regional players on record are Asianet Broadband and Connect Broadband. Direct peers are GTPL Hathway, YOU Broadband India and Hathway Broadband. Broad incumbents are BSNL Broadband, ACT Fibernet, JioFiber (Reliance Jio) and Airtel Xstream Fiber. Siti Networks (dish tv India merger) is listed as an others.
Does DNA have an API?
No public API is recorded for DNA.
What industry is DNA in?
DNA's product category is Internet Service Provider (Broadband). Its primary akta.pro industry code is HDAFAIAA, Residential Broadband CPE (DSL/Cable/Fiber Gateways). Its NAICS code is 518 and its SIC code is 4812.