Holladay Corporation

What Holladay Corporation does

Holladay Corporation is a third-generation, family-owned real estate development and investment firm headquartered at 3400 Idaho Avenue NW in Washington, DC. Founded by Wallace F. Holladay in the early 1950s and operating continuously for 67+ years, the company specializes in urban infill residential and mixed-use development across the Washington, DC metropolitan area, with additional projects in Alexandria and Arlington, VA, Rockville, MD, and select Virginia markets including Richmond and Norfolk. Its product portfolio comprises four categories: luxury for-sale condominiums, luxury rental apartment communities (including active-adult 55+ housing), townhomes, and vertical mixed-use projects that combine residential units with ground-floor retail, Class A office space, and structured parking. Individual projects range from approximately 16 units (Clarendon 3131) to 237 units (Arcade Sunshine, $80M), with disclosed project values typically in the $10M-$80M range. The company is vertically integrated, operating an in-house construction team under a 30+ year partnership and an in-house property management organization overseeing 2,000+ units across the portfolio, supported by an employee base of 101-250.

Holladay makes money through two principal revenue streams: one-time sales of developed condominium and townhome units to individual buyers and investors, and recurring rental income from owned and operated apartment communities (including the active-adult Lake Forest and the converted Arcade Sunshine). Cumulative project evaluation exceeds $600M since 2000, indicating a steady, multi-decade capital deployment pace rather than episodic mega-projects. Customer segments are fragmented and project-based — individual residential buyers and renters, with a dedicated active-adult 55+ cohort introduced in 2024 — and the company distributes exclusively through direct sales and direct property management, with no third-party broker channel or institutional customer dependencies disclosed.

The leadership team is family-led, with Wallace F. Holladay, Jr. (45+ years of real estate experience) as Chairman, Jessica Holladay Sterchi (former FBR Capital Markets AVP, MS Real Estate from Johns Hopkins) as President, and Addison C. Holladay (former Ironstate Development, MS Real Estate from NYU) as Vice President. The firm is closely held, with no public listing, no external institutional investors, and no disclosed funding rounds; key institutional knowledge is held by long-tenured operators including SVP Rita Bamberger (24 years) and VP of Construction Stephen H. Weatherby (30+ years).

Name

Holladay Corporation

Legal name

Holladay Corporation

Website

https://holladaycorp.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Holladay Corporation is a third-generation, family-owned real estate developer headquartered in Washington, DC that builds, owns, and manages urban infill condominiums, apartments, townhomes, and mixed-use projects across the DC metro and select Virginia markets.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Property Managers (531311), Nonresidential Property Managers (531312), Lessors of Residential Buildings and Dwellings (53111), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Operators Of Apartment Buildings (6513), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Mixed-Use Community Association Management (BPAJAHAF)

akta.pro secondary industries

Active Adult / Senior Community Association Management (BPAJAHAJ), New Development / Declarant Transition Management (BPAJAHAK)

Keywords

• Commercial real estate development
• Residential property development
• Mixed-use developments
• Luxury condominium development
• Urban infill housing

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Real Estate Development and Sales: The company develops and sells condominiums, townhomes, and mixed-use properties. Revenue is generated from the sale of developed real estate units to individual buyers and investors. Additionally, the company operates apartment rental communities generating recurring rental income.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Holladay Corporation is a third-generation, family-owned real estate development and investment firm that develops, owns, and operates residential and mixed-use real estate in the Washington, DC metro area. The company develops and sells luxury condominiums and townhomes, owns and operates rental apartment communities (including active adult 55+ communities), and builds mixed-use projects combining residential units with ground-floor retail and Class A office space. The firm retains in-house construction and property management teams to deliver and manage its 2,000+ unit portfolio.

Product overview

Holladay Corporation operates as a third-generation real estate development and investment firm offering a diversified portfolio of residential and mixed-use real estate products. The company's core offerings span four main product categories: Condominiums (luxury for-sale units in urban markets), Apartments (rental communities including active adult 55+ and high-rise options), Townhomes (attached and townhouse-style units), and Mixed-Use Developments (vertical combinations of residential, retail, and office space). With a 67-year track record and $600M+ in total project evaluation since 2000, the firm specializes in urban infill residential development throughout the Washington, DC metropolitan area, managing over 2,000 units across the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Condominiums Luxury new-construction for-sale condominium units developed across the Washington, DC metro area, including Alexandria, Arlington, and Washington neighborhoods such as Logan Circle, Shaw, Georgetown, H Street Corridor, and the 14th Street Corridor. Targeted at individual home buyers and secondarily investor buyers seeking urban-infill, amenity-rich owner-occupied housing.
• Apartments (Multifamily Rentals) Luxury rental apartment communities owned and operated by Holladay, including age-restricted active adult communities (55+), high-rise rentals, and mixed-use residential developments. Targeted at individual renters in urban and select secondary metros in the Washington, DC MSA and Virginia (Richmond, Norfolk).
• Townhomes Townhouse-style condominium units offered as standalone products or combined with traditional condo units, often featuring ground-floor retail and underground parking. Targeted at individual buyers seeking lower-density attached housing within urban infill neighborhoods.
• Mixed-Use Developments Vertical mixed-use projects combining residential units with ground-floor retail, Class A office space, and structured parking, typically ranging from 200,000 to 700,000+ square feet. Targeted at a mix of individual residential buyers/renters and commercial tenants (retail and office leasing).
• Property Management Services Day-to-day property management of Holladay-owned residential and commercial real estate, including budgeting, contracts, lease negotiations, and operations oversight. Provided in-house to support the firm's owned portfolio of 2,000+ units.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• AvalonBay Communities: Large-cap public apartment REIT with significant DC-metro portfolio. Comparable in apartment operations and property management; much larger scale and institutional capital structure.

Emerging players

• Del Webb (PulteGroup): Active adult 55+ homebuilder under PulteGroup, directly comparable to Holladay's Lake Forest active adult community segment. Operates at national scale versus Holladay's single regional project.

Direct peers

• JBG SMITH Properties: Leading DC-metro real estate owner, developer, and investor focused on mixed-use and multifamily in the National Capital Region. Direct overlap with Holladay's urban infill and mixed-use strategy at a larger institutional scale.
• Trammell Crow Residential: National multifamily developer mentioned in the prior experience of Holladay's SVP Rita Bamberger. Directly comparable in multifamily development, with deeper national capital and project scale.
• Wood Partners: National multifamily developer with active presence in the DC metro, building Class A apartment communities. Comparable in apartment product line; broader geographic footprint than Holladay.
• The Donohoe Companies: DC-metro diversified real estate firm with development, construction, and property management capabilities. Closely parallels Holladay's vertical integration and regional focus.
• EYA: Washington, DC-area urban infill developer specializing in townhomes, condominiums, and mixed-use communities. Highly comparable to Holladay's product mix and DC-metro focus.
• Bozzuto Group: DC-area multifamily developer, builder, and property manager active across the Mid-Atlantic. Comparable to Holladay in combining in-house development with property management of owned rental communities.
• Donatelli Development: DC-area boutique real estate developer focused on mixed-use, residential, and commercial projects. Similar scale, geography, and product profile to Holladay's infill developments.
• Penzance: Washington, DC-focused real estate investment and development firm active in office, multifamily, and mixed-use. Operates in the same urban infill market and asset classes as Holladay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-holladay-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holladay Corporation