Phụ kiện nhà bếp EuroKit

What Phụ kiện nhà bếp EuroKit does

Phụ kiện nhà bếp EuroKit (doing business as PhuKienTuBepTOP, PhuKienTuBep.Com, and Smartkit) is a Vietnamese retailer and distributor of kitchen cabinet accessories and complete kitchen cabinets, operating through the legal entity Công Ty TNHH VUA BẾP, headquartered at 596 đường Láng, Láng Hạ, Đống Đa, Hanoi. The company self-describes as a kitchen accessories distributor since 2007 and positions itself as "Vietnam's No. 1 kitchen hardware" under the Smartkit sub-brand, which markets European-standard kitchen solutions.

The core technical product is Inox 304 stainless steel kitchen cabinet hardware with integrated soft-close damping rails (ray trượt giảm chấn). The catalog spans upper-cabinet accessories (fixed and lift-up plate racks, including electric touch-controlled lifting variants), lower-cabinet accessories (knife/condiment racks, pot and dish racks, full corner systems, rotating carousels at 180°/270°/360°, multi-tier pantry units, built-in rice storage, integrated trash bins, drawer dividers, under-sink racks), external accessories (bar counter systems, glass-mounted stainless hardware), and complete kitchen cabinets in Acrylic, Laminate, and natural woods (Oak, Sồi Nga, Hương, Xoan Đào, Óc Chó).

The business operates a direct-to-consumer, omnichannel retail model: an own e-commerce storefront at phukientubep.com, a nationwide network of company-operated showrooms and authorized dealers, and a 24/7 hotline (0973 63 75 75) supported by Zalo and Facebook Messenger. Revenue is generated through one-time SKU-based unit sales of accessories and higher-ticket custom orders of complete kitchen cabinets, with quote-based pricing and nationwide delivery. Primary customer segments are Vietnamese homeowners undertaking kitchen renovation or new construction, with secondary targeting of interior designers/contractors and residential developers. The company is privately held by individual owner Hoàng Vũ Nam, with no institutional investors, no disclosed funding, and no app or proprietary software platform.

Name

Phụ kiện nhà bếp EuroKit

Legal name

Công Ty TNHH VUA BẾP

Website

https://phukientubep.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Phụ kiện nhà bếp EuroKit is a Hanoi-based Vietnamese retailer (operating as PhuKienTuBepTOP and Smartkit under Công Ty TNHH VUA BẾP) that distributes Inox 304 kitchen cabinet accessories and complete kitchen cabinets to homeowners, contractors, and developers nationwide via e-commerce, showrooms, dealers, and a 24/7 hotline.

Ownership category

akta.pro rank

Product category

Kitchen Cabinet Hardware and Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Pantry Containerization, Labeling & Decanting (HSAFACAB)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Spice, Baking & Dry-Goods Organization (HSAFACAE), Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Kitchen cabinet hardware
• Cabinet storage accessories
• Stainless steel fittings
• Modular kitchen products
• Kitchen organization solutions

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail sale of kitchen cabinet accessories: Direct retail sale of kitchen cabinet hardware and accessories (plate racks, corner carousels, spice racks, rice storage, trash bins, pantry units, bar accessories) to end consumers through e-commerce and showrooms. Products are sold on a per-unit basis with various sizes and configurations available. Pricing is size and SKU-dependent.
2. Complete kitchen cabinet sales: Sale of complete kitchen cabinets in various materials (Acrylic, Laminate, natural wood including Oak, Xoan Dao, Huong, and Oc Cho) along with complementary accessories. Cabinet sales are custom-ordered, serving as a higher-ticket add-on revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Phụ kiện nhà bếp EuroKit (operating as PhuKienTuBepTOP under the Smartkit sub-brand) is a Hanoi-based Vietnamese distributor and retailer specializing in European-standard kitchen cabinet hardware and complete kitchen cabinets. Its core catalog includes Inox 304 stainless steel accessories such as upper-cabinet plate racks (fixed and electric-lifting), lower-cabinet storage baskets, corner carousels, pantry units, rice storage, trash bins, drawer dividers, sink racks, and bar accessories, complemented by full kitchen cabinets in Acrylic, Laminate, and natural woods (Huong, Russian Oak, Xoan Đào, Walnut).

Product overview

Phụ kiện nhà bếp EuroKit (thương hiệu Smartkit, thuộc Công ty TNHH VUA BẾP) là nhà phân phối và cung cấp phụ kiện nhà bếp và tủ bếp cao cấp tại Việt Nam từ năm 2007, hoạt động tại Hà Nội. Danh mục sản phẩm bao gồm hai nhóm chính: (1) Phụ kiện tủ bếp thương hiệu Smartkit — phụ kiện trên tủ bếp (giá bát đĩa cố định và di động nâng hạ Inox 304), phụ kiện dưới tủ bếp (giá dao thớt/chai lọ gia vị, giá để xoong nồi/bát đĩa, góc liên hoàn, mâm xoay góc tủ, tủ kho nhiều tầng, thùng gạo, thùng rác, khay chia ngăn kéo, giá chậu rửa), và phụ kiện ngoài tủ bếp (đồ quầy bar, giá treo ly); (2) Tủ bếp các loại vật liệu — Acrylic, Laminate, gỗ Hương, gỗ Sồi Nga, gỗ Xoan Đào, gỗ Óc Chó. Tất cả phụ kiện tủ bếp Smartkit được sản xuất từ chất liệu Inox 304 xước mờ cao cấp, trang bị ray trượt giảm chấn gắn liền, thiết kế hiện đại theo tiêu chuẩn châu Âu.

Differentiator

Problem solved

Functional benefit

Brands

• Smartkit: Nhà bếp chuẩn Âu (European standard kitchen) - A sub-brand offering modern, convenient kitchen solutions with imported quality products. Operates at smartkit.vn.

Products and services

• Fixed Plate Rack (Giá bát đĩa cố định) Fixed Inox 304 stainless steel plate rack designed for upper kitchen cabinets, with variants including flat-bar, oval-bar, 2-tier, and 3-tier configurations with integrated water-collection trays. Targeted at Vietnamese households upgrading kitchen cabinet storage.
• Movable Lifting Plate Rack (Giá bát đĩa di động nâng hạ) Inox 304 stainless steel movable plate rack with integrated soft-close damping mechanism, available in Nano, framed, oval, and touch-sensitive electric variants. Designed for upper-cabinet installation to improve accessibility and ergonomics.
• Knife, Cutting Board, and Spice Rack (Giá dao thớt, chai lọ gia vị) Inox 304 stainless steel rack for knives, cutting boards, and condiment bottles with integrated soft-close rails. Variants include boxed, flat-bar, and oval-bar designs for lower-cabinet installation.
• Pot, Pan, and Dish Rack (Giá để xoong nồi, bát đĩa) Inox 304 stainless steel rack with integrated soft-close rails for organizing pots, pans, and dishes in lower cabinets or drawer compartments. Available in boxed, round-bar, flat-bar, and oval-bar variants.
• Full Corner System (Góc liên hoàn) Inox 304 polished corner cabinet organization system with left and right opening, soft-close rails, and white-painted frame. Designed to optimize storage of cookware in corner kitchen cabinets.
• Corner Cabinet Carousel (Mâm xoay góc tủ) Inox 304 rotating carousel for corner kitchen cabinets, available in full-circle 360°, 3/4-270°, 1/2-180°, and left/right-opening leaf shapes. Engineered for corner cookware storage and accessibility.
• Multi-Tier Pantry Unit (Tủ kho nhiều tầng) Inox 304 multi-tier pull-out pantry storage unit for dry goods, available in 2-tier 4-basket, 4-tier 8-basket, and 6-tier 12-basket configurations with white-painted or Inox 304 frame. Designed for lower-cabinet dry storage organization.
• In-Cabinet Rice Storage (Thùng gạo) Inox 304 built-in rice storage container for cabinet installation, available in side-mount, mirror-face, and pull-out variants with single or double compartments. Designed for hygienic in-cabinet rice storage.
• In-Cabinet Trash Bin (Thùng rác)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SMARTKIT (smartkit.vn)coreOthersSMARTKIT is the company's own branded sub-line for European-standard kitchen hardware, marketed as 'Smartkit – Nhà bếp chuẩn Âu' (European-standard kitchen). The brand operates from smartkit.vn and represents the company's private-label positioning for imported-quality kitchen accessories in the Vietnamese market.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Blum: Blum is an Austrian global specialist in furniture fittings and the pioneer of soft-close damping rails — the exact technology (ray trượt giảm chấn) that EuroKit integrates into its Smartkit products. Blum sells through Vietnam-based dealers, competing directly for the same kitchen OEM and end-customer wallet.
• Hafele: Hafele is a German global kitchen hardware and furniture fittings company with established operations in Vietnam. It directly competes in the kitchen cabinet hardware category — hinges, drawer systems, storage solutions — that is EuroKit's core market, serving the same Vietnamese end customers and interior contractors.
• Vauth-Sagel: Vauth-Sagel is a German manufacturer of storage solutions for kitchen cabinets, including corner units, pull-outs, and larder systems. Their product range directly overlaps with EuroKit's range of lower-cabinet organization and corner solutions.
• Grass (Zimmer Group): Grass, now part of the Zimmer Group, is an Austrian maker of drawer runner systems, hinges, and cabinet fittings. Their core competencies in damping rails and runner systems overlap directly with EuroKit's soft-close rail differentiation (ray trượt giảm chấn).
• Hettich: Hettich is a German family-owned furniture fittings manufacturer with a broad kitchen hardware catalog (hinges, drawer runners, corner solutions). It serves the same end-customer and contractor segments as EuroKit in Vietnam through local distributors, with overlapping product breadth.
• Kesseböhmer: Kesseböhmer is a German manufacturer specializing in kitchen storage solutions — corner carousels, pull-outs, and pantry units — a product portfolio that closely mirrors EuroKit's mâm xoay góc tủ (corner carousels), tủ kho (multi-tier pantry), and góc liên hoàn (full corner system).

Regional players

• An Cường: An Cường is one of Vietnam's largest wood-based panel and cabinet manufacturers, offering kitchen cabinets and interior products. It overlaps with EuroKit's kitchen cabinet business in the Vietnamese market, though An Cường is the larger-scale incumbent serving broader segments including developers and large projects.

Broad incumbents

• IKEA: IKEA is a global furniture and kitchen retailer with operations in Vietnam, offering kitchen cabinets, storage solutions, and accessories through its stores and e-commerce. It is a much broader incumbent than EuroKit but competes for the same Vietnamese household kitchen renovation spend and DIY organization purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookm.me/100026503756835
• Xx.com/phukientubepeu1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phụ kiện nhà bếp EuroKit