MyCreative Ventures

What MyCreative Ventures does

MyCreative Ventures Sdn. Bhd. (987604-M) is a Malaysian Government investment arm headquartered at Level 18, Surian Tower, Petaling Jaya, Selangor, Malaysia. Founded in September 2012, it was allocated RM200 million from the 2012 Malaysian Budget to serve as the state's strategic funding vehicle for Malaysia's creative industries. The entity is wholly owned by the Malaysian Government (Ministry of Finance) and operates with a headcount of 1-10 employees.

The company deploys capital through four primary funding instruments — Grants, Loans, Equity, and Incentives — into viable Malaysian creative businesses. As of the most recent data, it manages RM558 million in funds, has disbursed RM454 million across 382 approved loans and investments, and holds a portfolio spanning at least ten verticals: Content Creation, Creative Education, Culinary Arts, Design, Fashion, Literature, Music, Performing Arts, Traditional & Cultural Arts, and Visual Arts. Named portfolio companies include Famsy Sdn. Bhd., Creative Stew Sdn. Bhd., The Kuala Lumpur Performing Arts Centre (KLPAC), Superdough Sdn. Bhd., HANDS Percussion Sdn Bhd, Christy Ng Sdn Bhd, Independent Pictures Sdn. Bhd., and Integra Creative Media Sdn. Bhd. (Oyez!Books), among others.

The business model is policy-driven rather than commercial: capital is sourced from Malaysian government budget allocations, not earned revenue, and pricing is not charged for services. Returns are framed in terms of boosting the attractiveness of Malaysia's creative industry, increasing gross income contribution to GDP, and elevating industry status via public awareness and social impact. MyCreative operates ecosystem sub-brands (CENDANA, RIUH, BASKL) and non-financial programmes (Reality Intelligence, SEF2025) alongside direct funding applications and industry-event outreach to identify and support creative entrepreneurs across Malaysia. The entity is not a technology company and no AI/ML capabilities are present in its product stack.

Name

MyCreative Ventures

Legal name

MyCreative Ventures Sdn. Bhd.

Website

https://mycreative.com.my

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MyCreative Ventures is a Malaysian Government investment arm, founded in 2012 with an initial RM200 million budget allocation, that deploys grants, loans, and equity into Malaysian creative businesses across sectors such as design, music, film, fashion, and performing arts.

Ownership category

akta.pro rank

Product category

Creative Industries Government Investment

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Portfolio Management and Investment Advice (523940), Other Financial Vehicles (525990)

SIC

Miscellaneous Business Credit Institution (6159), Investment Advice (6282)

akta.pro primary industry

Development Finance & Blended Finance Facilities (BPADAOAD)

akta.pro secondary industries

SDG / Thematic Sustainable Investment Funds (FSANAJAN), Venture Debt Providers (FSANAAAL)

Keywords

• Creative industries funding
• Government investment vehicle
• Creative venture capital
• Malaysia creative economy
• Creative industry financing

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Investment Returns: MyCreative Ventures invests allocated government funds through grants, equities, or loans in viable Malaysian creative businesses. The company achieves returns through boosting the attractiveness of Malaysia's creative industry, increasing gross income from creative industry to contribute towards GDP, and elevating the status of Malaysia's creative industry via public awareness and social impact.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MyCreative Ventures Sdn. Bhd. is a Malaysian Government investment arm that deploys grants, loans, equity investments, and incentives from government-allocated funds into viable Malaysian creative businesses to grow Malaysia's creative economy. The firm operates a portfolio across content, design, fashion, music, performing arts, film, literature, and other creative sub-sectors, using internal brands such as CENDANA, RIUH, and BASKL and programmes such as Reality Intelligence and SEF2025 to source and support investees.

Product overview

MyCreative Ventures Sdn. Bhd. is a Malaysian Government investment arm launched in September 2012 to spur Malaysia's creative industry via strategic funding through grants, loans, and equity investments. The company operates with brands including CENDANA, RIUH, and BASKL, and offers funding programmes including Grants, Loans, Equity, and Incentives. The company manages a portfolio of over 382 approved loans and investments with RM558 million in funds and RM454 million in disbursements. Their portfolio spans multiple creative sectors including Content Creation, Creative Education, Culinary Arts, Design, Fashion, Literature, Music, Performing Arts, Traditional & Cultural Arts, and Visual Arts.

Differentiator

Problem solved

Functional benefit

Brands

• CENDANA: Brand under MyCreative Ventures focusing on creative industry support.
• RIUH
• BASKL

Products and services

• Grants Non-repayable funding instruments allocated from government funds and disbursed to viable Malaysian creative businesses to boost the creative industry's contribution to Malaysia's GDP.
• Loans Debt financing provided to Malaysian creative companies using allocated government funds, part of the RM454 million in disbursements across 382 approved investments.
• Equity Equity investments made into Malaysian creative businesses via strategic and innovative funding mechanisms from the government's allocated funds.
• Incentives Additional financial incentives provided to viable Malaysian creative businesses to support and elevate the country's creative industry.
• CENDANA A brand programme under MyCreative Ventures supporting Malaysia's creative ecosystem.
• RIUH A brand programme under MyCreative Ventures focused on creative ecosystem engagement in Malaysia.
• BASKL A brand under MyCreative Ventures supporting creative industry initiatives.
• Reality Intelligence A programme offering strategic support for Malaysian creative businesses as part of MyCreative Ventures' ecosystem initiatives.
• SEF2025 Strategic programme under MyCreative Ventures for creative industry development in Malaysia in 2025.

Quantifiable outcome

• RM558 million in funds managed
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Screen Australia: Australian Government's principal funding body for film, television, and digital content. Comparable as a sovereign investment/funding arm targeting creative content businesses through grants, equity, and loans, with portfolio companies such as Independent Pictures in MyCreative's mandate.
• Korea Creative Content Agency (KOCCA): Korean government agency under the Ministry of Culture that funds and develops the content industry via grants, loans, and equity-equivalent support across film, music, publishing, and games. Closest international functional equivalent to MyCreative's creative-industries mandate.
• Malaysia Venture Capital Management Berhad (MAVCAP): Malaysian government-linked venture capital firm that invests in high-growth Malaysian companies. Directly comparable as a sovereign-backed investment vehicle operating within Malaysia with a mandate to develop strategic domestic industries.
• British Film Institute (BFI): UK's lead organisation for film and the moving image, funded partly by government to invest in and support the creative sector. Comparable as a publicly backed creative-industries funding body with a portfolio of investments in film and screen businesses.
• Malaysia Digital Economy Corporation (MDEC): Government agency mandated to grow Malaysia's digital economy through funding, programmes, and ecosystem support. Highly comparable structure — state-backed, multi-instrument support, sector-focused development mandate, and parallel ecosystem programmes (akin to MyCreative's CENDANA/RIUH/BASKL).
• Creative UK (formerly Creative England): UK creative-industries investment and development organisation that deploys government-aligned capital into creative businesses. Comparable mandate of funding viable creative companies and growing creative-sector contribution to GDP.
• Canada Media Fund (CMF): Canadian government's funding vehicle for Canadian content across screen-based media. Directly analogous structure — public funding channelled through grants and programmes into creative businesses to support domestic industry development.
• Arts Council England: UK Government-funded body distributing public grants to creative artists and organisations. Comparable in deploying state capital into creative businesses and individuals to develop the domestic creative economy.

Broad incumbents

• Khazanah Nasional Berhad: Malaysian sovereign wealth fund that invests across strategic sectors including creative and digital. Comparable as a sovereign investment entity operating within Malaysia but at vastly greater scale and broader mandate than MyCreative.

Regional players

• Infocomm Media Development Authority (IMDA) Singapore: Singapore government agency that develops the infocomm and media sectors through funding, capability programmes, and ecosystem initiatives. Regional peer with a comparable government-driven creative/digital industry development mandate, although it operates in Singapore rather than Malaysia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MyCreativeVentures
• LinkedInlinkedin.com/company/mycreative-ventures-sdn.-bhd.
• Instagraminstagram.com/mycreativeventures
• Xx.com/MyCreativeVSB

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyCreative Ventures