KEA
Kootenai Environmental Alliance (KEA) is Idaho's oldest nonprofit conservation organization, delivering environmental advocacy, K-12 education, and community events across Terrain, Water, and Climate pillars for North Idaho residents, businesses, and partner organizations in the Idaho Panhandle.
- Company typePrivate
- Founded1972
- HeadquartersCoeur D'alene, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What KEA does
Kootenai Environmental Alliance (KEA) is a nonprofit environmental conservation organization founded in 1972 and incorporated in 1974, making it Idaho's oldest membership-supported conservation nonprofit. Headquartered in Coeur d'Alene, Idaho, KEA operates across three advocacy pillars—Terrain (forest and public-lands monitoring), Water (lake and watershed protection), and Climate (clean energy and adaptation)—with a geographic focus on the Idaho Panhandle and Coeur d'Alene Basin. Its service portfolio includes K-12 environmental education (Fernan Lake field trips, 5th Grade Water Festival, High School Confluence Project), a published 47-page Coeur d'Alene Climate Adaptation Project report, water-monitoring boat tours, a bi-monthly newsletter, an active blog, and recurring community events such as Earth Day Celebration, the Junk 2 Funk "trashion" runway show, the North Idaho Green Summit, and the Green Screen Series eco-film forum.
The organization is governed by an all-volunteer board of directors with a single part-time administrative/communications staffer; it has no proprietary technology product and runs on standard nonprofit infrastructure (website, email, social media, event-management systems). Revenue is generated through individual memberships ($25 student / $50 individual / $100 family), tiered business memberships ($100 Member / $250 Leader / $500 Steward), one-time and recurring donations, event ticket sales, and corporate sponsorships. Its go-to-market is community-led: direct engagement with North Idaho residents, local sustainability-minded businesses, K-12 schools, the Coeur d'Alene Tribe, and partner organizations such as the Our Gem Collaborative, Sierra Club, Inland Northwest Land Conservancy, and Coeur d'Alene Library. Distribution is entirely regional via direct community engagement rather than traditional sales channels.
KEA firmographics
Firmographics- Name
- KEA
- Legal name
- Kootenai Environmental Alliance
- Website
- https://kealliance.org
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kootenai Environmental Alliance (KEA) is Idaho's oldest nonprofit conservation organization, delivering environmental advocacy, K-12 education, and community events across Terrain, Water, and Climate pillars for North Idaho residents, businesses, and partner organizations in the Idaho Panhandle.
- Ownership category
- akta.pro rank
KEA industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental Education & Outreach (BPAGAGAH)
- akta.pro secondary industries
- Climate Change Mitigation & Adaptation (BPAGAGAF), Marine & Freshwater Conservation (BPAGAGAE)
Keywords
Where KEA is headquartered
LocationHeadquarters
- HQ city
- Coeur D'alene
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KEA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: Annual membership fees at various tiers (Student $25, Individual $50, Family $100) providing recurring revenue and community engagement.
- Donations: One-time and recurring donations from individuals supporting environmental conservation efforts in North Idaho.
- Event Sponsorships: Corporate and business sponsorships for annual events including North Idaho Green Summit, Junk 2 Funk, Earth Day Celebration, and Green Screen Series.
- Business Membership: Tiered business membership program ($100-$500 annually) providing marketing benefits and community recognition for environmentally-focused businesses.
- Event Ticket Sales: Revenue from ticket sales for fundraising events like Junk 2 Funk fashion show and North Idaho Green Summit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student membership for environmental enthusiasts |
| Subscription | Annual | Individual membership for environmental advocates |
| Subscription | Annual | Family membership for multi-generational conservation |
| Subscription | Annual | Business membership with basic recognition |
| Subscription | Annual | Business membership with enhanced marketing |
| Subscription | Annual | Premium business membership with VIP benefits |
| One time/ perpetual license | Pay-as-you-go | Individual and family event attendance |
| Other | Annual | Event and program sponsorship |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
KEA product offering
Product offeringCore offering
Kootenai Environmental Alliance (KEA) is a nonprofit conservation organization delivering environmental education for K-12 students, advocacy across Terrain, Water, and Climate pillars, and signature community fundraising/awareness events (Earth Day Celebration, Junk 2 Funk, North Idaho Green Summit, Green Screen Series) for the Idaho Panhandle and Coeur d'Alene Basin. Its revenue is generated through individual and business memberships at tiered annual fees, donations, event sponsorships, and ticket sales.
Product overview
KEA (Kootenai Environmental Alliance) is a nonprofit conservation organization offering environmental education, advocacy programs, and community events focused on the Idaho panhandle and Coeur d'Alene basin. The organization operates across three core pillars: Terrain (forest and land advocacy), Water (waterway and lake protection), and Climate (clean energy and adaptation). Its programs include environmental education for K-12 students (Fernan Lake field trips, 5th Grade Water Festival, High School Confluence Project), advocacy initiatives (Water monitoring boat tours, Small Lakes Task Force), and public engagement through annual events (Earth Day Celebration, Junk 2 Funk trashion show, North Idaho Green Summit, Green Screen Series film forum). The organization publishes the Coeur d'Alene Climate Adaptation Project report and maintains an active blog covering environmental topics. Membership and donation programs support ongoing operations alongside event sponsorship opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Environmental Education Programs K-12 environmental education delivered in Coeur d'Alene, including Fernan Lake field trips, the 5th Grade Water Festival, and the High School Confluence Project, building environmental awareness and stewardship among students.
- Earth Day Celebration Annual Earth Day celebration held at CDA Library and McEuen Park featuring local music, hands-on conservation activities, green resources, and environmental education.
- Junk 2 Funk Annual runway trashion show fundraiser where all outfits must be made of at least 80% garbage; one of KEA's longest-running fundraising events featuring creative designs and environmental awareness.
- North Idaho Green Summit Annual half-day workshop bringing together community members to explore environmental status and discover actionable solutions through Ted Talk-style presentations and breakout sessions on sustainable food systems, renewable energy, climate action, and water protection.
- Green Screen Series & Eco Film Forum Monthly environmentally-focused film series hosted November through April at the Coeur d'Alene Library Community Room, providing insight and sparking conversation about local environmental topics.
- Water Monitoring Boat Tours Public education program about lake health and water quality through guided boat tours teaching community members about regional waterway conditions and protection efforts.
- Individual Membership Program Tiered annual individual membership program (Student $25, Individual $50, Family $100) supporting KEA's conservation efforts, with recurring membership options available and access to membership benefits and community involvement.
- Business Membership Program Three-tier annual business membership program (Member $100, Leader $250, Steward $500) providing marketing benefits and community recognition for environmentally-focused businesses, including newsletter recognition, website listing, logo use, social media mentions, and VIP event access.
- Donation Program One-time and recurring donation options allowing individual supporters to contribute to KEA's operational budget and environmental advocacy efforts.
Quantifiable outcome
- Established Public Trust Doctrine in Idaho through successful litigation
- +3 more outcomes
Companies that use KEA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
KEA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KEA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Coeur d'Alene TribecoreCollaboration with the Coeur d'Alene Tribe (Schitsu'umsh) on environmental education and protection efforts. KEA acknowledges the Tribe's ancestral lands and works with them on watershed protection and environmental advocacy initiatives.
- Our Gem CollaborativecoreKEA partners with the Our Gem Collaborative to educate the public on health of regional waterways and take action to protect water resources. Co-hosts Love Our Lake Week events annually.
- Coeur d'Alene LibraryminorCollaboration with CDA Library for Earth Day Celebration and Green Screen Series & Eco Film Forum events.
- Idaho Water Resources Research InstituteminorKEA's Climate Action Team works with the Institute on water monitoring and climate-related educational outreach.
- Sierra ClubminorHistorical partnership including co-hosting Historical Watershed Tours and collaborative advocacy on environmental issues.
- Inland Northwest Land ConservancyminorPartnership for North Idaho Green Summit with complimentary refreshments provided and collaborative community engagement.
- Daft Badger Brewing Co.minorJunk 2 Funk 2026 event sponsor.
- Pilgrims MarketminorJunk 2 Funk 2026 event sponsor.
- Jungle RelicsminorJunk 2 Funk 2026 event sponsor.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
KEA competitors and assessment
Company assessmentBroad incumbents
- Greater Yellowstone Coalition: Larger regional conservation organization working across the Greater Yellowstone Ecosystem, including parts of Idaho. Comparable in mission and advocacy approach but with significantly larger staff, budget, and geographic scope.
- Trout Unlimited: National coldwater fisheries conservation nonprofit with active Idaho chapters. Comparable in watershed protection advocacy (overlapping with KEA's Water pillar) and grassroots volunteer structure, but with national scale and funding.
- Sierra Club: One of the oldest and largest U.S. environmental nonprofits. Documented KEA partner for historical watershed tours; directly comparable in conservation advocacy and membership-supported model, but operates nationally with vastly greater resources.
Direct peers
- Idaho Conservation League: Idaho's leading statewide conservation nonprofit, advocating for clean water, wilderness, and sustainable communities. Directly comparable as a regional environmental advocacy organization operating in Idaho with membership, advocacy, and educational programming.
- The Lands Council: Inland Northwest conservation organization based in Spokane, working on forests, water, and climate in the same bioregion as KEA. Directly comparable in regional conservation focus and community-based advocacy approach.
- Friends of the Clearwater: North-central Idaho conservation nonprofit focused on the Clearwater region and national forests. Closely comparable in mission, geographic scope (Idaho), advocacy approach, and small-staff volunteer-supported operating model.
- Inland Northwest Land Conservancy: Regional land trust serving eastern Washington and northern Idaho, focused on land conservation and stewardship. Documented KEA partner with overlapping North Idaho geography and conservation mission.
Emerging players
- Wild Idaho Rising Tide: Grassroots Idaho-based environmental and climate activism organization. Comparable in advocacy focus on Idaho natural resources and fossil fuel/forest issues, but with a more disruptive direct-action orientation than KEA's collaborative model.
Regional players
- Environment Idaho Research and Policy Center: State-level affiliate of Environment America focused on Idaho-specific environmental policy advocacy. Comparable in regional conservation policy work but focused more on lobbying and less on community events/education than KEA.
Others
- Coeur d'Alene Tribe (Government/Environmental Programs): Sovereign tribal nation with active environmental and renewable energy programs (e.g., 100kW solar installations). Documented KEA strategic partner; not a peer competitor but a closely allied conservation actor in the same geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
KEA social profiles
Digital presenceKEA financial estimates
Financial estimateRevenue estimate
Valuation estimate
KEA leadership team
Management profileNumber of profiles
Profiles6 records
KEA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KEA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KEA
What does KEA do?
Kootenai Environmental Alliance (KEA) is a nonprofit conservation organization delivering environmental education for K-12 students, advocacy across Terrain, Water, and Climate pillars, and signature community fundraising/awareness events (Earth Day Celebration, Junk 2 Funk, North Idaho Green Summit, Green Screen Series) for the Idaho Panhandle and Coeur d'Alene Basin. Its revenue is generated through individual and business memberships at tiered annual fees, donations, event sponsorships, and ticket sales.
Is KEA a public or private company?
KEA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was KEA founded?
KEA was founded in 1972. It employs 1 to 10 people.
Where is KEA based?
KEA is headquartered in Coeur D'alene, United States, in the North America region.
How does KEA make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are donations, event Sponsorships, business Membership and event Ticket Sales.
Who are KEA's main competitors?
Broad incumbents on record are Greater Yellowstone Coalition, Trout Unlimited and Sierra Club. Direct peers are Idaho Conservation League, The Lands Council, Friends of the Clearwater and Inland Northwest Land Conservancy. Wild Idaho Rising Tide is listed as an emerging player. Environment Idaho Research and Policy Center is listed as a regional player. Coeur d'Alene Tribe (Government/Environmental Programs) is listed as an others.
Does KEA have an API?
No public API is recorded for KEA.
What industry is KEA in?
KEA's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPAGAGAH, Environmental Education & Outreach, with a secondary code of BPAGAGAF, Climate Change Mitigation & Adaptation. Its NAICS code is 813312 and its SIC code is 8600.