Apartment Association of Greater Knoxville

What Apartment Association of Greater Knoxville does

The Apartment Association of Greater Knoxville (AAGK) is a non-profit professional trade association founded in 1993 that serves the multifamily housing industry across Knox County and sixteen surrounding East Tennessee counties. Its membership comprises four defined categories: Owner-Management Firms (tiered annual dues of $350 base plus $2.31 per managed unit for 50+ unit operators, $150 base plus $2.31 per unit for those with 49 or fewer units), individual Apartment Communities ($2.31 per unit), Associate/Vendor members ($525 flat annual), and Assisted Living/Government Housing members ($350 flat annual). Each AAGK member is automatically enrolled in both the Tennessee Apartment Association and the National Apartment Association, providing tiered access to state and federal legislative advocacy, NAAEI certification courses (CAM and CALP), and national industry resources.

The association's core products are membership programs, an annual events portfolio (Monte Carlo fundraiser, Golf Tournament, Trade Show, Maintenance Appreciation), the Donna Heaton Education & Leadership Scholarship, and a Government Affairs & Advocacy program. Technology infrastructure is provided by Novi Association Management Software (Novi AMS), a web-based platform supporting the Member Compass portal for profile management, event registration, invoice viewing/payment, and attendance tracking. A full website and Member Compass relaunch occurred on March 1, 2026.

AAGK's go-to-market is community-led: prospective members apply through the website portal, are onboarded into the Novi AMS system, and are engaged through five standing committees (Education, Legislative, Membership, Technology, Special Events) and signature events that drive vendor sponsorship revenue. Operations are run from a single headquarters at 5410 Homberg Drive, Suite 35, Knoxville, Tennessee, with a staff of 11-50 employees and governance provided by an elected board of directors representing member firms.

Name

Apartment Association of Greater Knoxville

Legal name

The Apartment Association of Greater Knoxville, Inc.

Website

https://aagk.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

The Apartment Association of Greater Knoxville (AAGK) is a non-profit trade association serving apartment owners, management firms, communities, and vendors in the multifamily housing industry across 17 East Tennessee counties, delivering membership services, education, legislative advocacy, and networking events.

Ownership category

akta.pro rank

Product category

Trade Association Services for Multifamily Housing

SIC

Services-Membership Organizations (8600), Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Mixed-Use Community Association Management (BPAJAHAF)

akta.pro secondary industries

Active Adult / Senior Community Association Management (BPAJAHAJ), Condominium Association Management (BPAJAHAA)

Keywords

• Multifamily housing association
• Apartment industry membership
• Property management education
• Legislative advocacy housing
• Trade association events

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues billed on a recurring annual basis. Dues structure varies by member type: Owner-Management Firms pay tiered rates based on unit count managed; Communities pay per-unit fees; Associates pay flat annual rates; Assisted Living and Government Housing pay fixed annual dues.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Apartment Association of Greater Knoxville is a regional non-profit trade association that delivers membership-based services to the multifamily housing industry in Knox and surrounding counties of East Tennessee. Its core offering is membership programs (Owner-Management Firm, Community, Associate, and Assisted Living/Government Housing tiers) paired with a Member Compass online portal, professional education, signature networking events, and legislative advocacy through affiliations with the Tennessee Apartment Association and National Apartment Association.

Product overview

AAGK is a professional association for the multifamily housing industry providing membership-based services, not a software product company. The core offering consists of membership programs (Owner-Management Firm, Community, Associate, Assisted Living/Gov't Housing) with access to Member Compass portal for member self-service. Additional services include Events & Education with NAA Training courses (CAM, CALP), Donna Heaton Scholarship, Government Affairs & Advocacy, and Special Events (Monte Carlo, Golf Tournament, Trade Show, Maintenance Appreciation). Members are automatically enrolled in both Tennessee Apartment Association and National Apartment Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs Tiered professional association membership for apartment owners, managers, communities, and vendors in the multifamily housing industry across Knox and surrounding counties. Owner-Management Firm dues are tiered by unit count ($350 base + $2.31 per unit for 50+ units; $150 base + $2.31 per unit for 49 or fewer units). Communities pay $2.31 per unit. Associate vendors pay $525 annually. Assisted Living and Government Housing members pay $350 annually. Every member automatically becomes a member of both Tennessee Apartment Association and National Apartment Association.
• Member Compass Portal Web-based member portal (powered by Novi AMS) for AAGK members to update profiles, register for events, track event attendance, view and pay invoices, and manage their association account.
• Signature Events Program Annual signature events including the Monte Carlo fundraiser, Golf Tournament, Trade Show, and Maintenance Appreciation event, providing member engagement, sponsor opportunities, and vendor booth access for multifamily housing professionals.
• Government Affairs & Legislative Advocacy State and federal legislative advocacy services connecting AAGK members to Tennessee Apartment Association and National Apartment Association resources on multifamily housing legislation, including voter registration drives and government affairs communications.
• NAA Training: CAM and CALP Certification Courses Online designation courses offered through the National Apartment Association Education Institute (NAAEI), including Certified Apartment Manager (CAM) for property management professionals and Certified Apartment Leasing Professional (CALP) for leasing professionals. AAGK promotes these programs and serves as a host affiliation for NAAEI course delivery.
• Donna Heaton Education & Leadership Scholarship Scholarship program honoring Donna Heaton, the association's founding President (1993-1995), supporting education and leadership development for professionals in the multifamily housing industry.

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• National Apartment Association (NAA)coreStrategic or Co-development PartnerAAGK is affiliated with NAA, and each AAGK member automatically becomes an NAA member. This partnership provides access to NAA's national resources, education programs including CAM and CALP certifications, legislative advocacy at the federal level, and industry intelligence.
• Tennessee Apartment Association (TAA/TNAA)coreStrategic or Co-development PartnerAAGK is affiliated with TNAA (Tennessee Apartment Association), and each AAGK member is automatically a TNAA member. This affiliation provides access to state-level legislative advocacy, Tennessee-specific industry resources, and state networking events.
• National Apartment Association Education Institute (NAAEI)coreTechnology or IntegrationNAAEI provides online education courses including Certified Apartment Manager (CAM) and Certified Apartment Leasing Professional (CALP). AAGK promotes these programs to members and serves as a host affiliation for NAAEI course delivery.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Apartment Association of Greater Atlanta: Southeast regional apartment association serving the Atlanta metro — directly comparable in structure, mission, and member services (education, advocacy, events), but operating in a different geographic market.
• Apartment Association of Charlotte: Regional apartment trade association serving the Charlotte, NC metro area, offering comparable membership, education, advocacy, and networking programs to multifamily housing professionals.
• Apartment Association of Greater Dallas: Large regional apartment association serving the Dallas-Fort Worth metro with comparable trade association services — membership, education, events, and advocacy — though at a larger scale and in a different geography.
• Apartment Association of Greater Orlando: Regional apartment association for the Orlando area, providing similar membership tiers, networking events, and legislative advocacy to multifamily housing operators in central Florida.
• Triangle Apartment Association: Regional apartment association serving the Raleigh-Durham-Chapel Hill Triangle region of North Carolina, offering similar membership tiers, legislative advocacy, and education programs to multifamily owners and operators.

Broad incumbents

• National Apartment Association: National trade association for the U.S. apartment industry. AAGK members are automatically NAA members, and NAA provides federal advocacy, NAAEI certification programs (CAM, CALP), and industry research — a broader incumbent and key partner.
• Tennessee Apartment Association: State-level umbrella association for all Tennessee apartment associations, including AAGK. TNAA provides state-level legislative advocacy, education, and shared resources that AAGK bundles into its membership — a broader incumbent in the same network.

Direct peers

• Greater Nashville Apartment Association: Regional apartment industry trade association serving the Nashville metro area, sharing the same Tennessee statewide affiliation with TNAA/NAA and offering similar membership, education, and advocacy programs to multifamily owners and vendors.
• Memphis Area Apartment Association: Another Tennessee-based local apartment association affiliated with TNAA/NAA, providing comparable membership tiers, networking events, and education for Memphis-area multifamily housing operators — directly comparable regional peer.
• Chattanooga Area Apartment Association: Regional apartment association serving the Chattanooga area under the same TNAA/NAA umbrella, offering parallel services (membership, events, legislative advocacy) to multifamily professionals in East Tennessee — a direct comparator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Apartment-Association-of-Greater-Knoxville-Inc-100064801113915
• LinkedInlinkedin.com/company/apartment-association-of-greater-knoxville-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Apartment Association of Greater Knoxville