Daily Horoscopes
DailyHoroscope.com is a Portland-based, ad-supported consumer astrology content platform under Ruling Planet Studios, offering free daily, weekly, and monthly horoscopes plus compatibility tools across all 12 zodiac signs to individual astrology and romance-seeking consumers globally.
- Company typePrivate
- Founded-
- HeadquartersPortland, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Daily Horoscopes does
DailyHoroscope.com is a privately held, ad-supported consumer astrology content platform operating under parent company Ruling Planet Studios, headquartered in Portland, United States, with 51–100 employees. The company serves individual consumers interested in astrology and zodiac-based guidance, delivering daily, daily-love, weekly-love, and monthly horoscopes across all 12 Western zodiac signs, alongside specialized compatibility calculators covering romantic, sexual, friendship, sibling, and Chinese zodiac pairings. An editorial library of 50+ astrology articles on topics such as soulmates, dreams, zodiac flowers, wedding dates, and lifestyle themes supports organic search acquisition.
The product surface is built on a web-based, mobile-responsive content platform with email subscription for personalized daily horoscope delivery based on birth date. Distribution occurs through owned channels — the website, email newsletter, and social media properties on Facebook and Instagram — with no mobile app, no API, and no disclosed integrations. The site underwent a notable redesign and modernization in 2024, refreshing layout, typography, logo, and mobile experience while preserving the underlying content offering.
The business model is freemium and advertising-driven: all horoscope content, compatibility tools, and editorial articles are provided at no charge to end users, with revenue generated through display advertising and promotional content on free pages. The company does not disclose financials, headcount trends beyond the 51–100 band, or any external funding; it operates as part of the Ruling Planet Studios network alongside sister property Tarot.com, sharing brand, infrastructure, and audience exposure across the astrology and spirituality vertical.
Daily Horoscopes firmographics
Firmographics- Name
- Daily Horoscopes
- Legal name
- DailyHoroscope.com
- Website
- https://dailyhoroscope.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DailyHoroscope.com is a Portland-based, ad-supported consumer astrology content platform under Ruling Planet Studios, offering free daily, weekly, and monthly horoscopes plus compatibility tools across all 12 zodiac signs to individual astrology and romance-seeking consumers globally.
- Ownership category
- akta.pro rank
Daily Horoscopes industry classification
Industry- Product category
- Online Astrology Content
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Daily Horoscopes is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Daily Horoscopes business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D
Revenue model
- Advertising/Marketing: Free content supported by advertising revenue. Users access horoscopes, articles, and compatibility tools at no cost while the site monetizes through display advertising and promotional content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all horoscopes and content |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Daily Horoscopes product offering
Product offeringCore offering
DailyHoroscope.com is a free astrology content website that publishes daily, weekly, and monthly horoscope readings for all 12 Western zodiac signs, along with love, sex, friend, sibling, and Chinese zodiac compatibility assessments. The site distributes a library of educational astrology articles and offers a free email subscription that delivers personalized daily horoscopes based on users' birth dates. The platform is monetized through advertising and operates as part of the Ruling Planet Studios network.
Product overview
DailyHoroscope.com is a standalone astrology content platform offering horoscope readings and compatibility tools. The core offering consists of Daily Horoscopes, Daily Love Horoscopes, Weekly Love Horoscopes, and Monthly Horoscopes for all 12 Western zodiac signs. The platform also provides Love Compatibility calculators supporting romantic, sexual, friend, sibling, and Chinese Zodiac compatibility assessments. Additional content includes Astrology Articles covering topics like soulmates, dreams, zodiac sign characteristics, and lifestyle themes. A free email subscription service delivers personalized daily horoscopes based on users' birth dates. The company underwent a website redesign in 2024 improving mobile experience and modernizing the interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Daily Horoscopes Personalized daily horoscope readings for all 12 zodiac signs covering general life guidance and daily outlooks, accessible via the website.
- Daily Love Horoscopes Romance-focused daily horoscope readings for all 12 zodiac signs providing guidance on love, relationships, and emotional connections.
- Weekly Love Horoscopes Weekly romantic outlook and relationship guidance for all 12 zodiac signs, covering week-long themes and relationship dynamics.
- Monthly Horoscopes Monthly comprehensive astrology readings for all 12 zodiac signs covering career, relationships, finances, and life themes for the month ahead.
- Love Compatibility Calculator Compatibility assessment tool matching zodiac signs to determine romantic compatibility ratings.
- Zodiac Compatibility Suite (Sex, Friend, Sibling, Chinese Zodiac) Specialized compatibility tools including Sex Compatibility, Friend Compatibility, Sibling Compatibility, and Chinese Zodiac Compatibility assessments.
- Astrology Articles Educational and entertaining astrology content including articles on soulmates, dreams, zodiac flower associations, spending habits, wedding dates, holiday activities, and more.
- Daily Horoscope Email Subscription Free email delivery service sending personalized daily horoscopes to subscribers' inboxes based on their birth date and zodiac sign.
Companies that use Daily Horoscopes
Customer profileSegments3 records
Ideal customer profiles3 records
Daily Horoscopes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daily Horoscopes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ruling Planet StudiosParent company and owner of DailyHoroscope.com. The site is operated as part of the Ruling Planet Studios network of astrology and spirituality websites, including Tarot.com.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Daily Horoscopes competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Daily Horoscopes social profiles
Digital presenceDaily Horoscopes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daily Horoscopes leadership team
Management profileNumber of profiles
Daily Horoscopes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daily Horoscopes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daily Horoscopes
What does Daily Horoscopes do?
DailyHoroscope.com is a free astrology content website that publishes daily, weekly, and monthly horoscope readings for all 12 Western zodiac signs, along with love, sex, friend, sibling, and Chinese zodiac compatibility assessments. The site distributes a library of educational astrology articles and offers a free email subscription that delivers personalized daily horoscopes based on users' birth dates. The platform is monetized through advertising and operates as part of the Ruling Planet Studios network.
Is Daily Horoscopes a public or private company?
Daily Horoscopes is a private company. It is classified as corporate owned and is currently operating.
When was Daily Horoscopes founded?
Daily Horoscopes was founded in -1. It employs 51 to 100 people.
Where is Daily Horoscopes based?
Daily Horoscopes is headquartered in Portland, United States, in the North America region.
How does Daily Horoscopes make money?
One revenue line is on record: advertising/Marketing.
Does Daily Horoscopes have an API?
No public API is recorded for Daily Horoscopes.
What industry is Daily Horoscopes in?
Daily Horoscopes's product category is Online Astrology Content. Its primary akta.pro industry code is MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.