Road Heroes
Road Heroes is a pan-European vertical job board connecting professional truck drivers with transport and logistics companies. The platform is free for drivers, who receive matched job offers via mobile/SMS, while companies pay to post listings, operating under the Alpega Group across Spain, Germany, the UK, and Romania.
- Company typePrivate
- Founded2018
- HeadquartersWuppertal, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Road Heroes does
Road Heroes is a pan-European vertical job board platform that connects professional truck drivers with transport and logistics companies hiring drivers. The platform enables free candidate-side registration (a profile can be completed in roughly two minutes) and mobile/SMS-delivered job offers matched to driver profile criteria, including license type (e.g., C+E), ADR certification, and geographic willingness. On the demand side, transport and logistics companies self-serve to publish job listings and contact candidates. Operating in four languages (Spanish, German, English, Romanian) and active in Spain, Germany, the United Kingdom, and Romania, the platform reports 20,000+ registered drivers, 1,868+ registered companies, 16,546 Spanish community members, and 15,000+ Facebook followers, and is part of the broader Alpega Group network that has processed 651,599 driver registrations across Europe.
Underlying technology consists of a web-based marketplace with a driver-company matching engine, a mobile/SMS notification pipeline for delivering job offers, and a Magic Link password-free authentication system supporting email or SMS login. The matching engine is positioned as a proprietary differentiator, though disclosed technical details are limited to domain specialization and ease-of-use rationales rather than machine learning specifics.
The business model is a freemium two-sided marketplace: drivers use the platform at no cost and without commitment, while companies pay to post jobs and access the candidate pool. Distribution is self-serve and product-led growth-oriented, with no sales-team involvement evident in the data. The operating entity is ALPEGA IBERIA S.A.U., a Spanish subsidiary of the Alpega Group, headquartered at Cami de Can Ametller 42, Sant Cugat del Vallès, Barcelona. Legal, privacy, and terms infrastructure is shared with the Alpega parent, making Road Heroes effectively a recruitment-focused vertical brand within Alpega's broader transport and logistics software portfolio.
Road Heroes firmographics
Firmographics- Name
- Road Heroes
- Legal name
- ALPEGA IBERIA S.A.U.
- Website
- https://roadheroes.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Road Heroes is a pan-European vertical job board connecting professional truck drivers with transport and logistics companies. The platform is free for drivers, who receive matched job offers via mobile/SMS, while companies pay to post listings, operating under the Alpega Group across Spain, Germany, the UK, and Romania.
- Ownership category
- akta.pro rank
Road Heroes industry classification
Industry- Product category
- Transportation Recruitment Marketplace
- NAICS
- Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Motor Vehicle Records (MVR) & Driver Screening (BPACALAG)
Keywords
Where Road Heroes is headquartered
LocationHeadquarters
- HQ city
- Wuppertal
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Road Heroes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Job Posting Services for Companies: Companies pay to publish job listings on the platform to reach professional truck drivers. The platform is free for drivers/candidates.
- Recruitment/Placement Services: Platform facilitates matching between companies seeking drivers and qualified drivers, monetizing the B2B hiring relationship while keeping the candidate side free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for Drivers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Road Heroes product offering
Product offeringCore offering
Road Heroes operates a pan-European online job marketplace that connects professional truck drivers seeking employment with transport and logistics companies hiring drivers. Drivers register for free, complete a profile in approximately two minutes, and receive matching job offers via mobile/SMS notifications based on their licenses, experience, and location preferences. Companies pay to post job listings and access a pool of qualified, registered professional drivers across European markets including Spain, Germany, Romania, and the United Kingdom.
Product overview
Road Heroes is a pan-European truck driver job board platform operated by Alpega Group. The platform consists of a core candidate-and-company matching system with free registration for drivers and paid/job-posting access for employers. The platform supports multi-language interfaces (Spanish, German, English, Romanian) and enables job matching based on driver profiles, licenses, geographic preferences, and experience. Supporting features include Magic Link password-free authentication.
Differentiator
Problem solved
Functional benefit
Products and services
- Road Heroes Platform A pan-European job board platform connecting professional truck drivers with transport and logistics companies seeking drivers. The platform enables free candidate registration with two-minute profile completion, paid job posting and candidate search for companies, profile-based job matching, and direct delivery of relevant job offers to drivers' mobile phones via SMS. It supports multiple languages (Spanish, German, English, Romanian) and serves SMB and enterprise transport operators across Spain, Germany, Romania, and the United Kingdom.
Quantifiable outcome
- 20,000+ registered drivers actively using the platform
- +2 more outcomes
Companies that use Road Heroes
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Road Heroes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Road Heroes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alpega GroupcoreRoad Heroes is operated by ALPEGA IBERIA S.A.U. (Spain) as part of the Alpega Group. Alpega Group is a transport and logistics recruitment platform provider with operations across Europe processing over 651,599 driver registrations. Road Heroes operates under Alpega's privacy policy, terms and conditions, and corporate infrastructure.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Road Heroes competitors and assessment
Company assessmentEmerging players
- Arbeitnow: Fast-growing European tech-forward job board that has been expanding into non-tech verticals including logistics. Emerging threat as a modern, multilingual alternative for European employers.
Direct peers
- Jobtransport: Specialist European job board dedicated to transport, logistics and driver roles. Closest direct peer in terms of niche specialization on the driver-recruitment vertical.
- Totaljobs: One of the UK's largest job boards with a dedicated transport and logistics vertical. Comparable as a European regional job platform competing for carrier recruitment budgets.
- InfoJobs: Leading Spanish job board with a strong presence in transport and logistics roles. Direct competitor in Road Heroes' primary Spanish market on both candidate and employer sides.
- StepStone: Major European job board with particularly strong share in Germany and Belgium. Competes for the same logistics employer spend Road Heroes targets across Continental Europe.
- Moovijob: European job board with a strong transport and mobility focus, especially in French-speaking markets. Direct competitor for transport/logistics employer spend in adjacent geographies.
- Trans.info: European transport and logistics industry platform combining news, a freight network and a job board for drivers. Closely comparable in target audience and geographic scope.
- Indeed: World's largest generalist job board with deep penetration of driver and logistics roles across Europe. Direct competitor for both the candidate and employer side of Road Heroes' marketplace.
Regional players
- Xing: DACH-region professional network with integrated job listings and recruitment tools. Comparable as a recruitment platform in the German-speaking market where Road Heroes has claimed presence.
Broad incumbents
- Alpega Group: Parent company of Road Heroes and a broader European logistics software provider (TMS, freight exchange). Not a competitor per se, but defines Road Heroes' distribution, capital and strategic ceiling.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Road Heroes social profiles
Digital presenceRoad Heroes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Road Heroes leadership team
Management profileNumber of profiles
Road Heroes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Road Heroes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Road Heroes
What does Road Heroes do?
Road Heroes operates a pan-European online job marketplace that connects professional truck drivers seeking employment with transport and logistics companies hiring drivers. Drivers register for free, complete a profile in approximately two minutes, and receive matching job offers via mobile/SMS notifications based on their licenses, experience, and location preferences. Companies pay to post job listings and access a pool of qualified, registered professional drivers across European markets including Spain, Germany, Romania, and the United Kingdom.
Is Road Heroes a public or private company?
Road Heroes is a private company. It is classified as corporate owned and is currently operating.
When was Road Heroes founded?
Road Heroes was founded in 2018. It employs 11 to 50 people.
Where is Road Heroes based?
Road Heroes is headquartered in Wuppertal, Germany, in the Europe region.
How does Road Heroes make money?
Two revenue lines are on record. Job Posting Services for Companies are the primary driver. The others are recruitment/Placement Services.
Who are Road Heroes's main competitors?
Arbeitnow is listed as an emerging player. Direct peers are Jobtransport, Totaljobs, InfoJobs, StepStone, Moovijob, Trans.info and Indeed. Xing is listed as a regional player. Alpega Group is listed as a broad incumbent.
Does Road Heroes have an API?
No public API is recorded for Road Heroes.
What industry is Road Heroes in?
Road Heroes's product category is Transportation Recruitment Marketplace. Its primary akta.pro industry code is BPACALAG, Motor Vehicle Records (MVR) & Driver Screening. Its NAICS code is 4884 and its SIC code is 4700.