Agave Könyvek
Agave Könyvek is a Budapest-based Hungarian online bookstore and publishing group operating four imprints (Agave, Magnólia, Anassa, Lumen) that sell physical books and .ePub e-books — primarily translated international fiction and non-fiction — to Hungarian and European consumers via its DTC webshop and partner bookstores.
- Company typePrivate
- Founded2022
- HeadquartersBudapest, Hungary
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Agave Könyvek does
Agave Könyvek is a Hungarian online bookstore and publishing group headquartered in Budapest, operating the agavekonyvek.hu webshop and four imprints — Agave (fantasy, horror, sci-fi, thriller), Magnólia, Anassa, and Lumen — that translate international fiction and non-fiction into Hungarian. Its core products are physical books (priced roughly 990–9,980 Ft, discounted bestsellers to premium hardcovers) and .ePub-format e-books (2,980–6,980 Ft), supplemented by curated book bundles sold at ~30% below the sum of individual titles, gift cards (Ajándék utalvány), and a loyalty program (Hűségprogram) that returns purchase value as future-discount coupons. New titles within their first 365 days after publication are subject to Hungary's 1997. évi CXL. törvény VIII/A. fejezet, which caps discounts at 10%; the storefront surfaces this with 'eredeti ár' (original price) and 'kötött ár' (price-bound price) labels, and excludes price-bound book value from free-shipping thresholds.
The business is run by Agave Könyvek Kft., a private Hungarian limited company (no parent, no disclosed institutional investors, no funding rounds). Leadership comprises Managing Director Meznerics Gergely, Editor-in-Chief Csurgó Csaba, Marketing Director/Publisher Velkei Zoltán, Commercial Director Mészáros Tamás, and functional leads for rights/translators, webshop operations, and PR. The customer base is fragmented individual readers — primarily Hungarian-speaking consumers, with secondary international European orders fulfilled via cross-border shipping from the DTC webshop and supplemented by distribution through physical bookstore partners across Hungary. Marketing runs through the webshop (genre-segmented newsletter sign-ups), Facebook, the Moly.hu reader community, and quarterly forward-looking posts, with active tie-ins to media adaptations such as the 2026 Netflix release of Alice Feeney's title.
Agave Könyvek firmographics
Firmographics- Name
- Agave Könyvek
- Legal name
- Agave Könyvek Kft.
- Website
- https://agavekonyvek.hu
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agave Könyvek is a Budapest-based Hungarian online bookstore and publishing group operating four imprints (Agave, Magnólia, Anassa, Lumen) that sell physical books and .ePub e-books — primarily translated international fiction and non-fiction — to Hungarian and European consumers via its DTC webshop and partner bookstores.
- Ownership category
- akta.pro rank
Agave Könyvek industry classification
Industry- Product category
- Book Publishing & Retail
- NAICS
- Book Publishers (51313), Book Retailers and News Dealers (4592)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- E-book Subscription & Bundling Services (MPAJAMAB)
Keywords
Where Agave Könyvek is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Agave Könyvek business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Physical book sales: Core revenue from selling physical books (hardcover and paperback) through their own webshop and partner bookstores across Hungary and Europe. New releases are subject to Hungarian price-binding law limiting discounts to 10% during the first year after publication.
- E-book sales: Digital sales of ePub format e-books with immediate delivery via their webshop. Subject to same price-binding regulations as physical books.
- Book bundles/packages: Sale of curated book bundles (könyvcsomagok) at approximately 30% discount, bundling series or themed collections (e.g., author collections, series complete sets).
- Loyalty program: Hűségprogram (loyalty program) where customers earn credit from purchases that can be redeemed as discount coupons on subsequent orders. Points are not earned on books published after October 2024 that are still within their first year (price-bound period).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General book pricing across catalog |
| Unit Pricing | Pay-as-you-go | Pre-order discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Agave Könyvek product offering
Product offeringCore offering
Agave Könyvek is a Hungarian book publishing house and online retailer operating the agavekonyvek.hu webshop. It publishes and sells physical books and e-books (.ePub) across multiple genres — fantasy, horror, science fiction, thriller, crime, romance, historical fiction, literary fiction, and non-fiction — through four imprints: Agave, Magnólia, Anassa, and Lumen. The company offers curated book bundles at a discount, a loyalty program (Hűségprogram), pre-order discounts, gift cards, and ships domestically in Hungary and internationally across most of Europe.
Product overview
Agave Könyvek is a Hungarian online bookstore and publishing group consisting of four imprints: Agave (fantasy, horror, sci-fi, thriller), Magnólia, Anassa, and Lumen. The company offers physical books and e-books (.ePub format) across multiple genres including fantasy, science fiction, horror, thriller, crime, romance, historical fiction, non-fiction, and psychology. The product portfolio includes individual book purchases, pre-orders, book bundles with discounts (typically 30% off), a loyalty program (Hűségprogram), and gift cards (Ajándék utalvány). The store features multiple popular book series such as Dungeon Crawler Carl, Emily Wilde trilogy, Vámpírakadémia, A csütörtöki nyomozóklub, Vörös lázadás, Földmag duológia, Bűbájok boltja, Hierarchia, Sprawl-trilógia, and 4MGY. The webshop operates with Hungarian-language interface, supports international shipping to European countries, and implements Hungarian book pricing regulations (árkötöttségi törvény).
Differentiator
Problem solved
Functional benefit
Brands
- Agave: Primary imprint of the publishing house, covering fantasy, horror, science fiction, thriller, and other genre fiction.
- Magnólia
- Lumen
- Anassa
Products and services
- Physical Books (Fizikai könyvek) Hardcover and paperback books across multiple genres including fantasy, horror, science fiction, thriller, crime, romance, historical fiction, literary fiction, non-fiction, and psychology. Sold through the company's own webshop and partner bookstores across Hungary and Europe, with subject to Hungarian price-binding regulations.
- E-books (E-könyvek) Digital e-book versions of catalog titles, available in .ePub format with immediate download via the company's webshop. Subject to the same Hungarian price-binding regulations as physical books.
- Book Bundles (Könyvcsomagok) Pre-selected book bundles at approximately 30% discount, bundling multiple books in a series or themed collections such as author collections or complete series sets.
- Gift Cards (Ajándék utalvány) Gift vouchers available for purchase to give as gifts, redeemable against the catalog of physical books and e-books.
- Loyalty Program (Hűségprogram) Customer loyalty program where a percentage of purchase value is returned as discount coupons for subsequent orders. Points are not earned on books published after October 2024 still within their price-bound first year.
- Pre-order Service Customers place orders before a book's release and pay only upon publication; a 10% early-bird discount is applied to pre-orders for books published after October 1, 2024, with automated payment reminder notifications.
Companies that use Agave Könyvek
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Agave Könyvek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Agave Könyvek partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Agave Könyvek Kft.coreAgave Könyvek is the parent company and primary operating entity. The publishing group encompasses four imprints: Agave (main), Magnólia, Anassa, and Lumen. Each imprint serves different genre focuses within the catalog.
Scale indicators2 records
Recent moves6 records
Expansion highlights2 records
Agave Könyvek competitors and assessment
Company assessmentDirect peers
- Helikon Kiadó: Hungarian publisher with broad translated and original literary catalog; comparable in publishing breadth, language, and multi-imprint structure.
- Typotex Kiadó: Hungarian independent publisher known for science, humanities, and popular science titles; comparable as a smaller Hungarian publisher selling direct and through retail channels.
- Alexandra: Hungarian book retailer with a broad catalog including translated fiction and a webshop; comparable to Agave Könyvek across physical retail and online book sales.
- Corvina Kiadó: Hungarian publisher with a strong translated fiction and cultural catalog; comparable in translation-led publishing and Hungarian-language book market positioning.
- Jaffa Kiadó: Hungarian independent publisher with strong translated fiction and non-fiction catalog; comparable in scale, language focus, and direct-to-consumer publishing model.
- Európa Könyvkiadó: One of Hungary's most established publishers of translated international fiction and non-fiction; directly comparable in genre focus and translation-led publishing strategy.
- Bookline: Major Hungarian online bookstore offering physical books and e-books with wide translated-fiction catalog; competes directly on genre fiction, pricing, and direct-to-consumer digital delivery.
- Libri Könyvesboltok: Hungary's largest book retail chain with a webshop selling physical and digital books across genres; directly competes with Agave Könyvek in Hungarian-language book retail and online distribution.
- Animus Kiadó: Hungarian publisher of translated fiction and popular non-fiction; comparable as a mid-sized Hungarian house competing in similar genre categories.
Regional players
- Kalligram Kiadó: Independent publisher operating in the Hungarian/Central European literary space with translated fiction and literary titles; comparable in catalog and language ecosystem though more regional in reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Agave Könyvek social profiles
Digital presenceAgave Könyvek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agave Könyvek leadership team
Management profileNumber of profiles
Profiles7 records
Agave Könyvek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agave Könyvek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agave Könyvek
What does Agave Könyvek do?
Agave Könyvek is a Hungarian book publishing house and online retailer operating the agavekonyvek.hu webshop. It publishes and sells physical books and e-books (.ePub) across multiple genres — fantasy, horror, science fiction, thriller, crime, romance, historical fiction, literary fiction, and non-fiction — through four imprints: Agave, Magnólia, Anassa, and Lumen. The company offers curated book bundles at a discount, a loyalty program (Hűségprogram), pre-order discounts, gift cards, and ships domestically in Hungary and internationally across most of Europe.
Is Agave Könyvek a public or private company?
Agave Könyvek is a private company. It is classified as unknown and is currently operating.
When was Agave Könyvek founded?
Agave Könyvek was founded in 2022. It employs 1 to 10 people.
Where is Agave Könyvek based?
Agave Könyvek is headquartered in Budapest, Hungary, in the Europe region.
How does Agave Könyvek make money?
Four revenue lines are on record. Physical book sales are the primary driver. The others are E-book sales, book bundles/packages and loyalty program.
Who are Agave Könyvek's main competitors?
Direct peers on record are Helikon Kiadó, Typotex Kiadó, Alexandra, Corvina Kiadó, Jaffa Kiadó, Európa Könyvkiadó, Bookline, Libri Könyvesboltok and Animus Kiadó. Kalligram Kiadó is listed as a regional player.
Does Agave Könyvek have an API?
No public API is recorded for Agave Könyvek.
What industry is Agave Könyvek in?
Agave Könyvek's product category is Book Publishing & Retail. Its primary akta.pro industry code is MPAJAMAB, E-book Subscription & Bundling Services. Its NAICS code is 51313 and its SIC code is 2731.