UR
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingServices
UR firmographics
Firmographics- Name
- UR
- Legal name
- Sveriges Utbildningsradio AB
- Website
- https://ur.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
UR industry classification
Industry- Product category
- Educational Broadcasting
- NAICS
- Broadcasting and Content Providers (516), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- K–12 Instructional Video & Multimedia (EDAGALAA)
- akta.pro secondary industries
- Educational & Curriculum-Aligned Learning Channels (K–12) (MPABAKAD), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Edutainment & Learning-Through-Play Channels (MPABAKAE), Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)
Keywords
Where UR is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
UR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Public Service Fee: UR is financed by a public service fee which is income-based and collected as a tax. Since January 1, 2019, this replaced previous financing models. The fee is collected by the Swedish Tax Agency and is mandatory for households and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free access to all UR content |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
UR product offering
Product offeringCore offering
UR produces and distributes educational audio and video content across television, radio, and streaming platforms (UR Play), offering curriculum-aligned programs spanning preschool to university levels. Its standalone products include the UR Play streaming platform, the Tripp, Trapp, Träd preschool learning app, and UR Access for higher education institutions, all funded through Sweden's public service fee.
Product overview
UR (Utbildningsradion) operates as Sweden's public service educational broadcaster, offering a multi-platform educational media ecosystem. The core offering consists of UR Play (streaming platform), Tripp Trapp Träd (preschool app), and UR Access (higher education platform), supplemented by broadcast television and radio programs. UR Play serves as the primary digital hub, providing on-demand access to over 20,000 audio and video programs via web, mobile apps (iOS/Android), smart TVs (Samsung, LG, Android TV), and Apple TV. The Tripp Trapp Träd app targets preschoolers with curriculum-based learning activities. Additional products include the Läskartan literacy tool for grades F-3, Nyhetskoll news content for youth, and various subject-specific programs with teacher resources. The portfolio spans from preschool to adult education, combining journalism with pedagogy across all formats.
Differentiator
Problem solved
Functional benefit
Brands
- UR Play: Streaming service for UR's educational programs available on web, iOS, Android, and smart TVs
- Tripp, Trapp, Träd (Tic, Tac, Tree)
Products and services
- UR Play UR Play is the primary streaming platform offering on-demand access to over 20,000 of UR's educational TV and radio programs across web browsers, mobile apps, smart TVs, and Apple TV, free of charge to Swedish viewers and listeners.
- Tripp, Trapp, Träd (Tic, Tac, Tree) Tripp, Trapp, Träd is a pedagogical learning app for preschoolers based on the Swedish curriculum (Lpfö18), featuring stories, songs, nursery rhymes, documentaries, memory games, and weather exploration. Developed in collaboration with preschool teachers and researchers.
- UR Access UR Access provides higher education institutions access to UR's program library through media centers and university networks in Sweden, with institutional authentication via SWAMID federation and GÉANT Data Protection Code of Conduct compliance.
- UR Programs (Television) UR produces educational television programs broadcast on SVT1, SVT2, SVT24, SVT Barn, and Kunskapskanalen, covering all ages from preschoolers to seniors with documentaries, dramas, and factual programming.
- UR Programs (Radio) UR produces educational radio programs broadcast on SR's channels P1, P2, P3, and P4, offering educational audio content complementary to UR's television programming.
Quantifiable outcome
- 26% increase in UR Play usage during first half of 2026
- +3 more outcomes
Companies that use UR
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
UR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
UR partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Swedish Television (SVT)coreUR and SVT co-run Kunskapskanalen (Knowledge Channel), a joint educational broadcast channel. The companies also collaborate on the Nyhetskoll news initiative for young audiences launched in 2025, providing news coverage specifically designed for teenagers.
- Swedish Radio (SR)coreUR broadcasts radio programs through SR's channels (P1, P2, P3, P4) as part of the Swedish public service broadcasting group. All three entities (SR, SVT, UR) are owned by a shared foundation.
- Mediescenen (16 media organizations)minorUR is one of 16 media organizations co-organizing Mediescenen during Almedalsveckan in Visby, hosting panels on media and democracy topics.
- Swedish Schools (via Skolfederation)coreUR integrates with Swedish school systems via Skolfederation identity federation, allowing teachers and students to securely log in using their school's credentials to access UR Play educational content.
- Swedish Higher Education Institutions (via SWAMID)coreUR Access provides higher education institutions access to UR content via uraccess.net, integrated through the SWAMID identity federation following GÉANT Data Protection Code of Conduct.
- ustwo ABminorUR collaborated with ustwo AB to develop the Tripp, Trapp, Träd app for preschoolers, combining UR's educational expertise with ustwo's app development capabilities.
- Nordiska museetminorUR and Nordiska museet partner on the 'Årets skaffare' award, recognizing outstanding student projects documenting everyday life stories.
- Världens Barn (Radiohjälpen)minorUR collaborates with Världens Barn (Swedish Radio's fundraising campaign) to create educational materials about children's rights and global goals for Swedish schools.
- MMS (Mediemätning i Skandinavien)minorUR measures video and audio playback on UR Play using MMS through their subcontractors Nielsen and Kantar Media for audience measurement and market analysis.
Scale indicators7 records
Recent moves5 records
UR competitors and assessment
Company assessmentDirect peers
- DR (Danmarks Radio): Denmark's public service broadcaster, financed via public service fee and operating across TV, radio, and digital with strong educational content for schools and learners. Highly comparable to UR as another Nordic public service broadcaster with curriculum-aligned educational programming and a similar scale and mandate structure.
- RTVE (Radiotelevisión Española): Spain's public broadcaster with Clan (children's channel) and educational programming for schools. Comparable to UR as a national public service broadcaster with educational mission funded through public means.
- NHK Educational TV (E Tele): Japan's public broadcaster NHK operates a dedicated educational television channel providing curriculum-aligned programming for K-12 students. A direct public service educational broadcasting peer operating under a similar license fee model to UR.
- NRK (Norsk rikskringkasting): Norway's public service broadcaster, owned by the Norwegian state, with NRK Skole providing educational content aligned with the Norwegian curriculum. NRK offers the closest analogue to UR: publicly funded, ad-free (in some capacity), curriculum-aligned educational programming for K-12 and adult learners, distributed across broadcast and digital platforms.
- France Télévisions Education: French public broadcaster's educational division providing free curriculum-aligned content for French schools via digital platform. Directly comparable to UR as a national public broadcaster with dedicated educational programming for the K-12 system.
- BBC Education / Bitesize: The BBC's educational division including Bitesize, providing free curriculum-aligned educational content for UK students across TV, web, and apps. Highly comparable to UR in mission (public service educational broadcasting) but at substantially larger scale with international reach.
- Yle (Yleisradio Oy): Finnish public service broadcaster with Yle Areena streaming platform and educational content including Yle Oppiminen (learning) for schools. Comparable to UR as a Nordic public service media company offering curriculum-aligned educational content across broadcast and digital channels, funded by a public service fee.
Emerging players
- Khan Academy: Nonprofit educational platform offering free curriculum-aligned video lessons, exercises, and teacher tools globally. Competes for teacher and student attention against UR within Sweden and offers a model for what a digital-first, free, curriculum-aligned educational platform can achieve at scale.
Broad incumbents
- PBS (Public Broadcasting Service): US public broadcaster offering PBS Kids and PBS LearningMedia educational content, financed through a mix of public funding, corporate sponsorships, and member stations. Comparable mission to UR (public service educational content) but operates as a network of independent stations rather than a single centralized producer like UR.
- ARD / ZDF (Germany): German public broadcasters offering educational content including KiKA (children's channel) and school-related programming, financed through the Rundfunkbeitrag household fee. Comparable public service funding model to UR but operated as a multi-broadcaster consortium rather than a single entity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UR social profiles
Digital presenceUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
UR leadership team
Management profileNumber of profiles
Profiles8 records
UR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UR
What does UR do?
UR produces and distributes educational audio and video content across television, radio, and streaming platforms (UR Play), offering curriculum-aligned programs spanning preschool to university levels. Its standalone products include the UR Play streaming platform, the Tripp, Trapp, Träd preschool learning app, and UR Access for higher education institutions, all funded through Sweden's public service fee.
Is UR a public or private company?
UR is a private company. It is classified as state government owned and is currently operating.
When was UR founded?
UR was founded in -1. It employs 251 to 500 people.
Where is UR based?
UR is headquartered in Stockholm, Sweden, in the Europe region.
How does UR make money?
One revenue line is on record: public Service Fee.
Who are UR's main competitors?
Direct peers on record are DR (Danmarks Radio), RTVE (Radiotelevisión Española), NHK Educational TV (E Tele), NRK (Norsk rikskringkasting), France Télévisions Education, BBC Education / Bitesize and Yle (Yleisradio Oy). Khan Academy is listed as an emerging player. Broad incumbents are PBS (Public Broadcasting Service) and ARD / ZDF (Germany).
Does UR have an API?
No public API is recorded for UR.
What industry is UR in?
UR's product category is Educational Broadcasting. Its primary akta.pro industry code is EDAGALAA, K–12 Instructional Video & Multimedia, with a secondary code of MPABAKAD, Educational & Curriculum-Aligned Learning Channels (K–12). Its NAICS code is 516 and its SIC code is 8200.