UR

Name

UR

Legal name

Sveriges Utbildningsradio AB

Website

https://ur.se

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Educational Broadcasting

NAICS

Broadcasting and Content Providers (516), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

K–12 Instructional Video & Multimedia (EDAGALAA)

akta.pro secondary industries

Educational & Curriculum-Aligned Learning Channels (K–12) (MPABAKAD), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Edutainment & Learning-Through-Play Channels (MPABAKAE), Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)

Keywords

• Educational broadcasting
• Public service media
• Educational streaming
• Preschool learning apps
• Curriculum-aligned content

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Public Service Fee: UR is financed by a public service fee which is income-based and collected as a tax. Since January 1, 2019, this replaced previous financing models. The fee is collected by the Swedish Tax Agency and is mandatory for households and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

UR produces and distributes educational audio and video content across television, radio, and streaming platforms (UR Play), offering curriculum-aligned programs spanning preschool to university levels. Its standalone products include the UR Play streaming platform, the Tripp, Trapp, Träd preschool learning app, and UR Access for higher education institutions, all funded through Sweden's public service fee.

Product overview

UR (Utbildningsradion) operates as Sweden's public service educational broadcaster, offering a multi-platform educational media ecosystem. The core offering consists of UR Play (streaming platform), Tripp Trapp Träd (preschool app), and UR Access (higher education platform), supplemented by broadcast television and radio programs. UR Play serves as the primary digital hub, providing on-demand access to over 20,000 audio and video programs via web, mobile apps (iOS/Android), smart TVs (Samsung, LG, Android TV), and Apple TV. The Tripp Trapp Träd app targets preschoolers with curriculum-based learning activities. Additional products include the Läskartan literacy tool for grades F-3, Nyhetskoll news content for youth, and various subject-specific programs with teacher resources. The portfolio spans from preschool to adult education, combining journalism with pedagogy across all formats.

Differentiator

Problem solved

Functional benefit

Brands

• UR Play: Streaming service for UR's educational programs available on web, iOS, Android, and smart TVs
• Tripp, Trapp, Träd (Tic, Tac, Tree)

Products and services

• UR Play UR Play is the primary streaming platform offering on-demand access to over 20,000 of UR's educational TV and radio programs across web browsers, mobile apps, smart TVs, and Apple TV, free of charge to Swedish viewers and listeners.
• Tripp, Trapp, Träd (Tic, Tac, Tree) Tripp, Trapp, Träd is a pedagogical learning app for preschoolers based on the Swedish curriculum (Lpfö18), featuring stories, songs, nursery rhymes, documentaries, memory games, and weather exploration. Developed in collaboration with preschool teachers and researchers.
• UR Access UR Access provides higher education institutions access to UR's program library through media centers and university networks in Sweden, with institutional authentication via SWAMID federation and GÉANT Data Protection Code of Conduct compliance.
• UR Programs (Television) UR produces educational television programs broadcast on SVT1, SVT2, SVT24, SVT Barn, and Kunskapskanalen, covering all ages from preschoolers to seniors with documentaries, dramas, and factual programming.
• UR Programs (Radio) UR produces educational radio programs broadcast on SR's channels P1, P2, P3, and P4, offering educational audio content complementary to UR's television programming.

Quantifiable outcome

• 26% increase in UR Play usage during first half of 2026
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Swedish Television (SVT)coreStrategic or Co-development PartnerUR and SVT co-run Kunskapskanalen (Knowledge Channel), a joint educational broadcast channel. The companies also collaborate on the Nyhetskoll news initiative for young audiences launched in 2025, providing news coverage specifically designed for teenagers.
• Swedish Radio (SR)coreStrategic or Co-development PartnerUR broadcasts radio programs through SR's channels (P1, P2, P3, P4) as part of the Swedish public service broadcasting group. All three entities (SR, SVT, UR) are owned by a shared foundation.
• Mediescenen (16 media organizations)minorStrategic or Co-development PartnerUR is one of 16 media organizations co-organizing Mediescenen during Almedalsveckan in Visby, hosting panels on media and democracy topics.
• Swedish Schools (via Skolfederation)coreTechnology or IntegrationUR integrates with Swedish school systems via Skolfederation identity federation, allowing teachers and students to securely log in using their school's credentials to access UR Play educational content.
• Swedish Higher Education Institutions (via SWAMID)coreTechnology or IntegrationUR Access provides higher education institutions access to UR content via uraccess.net, integrated through the SWAMID identity federation following GÉANT Data Protection Code of Conduct.
• ustwo ABminorStrategic or Co-development PartnerUR collaborated with ustwo AB to develop the Tripp, Trapp, Träd app for preschoolers, combining UR's educational expertise with ustwo's app development capabilities.
• Nordiska museetminorStrategic or Co-development PartnerUR and Nordiska museet partner on the 'Årets skaffare' award, recognizing outstanding student projects documenting everyday life stories.
• Världens Barn (Radiohjälpen)minorStrategic or Co-development PartnerUR collaborates with Världens Barn (Swedish Radio's fundraising campaign) to create educational materials about children's rights and global goals for Swedish schools.
• MMS (Mediemätning i Skandinavien)minorOthersUR measures video and audio playback on UR Play using MMS through their subcontractors Nielsen and Kantar Media for audience measurement and market analysis.

Scale indicators7 records

Recent moves5 records

Direct peers

• DR (Danmarks Radio): Denmark's public service broadcaster, financed via public service fee and operating across TV, radio, and digital with strong educational content for schools and learners. Highly comparable to UR as another Nordic public service broadcaster with curriculum-aligned educational programming and a similar scale and mandate structure.
• RTVE (Radiotelevisión Española): Spain's public broadcaster with Clan (children's channel) and educational programming for schools. Comparable to UR as a national public service broadcaster with educational mission funded through public means.
• NHK Educational TV (E Tele): Japan's public broadcaster NHK operates a dedicated educational television channel providing curriculum-aligned programming for K-12 students. A direct public service educational broadcasting peer operating under a similar license fee model to UR.
• NRK (Norsk rikskringkasting): Norway's public service broadcaster, owned by the Norwegian state, with NRK Skole providing educational content aligned with the Norwegian curriculum. NRK offers the closest analogue to UR: publicly funded, ad-free (in some capacity), curriculum-aligned educational programming for K-12 and adult learners, distributed across broadcast and digital platforms.
• France Télévisions Education: French public broadcaster's educational division providing free curriculum-aligned content for French schools via digital platform. Directly comparable to UR as a national public broadcaster with dedicated educational programming for the K-12 system.
• BBC Education / Bitesize: The BBC's educational division including Bitesize, providing free curriculum-aligned educational content for UK students across TV, web, and apps. Highly comparable to UR in mission (public service educational broadcasting) but at substantially larger scale with international reach.
• Yle (Yleisradio Oy): Finnish public service broadcaster with Yle Areena streaming platform and educational content including Yle Oppiminen (learning) for schools. Comparable to UR as a Nordic public service media company offering curriculum-aligned educational content across broadcast and digital channels, funded by a public service fee.

Emerging players

• Khan Academy: Nonprofit educational platform offering free curriculum-aligned video lessons, exercises, and teacher tools globally. Competes for teacher and student attention against UR within Sweden and offers a model for what a digital-first, free, curriculum-aligned educational platform can achieve at scale.

Broad incumbents

• PBS (Public Broadcasting Service): US public broadcaster offering PBS Kids and PBS LearningMedia educational content, financed through a mix of public funding, corporate sponsorships, and member stations. Comparable mission to UR (public service educational content) but operates as a network of independent stations rather than a single centralized producer like UR.
• ARD / ZDF (Germany): German public broadcasters offering educational content including KiKA (children's channel) and school-related programming, financed through the Rundfunkbeitrag household fee. Comparable public service funding model to UR but operated as a multi-broadcaster consortium rather than a single entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ur
• Facebookfacebook.com/Utbildningsradion
• LinkedInlinkedin.com/company/ur-swedish-educational-broadcasting-company
• Instagraminstagram.com/urplay.se/?hl=sv
• Xx.com/ur

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UR