Metra Electrics

What Metra Electrics does

Metra Electrics Srl is an Italian privately held electrical engineering and electromechanical assembly specialist headquartered in Casinina di Auditore (Pesaro-Urbino), in the Montefeltro region. Founded in 1983 as a family-run workshop, the company has evolved over more than 40 years into a contract manufacturer of custom wiring harnesses, cable assemblies, and electrical control panels for original equipment manufacturers and industrial customers. It operates a single production site of more than 1,000 m² equipped with over 60 meters of assembly lines and Industry 4.0 compliant machinery, delivering fully automated cable cutting, stripping, crimping, and marking with full process traceability. Its products are organized by end-application, spanning automotive, industrial automation, electromedical, Ho.Re.Ca and vending, household appliances, refrigeration, telecommunications, LED lighting, and photovoltaic/energy sectors. Named customers include premium automotive OEMs Maserati and Ferrari, with a stated 96% year-over-year customer retention rate.

The business is structured around project-based, custom-engineered contracts. Revenue is generated through one-time project engagements and professional services covering custom design, component selection and procurement, prototype development, engineering of the production process, and series assembly. Pricing is quote-based and not publicly disclosed; there are no standard tiers, no SaaS or subscription revenue streams, and no distributor or reseller channel — all commercial activity runs through direct enterprise sales relationships. The company collaborates with an external Technical Design Studio for CAD-based electrical schematics and functional prototype development, and participates in broader national and international partnerships for technology and best-practice exchange. Distribution is exclusively domestic single-country B2B, with no global footprint claim, no APIs or digital products, no mobile apps, and no e-commerce surface.

Operationally, the company runs an in-house design office ("Ufficio Progettazione") alongside the production site, enabling co-design with customers from concept through series production. Quality assurance is positioned as a differentiator, with testing of electrical continuity, mechanical resistance, and conformance to safety and technical standards. Marketing is conducted through the company's website and a LinkedIn company page, but primary customer acquisition is driven by direct, referral-based relationships in the Italian industrial OEM ecosystem. The firm is registered as an Srl (Società a responsabilità limitata) under Italian law, has no disclosed parent company, no subsidiaries, no institutional investors, and no public listing, consistent with a closely held, founder-family-controlled specialty manufacturer.

Name

Metra Electrics

Legal name

Metra Electrics Srl

Website

https://metraelectrics.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Metra Electrics Srl is an Italian privately held, family-founded (1983) contract manufacturer of custom wiring harnesses, cable assemblies, and electrical control panels for OEMs across automotive, industrial automation, electromedical, Ho.Re.Ca, appliances, and photovoltaic sectors, with a 96% customer retention rate and named luxury-auto clients Maserati and Ferrari.

Ownership category

akta.pro rank

Product category

Electrical Wiring and Panel Assembly Manufacturing

NAICS

Electrical Equipment Manufacturing (3353), Other Fabricated Wire Product Manufacturing (332618)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Wiring Harnesses & Pre-Fabricated Assemblies (IMADAMAN)

akta.pro secondary industries

Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA), Enclosures, Boxes & DIN-Rail Hardware (junction boxes, cabinets, panel enclosures, DIN rail, gland plates) (IMAGAEAH)

Keywords

• Electrical wiring harnesses
• Electromechanical assembly
• Control panel manufacturing
• Custom cable assemblies
• Automotive wiring solutions

Headquarters

HQ city

Auditore

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Wiring and Electrical Panel Manufacturing: Full-service manufacturing providing custom design, prototype development, and series production of electrical wiring and panels. Revenue is generated through project-based contracts with enterprise customers requiring specialized solutions.
2. Component Supply and Assembly Services: Integration of component supply, assembly, and finishing services as part of complete electrical solutions for customers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Metra Electrics designs and manufactures custom electrical wiring harnesses and electromechanical/electrical panel assemblies for OEM customers. The offering spans the full lifecycle from co-design and engineering, through prototype development, component sourcing, and into series production, delivered from an Industry 4.0 compliant facility in Italy.

Product overview

Metra Electrics is an electrical wiring and electrical panel assembly company offering a comprehensive portfolio of wiring solutions across multiple industries. The core product line includes specialized wiring harnesses and cable assemblies organized by application sector: automotive, electromedical, industrial automation, LED lighting, refrigeration, telecommunications, vending, and general electrical cabling. The company also provides assembled electrical panels (quadri elettrici) and custom wiring solutions for specific equipment such as coffee machines, battery cables, plugs, ovens, and video gaming machines. Services encompass custom design, prototyping, and series production of electrical wiring and control panels for clients including automotive manufacturers like Maserati and Ferrari.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Wiring (Cablaggi Automotive) Electrical wiring solutions for the automotive industry, including wiring harnesses and cable assemblies for vehicles, supplied to OEMs such as Maserati and Ferrari.
• Electromedical Wiring (Cablaggi Elettromedicale) Specialized electrical wiring for electromedical equipment, designed to meet medical device compliance and reliability standards.
• Industrial Automation Wiring (Cablaggi Automazione Industriale) Electrical wiring solutions for industrial automation applications, including control panels and harnesses for automated systems and machinery.
• LED Wiring Solutions Specialized wiring for LED lighting applications and systems.
• Electrical Cabling (Cablaggi Elettrici) General electrical cabling services for various applications and industries.
• Refrigeration Wiring (Cablaggi Refrigerazioni) Electrical wiring solutions for refrigeration and cooling systems.
• Telecommunications Wiring (Cablaggi Telecomunicazioni) Wiring solutions for telecommunications infrastructure and equipment.
• Vending Machine Wiring Electrical wiring for vending machines and automated retail equipment.
• Electrical Panels (Quadri Elettrici) Assembly of electrical control panels and switchboards for industrial and commercial applications.
• Coffee Machine Wiring (Cablaggi Macchine Caffè) Specialized wiring harnesses for coffee vending and brewing machines.
• Battery Cable Wiring (Cablaggi Cavi Batteria) Battery cable assemblies and wiring solutions for various applications.
• Plug Wiring (Cablaggi Spine) Electrical plug and connector wiring assemblies.
• Oven Control Panels (Quadri Forni) Electrical control panels and wiring for industrial and commercial ovens.
• Video Game Wiring (Cablaggi Videogiochi) Wiring assemblies for video gaming machines and arcade equipment.
• Custom Wiring Design and Engineering Services Custom co-design service for electrical schematics, wiring layouts, and functional prototypes, performed in partnership with a specialized technical design studio, supporting customer projects from concept through engineering.
• Prototyping and Series Production Assembly Services Component sourcing, prototype realization, and series production assembly of electrical wiring harnesses and panels, with integrated quality testing and traceability.

Quantifiable outcome

• 96% customer retention rate year-over-year
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Technical Design StudiocoreStrategic or Co-development PartnerMetra Electrics maintains a longstanding collaboration with a specialized technical design studio for electrical and electromechanical engineering. This partnership enables the company to offer comprehensive design services including CAD-based electrical schematics, wiring layouts, and functional prototype development.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aptiv PLC: Global Tier-1 supplier focused on automotive electrical architecture, including wiring harnesses and connection systems. Sets the standard for high-volume OEM electrical systems delivery.
• TE Connectivity: Global leader in connectors, sensors, and electronic components, including harness-adjacent solutions. While broader than Metra, it represents a competing source of electrical-system content for OEMs.
• Lear Corporation: Major automotive seating and electrical systems supplier with a significant wiring harness business. Comparable in serving premium OEMs and competing on electrical architecture content.
• Sumitomo Electric Industries: Japanese conglomerate and one of the world's largest wiring harness producers alongside its broader wire and cable portfolio. Represents a global incumbent benchmark for the harness category.
• Yazaki Corporation: Largest global manufacturer of automotive wiring harnesses, supplying virtually every major OEM. Provides the upper bound of scale against which boutique suppliers like Metra Electrics compete.

Direct peers

• Leoni AG: German-headquartered global supplier of wires, cables, and wiring systems serving automotive, industrial, and healthcare customers. Closely comparable end-market mix and product category to Metra Electrics, including custom harness manufacturing.
• Kromberg & Schubert: Germany-based specialist in cable and wiring harness systems, primarily for the automotive industry. Operates at a larger scale than Metra but serves a similar core product category and customer set.
• Coroplast Group: German manufacturer of cables, wiring harnesses, and corrugated conduits serving automotive and industrial customers. Comparable in being a custom harness specialist with multi-sector exposure.
• Gebauer & Griller: Austrian-based family-run wiring systems and cable manufacturer serving automotive, industrial, and energy customers. Closely comparable profile to Metra in terms of size, European footprint, and bespoke harness focus.

Emerging players

• Motherson Sumi Systems (Samvardhana Motherson): India-headquartered global Tier-1 supplier that has expanded aggressively into wiring harnesses via PKC acquisition. Represents an emerging low-cost competitor in the same product category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metra-electrics/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metra Electrics