What Insider.gr does

Insider.gr is a Greek-language online news portal focused on economic, political, business, and financial coverage for the Greek market. Operated by PG DIGITAL MONΟΠΡΟΣΩΠΗ ΙΚΕ (PG Digital Single-Member Private Company), a privately held Greek limited company registered in Agioi Anargyroi, Athens, the site has been publishing continuously since 2013 under the editorial leadership of Dimitra Kadda (Director/Administrator) and Anastasia Kyrianidis-Nikolaidi (Editor-in-Chief). Coverage spans thematic verticals including Economy, Politics, Business, Markets (with sub-sections for Greek and foreign exchanges, analysis, commodities, forex, and cryptocurrencies), Tax & Labour, Current Affairs, Real Estate, Technology, Tourism, Automobile, Health, and Sustainability, supplemented by named editorial columns such as BackStory, Inside Out, Αθήνα-Βρυξέλλες, Spend It, and Tip of the Day.

The underlying technology is a web-based digital publishing platform built on Drupal CMS, delivered as a standard website with no companion mobile applications, no public or partner-facing API, and no documented third-party integrations. Distribution is purely digital: the portal is accessible via insider.gr, distributed through RSS, listed on Google News, and actively maintained on Facebook, Twitter/X (@insiderGrNews), Instagram (@insidergr), and LinkedIn. Insider.gr operates as part of the LM Network media group, sharing cross-promotional arrangements with companion Greek sites reader.gr, jenny.gr, rosa.gr (travelgo.gr), basketa.gr, newsbreak.gr, and dimarxos.gr.

The business model is direct-to-consumer advertising: all editorial content is free to readers, and revenue is generated through display advertising, sponsored content placements, and branded editorial sections. No subscription, paywall, transaction, or data-monetization streams are identified. The company is privately held by a single-member IKE structure under Law 5005/2022, has no external institutional investors, no parent holding company, no disclosed subsidiaries, and no funding history; it operates with 11–50 employees from its registered Athens-area headquarters and serves audiences exclusively in Greece.

Name

Insider.gr

Legal name

PG DIGITAL MONΟΠΡΟΣΩΠΗ ΙΚΕ

Website

https://insider.gr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Insider.gr is a Greek-language online economic and business news portal operated by PG DIGITAL IKE since 2013, serving Greek readers with free coverage of economy, politics, markets, tax & labour, and business via an advertising-supported Drupal-based website.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: The site generates revenue through display advertising, sponsored content placements, and branded editorial sections on its news portal pages covering economics, business, markets, and other topics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Insider.gr is a Greek-language online news portal that publishes real-time economic, business, political, and financial market news for readers in Greece. The platform delivers original reporting, market analysis, and editorial columns across thematic sections including Economy, Politics, Business, Markets, Tax & Labour, Current Affairs, and Special topics (Automobile, Technology, Tourism, Health, Sustainability). It is operated by PG DIGITAL ΜΟΝΟΠΡΟΣΩΠΗ ΙΚΕ and monetizes its content through advertising and sponsored editorial placements.

Product overview

Insider.gr is a Greek-language financial and business news website operated by PG DIGITAL MONΟΠΡΟΣΩΠΗ ΙΚΕ. The platform provides news and information across multiple thematic sections including Economy, Politics, Business, Markets, Tax & Labour, Current Affairs, and Special topics (Automobile, Technology, Tourism, Health, Sustainability). The offering is a single unified news content platform rather than a multi-module software product. There are no distinct branded software products, modules, or named digital services offered by Insider.gr — only editorial content organized by news categories.

Differentiator

Problem solved

Functional benefit

Brands

• BackStory: Featured column/section on Insider.gr covering in-depth analytical stories.
• Inside Out
• Αθήνα-Βρυξέλλες
• Spend It
• Tip of the Day
• Sustainability

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LM NetworkminorOthersInsider.gr is part of the LM Network media group, which includes companion sites reader.gr, jenny.gr, rosa.gr (travelgo.gr), basketa.gr, newsbreak.gr, and dimarxos.gr. The network shares cross-promotional links and appears to operate under shared commercial and promotional arrangements.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kathimerini: Kathimerini is one of Greece's most established newspapers, with kathimerini.gr offering a substantial Greek-language business, politics, and economy section online. It competes with Insider.gr for premium Greek advertising spend and high-value professional readers.
• Newmoney.gr: Newmoney.gr is a Greek digital financial news and personal finance portal covering economy, markets, and consumer finance. It is a direct peer to Insider.gr, sharing the Greek economic-professional audience and digital advertising revenue model.
• Capital.gr: Capital.gr is a Greek online financial and business news portal covering markets, economy, companies, and politics. It directly competes with Insider.gr for Greek economic-professional readers and ad budgets in the same digital display and sponsored content model.
• CNN Greece: CNN Greece (cnn.gr) is a Greek-language general news portal affiliated with the CNN brand, providing economy, business, and markets coverage. It competes with Insider.gr for Greek professional audiences and ad inventory with greater brand recognition.
• Naftemporiki: Naftemporiki is Greece's leading financial newspaper and operates naftemporiki.gr, a Greek-language digital portal covering economy, business, markets, and politics. It is the closest direct competitor to Insider.gr, serving the same Greek business/investor audience with similar advertising-supported economics.
• Protothema: Protothema.gr is a high-traffic Greek general news portal with a strong business/economy section. It overlaps with Insider.gr's audience and ad inventory, particularly for political and economic coverage, competing for Greek display advertising budgets.
• News247: News247.gr is a Greek digital news aggregator and portal with broad coverage including economy and politics. It competes with Insider.gr for Greek online readers and digital ad spend, with a similar advertising-supported model.
• Euro2day / Moneyreview: Euro2day (rebranded as Moneyreview) is a Greek-language digital financial news and analysis portal. It is a direct peer to Insider.gr, targeting Greek investors and executives with real-time markets, economic, and corporate coverage monetized via advertising.

Broad incumbents

• Reuters: Reuters is a global news wire and digital portal that covers Greek economic, political, and business news within its broader international offering. It competes with Insider.gr for cross-referenced Greek news consumption by international professional audiences.
• Bloomberg: Bloomberg is a global financial news and data incumbent that covers Greek economic and market news alongside a much broader international portfolio. It is an indirect competitor for high-end Greek business readers and premium financial advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/insiderGrNews
• Facebookfacebook.com/insider.gr
• LinkedInlinkedin.com/company/insider-gr
• Instagraminstagram.com/insidergr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insider.gr