Kütahya Porselen

Name

Kütahya Porselen

Legal name

KÜTAHYA PORSELEN SANAYİ A.Ş.

Website

https://kurumsal.kutahyaporselen.com

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kütahya

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Retail Sales: Revenue generated through company-owned retail stores across Turkey, offering full product portfolio directly to consumers
2. E-commerce Sales: Online sales through kutahyaporselen.com platform, offering products directly to consumers with home delivery
3. Dealer/Distributor Network: Wholesale distribution through authorized dealers and retailers across Turkey's 81 provinces and internationally
4. HORECA B2B Sales: Business-to-business sales to hotels, restaurants, and cafes through dedicated HORECA sales channel and specialized product lines
5. Export/International Sales: International sales to 70+ countries through export department and international distribution partnerships

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Kütahya Porselen manufactures porcelain and bone china tableware at its production facilities in Kütahya, Turkey. The catalog is structured into a HORECA line for hospitality professionals (Bone Horeca, Tavola Horeca, Tavola Gurme, Tavola Coffee Shop, Porselen Serisi, Krem Serisi), a consumer product family of named collections (Galaxy, Moderna, Soho, Bevel, Skallop, Capri, Pretty, Forza, Bone Olympos), specialty Corner gift items, and Porflame cookware. Products reach customers through company retail stores, a Turkey-wide dealer network, e-commerce, HORECA direct sales, and an export department.

Product overview

Kütahya Porselen is a Turkish porcelain manufacturer founded in 1970 that exports to over 70 countries. The company offers a comprehensive porcelain product portfolio organized into four main product lines: HORECA (professional hospitality porcelain for hotels, restaurants, and cafes), E-Ticaret & Mağazalar (consumer dinnerware and gift products), CORNER (specialty retail products), and Hediyelik (gift items). Within HORECA, the portfolio includes Bone Horeca (bone china sub-series including Bone Chef Taste Of, Bone Teos, Bone Tan, Bone O Fine Dining, Bone Pera, Bone Coffee Shop, Bone Sempre, Bone Ent Otel, Bone Horeca Line), Tavola Horeca/Tavola Gurme/Tavola Coffee Shop, Porselen Serisi, and Krem Serisi. The consumer-facing E-Ticaret line includes product series such as Galaxy (geometric decorative collection), Moderna (Pearl-finish modern dinnerware in 16-24 piece sets), Skallop, Bevel, Soho, Capri Yemek Takımı, Pretty (heart-motif romantic series), Moderna Soft, Moderna Comfort, Forza, Rüya, Toledo, Favo, Zeugma, Crest, Crouton, Arp, Aura, Mezolit, and Colorx. Additional products include Porflame premium cookware and Bone Olympos dinner sets. The company operates with a platform-modules architecture serving both B2B hospitality and B2C retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• Bone Horeca: Porcelain collection line for HORECA (Hotel/Restaurant/Cafe) sector
• Tavola Horeca
• Tavola Gurme
• Tavola Coffee Shop
• Moderna
• Galaxy
• Capri
• Skallop
• Forza
• Porflame

Products and services

• HORECA professional porcelain line Professional-grade porcelain tableware catalog designed for hotels, restaurants, cafes and catering operators. Includes sub-families such as Bone Horeca (bone china), Tavola Horeca, Tavola Gurme, Tavola Coffee Shop, Porselen Serisi and Krem Serisi, structured for high-volume hospitality use.
• Consumer porcelain home tableware collections Consumer home-use porcelain and bone china dinnerware collections: Galaxy, Moderna, Soho, Bevel, Skallop, Capri, Pretty, Forza and Bone Olympos. Marketed through retail stores, e-commerce, and dealer channels to individual household buyers.
• Corner specialty gift and promotional products Specialty porcelain gift and promotional product line sold under the Corner brand/channel, targeted at gift-giving occasions such as weddings and special events, and featured in Corner sales points within third-party retailers.
• Porflame cookware Cookware product carrying the Porflame brand, sold under the company's porcelain manufacturing portfolio.

Quantifiable outcome

• Present in 70+ countries worldwide
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• NG GroupcoreOthersKütahya Porselen is part of NG Group, which acquired 75% stake in the company in 1984. NG Group includes multiple companies under its corporate umbrella, with Kütahya Porselen being a key subsidiary in the tableware and porcelain sector.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Steelite International: Steelite is a UK-based specialist in hospitality tableware, particularly bone china and alumina-reinforced porcelain for hotels and restaurants. Its HORECA-focused product strategy, design-led collections, and global distribution network directly mirror Kütahya's Bone Horeca specialization and represent the company's most relevant international HORECA peer.
• Churchill China: Churchill is a UK tableware manufacturer specializing in HORECA-grade ceramic and porcelain products with a heritage dating back to 1795. It serves the same global hospitality customer base, competes in similar fine dining and hotel segments, and offers comparable design-led collections relevant to Kütahya's premium bone china strategy.
• Porland Porselen: Porland is Kütahya Porselen's closest direct domestic competitor in Turkey, also producing porcelain and bone china tableware for both HORECA and consumer channels. Both serve the same Turkish market, compete on similar product categories (dinnerware, gift sets, hotel collections) and export internationally, making it the most relevant head-to-head peer.
• Kaleseramik (Kalebodur): Kaleseramik is a major Turkish ceramics producer with overlapping manufacturing capability in porcelain/ceramic tableware alongside its dominant tile business. It serves a similar Turkish consumer base, has export reach to multiple continents, and competes in the same HORECA and retail channels as Kütahya Porselen.
• Kar Porselen: Kar Porselen is another Turkish porcelain manufacturer producing tableware, kitchenware and gift sets for domestic and international markets. It competes directly with Kütahya in the Turkish retail and HORECA segments and provides a like-for-like comparable on scale and product mix.

Broad incumbents

• Noritake: Noritake is a Japanese tableware and porcelain manufacturer with strong global HORECA presence, especially in fine dining and hotel supply, directly comparable to Kütahya's bone china strategy. Its international distribution scale and established brand equity make it a relevant global incumbent comparable.
• Wedgwood (Fiskars Group): Wedgwood is a heritage British porcelain brand, part of Fiskars Group, with strong global recognition in fine dining, gifting and bone china categories. Its premium positioning, international retail and gifting channels, and design-led collections make it a relevant comparable for Kütahya's premium and Hediyelik lines.
• Villeroy & Boch: Villeroy & Boch is a centuries-old German porcelain and tableware leader with global brand recognition, deep HORECA relationships with hotel chains, and a broad premium product portfolio directly comparable to Kütahya's Bone Horeca and consumer dinnerware lines. It is a global benchmark for premium positioning and international expansion.
• Rosenthal (Sambonet Paderno Industrie): Rosenthal is a premium German porcelain brand owned by Sambonet Paderno Industrie, specializing in bone china and fine dining collections comparable to Kütahya's Bone O Fine Dining and Bone Pera lines. It serves the same global HORECA and luxury consumer segments as Kütahya's premium portfolio.

Regional players

• Eczacıbaşı (VitrA / İntema): Eczacıbaşı is a major Turkish conglomerate whose building products and consumer brands (VitrA) overlap with bathroom ceramics and adjacent home goods, with growing presence in tableware-adjacent categories. While not a direct porcelain rival, its scale, Turkish retail dominance and export reach make it a relevant diversified home goods comparable.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kutahyaporselen
• Facebookfacebook.com/kutahyaporselen
• LinkedInlinkedin.com/company/kutahyaporselen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kütahya Porselen