ClickHole
ClickHole is a free satirical content website operated by Cards Against Humanity, LLC, producing parody articles, quizzes, and interactive fiction for general internet users seeking humor and social commentary. Revenue comes from advertising and branded merchandise sales.
- Company typePrivate
- Founded2014
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ClickHole does
ClickHole is a satirical digital content website launched in 2014 and operated as a wholly-owned subsidiary of Cards Against Humanity, LLC, a privately held US limited liability company headquartered in Chicago. The site publishes parody articles across editorial categories including News, Pop Culture, Lifestyle, Quizzes, ClickVentures (interactive choose-your-own-adventure stories), Video content, and KidHole (a sub-brand for younger audiences). Content is distributed free of charge via clickhole.com, with no subscription or paywall, supported by an Email Club newsletter for direct subscriber access and a branded merchandise store at store.clickhole.com.
The platform is built on a WordPress-based content management system with no disclosed proprietary technology stack, integrations, or API surface. Editorial workflow is human-driven by a small team (11-50 employees), with Steve Etheridge serving as editor in chief. Distribution is primarily product-led and organic: articles are engineered for shareability and propagated across social media by readers, with email newsletter and merchandise storefront serving as owned secondary channels.
The business model combines two revenue streams: digital advertising placements on the website and merchandise sales through the branded online store. There is no subscription fee, no paywall, and no transactional B2B offering. Customers are individual general internet users in the US (and globally where accessible) seeking entertainment, satire, and humor. The company has no disclosed external institutional investment, no M&A activity, no patents or trademarks filings referenced, and no leadership changes beyond the named editorial head, indicating a stable, parent-company-funded operating posture rather than an externally financed scale-up.
ClickHole firmographics
Firmographics- Name
- ClickHole
- Legal name
- Cards Against Humanity, LLC
- Website
- https://clickhole.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ClickHole is a free satirical content website operated by Cards Against Humanity, LLC, producing parody articles, quizzes, and interactive fiction for general internet users seeking humor and social commentary. Revenue comes from advertising and branded merchandise sales.
- Ownership category
- akta.pro rank
ClickHole industry classification
Industry- Product category
- Online Satirical Media
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519), Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
- akta.pro secondary industry
- Kids & Family Curated Content Platforms (MPACAKAL)
Keywords
Where ClickHole is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
ClickHole business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising: The website generates revenue through advertising placements on its pages, typical of digital media sites with high traffic volumes.
- Merchandise sales: ClickHole operates an online store selling branded merchandise, providing additional revenue stream beyond digital advertising.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ClickHole product offering
Product offeringCore offering
ClickHole is a free satirical content website that produces and publishes parody articles, fake news, quizzes, and interactive choose-your-own-adventure stories (ClickVentures). The site operates as a digital media platform organized into themed sections covering News, Pop Culture, Lifestyle, Video, and KidHole content, supplemented by a newsletter subscription and a branded merchandise store.
Product overview
ClickHole is a satirical content website operated by Cards Against Humanity, LLC. The core product is the ClickHole website itself, which publishes parody articles, fake news, and viral content across multiple content categories including News, Pop Culture, Lifestyle, and Quizzes. The site features ClickVentures as its primary interactive offering—choose-your-own-adventure style stories where readers make decisions that affect outcomes. Additional modules include KidHole (younger audience content), Video content, an Email Club newsletter subscription, and a merchandise Store. The platform operates as a unified website with integrated content sections rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Brands
- ClickVentures: Interactive choose-your-own-adventure style game content
- KidHole
Products and services
- ClickHole Website The core ClickHole website, a satirical digital media platform that publishes parody articles, fake news, quizzes, interactive stories, and video content for adult internet users seeking humor and social commentary.
- ClickHole Store
Companies that use ClickHole
Customer profileSegments1 record
Ideal customer profiles1 record
ClickHole technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ClickHole partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cards Against Humanity, LLCparent_companyCards Against Humanity, LLC is the parent company and owner of ClickHole. The disclaimer page confirms that Cards Against Humanity, LLC maintains the website and holds all intellectual property rights to content on the site.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ClickHole competitors and assessment
Company assessmentDirect peers
- The Hard Times: The Hard Times is a long-running satirical news site that parodies music and youth culture with the same fake-news article format as ClickHole, sharing an advertising-supported model and millennial/Gen-Z internet-fluent audience.
- The Babylon Bee: The Babylon Bee is a high-traffic conservative-leaning satirical news site with the same parody-headline, fake-article format and ad-driven monetization as ClickHole — a structural comp even with differing editorial stance.
- CollegeHumor: CollegeHumor is a comedy content brand producing satirical articles, videos, and sketches for a young-adult internet audience — directly overlapping ClickHole's category, demographic, and digital-ad-supported monetization.
- McSweeney's Internet Tendency: McSweeney's Internet Tendency publishes literary and list-style satire that closely mirrors ClickHole's article-parody format and audience, operating as an independent humor publication with similar content-driven traffic.
- The Borowitz Report: The Borowitz Report is a long-running political-satire column that pioneered the fake-news article format ClickHole parodies; it represents the same product category at a narrower, single-author scope.
- Reductress: Reductress is a satirical women's-interest site parodying feminist media, using the same article-style satire and digital-advertising revenue model as ClickHole, aimed at a similar internet-fluent young-adult audience.
- The Onion: The Onion is the archetypal American satirical news website, parodying current events, pop culture, and viral media — the closest direct competitor to ClickHole in format, audience, and editorial tone. ClickHole was originally launched in part as a parody of sites like The Onion and BuzzFeed.
- Funny Or Die: Funny Or Die is a comedy video and article site founded by Will Ferrell, sharing ClickHole's ad-supported, virality-driven model and target demographic of internet-fluent adults seeking humor and satire.
Broad incumbents
- BuzzFeed: BuzzFeed is a much larger digital media company that ClickHole historically parodied, with overlapping viral-listicle and quiz formats — a broad incumbent that competes for the same advertising dollars and audience attention.
Others
- Cards Against Humanity: Cards Against Humanity is ClickHole's parent company and strategic owner, providing direct operational backing; comparable not as a competitor but as the corporate parent whose audience and brand equity ClickHole can leverage.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
ClickHole social profiles
Digital presenceClickHole financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickHole leadership team
Management profileNumber of profiles
Profiles1 record
ClickHole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickHole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickHole
What does ClickHole do?
ClickHole is a free satirical content website that produces and publishes parody articles, fake news, quizzes, and interactive choose-your-own-adventure stories (ClickVentures). The site operates as a digital media platform organized into themed sections covering News, Pop Culture, Lifestyle, Video, and KidHole content, supplemented by a newsletter subscription and a branded merchandise store.
Is ClickHole a public or private company?
ClickHole is a private company. It is classified as corporate owned and is currently operating.
When was ClickHole founded?
ClickHole was founded in 2014. It employs 11 to 50 people.
Where is ClickHole based?
ClickHole is headquartered in Chicago, United States, in the North America region.
How does ClickHole make money?
Two revenue lines are on record. Advertising is the primary driver. The others are merchandise sales.
Who are ClickHole's main competitors?
Direct peers on record are The Hard Times, The Babylon Bee, CollegeHumor, McSweeney's Internet Tendency, The Borowitz Report, Reductress, The Onion and Funny Or Die. BuzzFeed is listed as a broad incumbent. Cards Against Humanity is listed as an others.
Does ClickHole have an API?
No public API is recorded for ClickHole.
What industry is ClickHole in?
ClickHole's product category is Online Satirical Media. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps, with a secondary code of MPACAKAL, Kids & Family Curated Content Platforms. Its NAICS code is 519.