What Glauser+Partner does

Glauser+Partner Vorsorge AG is a Bern-headquartered, fee-only Swiss financial advisory firm founded in 1997 by Markus Glauser, specializing in pension planning, retirement financial advisory, and bank-independent wealth management for private individuals aged 55 and above, plus corporate employer clients. The firm operates as a Swiss stock corporation (Aktiengesellschaft) owned entirely by nine equity partners, with offices in Bern and Brig-Glis (Valais) and a team of approximately 16 professionals including partners, financial planners, back-office, and administrative staff.

The firm's core offering comprises individual pension planning advisory (covering AHV, occupational pension/BVG, pillar 3a, tax optimization, estate planning, and pension fund distribution decisions), bank-independent discretionary wealth management, corporate employee pension planning, and educational pension planning seminars. Supporting these are an online budget calculator, an online appointment booking system, and a client portal. The firm has held a FINMA asset manager license since March 2022 (only the second in the Mittelland region), is affiliated with supervisory organization OSFINcontrol, and is subject to FINIG and FIDLEG. There is no proprietary technology platform; client data is hosted in a Swiss data center since 2007 and operations use VOIP for location-independent work.

The revenue model is purely fee-based with no commissions, retrocessions, or third-party payments accepted, and any retrocessions received are passed through to clients. Individual consultation fees range CHF 500-3,500, wealth management fees are paid directly by clients, and corporate seminar engagements are individually negotiated with employers often covering or co-funding advisory services as an employee benefit. The go-to-market is sales-led with strong event-driven and content-led elements: over 1,000 seminars conducted since 1998, over 150 expert articles in major Swiss publications since 1999, and a deep institutional referral network spanning pension funds (BPK, Previs, PVB), employer associations (BSPV, Bildung Bern, SBK Bern), educational institutions, and large Swiss employers (Swisscom, Spital Emmental, Stadt Bern).

Name

Glauser+Partner

Legal name

Glauser+Partner Vorsorge AG

Website

https://glauserpartner.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Glauser+Partner is a Bern-based, fee-only Swiss financial advisory firm founded in 1997, providing independent pension planning and bank-independent wealth management to private individuals aged 55+ and corporate clients across German-speaking Switzerland, with FINMA asset manager licensing since 2022.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

akta.pro secondary industries

Tax-Aware Retirement & Estate Coordination (FSAEABAJ), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

Keywords

• Pension planning advisory
• Wealth management services
• Retirement financial advisory
• Corporate pension seminars
• Fee-only financial advisory

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-only Advisory and Planning Services: The firm finances its services exclusively through client-paid honoraria. It does not accept commissions, retrocessions, or third-party payments. Any retrocessions received from fund management are fully credited back to clients. Consultation fees range from CHF 500 to CHF 3,500 depending on complexity. Pricing is provided after a free initial consultation and a customized offer is submitted.
2. Wealth Management: Bank-independent discretionary wealth management for private individuals. The firm manages client investment portfolios, charging management fees (paid by clients directly). Third-party retrocessions, if received, are fully credited to clients.
3. Seminars for Corporate Clients: Pension planning seminars delivered to employers, pension funds, and associations. Employers may cover or co-fund the cost of advisory services for their employees as a fringe benefit. Seminars serve as a client acquisition channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Glauser+Partner Vorsorge AG provides independent, fee-only pension planning advisory and bank-independent wealth management for private individuals approaching or in retirement (typically age 55+), alongside corporate employee pension planning and educational seminars for employers, pension funds, and associations in Switzerland. The firm operates on a strict fee-only model, accepting no commissions or retrocessions, with all retrocessions fully credited to clients since January 2000. Services cover AHV, occupational pension (BVG), tax optimization, estate planning, and investment coordination, delivered in person at offices in Bern and Brig-Glis or via MS Teams video.

Product overview

Glauser+Partner is an independent financial advisory firm offering a comprehensive portfolio of pension planning and wealth management services for both private individuals and corporate clients. The core offering consists of individual pension planning advisory (Beratung Pensionsplanung), bank-independent wealth management (Vermögensverwaltung), corporate employee pension planning, and educational seminars on retirement planning. Supporting these are online tools including a budget calculator, online appointment booking, and a client portal. The firm operates on a strict fee-only model with no commissions, retrocessions, or third-party provisions accepted, positioning itself as 100% transparent and fair. Services are delivered through offices in Bern and Brig-Glis, Switzerland, with consultations available in-person or via video (MS Teams).

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung Pensionsplanung (Pension Planning Advisory) Individual financial pension planning advisory for Swiss residents approaching or in retirement. Covers AHV, occupational pension (BVG), tax planning, estate planning, pillar 3a, real estate considerations, and wealth management coordination. Delivered in person at Bern and Brig-Glis offices or via MS Teams. Pricing is provided as a customized offer after a free initial consultation.
• Vermögensverwaltung (Wealth Management) Bank-independent professional wealth management for private individuals. The firm manages client investment portfolios, charging management fees paid directly by clients. No commissions, retrocessions, or third-party provisions are accepted or retained; any retrocessions received are fully credited to clients. FINMA-licensed since March 2022.
• Pensionsplanung für Mitarbeitende (Corporate Pension Planning) Comprehensive employee retirement planning support for Swiss businesses, pension funds, and associations. Includes early retirement advisory, HR relief on retirement questions, knowledge transfer planning, succession support, and fringe benefit design. Employers may cover or co-fund advisory costs for employees.
• Seminar Pensionsplanung (Pension Planning Seminars) On-site educational seminars for employers, pension funds, employer associations, and educational institutions on Swiss retirement financial planning topics including budget planning, tax burden before/after retirement, AHV, occupational pension (BVG), pillar 3a and investments, real estate and mortgages, inheritance and matrimonial law, and flexible early retirement. Conducted in German; seminar brochure updated annually.

Quantifiable outcome

• Over 4,000 individuals and couples comprehensively advised on finances and retirement
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Bildung BerncoreStrategic or Co-development Partner · 1 January 2003Strategic referral partnership established in January 2003. Bildung Bern (Bernese Teachers Association) recommends G+P to its teacher members for pension planning advisory. Stefan Wittwer, CEO of Bildung Bern, endorses G+P citing shared values of sustainability, fairness, and transparency. One of the firm's longest-standing institutional partnerships.
• BSPV (Beratungsstelle für private Versicherungen und Vorsorge)coreGTM or Marketing PartnerBSPV Diagonal publishes G+P expert articles regularly and recommends G+P advisory services to its member organizations. Daniel Wyrsch, CEO of BSPV, states that independent advisory focused on pension planning (not financial product sales) is the key reason for the recommendation. New partnership formalized in October 2009.
• Bernische Pensionskasse (BPK)coreGTM or Marketing PartnerBPK recommends G+P to its insured members. Nils Zeller, Abteilungsleiter Aktive at BPK, describes G+P as competent and trustworthy. Partnership provides access to BPK's pool of pension plan participants.
• Previs VorsorgecoreGTM or Marketing PartnerLong-standing seminar partnership on an equal footing ('auf Augenhöhe'). Stefan Ernst, Head of Customer & Communication and Deputy CEO of Previs Vorsorge, describes G+P as substantively knowledgeable and convincingly effective. Previs also publishes joint expert articles (e.g., 'Rente oder Kapitalbezug: So treffen Sie die richtige Entscheidung', November 2025).
• AvantAgeminorGTM or Marketing PartnerReto Zaugg, Seminarleiter at AvantAge, recommends G+P for its high consultant continuity and partner-ownership structure. AvantAge works with G+P for seminar content and delivery related to retirement planning.
• Stadt BernminorGTM or Marketing PartnerThe City of Bern is listed as a strategic seminar partner/client, suggesting G+P provides pension planning seminars to municipal employees.
• Spital EmmentalminorGTM or Marketing PartnerListed as a strategic seminar partner/client in the partnership section, indicating G+P provides pension planning advisory services to hospital employees.
• SwisscomminorGTM or Marketing PartnerListed as a strategic seminar partner/client. Swisscom employees are served through corporate pension advisory services.
• Universität Bern Bibliothek (UniBib)minorGTM or Marketing PartnerListed as a strategic seminar partner/client, suggesting G+P provides pension planning services to university library staff.
• FPVS (Finanzplaner Verband Schweiz)minorStrategic or Co-development PartnerListed as a professional association membership. FPVS is the Swiss Financial Planner Association. G+P partner Oliver Grob holds the 'eidg. dipl. Finanzplanungsexperte' certification.
• OFD (Ombudsstelle Finanzdienstleister)minorOthersOfficial ombudsman service for financial service providers. G+P is affiliated with this independent dispute resolution body as required by FINMA regulation.
• SBK Bern (Schweizerischer Berufsverband der Pflegefrauen und Pflegermänner)minorGTM or Marketing PartnerListed as a partner. Sandra Boucetta, Social Insurance Specialist with federal advanced examination, recommends G+P for personal, competent, and independent advisory services. SBK members receive pension planning advisory through the partnership.
• PVB (Pensionskasse VB)minorGTM or Marketing PartnerListed as a strategic seminar partner/client. PVB publishes G+P expert articles (e.g., 'Finanzielle Pensionsplanung richtig gemacht', June 2020).
• EWB (Energie Wasser Bern)minorGTM or Marketing PartnerListed as a strategic seminar partner/client in the partnership section.
• CP (Curaviva)minorGTM or Marketing PartnerListed as a strategic seminar partner/client in the partnership section.
• BLVK (Berner Lehrerverband)minorGTM or Marketing PartnerListed as a strategic seminar partner/client. BLVK publishes G+P expert articles (e.g., 'BLVK – jetzt ist vieles klar', June 2014).
• UPD (Universitäre Psychiatrische Dienste Bern)minorGTM or Marketing PartnerListed as a strategic seminar partner/client in the partnership section.
• OSFINcontrolminorOthersOfficial supervisory organization (Aufsichtsorganisation) to which G+P is affiliated as a FINMA-licensed asset manager. Required regulatory affiliation.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Regional players

• Hypothekarbank Lenzburg: Hypothekarbank Lenzburg is a Swiss regional bank focused on private clients and SMEs in the Mittelland region, offering advisory and wealth management services in a similar catchment to G+P's institutional partners and seminar network.
• Berner Kantonalbank (BEKB): BEKB is the cantonal bank of Bern, offering retail banking, mortgages and financial advisory services across the same Bern region where G+P is headquartered and sources most of its seminar and referral partnerships.
• Bank Cler: Bank Cler is a Swiss regional bank serving retail and SME clients across German-speaking Switzerland with banking, mortgage and advisory services — overlapping with G+P's middle-market individual client segment in the same geography.

Emerging players

• Selma Finance: Selma is a Swiss fintech that aggregates bank, pension and investment accounts and connects users to independent financial advisors — directly addressing the same holistic retirement and financial planning need that G+P serves, with a digital-first funnel.
• True Wealth: True Wealth is a Swiss FINMA-regulated robo-advisor offering automated, low-cost portfolio management to Swiss retail investors. It competes with G+P in the private wealth management layer, particularly for younger, digital-first clients approaching retirement.
• Findependent: Findependent is a Swiss robo-advisor providing low-cost, passive investment management (Pillar 3a and brokerage) aimed at self-directed Swiss investors. It represents an emerging, lower-cost alternative to G+P's managed-account wealth management service.

Broad incumbents

• VP Bank: VP Bank is a Liechtenstein-headquartered private bank offering wealth management, investment advisory and family office services internationally. It competes with G+P in the HNW wealth and retirement advisory space, though at much larger scale and with a cross-border client base.
• UBS Wealth Management Switzerland: UBS is Switzerland's largest wealth manager and dominant bank-distributed financial advisor serving both retail and HNW clients with comprehensive pension, investment and tax planning — the broadest incumbent competitor in G+P's core advisory market.
• Migros Bank: Migros Bank is one of Switzerland's largest retail banks, offering private clients savings, mortgages, pension (Pillar 3a) and investment advisory across the country — a broad incumbent alternative that competes with G+P in mass-affluent retirement and wealth planning.

Direct peers

• VZ Vermögenszentrum: VZ Vermögenszentrum is the largest independent, bank-distanced Swiss financial advisory firm, offering fee-based pension, tax and wealth planning to private individuals — closely aligned with G+P's core proposition and target demographic, but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glauser+Partner