What Emerald Carpets does

Emerald Carpets is a privately held, family-founded manufacturer and supplier of flooring solutions purpose-built for the trade show, exhibitions, and special events industry. Founded in 1976 by Shelby Peeples and headquartered in Dalton, Georgia, the company operates a 100% vertically integrated domestic manufacturing model spanning extrusion, tufting, dyeing, and finishing, with face fiber and primary/secondary backings produced from domestically sourced raw materials. It positions itself as the only vertically integrated carpet manufacturer focused exclusively on the trade show market, offering a broad portfolio segmented into standard (Matrix, Showcase, Roadway), premium (Zenith, Summit, Apex, Everest), ultra-premium (Designer Plus, Supreme, Daydreamer), and economy (Boulevard, Pinnacle) lines, alongside indoor/outdoor carpet, vinyl, turf, specialty flooring, and pad-underlayment products.

The company's technical differentiation centers on proprietary process and product technology rather than software: ExpoMax™ backing technology and single-polymer construction underpinning its Infinity (2025) and Genesis (2026) fully recyclable carpets, a first-of-its-kind-in-America digital carpet printer for custom branding, and proprietary tagging software that organizes cut carpet by zones on the show floor for efficient installation. Sustainability is a core positioning pillar, evidenced by EIC Gold Level Certification (the only trade show vendor holding it), EPA Green Power Partner status, 100% renewable electricity via Renewable Energy Credits, and a circular-economy program that has diverted over 105 million pounds of material from landfills.

The business is B2B and sales-led, monetizing through one-time product sales of carpet, padding, vinyl, and turf, plus professional services in custom fabrication, cutting and packaging, and logistics. Go-to-market is direct—via phone and website quote requests—targeting trade show contractors, exhibit designers, and event production professionals, with quote-based (non-public) pricing and a B2B credit application process. Distribution runs through two centers in Dalton, GA and Las Vegas, NV, supported by a company-owned dedicated fleet offering LTL, dedicated trucking, advance freight, material handling, and expedited services. The Green Square Carpet Depot program adds a freight-included, returns-based model rewarding customers with Green Credits.

Name

Emerald Carpets

Legal name

Emerald Carpets

Website

https://emeraldcarpets.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Emerald Carpets is a vertically integrated U.S. manufacturer of carpet and flooring for the trade show, exhibitions, and special events industry, serving exhibitors, contractors, and event design professionals with products, custom fabrication, and logistics services.

Ownership category

akta.pro rank

Product category

Trade Show & Event Carpet Manufacturing

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Tufted Floor Coverings Manufacturing (IMAOAJAE)

akta.pro secondary industries

Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB), Broadloom Carpet Manufacturing (IMAOAJAA), Carpet Cushion & Underlay Manufacturing (IMAOAJAJ)

Keywords

• Trade show carpet
• Exhibition flooring
• Event carpet manufacturing
• Commercial carpet supply
• Recyclable event flooring

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Carpet and Flooring Product Sales: Sale of standard, premium, and ultra-premium carpets including Matrix, Showcase, Roadway, Everest, Zenith, Summit, Apex, Designer Plus, Supreme, Daydreamer, Boulevard, and Pinnacle product lines. Also includes indoor/outdoor carpet, vinyl flooring, turf products, and specialty flooring.
2. Custom Fabrication Services: Custom inlays, printed carpet and vinyl with proprietary digital printing technology, custom colors for trade show booths, and design services for branding and custom specifications.
3. Cutting and Racking Services: State-of-the-art cutting and racking services that cut carpet to exact specifications and organize by zones on the trade show floor. Includes proprietary tagging software and efficient packaging for transportation.
4. Pad-Underlayment Products: Sale of carpet padding including 6' Trade Show Rebond (95% recycled contents), 10' Trade Show EPAD (95% recycled, 100% recyclable), 10' Vinyl Padding, and Deja Vu Padding (Las Vegas only, 90% post-consumer recycled content).
5. Green Square Carpet Depot Program: Sustainable flooring solution program where carpet and padding are shipped to event location with freight included. Customers return used carpet and receive Green Credits for future promotions.
6. Logistics and Transportation Services: Complete logistics services including LTL solutions, dedicated trucking, advance freight management, material handling services with specialized racks and palletization, and expedited delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Emerald Carpets is a 100% vertically integrated manufacturer of carpets, vinyl, turf, and specialty flooring designed exclusively for the trade show, exhibitions, and special events industry. The company produces a full portfolio of standard, premium, ultra-premium, and economy carpet lines, sustainable recyclable carpets (Infinity and Genesis), pad/underlayment products, and offers custom fabrication, digital printing, cutting & packaging, and dedicated logistics services.

Product overview

Emerald Carpets is a vertically integrated manufacturer and supplier of event, exhibition, and specialty flooring solutions serving the trade show, exhibitions, and special events industry since 1976. The company offers a comprehensive portfolio organized into product categories: Standard Carpets (Matrix, Showcase 10, Showcase 13, Roadway), Premium Carpets (Everest 32, Zenith, Summit, Apex), Ultra Premium Carpets (Designer Plus, Supreme, Daydreamer), and Economy Carpets (Boulevard, Pinnacle). Sustainable solutions include Infinity and Genesis, both made from single polymers for 100% recyclability. Additional product lines include Indoor/Outdoor Carpet, Vinyl flooring (Expo Flex, Event Flex), Turf, Specialty Flooring with custom inlays and printed carpets, and Pad-Underlayment (EPAD, Rebond, Vinyl Padding, Déjà Vu Padding). Services include Custom Fabrication, Cutting & Packaging with proprietary tagging software, and Logistics with dedicated fleet. The Green Square Carpet Depot program offers sustainable carpet rental with freight included and Green Credit rewards for returns.

Differentiator

Problem solved

Functional benefit

Brands

• Green Square Carpet Depot: A sustainable flooring program that allows customers to order premium carpet and padding with freight included, return used materials, and receive Green Credits for future orders.

Products and services

• Infinity Sustainable Carpet Premium plush carpet made 100% from one single polymer for complete recyclability, featuring ExpoMax™ backing, 30% lighter weight than traditional trade show carpets, available in 40 stocked colors, and designed for repeated reuse with return to Emerald Carpets for recycling.
• Genesis Sustainable Carpet Sustainable trade show carpet engineered for reuse, built from a single polymer for 100% recyclability, designed to match or exceed Matrix performance standards, ships 30% lighter than standard trade show carpet, available in 6 stocking colors.
• Matrix Carpet Best performance and multi-use carpet product for the trade show industry; industry's first aisle carpet with recycled content, designed for multiple uses with durability for high-traffic environments, available in multiple colors.
• Showcase 10 Carpet Standard trade show carpet designed for multiple uses in booths and aisles, available in 10' wide widths with up to 15 standard colors.
• Showcase 13 Carpet Standard trade show carpet designed for multiple uses in booths and aisles, available in 13' widths with multiple color options.
• Roadway Carpet Standard trade show carpet designed for multiple uses in trade shows and special events.
• Zenith Premium Carpet Premium booth carpet providing additional comfort underfoot with luxury aesthetic, face fibers 100% recyclable, available in 10' wide with 9 colors stocked.
• Summit Premium Carpet Premium booth carpet used for Green Square Carpet Depot options, ideal for exhibitor areas and corporate events, with face fibers 100% recyclable, available in 10' wide.
• Apex Premium Carpet Premium booth carpet designed to provide additional comfort underfoot with luxury aesthetic, face fibers 100% recyclable, available in 10' wide.
• Designer Plus Ultra Premium Carpet Ultra premium comfort carpet with custom design capabilities, face fibers 100% recyclable, available in 10' wide, 28 best-selling colors always in stock, ideal for custom logos and design work.
• Supreme Ultra Premium Carpet Ultra premium carpet described as the most comfortable style, 15 bestselling colors always in stock, custom colors available.
• Daydreamer Ultra Premium Carpet Dense pile commercial ultra premium carpet for trade shows and special events.
• Boulevard Economy Carpet Economy grade carpet for trade shows and special events, 14 colors stocked.
• Pinnacle Economy Carpet Economy grade carpet for trade shows and special events, 14 colors stocked.
• Indoor/Outdoor Carpet Durable indoor/outdoor carpet with UV stabilized face fiber for outdoor applications, available in 10' and 12' wide styles including Contender, Prelude, Helix, Sierra, Medalist, Champion, Legacy, Fairway, Sisal, and Heather Point.
• Vinyl Flooring Vinyl booth flooring providing elegant foundation with hardwood look, easier installation, and affordability. Includes Expo Flex 10' Vinyl (5 stocking colors) and Event Flex Vinyl 12' wide (10 stocking colors).
• Turf Grass flooring products for outdoor events and landscaping. 12' wide grass for tent events, outdoor parties, and landscaping. Includes Entry Level, Premium, and Landscape Grass options with products like Riviera, Turf Lawn, Triumph, Parkside, and Peerless.
• Specialty Flooring Custom vinyl flooring and custom inlays for sporting events and special requirements. Includes Custom Inlays, Printed Carpets using state-of-the-art carpet printing technology, and Printed Vinyl.
• Pad-Underlayment Products Carpet padding lineup including EPAD Underlayment (95% recycled content, 100% recyclable), 6' Trade Show Rebond Padding (95% recycled), 10' Vinyl Padding (channels AV cables under vinyl flooring), and Déjà Vu Padding (Las Vegas only, 90% post-consumer recycled content).
• Custom Work / Fabrication Services Custom fabrication services including Custom Inlays, Printed Carpet with first-of-its-kind digital printer in America, Printed Vinyl, and custom color creation capabilities for trade show and event flooring.
• Cutting & Packaging Services Precision cutting service using state-of-the-art carpet cutting machines and proprietary tagging software. Carpets are cut and tagged to specifications, organized by zones on trade show floor, packed in dedicated trailers for efficient installation.
• Logistics Services Complete logistics services including LTL solutions, Advance Freight for consolidated shipments, Material Handling Services with specialized racks and palletization, Dedicated Trucking for truckload services, and Expedited Services for time-sensitive shipments.
• Green Square Carpet Depot Program Sustainable flooring solution program where customers order premium carpet and padding with freight-included shipping to event locations in signature bags, and return used materials for Green Credit towards future orders.

Quantifiable outcome

• 105 million pounds of material diverted from landfills
• +7 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and moderate.

• GreenEnergy GPOcoreOthersGreenEnergy GPO is Emerald Carpets' partner for Renewable Energy Certificates (RECs), specifically sourced from wind energy. Emerald procures high-quality RECs through this partnership to offset 100% of their electricity use. GreenEnergy GPO is described as the largest and most trusted Group Purchasing Organization for businesses with climate impact objectives.
• U.S. Environmental Protection Agency (EPA) Green Power PartnershipcoreStrategic or Co-development PartnerEmerald Carpets joined EPA's Green Power Partnership, utilizing renewable energy to offset 100% of the organization's electricity use. By choosing green power, Emerald supports the advancement of the voluntary green power market.
• Events Industry Council (EIC)coreStrategic or Co-development PartnerEmerald Carpets achieved Gold Certification under the EIC Sustainable Event Standards through a rigorous third-party verification process. This partnership recognizes Emerald's leadership in advancing sustainable practices across the trade show and special events industry.
• Industry Associations (IAVM, ESCA, TMA, Matra, American Rental Association, CARE, EDPA, IAEE, CRI)moderateOthersEmerald Carpets maintains active memberships and affiliations with major industry associations including International Association of Venue Managers (IAVM), Exhibition Services & Contractors Association (ESCA), Trade Show Markdown, Matra, American Rental Association, CARE, Exhibition Design & Planning Association (EDPA), International Association of Exhibitions and Events (IAEE), and Carpet and Rug Institute (CRI).

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/126660724055060
• LinkedInlinkedin.com/company/emerald-carpets-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emerald Carpets