What Netgen Custom Software does

Netgen Custom Software is a privately held, founder-led custom software and digital services firm based in Gauteng, South Africa. Founded in 2000 by Grant Scheffel (co-founder, CEO, and managing director) and Hardy Esterhuizen (co-founder and manager), the company operates with a headcount of 11–50 employees and has maintained continuous operations for over two decades.

The company's service offering spans three core areas: website design, social media and marketing, and bespoke application development. As a custom development shop rather than a product company, Netgen builds and maintains client-specific software solutions and digital presence assets on a project or retainer basis. No proprietary platform, product, or technology stack is disclosed, and the firm appears to function as a traditional professional services operation rather than a software product business.

Netgen makes money through client services billing tied to website design projects, social media / marketing engagements, and custom application development work. No pricing model details (hourly, fixed-fee, retainer, managed services) or customer segment data are disclosed. The firm is private, self-funded (no funding rounds disclosed), and operates within the South African market, with no evidence of international expansion or external investment to date.

Name

Netgen Custom Software

Website

https://netgen.co.za

Company type

Private

Founded year

2000

Headcount range

11–50 employees

Short description

Netgen Custom Software is a South African boutique digital agency based in Gauteng, founded in 2000, that designs websites, delivers social media and marketing services, and builds bespoke software applications for its clients.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Custom software development
• Bespoke application development
• Website design services
• Social media marketing
• Web development agency

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Netgen Custom Software provides bespoke software, website design, and social media and marketing services to business clients. The firm develops tailored applications and web platforms while also handling digital marketing execution, operating as a one-stop custom development and online presence partner for organizations needing purpose-built digital solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Design and build of business websites for organizational clients needing an online presence, including custom layouts, branding, and content integration.
• Social Media and Marketing Social media management and digital marketing services for business clients, covering campaign execution, content posting, and online promotion.
• Bespoke Application Development Custom-built software applications developed for business clients with specific functional requirements not met by off-the-shelf products, including web and bespoke business applications.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Praekelt: South African digital agency building bespoke web and mobile applications alongside digital/social products. Comparable custom software and web capability for similar regional and emerging-market clients.
• Entelect: South African custom software development firm offering bespoke application, web, and enterprise software services. Directly comparable in geography, service mix, and target mid-market/enterprise clients.
• BBD Software: South Africa-based custom software and application development company serving enterprise clients. Comparable scope of bespoke development and consulting services in the same regional market.
• Realm Digital: South African digital consultancy delivering web development, bespoke software, and digital marketing. Directly comparable service mix spanning web design and custom application work.
• Codehesion: South African mobile and custom application development firm. Comparable bespoke software focus and similar mid-market enterprise target segment in the same geography.
• DVT (Digital Village Technology): South African IT services and custom software development firm providing application development and digital solutions. Closely matched on geography, headcount scale, and bespoke development offering.

Broad incumbents

• Thoughtworks: Global custom software and digital transformation consultancy with roots in South Africa. Comparable bespoke application and digital strategy offering at much larger scale and broader geographic reach.
• Accenture: Global IT services giant providing custom application development, digital, and consulting services including in South Africa. Overlaps with Netgen's bespoke software and digital offerings but operates at vastly larger scale.
• Infosys: Global IT services firm offering custom application development and digital transformation, including serving African enterprise clients. Comparable custom software capability as a much larger incumbent competitor.

Regional players

• Derivco: Large South African software development firm with custom application, platform, and digital product services. Comparable technology focus but larger scale than Netgen.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/netgensoftware
• Facebookfacebook.com/NetgenSoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netgen Custom Software