Omission Balanced Brewing

Name

Omission Balanced Brewing

Legal name

Anheuser-Busch, LLC

Website

https://drinkomission.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Omission Balanced Brewing, owned by Anheuser-Busch, brews and packages gluten-reduced and non-alcoholic craft beers under the Ultimate Beers and Non-Alcoholic Brews lines for US consumers.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

akta.pro secondary industry

Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI)

Keywords

• Gluten-reduced beer
• Craft brewing
• Non-alcoholic beer
• Barley-based beer
• Low-calorie beer

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Craft Beer Sales: Direct-to-consumer sales of alcoholic Ultimate Beers and Non-Alcoholic Brews through partner retail and delivery platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels3 records

Core offering

Omission Balanced Brewing produces and sells gluten-reduced craft beer under two product lines: Ultimate Beers (alcoholic) including Ultimate Golden Ale, Ultimate Wheat Ale, and Ultimate IPA, and Non-Alcoholic Brews including Bright Eyed IPA and Good To Go Golden. The company uses the Brewers Clarex enzyme to reduce gluten in traditional barley-based beer, with every batch verified below 20 ppm via R5 Competitive ELISA testing. Products are sold direct-to-consumer through e-commerce and alcohol delivery partners across the United States.

Product overview

Omission Balanced Brewing is a gluten-reduced craft beer company founded in 2012, now operating under Anheuser-Busch. The product portfolio consists of two main lines: Ultimate Beers (alcoholic) and Non-Alcoholic Brews. Ultimate Beers include Ultimate Golden Ale, Ultimate Wheat Ale, and Ultimate IPA—featuring low-calorie, low-carb profiles with 95-120 calories and 2.3-6g carbs per serving. Non-Alcoholic Brews include Bright Eyed IPA and Good To Go Golden—featuring 60-80 calories with less than 0.5% ABV. The company also previously produced Omission Lager, Omission Pale Ale, and Omission IPA (discontinued as of summer 2022). All products are brewed with barley, hops, water, and yeast, then processed with Brewers Clarex enzyme to reduce gluten below 20ppm, tested via R5 Competitive ELISA method.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Golden Ale Light, citrusy gluten-reduced golden ale with 99 calories, 3g carbs, and 4.2% ABV per 12oz serving. Crafted for gluten-conscious craft beer consumers seeking traditional barley-based flavor.
• Ultimate Wheat Ale Light and hazy gluten-reduced wheat ale with citrusy and fruity flavor, 95 calories, 2.3g carbs, and 4.0% ABV per 12oz serving. Targeted at gluten-conscious craft beer drinkers.
• Ultimate IPA Low-carb, hoppy gluten-reduced IPA with clean, crisp finish, 120 calories, 6g carbs, and 4.5% ABV per 12oz serving. Targeted at hop-forward craft beer drinkers seeking gluten reduction.
• Bright Eyed IPA Non-Alcoholic Brew Refreshing, bright non-alcoholic IPA with hoppy flavor and smooth, clean finish. Contains less than 0.5% ABV, 80 calories and 17g carbs per 12oz serving. Gluten-reduced. For consumers seeking full flavor in a non-alcoholic format.
• Good To Go Golden Non-Alcoholic Brew Bright, easy-drinking non-alcoholic golden brew with a clean, crisp finish. Contains less than 0.5% ABV, 60 calories and 12g carbs per 12oz serving. Gluten-reduced. Targeted at active lifestyle consumers and those seeking low-calorie, alcohol-free beer.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Anheuser-BuschcoreOthersAnheuser-Busch owns and operates the Omission Balanced Brewing platform. The website is owned and provided by Anheuser-Busch (including its affiliates). All intellectual property including trademarks, service marks, brand identities, and content belong to Anheuser-Busch. Omission operates as part of the Anheuser-Busch family of brands.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lagunitas Brewing Company: Lagunitas is an AB InBev-owned craft brewer (acquired 2017) with broader craft positioning. It is a sister brand sharing the same parent and demonstrates the type of craft brand AB InBev integrates under its portfolio strategy.
• Heineken 0.0: Heineken 0.0 is the global flagship non-alcoholic beer from Heineken, a top-3 global brewer. It competes for the same NA beer occasion as Omission's Non-Alcoholic Brews but at much larger scale and broader distribution.
• Michelob Ultra: Michelob Ultra is an Anheuser-Busch sister brand positioned around low-calorie, low-carb, active-lifestyle drinking. It competes with Omission's Ultimate Beers for the health-conscious beer occasion and shares the same AB InBev distribution and ownership.
• Corona Premier / Modelo Especial: Corona Premier and Modelo Especial are AB InBev brands positioned around lighter, lower-calorie mainstream beer. They compete with Omission's Ultimate Beers line for the health-conscious mainstream beer occasion under the same corporate parent.
• Sierra Nevada Brewing Co. Sierra Nevada is one of the largest independent craft brewers in the US with broad portfolio and innovation pipeline. It is comparable as an established craft competitor that Omission's alcoholic Ultimate Beers line competes against on shelf.
• Budweiser Zero: Budweiser Zero is AB InBev's flagship non-alcoholic mainstream beer offering, owned and distributed by the same parent company as Omission. It competes for the same NA occasion with the benefit of the Budweiser masterbrand and significantly larger marketing spend.

Direct peers

• Athletic Brewing Company: Athletic Brewing is the leading non-alcoholic craft brewer in the US, with a strong gluten-free (not just reduced) positioning and active-lifestyle brand identity. It directly competes with Omission in the NA + health-conscious beer occasion and is the most relevant comparable on product, customer, and business model dimensions.
• Allagash Brewing Company: Allagash is a craft brewer known for quality-driven specialty beers including a dedicated gluten-free offering. It is a relevant comparable because it pursues a quality/specialty positioning within craft, similar to how Omission pursues gluten-reduced.

Emerging players

• Wellbeing Brewing Company: Wellbeing Brewing is a smaller craft brewer specializing in non-alcoholic craft beer. It is an emerging player in the NA craft segment where Omission is also competing and represents a smaller-scale niche competitor.

Regional players

• Deschutes Brewery: Deschutes is a Pacific Northwest regional craft brewer based in Oregon, comparable as a craft peer with similar geographic positioning to Omission (Portland-based). It illustrates the regional craft competitive set Omission navigates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/drinkomission

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omission Balanced Brewing