Hugh Jordan & Co

What Hugh Jordan & Co does

Hugh Jordan & Co is an independent B2B catering supplies distributor founded in 1947 and headquartered in Santry, Dublin. The company operates as a multi-channel supplier to the Irish and UK hospitality sectors, selling tableware (crockery, glassware, cutlery, serving accessories), barware, buffet presentation equipment, food packaging (including compostable and biodegradable lines), kitchenware, hygiene and janitorial supplies, hotel supplies, commercial equipment, and furniture. Its core business is multi-brand distribution: the platform aggregates approximately 80 third-party manufacturers — including Churchill, Steelite International, RAK Porcelain, WMF, Genware, Royal Porcelain, and Revol — into a single procurement portal for professional buyers.

The technology stack is a standard e-commerce storefront at hughjordan.com, complemented by a physical showroom in Dublin for in-person browsing. The platform supports account registration, online ordering, a "MoodBoard" feature for product curation, and dual-currency display in Euros and Sterling, with VAT-inclusive and VAT-exclusive pricing toggles. There is no evidence of proprietary software, AI features, integrations, or API/SDK offerings. Distribution is direct-to-customer with delivery across Ireland and the UK, supported by UK (+44) and Ireland (+353) phone lines and a UK number with a Northern Ireland area code (+44 02894).

Revenue is generated through one-time product sales at unit prices ranging from approximately €1.30 for consumables (e.g., small glassware) to over €1,474 for commercial equipment (e.g., chafing dishes), with bulk pricing available for case/box quantities. The go-to-market motion is largely self-serve/PLG via the e-commerce site, augmented by a blog ("Statement Glassware for Bars," "Energy Efficiency in Warewashing"), an email newsletter, and a downloadable brochure. Primary customer segments are hotels and restaurants (primary), event caterers, and commercial kitchens — all Irish/UK verticals requiring durable, brand-name catering equipment and consumables.

Name

Hugh Jordan & Co

Legal name

Hugh Jordan & Co

Website

https://hughjordan.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Hugh Jordan & Co is an Irish B2B e-commerce and showroom distributor of catering supplies, founded in 1947, aggregating 80+ third-party brands across tableware, barware, kitchenware, equipment, and packaging for hospitality businesses in Ireland and the UK.

Ownership category

akta.pro rank

Product category

Catering Supplies & Equipment

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Tabletop & Front-of-House Supplies Wholesale (AFAIALAF)

akta.pro secondary industries

Bar & Beverage Service Supplies Wholesale (AFAIALAG), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Catering supplies
• Commercial kitchenware
• Hospitality equipment
• Food packaging
• Tableware distribution

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: B2B e-commerce retail model selling catering supplies directly to hospitality businesses. Products include tableware, kitchenware, equipment, barware, and food packaging. Revenue generated through product margins on sales across multiple product categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hugh Jordan & Co distributes catering supplies and equipment to hospitality businesses across Ireland and the UK, operating an e-commerce platform and showroom from Dublin. The company sells products from approximately 80+ third-party brands organized across categories including tableware, barware, buffet presentation, food packaging, kitchenware, hygiene, hotel supplies, equipment, and furniture.

Product overview

Hugh Jordan & Co is a B2B e-commerce platform serving as one of Ireland's largest independent catering suppliers since 1947. The company operates as a multi-brand distribution business offering an extensive portfolio of catering equipment and supplies organized into ten primary product categories: Tableware (including crockery, glassware, cutlery, serving accessories, and tabletop essentials), Barware (cocktail equipment, dispensers, coolers, and bar accessories), Buffet Presentation (bowls, baskets, display risers, and serving utensils), Food Packaging (disposable, compostable, biodegradable, and reusable options), Kitchenware (cookware, kitchen utensils, knives, bakeware, gastronorms, and chef clothing), Hygiene & Janitorial (cleaning chemicals, paper hygiene products, cleaning equipment, and safety signs), Hotel Supplies (amenities, bedroom accessories, bathroom products, and textiles), Equipment (cooking equipment, refrigeration, food preparation, warewashing, and beverage equipment), and Furniture (indoor, outdoor, and banqueting furniture). The platform aggregates products from approximately 80+ third-party manufacturers including Churchill, RAK Porcelain, Steelite International, Royal Porcelain, WMF, Genware, and many others, allowing professional catering businesses to browse, compare, and purchase from multiple brands through a single online portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Tableware Supplies Comprehensive range of catering tableware including crockery (Churchill, RAK Porcelain, Steelite, Royal Porcelain, Degrenne, Revol, Dudson brands), glassware (wine, beer, tumblers, cocktail, hot drinks, jugs, carafes, plastic/disposable), cutlery (18/0 and 18/10 stainless steel, steak knives, specialist, disposable), serving accessories, tabletop essentials, beverage service, wooden boards, condiments, napkins, and candles. For hospitality businesses serving food and beverages.
• Barware Supplies Professional bar equipment including dispensers and measures (pourers, optics, measures, speed rails, brackets), cocktail equipment (shakers, strainers, muddlers, jiggers, mixing spoons), bar accessories (condiment units, dash bottles, store & pour bottles, bottle openers, straws, stirrers, napkins, coasters, ice crushers), bar trays and trolleys, coolers and buckets, and bar glassware (cocktail, martini, gin, beer, shot, creative glassware). For bars, pubs, and hospitality venues.
• Buffet Presentation Supplies Buffet and display presentation supplies including buffet bowls (handmade Irish bowls, enamel splatterware, bowls, baskets, platters), dispensers, crocks/trays/cruets, serving utensils, display risers and POS, chafing units and fuel, wooden buffet display, bakeware display, and trays and plate covers. For hotels, event caterers, and buffet-service restaurants.
• Food Packaging Supplies Food packaging options including reusable packaging (Huskee, Corretto, Jade Containers), compostable (containers, plates, bowls, cutlery, cups, straws), biodegradable (clam shells, boxes), disposable (plates, bowls, cups, lids, cutlery, food containers), drinkware (cold cups, hot cups, straws), and packaging accessories (portion pots, picks, skewers, greaseproof paper, napkins, kraft, bagasse, microwavable, foil). For takeaways, delivery services, and catering businesses.
• Kitchenware and Catering Equipment Commercial kitchenware including cookware, kitchen utensils, knives, bakeware, gastronorms, chef clothing, refrigeration, food preparation equipment, warewashing equipment, and beverage equipment. For commercial kitchens and food service operations.
• Hygiene, Janitorial & Hotel Supplies Cleaning and janitorial products (chemicals, paper hygiene products, cleaning equipment, safety signs) and hotel supplies (amenities, bedroom accessories, bathroom products, textiles). For hotels, restaurants, and commercial kitchens requiring hygiene compliance and guest amenity provisioning.
• Hospitality Furniture Indoor, outdoor, and banqueting furniture for hospitality venues. For hotels, restaurants, event spaces, and banqueting venues requiring durable commercial-grade furniture.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lockhart Catering Equipment: Lockhart is a UK-based multi-brand catering equipment distributor supplying hotels, restaurants, and pubs with tableware, kitchenware, and foodservice supplies. It is a direct competitor to Hugh Jordan, owned by Bunzl, with comparable product breadth and B2B distribution model.
• The Chef's Warehouse: The Chef's Warehouse is a US specialty distributor of restaurant-quality food products and kitchen supplies to independent restaurants and hospitality operators. Comparable to Hugh Jordan as a broad-line B2B distributor serving the hospitality trade with a multi-category catalogue.
• Mitchell & Cooper: Mitchell & Cooper is a UK independent catering equipment and supplies distributor with a long heritage, supplying crockery, cutlery, glassware, and kitchen equipment to the hospitality trade. Comparable to Hugh Jordan as a heritage multi-brand independent catering supplier in the same geographic market.
• Edward Don & Company: Edward Don is the largest US foodservice equipment and supplies distributor, providing tableware, kitchenware, and equipment to restaurants and hospitality operators. Highly comparable business model — large independent multi-brand B2B distributor serving hospitality — though operating in the US market.
• Stephenson's Catering Equipment: Stephenson's is a specialist UK supplier of catering equipment and supplies including tableware, glassware, and kitchenware to the hospitality trade. Comparable to Hugh Jordan as a focused multi-brand catering supplier with both physical showroom and online presence.
• Nisbets: Nisbets is the leading UK & Ireland direct-to-hospitality catering equipment supplier, offering a similar broad product range from tableware and glassware to commercial kitchen equipment. It is the closest direct competitor to Hugh Jordan in geography, product breadth, and B2B e-commerce model.

Emerging players

• ProCook: ProCook is a UK direct-to-consumer kitchenware and tableware specialist selling premium cookware, crockery, and glassware. It overlaps with Hugh Jordan's product categories but skews to consumer retail rather than hospitality B2B, making it a partial comparator in kitchenware/tableware.
• CHR Equipment: CHR Equipment is a UK-based catering equipment specialist focused on commercial kitchen and front-of-house supplies. Comparable to Hugh Jordan in product mix and customer base, but operates more as a specialist equipment provider rather than a broad-line catalogue competitor.

Broad incumbents

• Bunzl plc (Catering division): Bunzl is a global FTSE 100 distribution group that owns Lockhart Catering Equipment and other hospitality supply brands. Its catering distribution businesses directly compete with Hugh Jordan at scale, with significant advantages in procurement, logistics, and capital.
• Booker / Makro: Booker (including Makro) is a UK cash & carry and wholesale club operator serving caterers, restaurants, and small businesses with food and non-food catering supplies. Comparable to Hugh Jordan in B2B hospitality supply, but operates at much larger scale across broader product categories including grocery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HughJordan1947
• Facebookfacebook.com/HughJordanCateringSupplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hugh Jordan & Co