2117 of Sweden

What 2117 of Sweden does

2117 of Sweden is a privately held Scandinavian apparel company founded in 2003 that designs and markets clothing across five product verticals: ski, outdoor, bike, training, and streetwear. Its positioning is anchored in sustainable Scandinavian design, indicating a brand-led, design-forward consumer apparel proposition rather than a performance-tech or contract-manufacturing model. The company operates a direct e-commerce channel at 2117.se and presumably serves both Nordic and broader European consumer markets, although the source website returned only a loading/verification page with no substantive product, pricing, or distribution content.

The business model is consistent with a niche, multi-vertical direct-to-consumer apparel brand: revenue is generated through unit sales of branded garments, likely supplemented by wholesale relationships with sporting goods and lifestyle retailers. With 11-50 employees, the company operates at small-business scale and depends on brand equity, sustainability credentials, and category breadth to compete against larger Nordic outdoor players. The website's failure to load substantive content, combined with the absence of disclosed revenue, customer segments, leadership team, funding history, or technology stack, materially limits any deeper analysis of go-to-market mechanics, pricing architecture, or unit economics.

Name

2117 of Sweden

Website

https://2117.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

2117 of Sweden is a privately held Scandinavian apparel brand, founded in 2003, that designs and sells sustainable clothing across ski, outdoor, bike, training, and streetwear categories to consumer markets via its 2117.se e-commerce channel and third-party retail.

Ownership category

akta.pro rank

Product category

Sportswear & Outdoor Apparel

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Ski apparel
• Outdoor clothing
• Cycling apparel
• Sportswear design
• Scandinavian activewear

Headquarters

HQ city

Sweden

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

2117 of Sweden designs and sells sustainable Scandinavian apparel across ski, outdoor, bike, training, and streetwear categories. The company produces its own branded clothing lines intended for active lifestyle consumers who value Scandinavian design and sustainability in their everyday and sportswear wardrobe.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Apparel Branded clothing line designed for skiing activities, offered to individual consumers as part of 2117 of Sweden's activewear portfolio.
• Outdoor Apparel Branded clothing line designed for general outdoor activities, offered to individual consumers as part of 2117 of Sweden's activewear portfolio.
• Bike Apparel Branded clothing line designed for cycling, offered to individual consumers as part of 2117 of Sweden's activewear portfolio.
• Training Apparel Branded clothing line designed for training and gym activities, offered to individual consumers as part of 2117 of Sweden's activewear portfolio.
• Streetwear Branded casual clothing line extending the Scandinavian activewear design language into everyday streetwear for individual consumers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Emerging players

• Tierra: Smaller Swedish sustainable outdoor and ski apparel label with similar Scandinavian and sustainability cues, though narrower in assortment and distribution scale.

Direct peers

• Craft Sportswear: Swedish sportswear brand focused on training, running and cycling apparel, overlapping meaningfully with 2117 of Sweden's bike and training categories under a Scandinavian performance positioning.
• Peak Performance: Swedish-founded active and ski apparel brand offering outdoor, ski, training and lifestyle wear with a Scandinavian design identity — directly overlapping 2117 of Sweden's category mix and design positioning.
• Norrøna: Norwegian premium outdoor and ski apparel and equipment brand; comparable premium Scandinavian positioning across ski, outdoor, and active lifestyle categories.
• Houdini Sportswear: Stockholm-based sustainable outdoor and ski apparel brand; closest direct peer given shared Scandinavian origin, sustainability-led narrative, and overlapping ski/outdoor/training assortment.
• Klättermusen: Swedish premium outdoor and climbing apparel maker with sustainability focus; comparable boutique Scandinavian brand competing in the same outdoor and active lifestyle category.

Broad incumbents

• Patagonia: Global outdoor and active apparel leader with sustainability at the core of its brand; overlaps directly in outdoor and ski apparel while operating at vastly greater scale.
• Helly Hansen: Norwegian heritage sailing, ski and outdoor apparel incumbent with broad global distribution; competes in 2117 of Sweden's ski and outdoor categories but at materially larger scale.
• Arc'teryx: Premium technical outerwear and outdoor apparel brand competing in the same ski and outdoor categories as 2117 of Sweden, with significantly larger scale and retail footprint.

Regional players

• Isbjörn of Sweden: Swedish outdoor and ski apparel brand focused primarily on children's wear, with a Scandinavian sustainability positioning that mirrors 2117 of Sweden's brand cues though in a narrower segment.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/twentyone.seventeen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2117 of Sweden