Omavoima

What Omavoima does

Omavoima is a Finnish regional electricity retailer headquartered in Laitila and owned by four local energy companies: Rauman Energia, VSV-konserni, Leppäkoski Group, and Valkeakosken Energia. The company sells electricity contracts nationwide through its Oiva Online self-service platform, with a portfolio that includes the Priima spot-electricity product (Nord Pool pass-through plus a 0.50 snt/kWh margin and a behavioral consumption-effect adjustment), fixed-term contracts (OMA 12kk, OMA 24kk), the Ajoittaja hybrid contract, and the open-ended OMA Huoleton. Omavoima complements electricity supply with turnkey solar PV installations (using AIKO 475W N-type ABC panels and Growatt inverters), home batteries, EV charging stations (including Go-e chargers with dynamic load management), and a Shelly-based energiaohjauspalvelu that automatically shifts loads to cheaper spot-price hours. The company monetizes through recurring monthly base fees, consumption-based energy charges, hardware sales (solar packages from €4,270 installed), an OMA Mikrotuotanto surplus-solar buyback margin (0.30 snt/kWh), and consumer-financed hardware bundles via Pohjola Finance. Distribution combines nationwide digital self-service with seven physical service points concentrated in the Pirkanmaa, Satakunta, and Varsinais-Suomi regions, supplemented by a regional field sales team and the Vertek Sähköpalvelu installation partner network.

Name

Omavoima

Legal name

Omavoima Oy

Website

https://omavoima.fi

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Omavoima is a Finnish regional electricity retailer owned by four local energy companies, selling electricity contracts nationwide alongside turnkey solar PV, EV charging, battery storage, and smart energy steering services to households, businesses, and housing companies across Finland.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Solar Electric Power Generation (221114)

SIC

Electric Services (4911)

akta.pro primary industry

Investor-Owned Electric Distribution Utilities (IOUs) (EUADABAA)

akta.pro secondary industries

Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG), Renewable Energy Asset O&M (Wind, Solar, Hydro, Geothermal) (EUAEAGAB), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)

Keywords

• Retail electricity supply
• Spot electricity contracts
• Solar panel installation
• EV charging solutions
• Energy management services

Headquarters

HQ city

Laitila

HQ country

Finland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Electricity sales contracts: Omavoima generates revenue primarily through the sale of electricity supply contracts to residential, business, and housing company customers nationwide in Finland. Contracts include multiple product types: Priima spot electricity (toistaiseksi voimassa oleva, variable pricing with consumption effect), fixed-term contracts OMA 12kk and OMA 24kk (24-month binding), Ajoittaja hybrid contracts (fixed base + consumption effect), and OMA Huoleton open-ended contracts. Revenue is recurring through monthly base fees and consumption-based energy charges.
2. Solar panel systems (installation and sales): Omavoima sells and installs turnkey solar photovoltaic systems for households, housing companies, businesses, and agricultural operations. Pricing starts at 4,270 euros for installed residential systems. Revenue is recognized as a one-time hardware plus installation fee, with optional financing through Pohjola Finance. Installation labor qualifies for Finnish household tax deductions.
3. EV charging solutions: Sale and installation of home EV charging stations and equipment, including both fixed electrical installations and portable devices for standard power outlets. Revenue is one-time product sales plus installation services, with financing options available.
4. Excess solar electricity purchase (OMA Mikrotuotanto): Omavoima purchases surplus solar electricity from customers with their own installations. Compensation is calculated at the Nordic power exchange spot price minus a 0.30 snt/kWh handling margin, paid monthly either as a credit on the electricity bill or transferred to the customer's bank account. This creates a small transaction fee stream while also supporting customer retention.
5. Professional services (energy guidance): The company offers an energy guidance service using Shelly smart relays to automatically steer electricity consumption based on spot prices, free for the first channel per customer, generating service fees for additional channels or premium features.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Omavoima is a Finnish electricity retailer that sells electricity supply contracts (spot-price, fixed-term, hybrid and open-ended variants) to households, businesses and housing companies nationwide. On top of electricity supply, the company designs, sells and installs turnkey solar PV systems, home EV charging stations with dynamic load management, and battery storage, and offers a Shelly-based automated energy steering service plus a buyback program for surplus solar electricity. Customers manage their accounts, view 15-minute consumption data and lock spot prices through the Oiva Online portal and the Priima Live service.

Product overview

Omavoima is a Finnish electricity retailer offering a portfolio of electricity contracts alongside energy-related products and digital platforms. The core offering consists of electricity contracts: spot-price Priima-pörssisähkö, fixed-term OMA 24 kk and OMA 12 kk, hybrid Ajoittaja with consumption impact pricing, and open-ended OMA Huoleton. These are complemented by physical energy products: turnkey solar power plant installations (aurinkopaneelit), battery storage (kotiakku), and EV charging stations. A Shelly-based energiaohjauspalvelu (energy steering service) adds intelligent load management to spot contracts. Customers with solar panels can sell surplus production via OMA Mikrotuotanto. Digital platforms Oiva Online and Priima Live provide contract management, consumption monitoring, and price locking tools. The product ecosystem is interconnected: solar production feeds into EV charging and micro-generation modules, while the energy steering service optimizes consumption for spot-price contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Priima-pörssisähkö (Priima spot electricity) Open-ended spot-price electricity contract following the Nordic power exchange (Nord Pool) price; billing is the spot price plus a 0.50 snt/kWh margin plus a monthly consumption effect (kulutusvaikutus) that rewards load shifting. Customers can lock prices 1–24 months via the Priima Live service. Offered to residential and small business customers nationwide in Finland.
• Ajoittaja-sähkösopimus (Ajoittaja contract) 24-month fixed-term hybrid contract combining a fixed base energy fee (8.35 snt/kWh) with the uncapped kulutusvaikutus consumption-effect adjustment, allowing customers to lower their bill by shifting usage to cheaper hours. For households and small businesses across Finland.
• OMA 24 kk fixed-term electricity contract Two-year fixed-term electricity contract with guaranteed price and 5.00 €/month base fee for the full 24-month period, available in general, seasonal and day/night variants and without the consumption effect. Offered to households and businesses across Finland.
• OMA 12 kk fixed-term electricity contract One-year fixed-term electricity contract with a constant price and 5.00 €/month base fee for 12 months, available in general, seasonal and day/night variants and without the consumption effect. For households and small businesses across Finland.
• OMA Huoleton open-ended electricity contract Open-ended (toistaiseksi voimassa oleva) electricity contract with variable pricing notified one month in advance, default fallback contract when fixed-term contracts expire without renewal. For households and businesses across Finland.
• Aurinkopaneelit (Solar panel systems) Turnkey solar photovoltaic installations for households, housing companies and businesses including planning, AIKO 475W N-type ABC or Longi X10 panels, Growatt inverter, professional installation and optional battery storage; turnkey pricing from 4,270 €. Available primarily across Pirkanmaa, Satakunta and Varsinais-Suomi regions.
• Akustot ja kotiakku (Battery storage and home battery) Battery storage solutions (home battery) for solar PV systems that store excess solar electricity for use during non-production hours, increase self-consumption and can be combined with EV charging. For residential and small commercial solar customers.
• Sähköauton latauspiste (EV charging station) Home EV charging solutions including fixed electrical installations and portable devices for standard power outlets, featuring dynamic load management that considers the property's total energy consumption and can use solar production or spot electricity prices. For residential and small commercial customers.
• Energiaohjauspalvelu (Energy steering service) Energy steering service using Shelly smart relays installed in the electrical distribution board to automatically shift household loads to cheaper spot-price hours; the first channel is free for Omavoima customers. For residential electricity customers.
• OMA Mikrotuotanto (Micro-production buyback) Excess electricity purchase agreement for solar panel and small wind turbine owners; Omavoima buys surplus production at the Nordic spot price minus a 0.30 snt/kWh handling margin, paid monthly as a bill credit or bank transfer. For residential and small commercial micro-producers.
• Oiva Online self-service platform Customer self-service portal where Omavoima customers can view bills, 15-minute consumption and cost data, consumption impact scores and update electricity contracts, accessible via bank credentials or mobile certificate. For all Omavoima electricity customers.
• Priima Live real-time service Real-time monitoring and price-management service for Priima and Priimaplus spot electricity customers; provides 15-minute consumption tracking, spot-price forecasts, price locking for 1–24 months, price alerts and automation settings. Available via Oiva Online with demo access without login.

Quantifiable outcome

• Monthly electricity bill reduced to ~18 euros for residential customer with 18 solar panels (Naantali case study)
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sallila Energia OycoreStrategic or Co-development Partner · 1 May 2026Sallila Energia Oy transferred its electricity sales business to Omavoima Oy on May 1, 2026. All consumer and business electricity sales contracts of Sallila Energia automatically transferred to Omavoima without requiring any action from customers. Contract pricing and validity periods remained unchanged for existing customers.
• Lowell Suomi OyminorOthersLowell Suomi Oy handles Omavoima's billing, payment arrangements, and debt collection. Customers access billing services through Lowell's Oma Lowell online portal. Contact: puh. (02) 2700 390, open Mon-Fri 8-18 (summer 8-16).
• Vertek Sähköpalvelu OycoreImplementation/ SI/ Consulting PartnerVertek Sähköpalvelu Oy is Omavoima's installation partner for solar panel systems in Varsinais-Suomi, Satakunta, and Loimi-Häme regions. Their electricians operate from Rauma (Kairakatu), Raisio, Eurajoki, and Uusikaupunki offices. Key installers include Mika Niemi and Jouni Vuola.
• Rauman EnergiacoreOthersRauman Energia is one of Omavoima's owners, operating in the Satakunta region. Jointly maintains the Rauma service point with Omavoima. Rauman Energia's electricity distribution network serves the Rauma area.
• Vakka-Suomen Voima (VSV-konserni)coreOthersVakka-Suomen Voima (VSV-konserni) is one of Omavoima's owners, operating in the Varsinais-Suomi region. Jointly maintains service points in Laitila and Alastaro with Omavoima. VSV's distribution network covers Eura, Eurajoki, Kustavi, Laitila, Mynämäki, Pyhäranta, Rauma, Uusikaupunki, and Vehmaa.
• Valkeakosken EnergiacoreOthersValkeakosken Energia is one of Omavoima's owners in the Pirkanmaa/Tampere region. Maintains the Valkeakoski service point jointly with Omavoima.
• Leppäkoski GroupcoreOthersLeppäkoski Group is one of Omavoima's owners, operating in the Pirkanmaa/Tampere region. Their premises house Omavoima's Ikaalinen and Ylöjärvi service points. Leppäkoski also offers a free consumption steering service (Säästöohjaus) for customers in their distribution network area.
• Pohjola FinanceminorOthersFinancing partner for solar panel installations and EV charging equipment. Offers flexible payment plans (e.g., approximately 54 euros/month for residential solar packages). Omavoima directs customers to Pohjola Finance through its website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fortum: Large Nordic energy group with significant Finnish electricity retail operations, including spot and fixed-term contracts, solar and EV charging services. Competes with Omavoima across nearly all product lines but at much greater scale and brand reach.
• Helen (Helen Oy): Helsinki-based incumbent energy company supplying electricity, district heat and solar/EV solutions to Finnish consumers and businesses. Overlaps with Omavoima's electricity and solar product set as a broad, well-capitalised incumbent.
• Vattenfall Finland: Swedish state-owned utility's Finnish retail arm offering electricity contracts and solar/EV solutions. Comparable offerings to Omavoima but as part of a much larger pan-Nordic portfolio.

Direct peers

• Lumme Energia: Municipality-owned Finnish electricity retailer serving households and businesses with spot, fixed-term and hybrid contracts plus solar services. Highly comparable to Omavoima as a regionally anchored multi-product electricity provider with similar contract structures.
• Väre: Finnish energy retailer offering electricity contracts, solar installations and energy services to households and businesses. Directly comparable business model, product mix and customer segments to Omavoima.
• Oomi: Finnish electricity retailer (formed from the merger of several regional energy companies) offering spot, fixed and hybrid contracts with smart energy and solar services. Comparable multi-utility retail model and customer base to Omavoima.

Regional players

• Lappeenrannan Energia: Regional energy company serving the Lappeenranta area with electricity, district heat and complementary services. Comparable to Omavoima as a locally owned multi-product energy provider, though in a different geography.
• Vaasan Sähkö: Regionally owned Finnish energy group offering electricity supply and energy services to households and businesses on the west coast. Comparable regional retailer structure to Omavoima though outside its current core regions.
• Kymenlaakson Sähkö: Regionally owned Finnish energy company selling electricity contracts and complementary services in the Kymenlaakso region. Comparable regional-retailer model to Omavoima though operating in a different geography.
• Pori Energia: Regional energy company serving the Pori/Satakunta area with electricity supply and energy services. Geographically adjacent to Omavoima's core territory and a directly comparable regional electricity provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OmavoimaOy
• LinkedInlinkedin.com/company/omavoima

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omavoima