Madison Emergency Physicians

What Madison Emergency Physicians does

Madison Emergency Physicians, doing business as MEP Health, is a physician-owned, independent, and democratic emergency medicine group founded in 1983 and headquartered in Madison, Wisconsin. The organization provides board-certified emergency physicians and advanced practice providers to acute care hospitals and urgent care centers across Southern Wisconsin, including the Madison and Fond du Lac metro areas and surrounding rural communities. Beyond direct ED coverage, MEP physicians hold medical director and other leadership positions at partner hospitals, and the group operates a prehospital/EMS medical direction program intended to coordinate quality of care from first emergency contact through hospital discharge.

The business model is a professional services model: MEP Health contracts with healthcare facilities to supply emergency medicine clinical staff and medical direction under direct staffing and service agreements, with revenue derived from fees paid by those institutional clients. Individual patient billing is delegated to a third-party billing services provider, Logix Health (reached via code 587), and the company markets itself primarily through a professional website (mep.health) and direct enterprise relationships with hospital administrators and medical directors.

MEP Health's go-to-motion is enterprise field sales into a defined regional catchment, leveraging decades-long relationships rather than technology differentiation. There is no disclosed proprietary technology platform, software product, or AI/ML capability; competitive positioning rests on the democratic governance model (which gives physicians a voice in practice decisions), the depth of community integration ("physicians live and work in the communities they serve"), and 40+ years of trusted partnerships in Southern Wisconsin. No funding rounds, M&A activity, or external institutional ownership are disclosed in the available source material.

Name

Madison Emergency Physicians

Legal name

Madison Emergency Physicians

Website

https://madisonemergencyphysicians.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Madison Emergency Physicians (MEP Health) is a physician-owned, independent, democratic emergency medicine group founded in 1983 that staffs board-certified emergency physicians and APPs at hospitals and urgent care centers across Southern Wisconsin, including Madison, Fond du Lac, and surrounding rural communities.

Ownership category

akta.pro rank

Product category

Emergency Medicine Physician Staffing

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Disaster Response, Rescue & Tactical EMS (DMAT/USAR/SWAT/HAZMAT Medical) (HLAFANAH)

Keywords

• Emergency medicine staffing
• Physician staffing services
• Medical direction services
• Prehospital emergency care
• Emergency department coverage

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Emergency Medicine Physician Staffing Services: MEP Health provides board-certified emergency physicians to hospitals and urgent care centers through staffing agreements. The company generates revenue by contracting physicians to healthcare facilities, with doctors serving in various leadership roles for partner hospitals including medical directorships. Revenue is derived from professional services rendered under service agreements with healthcare institutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Madison Emergency Physicians (MEP Health) is an independent, board-certified, democratic emergency medicine physician group that provides emergency department staffing, medical direction, and prehospital program services to hospitals and urgent care centers in Madison, Fond du Lac, and surrounding rural communities in Southern Wisconsin. The group supplies on-site board-certified emergency physicians and advanced practice providers under staffing and service agreements with healthcare facilities.

Product overview

MEP Health operates as an independent, democratic emergency medicine group that provides emergency medical care and medical direction services. The company serves Southern Wisconsin communities through staffing partnerships with hospitals and urgent care centers. Their core offering is emergency medicine services, supplemented by prehospital programs and community medicine initiatives. The organization has cultivated trusted partnerships over 40 years, delivering exceptional patient care with board-certified emergency physicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Department Physician Staffing Board-certified emergency physicians and APPs providing on-site coverage of hospital emergency departments under staffing agreements; for acute care hospitals in Southern Wisconsin needing 24/7 ED coverage.
• Urgent Care Center Staffing Staffing of urgent care centers with emergency-trained medical professionals to deliver quality emergency care for walk-in patients; for urgent care facilities in Southern Wisconsin.
• Medical Direction Services Physicians serve in various medical director and leadership roles for the hospitals and facilities they staff, providing medical direction and oversight; for partner hospitals and healthcare systems.
• Prehospital Program Prehospital medical direction program that advances community medicine, ensuring quality of emergency care from first contact with emergency personnel in the field through hospital discharge; for EMS providers and the communities of Southern Wisconsin.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Hospitals (Southern Wisconsin)coreStrategic or Co-development PartnerMEP Health has cultivated trusted partnerships with hospitals over 40+ years in Southern Wisconsin. Their doctors serve in various leadership roles for these hospitals, providing emergency department staffing and medical direction. The company is dedicated to serving the communities where these hospitals are located.
• Urgent Care CenterscoreStrategic or Co-development PartnerMEP Health maintains trusted partnerships with urgent care centers alongside hospital partnerships. The company delivers exceptional patient care and medical direction to these facilities as part of their core service delivery model.
• Logix HealthOthersLogix Health handles billing services for MEP Health patients. Contact number is (855) 691-9890 with code 587, or patients can visit www.doctorpayments.com for billing inquiries.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• US Acute Care Solutions (USACS): USACS is one of the largest independent, physician-owned emergency medicine groups in the U.S., structured around a democratic governance model that closely mirrors MEP Health's physician partnership approach. Both groups staff hospital emergency departments with board-certified emergency physicians and compete for similar hospital contracts.
• Emergency Care Specialists: Emergency Care Specialists is a physician-owned emergency medicine practice providing ED staffing and clinical leadership to partner hospitals. Its independent group structure and ED-focused service line make it a comparable peer to MEP Health.
• Vituity (formerly CEP America): Vituity is a physician partnership providing emergency medicine, hospital medicine, and acute care staffing to hospitals nationwide. Like MEP Health, it operates as a democratic physician-owned group delivering ED staffing and medical direction, making it a directly comparable business model.
• ApolloMD: ApolloMD is a physician-owned emergency medicine, hospital medicine, and anesthesia staffing group serving hospitals and health systems. It shares MEP Health's model of physician partnership, ED staffing focus, and multi-specialty acute care delivery.
• Infinity Healthcare: Infinity Healthcare is a physician-owned emergency medicine group providing ED staffing, management, and billing services to hospitals. It directly parallels MEP Health's model of independent physician ownership and hospital ED staffing services.
• Emergency Medicine Associates (EMA): EMA is an independent, physician-owned emergency medicine group providing ED staffing and medical direction to hospitals. It mirrors MEP Health's independent physician group structure and similar service lines targeting hospital emergency departments.
• Acute Care Specialists: Acute Care Specialists is an emergency medicine physician group delivering ED staffing and medical direction to hospitals. As a similarly structured independent physician partnership, it is a direct peer to MEP Health in the regional ED staffing market.

Broad incumbents

• TeamHealth: TeamHealth is one of the largest national emergency medicine and hospital staffing companies in the U.S., offering outsourced ED physician coverage to thousands of hospitals. As a scaled incumbent, it competes with MEP Health for hospital contracts but with a much broader service portfolio.
• Envision Healthcare: Envision is a major national physician staffing company providing emergency, anesthesiology, and hospitalist services to healthcare facilities. It competes with MEP Health in the ED staffing space but at a far larger scale and as a corporate-owned rather than independent physician group.
• Schumacher Clinical Partners: Schumacher Clinical Partners is a physician-owned emergency medicine, hospital medicine, and urgent care staffing company serving hospitals across multiple states. It overlaps with MEP Health in ED physician staffing but at much greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madisonemerphys
• Facebookfacebook.com/madisonemergencyphysicians

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Emergency Physicians