Lune Production

What Lune Production does

Lune Production Joint Stock Company is a Vietnamese performing arts company incorporated on June 25, 2012, and headquartered at 54-56 Hoa Dao, Cau Kieu Ward, Ho Chi Minh City. The company specializes in producing and staging live cultural entertainment under the proprietary "Vietnamese Bamboo Circus" genre, which combines bamboo-prop acrobatics, Vietnamese folk music, and theatrical storytelling performed exclusively by Vietnamese artists. Its core product portfolio consists of three signature shows: A O Show performed at the historic Saigon Opera House in Ho Chi Minh City, Teh Dar performed at the company-owned Hoi An Lune Center in Hoi An Ancient Town, and Lang Toi - My Village, a village-life-themed cultural production.

The company operates a direct-to-consumer distribution model: tickets are sold through its own website (luneproduction.com), via telephone booking, and at physical box offices at each venue. Supporting technology is limited to a web-based ticketing and booking platform integrated with venue management systems, with no disclosed AI, mobile app, or third-party distribution partnerships. Marketing relies on organic channels, including Facebook, YouTube, Instagram, TripAdvisor listings, a corporate travel blog, and English/Vietnamese bilingual website content targeting inbound tourist demand.

Revenue is generated almost entirely from per-show ticket sales to three customer segments: international tourists (primary), domestic tourists, and corporate groups for team events and client entertainment. The company maintains 251-500 employees and has expanded beyond its permanent venues into an international touring program. Lune Production is privately held with no disclosed parent company, funding rounds, or strategic investors.

Name

Lune Production

Legal name

LUNE PRODUCTION JOINT STOCK COMPANY

Website

https://luneproduction.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Lune Production is a Vietnamese performing arts company that produces and stages live "Bamboo Circus" cultural shows at the Saigon Opera House and Hoi An Lune Center, selling tickets directly to international and domestic tourists.

Ownership category

akta.pro rank

Product category

Live Performing Arts

NAICS

Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural & Folk Dance Performances (MPAGADAD)

akta.pro secondary industry

Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB)

Keywords

• Live cultural performances
• Bamboo circus shows
• Vietnamese performing arts
• Cultural entertainment
• Theater ticket booking

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Show Tickets: Primary revenue stream from selling tickets to live performance shows including A O Show, Teh Dar, and Lang Toi - My Village. Tickets are sold online through the website and at physical box offices at Saigon Opera House and Hoi An Lune Center venues.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lune Production produces and stages live Vietnamese cultural performances built around the Vietnamese Bamboo Circus genre at two primary venues in Vietnam. Its signature shows—A O Show at Saigon Opera House in Ho Chi Minh City, Teh Dar at Hoi An Lune Center, and Lang Toi - My Village—combine bamboo props, acrobatics, traditional folk music, and theatrical storytelling, with all performers being Vietnamese artists. The company sells tickets to these shows directly through its own website, venue box offices, and a phone booking line.

Product overview

Lune Production is a Vietnamese culture show company offering live performances featuring the Vietnamese Bamboo Circus genre. The company operates two primary shows: A O Show at the Saigon Opera House in Ho Chi Minh City and Teh Dar at the Hoi An Lune Center in Hoi An Ancient Town (Da Nang City). Additionally, Lang Toi - My Village is another cultural show in their portfolio. All three shows center around bamboo as the main prop and incorporate traditional Vietnamese folk music and acrobatics. The company also provides an online ticket booking service for customers to purchase show tickets.

Differentiator

Problem solved

Functional benefit

Brands

• A O Show: Vietnamese bamboo circus show performed at Saigon Opera House
• Teh Dar
• Lang Toi - My Village

Products and services

• A O Show Vietnamese Bamboo Circus live performance staged at the Saigon Opera House in Ho Chi Minh City, featuring bamboo as the central prop and incorporating Vietnamese folk music and acrobatics; targeted at international and domestic tourists seeking authentic Vietnamese cultural entertainment.
• Teh Dar Vietnamese Bamboo Circus live performance staged at the Hoi An Lune Center in Hoi An Ancient Town (Da Nang City), showcasing traditional Vietnamese culture through bamboo circus acts; targeted at visitors to Hoi An seeking authentic Vietnamese cultural experiences.
• Lang Toi - My Village

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cirque du Soleil: Cirque du Soleil is the global leader in circus-style live entertainment with touring and resident productions. Lune Production operates a similar business model (live acrobatic/cultural performances sold via direct ticketing) but at smaller scale and with a Vietnamese cultural lens.
• Dragone Entertainment: Dragone is a major international live-entertainment production company behind large-scale theatrical residencies (e.g., shows in Macau, Las Vegas). Comparable as a producer of premium live theatrical experiences, though Dragone operates at much larger scale and broader geographic scope than Lune.

Regional players

• Vietnam National Opera and Ballet (VNOB): Vietnam's flagship state-supported performing arts organization staging operas and ballets for domestic and tourist audiences. Comparable as a Vietnamese live performing arts company, though with a more classical repertoire and non-commercial mandate versus Lune's commercial bamboo circus.
• Phare Ponleu Selpak (Phare Cambodian Circus): Phare is a Cambodian circus producing cultural-acrobatic live shows that serve international tourists in Southeast Asia. Highly comparable to Lune as a regional Southeast Asian cultural circus targeting tourist audiences, though based in Siem Reap rather than Vietnam.
• Thang Long Water Puppet Theatre: Vietnam's most established traditional performance venue, also producing live cultural shows for international tourists in Hanoi. Competes for the same Vietnamese-cultural-entertainment tourist wallet and shares Lune's hybrid DTC ticketing approach.
• Golden Dragon Water Puppet Theatre: Ho Chi Minh City-based traditional water puppet show operator serving tourists. Competes with Lune for the same Vietnamese-cultural-entertainment tourist segment in HCMC, though with a different art form (water puppetry vs. bamboo circus).

Direct peers

• Cavalia (now Cirque Éloize productions): Cirque Éloize and similar boutique circus troupes produce themed live acrobatic shows for ticketed audiences on tour and at resident venues—same fundamental product category as Lune's Vietnamese Bamboo Circus, with comparable show scale and audience experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AOShowSaigon
• Facebookfacebook.com/luneproduction.vn/?fref=ts
• Instagraminstagram.com/luneproduction

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lune Production