Moujen Europe

What Moujen Europe does

Moujen Europe B.V. is a Dutch private limited company headquartered in Ermelo, Netherlands, serving as the European commercial arm of the Moujen group, whose manufacturing operations are based in Taiwan and China. Founded in 1961, the Moujen group manufactures industrial electromechanical switches — including six series of limit switches (MJ1, ME, MEA, MN, M4, MJ) and three series of microswitches (MJ2, MV, MVS) — alongside nylon cable glands and fans. Products span IP40 through IP67 protection ratings, are tested for more than 500,000 operations with a reported sub-1% global defect rate, and carry UL, CSA, CE, TUV, and CCC certifications; the parent group holds ISO 9001:2000 registration.

The European subsidiary, established in 2013, operates primarily through a direct e-commerce storefront built on Shopify and an extensive European distribution network that reaches all European countries and beyond. Pricing follows a per-unit model with explicit volume discounts (e.g., MJ2-1307 priced from €11.19 down to €9.51 at 1,000+ units) and quote-based pricing for bulk and custom orders. Revenue derives from catalog sales of standard products and from customization services offering customer-specific modifications such as tailored cable connections, watertight sealing, and bespoke switch development handled by an in-house engineering department.

The company serves industrial manufacturing, equipment OEM, and specialized industry segments including mechanical engineering, lifting and moving, transport, medical, process control, packaging, and water management. Marketing relies on an SEO-optimized product catalog, educational blog content on limit switch applications, downloadable technical documentation, and direct contact forms for B2B inquiries. The company has 51-100 employees and operates as a privately held entity with no disclosed external investors or funding activity.

Name

Moujen Europe

Legal name

Moujen Europe B.V.

Website

https://moujen.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

Moujen Europe B.V. is the Dutch European sales subsidiary of the Moujen group, distributing industrial electromechanical limit switches, microswitches, push buttons, cable glands, and fans to OEMs and industrial buyers across Europe via direct e-commerce and B2B channels.

Ownership category

akta.pro rank

Product category

Industrial Switches and Electromechanical Components

NAICS

Relay and Industrial Control Manufacturing (335314), Wiring Device Manufacturing (33593)

SIC

Electrical Industrial Apparatus (3620), Electronic Connectors (3678)

akta.pro primary industry

Electromechanical Components (Relays, Switches, Potentiometers, Encoders) (IMAGAJAB)

akta.pro secondary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

Keywords

• Industrial limit switches
• Electromechanical microswitches
• Nylon cable glands
• Custom push buttons
• Industrial automation components

Headquarters

HQ city

Ermelo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Switch and Component Sales: Direct sales of limit switches, microswitches, push buttons, cable glands, and fans to industrial customers. Revenue generated through per-unit pricing with volume discounts available.
2. Customization Services: Customer-specific modifications to standard products including specific cable connections, watertight sealing, and custom switch development. Engineering department provides tailored solutions for unique requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Moujen Europe designs, manufactures, and sells industrial electromechanical switches — including six series of limit switches (MJ1, ME, MEA, MN, M4, MJ), three series of microswitches (MJ2, MV, MVS), nylon cable glands in metric sizes M12–M40, push buttons, and fans. The company also offers engineering customization of standard products (cable connections, watertight sealing, bespoke switch configurations) for industrial OEMs across Europe.

Product overview

Moujen Europe is an industrial switch manufacturer offering a comprehensive portfolio of electromechanical switching products. The core offering consists of six series of limit switches (MJ1, ME, MEA, MN, M4, and MJ) and three series of microswitches (MJ2, MV, and MVS), all featuring various actuator configurations. Supporting these are nylon cable glands available in nine metric sizes. The company differentiates through its ISO 9001-certified customization services, enabling customer-specific modifications to actuators, cable connections, and sealed configurations. All products carry UL, CSA, and CE certifications for global market compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• MJ1-Series Limit Switches Professional aluminium-bodied limit switches with rubber sealing, IP-65 rating (other MJ1 variants at IP-60), resistant to oil, water and dust, with side-mount capability, for heavy-duty industrial applications.
• ME-Series Limit Switches Limit switches with a plastic cover and aluminium base housing, dust, water, and oil resistant with IP-65 rating, featuring strain relief for 6–7mm cables.
• MEA-Series Limit Switches Cost-effective limit switches with a strong nylon fibreglass housing, dust, water, and oil resistant, with strain relief for 6–7mm cable and customisable actuators for flexible industrial applications.
• MN-Series Limit Switches Compact limit switches with durable PBT plastic housing and stainless steel top cover, dust, water, and oil resistant; the slim housing is suited to side mounting in installations with limited space.
• M4-Series Limit Switches Compact aluminium limit switches for heavy-duty industrial use, with IP-67 sealing rating and completely sealed moulded cable construction for demanding environments.
• MJ-Series Limit Switches Robust aluminium limit switches suitable for heavy-duty work, water, oil, and dust resistant with IP-65 sealing, featuring dual circuit capability and terminals protected with plastic insulation fins.
• MJ2-Series Microswitches Microswitches with a plastic cover, with oil-resistant variants available at IP-67 rating and a wide range of actuator types for various industrial applications.
• MV-Series Microswitches Microswitches with plastic cover offering an extensive range of different heads and actuators, all with a long service life.
• MVS-Series Microswitches High-quality microswitches with durable plastic housing, designed for demanding industrial automation applications with precise position detection, available in configurations including roller, stainless steel lever, simulated roller, and nylon plunger actuators.
• Nylon Cable Glands Professional nylon cable glands for reliable cable entry into panels and enclosures, available in metric sizes from M12 to M40 for safe and neat cable routing in industrial installations.
• Custom Switch Solutions Engineering customisation services for Moujen's switches, including specific cable connections, watertight sealing, and customer-specific switch development. Targeted at industrial buyers requiring tailored switch solutions beyond standard catalog offerings.

Quantifiable outcome

• Less than 1% global defect rate across all products
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Dutch Day Care Centers and Care FarmsminorOthersMoujen is socially engaged by working with various Dutch day care centers and care farms ('dagbestedingen en zorgboerderijen'). This creates an inclusive and diverse work environment where everyone is given an opportunity, reflecting the company's commitment to social responsibility.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SICK AG: German-based specialist manufacturer of industrial sensors including position and limit switches for factory and process automation. Directly comparable in product focus, customer base, and European market presence, with similar mid-sized industrial automation positioning.
• IFM Electronic: German manufacturer of industrial sensors and control systems including position sensors and limit switches. Comparable in serving European industrial OEMs with a focus on reliability and industrial certifications.
• Banner Engineering: US-based manufacturer of industrial sensors and LED lighting, with a substantial mechanical limit switch product line serving factory automation. Comparable in mid-market industrial switch focus and OEM customer orientation.
• Pepperl+Fuchs: German specialist in industrial sensors and explosion protection, with a comprehensive limit switch and proximity sensor portfolio. Closely comparable to Moujen in serving European industrial OEMs requiring robust, certified position detection components.
• Turck: German manufacturer specializing in industrial sensors, connectivity, and fieldbus technology, including a broad limit switch product line. Comparable in European industrial market focus, customization capability, and certification breadth.
• Omron Corporation: Global leader in industrial automation components including limit switches, microswitches, and proximity sensors. Directly competes with Moujen's full product portfolio across similar industrial OEM customers, with much greater scale and broader actuator/certification coverage.

Broad incumbents

• Schneider Electric: Global industrial automation leader offering limit switches, sensors, and control components under the Telemecanique Sensors brand. Overlaps directly with Moujen's product categories while also providing broader automation systems, software, and services.
• Rockwell Automation: Largest pure-play industrial automation company, offering limit switches, sensors, and control components as part of its comprehensive Logix/Allen-Bradley portfolio. Overlaps with Moujen's product categories while serving as a full-solution industrial automation provider.
• Honeywell International: Industrial automation incumbent offering microswitches and limit switches through its Sensing and Productivity Solutions business. Comparable in serving industrial customers needing reliable position detection, but with vastly greater scale and R&D resources.
• Eaton Corporation: Major industrial conglomerate offering limit switches and control components within a broad electrical and industrial portfolio. Competes in the same industrial switch market but as part of a much wider power management and electrical product offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moujen-europe-bv

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moujen Europe