D'ORSAY
D'ORSAY is a privately held French niche perfume house (founded 1830, Paris) that designs, produces, and sells mixed-gender fragrances, scented candles, diffusers, and hand creams via DTC e-commerce shipping to 40+ countries, three owned boutiques (Paris, Tokyo, Jakarta), and 200+ prestige retail partners.
- Company typePrivate
- Founded1830
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What D'ORSAY does
D'ORSAY (legal entity: Maison D'ORSAY) is a privately held French niche perfume and home-fragrance house headquartered in Paris, founded in 1830 by Alfred d'Orsay and revived under its current creative direction by Amélie Huynh from 2015. The company builds a portfolio of mixed-gender fragrances organized across three concentration tiers (Extrait de Parfum at up to 36% concentration, Eau de Parfum, Eau de Toilette) and four olfactory families (Floral, Woody, Ambery, Hesperided), including a Gamme Héritage that reinterprets historical formulas (Tilleul, Chevalier, Mystère, Intoxication, Nomade, Violette, Arôme 3, Cologne). The technical platform combines a palette of over 1,200 ingredients (natural and synthetic) formulated with named prestige perfumers, with artisanal production spread across specialist French workshops: century-old wax workshops in Provence near Grasse, glass manufacturing in the Vallée de la Bresle (Normandy/Hauts-de-France) producing vessels with vertical godrons, and a jeweler's workshop in Doubs producing brass candle pedestals. A proprietary Capilla capillary diffuser (rattan sticks, hot-stamped gold monogram) and rechargeable 250g candles with 11-scent refills form a home-fragrance ecosystem.
The business model is direct-to-consumer with selective wholesale: e-commerce via dorsay.com shipping to 40+ countries, three owned boutiques in Paris (44 Rue du Bac), Tokyo (Aoyama), and Jakarta (Plaza Indonesia), and over 200 prestige retail points of sale including Nose, Samaritaine, Campomarzio70, Harrods, and Skins. Revenue is generated through unit-priced sales ranging from €45 (10ml travel sizes) to €190+ (Extrait de Parfum 90ml) and €30–€90+ for candles, with discovery kits at €12–€28 acting as a low-friction acquisition funnel and coffrets up to €450 capturing gifting demand. Scented hand creams (€42, 97% natural origin) launched in 2025 extend the brand into daily-use personal care.
D'ORSAY firmographics
Firmographics- Name
- D'ORSAY
- Legal name
- Maison D'ORSAY
- Website
- https://dorsay.com
- Company type
- Private
- Founded year
- 1830
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- D'ORSAY is a privately held French niche perfume house (founded 1830, Paris) that designs, produces, and sells mixed-gender fragrances, scented candles, diffusers, and hand creams via DTC e-commerce shipping to 40+ countries, three owned boutiques (Paris, Tokyo, Jakarta), and 200+ prestige retail partners.
- Ownership category
- akta.pro rank
D'ORSAY industry classification
Industry- Product category
- Niche Perfumery and Home Fragrance
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Natural & Clean Fragrance (CRABADAG)
Keywords
Where D'ORSAY is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
D'ORSAY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Perfume Sales: Core revenue from selling Extraits de Parfum, Eaux de Parfum, and Eaux de Toilette in various sizes (10ml, 30ml, 50ml, 90ml). Perfumes are sold as one-time purchases with prices ranging from €45 to €190+.
- Home Fragrance Products: Sales of scented candles (190g and 250g rechargeable formats), room sprays, and Capilla diffusers with refill cartridges. Candles priced from €30-80, diffuser sets at €65+.
- Fragrance Discovery Kits: Sale of discovery sample sets including Extrait de Parfum sets (€15), Olfactory Discovery kits (€28), and Personalized sets (€12). These serve as customer acquisition tools with discount codes provided for full-size purchases.
- Candle Recharges and Accessories: Sale of 250g candle refills in various fragrances, wick trimmers and extinguishers (€35), and accessory products to support the candle ritual.
- Perfumed Care Products: Sale of perfumed hand creams extending signature fragrance universes (€42), creating cross-sell opportunities with perfume purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Extrait de Parfum - Highest concentration (36% for Rose Blaze) |
| One time/ perpetual license | Pay-as-you-go | Eau de Parfum - Mid-range concentration |
| One time/ perpetual license | Pay-as-you-go | Eau de Toilette - Lighter interpretation |
| Unit Pricing | Pay-as-you-go | Scented Candles 190g |
| Unit Pricing | Pay-as-you-go | Rechargeable Candles 250g |
| Unit Pricing | Pay-as-you-go | Fragrance Discovery Kits |
| Unit Pricing | Pay-as-you-go | Coffret Gift Sets |
| Unit Pricing | Pay-as-you-go | Hand Creams |
| Unit Pricing | Pay-as-you-go | Ritual Accessories |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
D'ORSAY product offering
Product offeringCore offering
D'ORSAY is a French niche perfume house founded in 1830 that designs, manufactures and sells mixed-gender perfumes across three concentration tiers (Extrait de Parfum, Eau de Parfum, Eau de Toilette) and home fragrance products including natural-wax scented candles, rechargeable candle refills, room sprays, and a proprietary Capilla capillary-action reed diffuser. Offerings are created with a palette of 1,200+ ingredients by master perfumers and produced in specialist French workshops (Normandy glassware, Provence wax atelier, Doubs metalwork). The portfolio is sold through the company's own e-commerce site, flagship boutiques in Paris, Tokyo and Jakarta, and a network of 200+ prestige retail points of sale.
Product overview
D'ORSAY is a French niche perfume house founded in 1830, offering a portfolio centered on mixed-gender fragrances and home fragrance products. The core offering consists of three concentration tiers: Extrait de Parfum (most concentrated), Eau de Parfum, and Eau de Toilette, organized across four olfactory families (Floral, Woody, Amber, Hesperided). The Gamme Héritage collection reinterprets historical formulas from the brand's 200-year archive. Complementary lines include scented candles (Bougies Parfumées) in 190g and rechargeable 250g formats, room sprays (Vaporisateurs), and the Diffuseur à Capilla reed diffuser. Discovery offerings (Offres Découverte), gift sets (Coffrets), scented hand care (Crèmes Mains), and candle accessories extend the portfolio. Products are available through owned boutiques in Paris, Tokyo, and Jakarta, and a network of 200+ prestige retailers globally. All creations are manufactured in France.
Differentiator
Problem solved
Functional benefit
Products and services
- Extrait de Parfum Most concentrated perfume format, built around a central raw material worked in excess to produce lingering sillage; available in Floral, Amber, Woody and Fruity olfactory families in 30ml, 50ml and 90ml sizes for individual consumers seeking high-intensity fine fragrance.
- Eau de Parfum Mid-concentration mixed-gender fragrance offering balance between intensity and diffusion, structured around noble raw materials and mastered contrasts for everyday luxury fragrance users.
- Eau de Toilette Lighter, fresher perfume interpretation with subtle diffusion and transparent compositions, targeting consumers preferring airy, spontaneous fragrance wear.
- Gamme Héritage (Heritage Collection) Reissue line reinterpreting nearly 200 years of historical house fragrances for contemporary audiences, preserving original formulas alongside modern reformulations.
- Bougies Parfumées (Scented Candles 190g) Standard-format natural-wax scented candles evoking romantic rendezvous, with approximately 60 hours of burn time, sold to consumers for home ambiance.
- Bougies Rechargeables 250g Premium rechargeable scented candles in signature glass vessels with approximately 75 hours of burn time, designed for refill rather than replacement, targeting eco-conscious luxury consumers.
- Recharges Bougies (Candle Refills) Natural-wax refill cartridges that allow consumers to renew 250g rechargeable candles with one of multiple signature fragrances, reducing waste.
- Vaporisateurs (Room Sprays) Perfume-grade room sprays with top, heart and base notes that transform interior atmosphere with two to three sprays, intended for at-home ambiance.
- Diffuseur à Capilla (Capillary Diffuser) Rechargeable reed diffuser using proprietary capillary action of rattan sticks to release the 23:15 home fragrance slowly and intensely, presented in artisanal glassware.
- Offres Découverte (Discovery Sets) Fragrance sample and discovery kits allowing consumers to trial D'ORSAY perfumes at low price points, bundled with a discount code toward full-size purchases.
- Coffrets (Gift Sets) Curated multi-product gift sets combining perfumes and candles in signature racing-green packaging, intended for gifting occasions and prestige resale.
- Crèmes Mains Parfumées (Scented Hand Care) Scented hand creams composed of 97% natural-origin ingredients extending house fragrance signatures into a daily-care format, priced at €42 for 30ml.
- Rituel Bougie Accessoire (Candle Accessory Kit) Candle maintenance accessory kit containing a wick trimmer and snuffer for optimal burn quality and smoke-free candle extinction.
Quantifiable outcome
- Fragrance samples included with every perfume purchase; full refunds available if unsatisfied within 14 days with unopened bottle
- +1 more outcomes
Companies that use D'ORSAY
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
D'ORSAY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
D'ORSAY partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and notable.
- Campomarzio 70coreExclusive distribution partnership for Candy Rush Extrait de Parfum. D'ORSAY created this new Floral Ambery Extrait de Parfum as an exclusive for Campomarzio70, also available at the D'ORSAY Paris boutique at 44 rue du Bac. Created by perfumer Patrice Revillard.
- Laëtitia RougetnotableCollaboration candle collection with artist Laëtitia Rouget. Joint creation combining D'ORSAY's fragrance expertise with the artist's work, resulting in limited edition candles that transform into timeless objects after use.
- Palais de la BahianotableCollaboration series featuring Palais de la Bahia candle collection with multiple designs (Volute, Mosaïque, Fleur). Three limited edition candle interpretations inspired by the historic Moroccan palace architecture.
- A Minha Vida PortuguesanotableLimited edition collaboration with A Minha Vida Portuguesa featuring Tulipa and Palma scented candles, with the Gigante format at €380 representing a large statement piece.
- The Fragrance Foundation FrancenotableD'ORSAY is an official member of The Fragrance Foundation France, the industry body for fragrance professionals in France, providing industry credibility and network positioning.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
D'ORSAY competitors and assessment
Company assessmentDirect peers
- Cire Trudon: Historic French candle and home fragrance maker that has expanded into perfume, blending artisanal wax production with a luxury positioning. Directly comparable in candle heritage, Normandy glassware production, and premium home fragrance retail.
- Annick Goutal (Goutal Paris): Paris-based niche perfumery house offering eaux de toilette and extraits with a feminine, romantic positioning. Comparable as a French niche fragrance peer with strong boutique and prestige retail presence.
- Memo Paris: Paris-based niche perfumery offering extraits de parfum with travel-inspired narratives. Comparable in extraits de parfum tier, French niche positioning, and selective prestige distribution.
- Diptyque: Paris-based niche perfumery and home fragrance house with parallel heritage positioning and an extensive scented candle portfolio alongside prestige perfumes. Directly comparable in mixing fragrance with artisanal candles and operating own boutiques plus global wholesale.
- Le Labo: New York-origin niche fragrance house (now under Estée Lauder) offering hand-blended perfumes and home fragrances including candles and reed diffusers. Comparable as a direct niche peer in the unisex, artisanal, and home-fragrance categories.
- Frapin: Cognac-house-turned-perfumery producing niche extraits de parfum in France with heritage-driven storytelling. Comparable as a French heritage-rooted niche perfumery targeting the same luxury connoisseur.
- Atelier Cologne: Paris-originated niche fragrance house specializing in high-concentration colognes. Comparable in extrait/cologne positioning, French niche roots, and global distribution through own stores and prestige retail.
- Serge Lutens: Paris-based niche perfumery renowned for high-concentration extraits and artistic positioning. Comparable as a French niche fragrance house targeting the same connoisseur customer.
- Maison Francis Kurkdjian: Paris-based niche perfumery founded by a master perfumer, offering extraits de parfum, eaux de parfum, and home fragrances. Closely comparable in high-concentration extrait positioning, French artisanal production, and prestige retail distribution.
- Byredo: Stockholm-originated niche fragrance house offering perfumes, candles, and body care. Comparable as a globally distributed niche fragrance brand with a strong digital DTC presence and unisex positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
D'ORSAY social profiles
Digital presenceD'ORSAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
D'ORSAY leadership team
Management profileNumber of profiles
Profiles1 record
D'ORSAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D'ORSAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D'ORSAY
What does D'ORSAY do?
D'ORSAY is a French niche perfume house founded in 1830 that designs, manufactures and sells mixed-gender perfumes across three concentration tiers (Extrait de Parfum, Eau de Parfum, Eau de Toilette) and home fragrance products including natural-wax scented candles, rechargeable candle refills, room sprays, and a proprietary Capilla capillary-action reed diffuser. Offerings are created with a palette of 1,200+ ingredients by master perfumers and produced in specialist French workshops (Normandy glassware, Provence wax atelier, Doubs metalwork). The portfolio is sold through the company's own e-commerce site, flagship boutiques in Paris, Tokyo and Jakarta, and a network of 200+ prestige retail points of sale.
Is D'ORSAY a public or private company?
D'ORSAY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D'ORSAY founded?
D'ORSAY was founded in 1830. It employs 11 to 50 people.
Where is D'ORSAY based?
D'ORSAY is headquartered in Paris, France, in the Europe region.
How does D'ORSAY make money?
Five revenue lines are on record. Perfume Sales are the primary driver. The others are home Fragrance Products, fragrance Discovery Kits, candle Recharges and Accessories and perfumed Care Products.
Who are D'ORSAY's main competitors?
Direct peers on record are Cire Trudon, Annick Goutal (Goutal Paris), Memo Paris, Diptyque, Le Labo, Frapin, Atelier Cologne, Serge Lutens, Maison Francis Kurkdjian and Byredo.
Does D'ORSAY have an API?
No public API is recorded for D'ORSAY.
What industry is D'ORSAY in?
D'ORSAY's product category is Niche Perfumery and Home Fragrance. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance). Its NAICS code is 45612 and its SIC code is 2844.