Serviceplan Solutions

What Serviceplan Solutions does

Serviceplan Group SE & Co. KG, operating under the 'House of Communication' umbrella and represented in the input as Serviceplan Solutions, is a privately held, independent integrated marketing and communications group headquartered in Munich, Germany. The group delivers strategy consulting, creative and content production, media planning and buying, and digital experience and technology services to enterprise clients, organized through three wholly-owned sub-brands: Serviceplan (creative and content), Mediaplus (data-driven media agency with 2,500 experts across 25 global locations), and Plan.Net (digital experience and technology). Its four German offices (Munich, Berlin, Cologne, Hamburg) anchor a multinational footprint with named clients spanning Munich Airport, AC Milan, Rügenwalder Mühle, and MediaMarktSaturn.

The group's technology core is the House of AI platform, described as a digital twin of the House of Communication that integrates AI agents and tools across the marketing value chain, covering text, image, video, audio, and multimodal content generation. The February 2026 partnership with Luma AI operationalizes AI-driven creative workflows at scale, reinforcing capabilities in generative content, process automation, recommendation, media optimization, predictive analytics, and computer vision. Adjacent platforms include the TWELVE content and insights platform, TWELVE Cast podcast, and a Production Powerhouse offering, alongside specialist solution tracks in Gaming Marketing, Cultural Marketing, and Sustainability.

Serviceplan generates revenue through professional-services engagements with enterprise clients, employing a customized agency model and direct field-sales GTM motion. Pricing is tailored to individual client needs and not publicly disclosed; the model is consistent with a mix of project-based and retainer arrangements spanning strategy, creative, media, and platform/technology services. The firm has no public listing, no identified parent company, and no venture or private-equity ownership disclosed in the input data.

Name

Serviceplan Solutions

Legal name

Serviceplan Group SE & Co. KG

Website

https://serviceplan-solutions.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Serviceplan Group is an independent, integrated marketing and communications agency headquartered in Munich, operating three sub-brands (Serviceplan, Mediaplus, Plan.Net) across 25 global locations. It serves enterprise clients with strategy, creative, media, and technology services.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Services (8741)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Integrated marketing services
• Creative advertising agency
• Media planning buying
• Digital experience services
• Brand communication strategy

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communication Services: Full-service agency offering strategy consulting, creative content, media planning and buying, and platform/technology services to enterprise clients. Revenue generated through professional service engagements, likely project-based and retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Serviceplan Solutions operates as an integrated marketing and communication agency providing strategy consulting, creative content development, data-driven media planning and buying, and digital/technology platform services. It delivers these through three core sub-brands—Serviceplan (creative and content), Mediaplus (media), and Plan.Net (digital experience and technology)—under its House of Communication model, with AI-enabled execution via House of AI and content/insight distribution through its TWELVE media platform.

Product overview

Serviceplan Group operates as an integrated communication group under the House of Communication platform, combining three core agency sub-brands: Serviceplan (creative and content expertise), Mediaplus (data-driven media agency with 2,500 experts at 25 global locations), and Plan.Net (digital experience and technology services). The group offers the House of AI solution that integrates AI agents across the marketing value chain, and the TWELVE media platform for content and insights. Services span Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology. Specialized solutions include Customized Agency for enterprise clients, Gaming Marketing, Cultural Marketing, Sustainability, and Production Powerhouse. This multi-brand, fully integrated agency model tailors all offerings to individual client needs.

Differentiator

Problem solved

Functional benefit

Brands

• Serviceplan: Agency brand focused on (Über)Creativity & Content
• Mediaplus
• Plan.Net
• TWELVE
• House of AI
• TWELVE Cast

Products and services

• Serviceplan (Creative & Content Agency) Full-service creative and content agency sub-brand providing expertise for (Über)Creativity and content, offering communication and content success around brands.
• Mediaplus (Media Agency) Leading independent media agency with 2,500 experts at 25 locations worldwide, providing data-driven media consulting, planning and implementation for maximum efficiency.
• Plan.Net (Digital Experience & Technology) Digital experience and technology services sub-brand providing expertise for digital transformation and technology-driven brand experiences.
• House of Communication (Integrated Agency Model) Integrated agency model combining all services (Strategy & Consulting, Creative & Content, Media & Data, Platform & Technology) tailored to individual client needs at locations worldwide.
• House of AI AI solution that integrates AI agents and tools across the entire marketing value chain to optimize execution and strengthen brand results, leveraging the Luma AI partnership for creative AI integration at scale.
• Customized Agency Model Tailored agency model designed for enterprise marketing needs providing customized agency solutions and structures.
• Performance Marketing Data-driven performance marketing services for measurable results and ROI optimization.
• Commerce Platforms E-commerce and commerce platform solutions for digital business transformation.
• Brand Strategy Strategic consulting services for brand development and positioning.
• Public Relations PR and communications services for brand reputation management.
• Social Media Marketing Social media marketing and community management services.
• Gaming Marketing Specialized marketing solutions targeting the gaming industry and gaming audiences.
• Cultural Marketing Marketing solutions leveraging cultural trends and cultural engagement for brands.
• Sustainability Marketing Sustainable marketing and communication solutions for environmentally conscious brand strategies.
• Production Powerhouse In-house production capabilities for high-quality creative content development.
• TWELVE Media Platform Platform for communication, inspiration and meaningful discussion that uses various media formats to address relevant topics, share practical knowledge, and provide insights for marketing professionals.
• TWELVE Cast Podcast Discussion-format podcast for marketing professionals and decision-makers offering insights, strategies, challenges and opportunities in brand management from a personal perspective.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature2 records

Partnerships

One partnership is on record.

• Luma AIcoreTechnology or Integration · 1 February 2026Luma AI becomes AI technology partner to Serviceplan Group to standardize AI for creative work across professional workflows at scale, strengthening productivity and long-term competitiveness. Partnership enables creative AI integration across global operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/serviceplan
• YouTubeyoutube.com/channel/UCixiGXHR1cN4WDXW6isJIWA
• Facebookfacebook.com/ServiceplanIN
• LinkedInlinkedin.com/company/serviceplan-solutions
• Instagraminstagram.com/serviceplan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serviceplan Solutions