PrimeImaging

Name

PrimeImaging

Legal name

PrimeImaging LLC

Website

https://primeimaging.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Diagnostic imaging services
• Outpatient imaging centers
• Radiology services
• MRI and CT scanning
• Medical imaging

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: PrimeImaging generates revenue through providing diagnostic imaging services (MRI, CT, PET/CT, mammography, ultrasound, X-ray, etc.) billed to health insurance plans or paid directly by patients. The company accepts most major insurance plans and also offers cash pricing for uninsured patients. Services are delivered at four outpatient imaging facilities across Chattanooga, TN and North Georgia.
2. Professional Radiology Interpretation: The radiologist group (Diagnostic Radiology Consultants) provides professional interpretation services for imaging studies performed at their facilities and potentially at partner hospital locations through their 24-hour teleradiology coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PrimeImaging operates four outpatient diagnostic imaging centers in the Chattanooga, TN and North Georgia region, providing MRI (including 3T high-field open magnets), CT, PET/CT, digital mammography with 3D tomosynthesis, ultrasound, X-ray, neurological testing, and image-guided interventional procedures. Services are delivered by 11+ board-certified, fellowship-trained radiologists and are accessed by patients primarily through physician referral or self-referral for screening studies.

Product overview

PrimeImaging is a diagnostic imaging services provider operating four outpatient imaging centers in the Chattanooga, TN and North Georgia region (Battlefield Imaging in Ringgold, GA; Chattanooga Outpatient Center; Gunbarrel Imaging; and Hixson Imaging). The company, founded as Diagnostic Radiology Consultants (DRC), offers a comprehensive portfolio of imaging services including MRI (with 3T and 1.5T high-field open magnets), CT, PET/CT, mammography (including 3D Tomosynthesis), ultrasound, neurological testing (EMG/NCS/EEG), X-ray, nuclear medicine, bone density scanning, and interventional procedures. PrimeImaging pioneered several technologies in the region including being first in Tennessee to offer PET services (1999), first all-digital outpatient imaging center (2004), and among first globally to use 3T MRI for prostate imaging. The company serves patients through walk-in services and scheduled appointments, with extended hours at select locations.

Differentiator

Problem solved

Functional benefit

Products and services

• MRI (Magnetic Resonance Imaging) Diagnostic imaging service producing detailed body images using magnetic fields and radiofrequency technology without ionizing radiation. Offered via high-field open MRI including 3T at all four locations and additional 1.5T at Battlefield and McCallie sites for patients and referring physicians.
• Prostate MRI Specialized 3T MRI imaging service for prostate cancer detection and treatment planning. PrimeImaging was among the first in the world to use 3T MRI for clear prostate visualization, offering higher accuracy diagnosis for patients and referring physicians.
• CT (Computed Tomography) Diagnostic imaging combining X-rays with computer technology to produce detailed cross-sectional images of the body using the latest technology with minimized radiation exposure for patients and referring physicians.
• PET/CT Positron Emission Tomography combined with CT for cancer and Alzheimer's disease detection and treatment planning, combining metabolic PET imaging with anatomical CT data for patients and referring physicians.
• Mammography Breast imaging including digital mammography and 3D Tomosynthesis, with screening and diagnostic exam options for patients and referring physicians. Region's first digital mammographic examination suite.
• Ultrasound Diagnostic imaging using high-frequency sound waves to produce images of internal body structures, non-invasive with no ionizing radiation and real-time imaging capability for guiding minimally invasive procedures for patients and referring physicians.
• Neurological Testing Nervous system diagnostic testing including electromyography (EMG), nerve conduction studies (NCS), and electroencephalography (EEG) to evaluate muscle disease, nerve damage, and brain electrical activity for patients and referring physicians.
• Interventional Procedures Minimally invasive image-guided treatments including CT/MRI/Ultrasound guided biopsies, therapeutic injections, spine procedures (myelograms, arthrograms), kyphoplasty, radiofrequency ablations, and various drainages performed at all four locations for patients and referring physicians.
• Battlefield Imaging First and only full-service, all-digital outpatient imaging center in North Georgia, offering comprehensive imaging including PET/CT, digital mammography, and Siemens high-field open MRI (1.5T and 3.0T) at 4632 Battlefield Parkway, Ringgold, GA.
• Chattanooga Outpatient Center Fully digital imaging center with specialized women's breast center, featuring 3T Open MRI accommodating patients with pain, mobility, and respiratory needs, plus neurological testing performed by board-certified neurologists, at 1301 McCallie Avenue, Chattanooga, TN.
• Gunbarrel Imaging Full-range diagnostic imaging facility with High-Field 3.0T MRI in a convenient outpatient setting at 1604 Gunbarrel Road, Chattanooga, TN.
• Hixson Imaging State-of-the-art all-digital imaging center opened in late 2020, featuring the only 3T open MRI in northern Hamilton County with faster scan times and superior image quality, at 5441 Highway 153, Hixson, TN.

Quantifiable outcome

• Same-day results to physician's office in most cases
• +5 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Specialty NetworkscoreTechnology or Integration · 1 January 2005Specialty Networks was developed by Diagnostic Radiology Consultants (DRC/PrimeImaging) in 2005 to provide image data management and storage services to clients. The company enables the radiology group to provide professional services and cost-effective alternatives to clients. Specialty Networks provides secure, HIPAA-compliant web access for referring physicians to view images and reports.
• CignaminorOthersPrimeImaging participates with Cigna insurance plans and references their transparency in coverage machine-readable files as required by federal regulation.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• MedQuest Associates: PE-backed operator of outpatient diagnostic imaging centers providing MRI, CT, PET/CT, mammography, and ultrasound through hospital joint ventures and freestanding facilities. Closely comparable outpatient imaging services business with similar payer mix.
• RAYUS Radiology: Network of subspecialty-driven outpatient imaging centers offering MRI, CT, PET/CT, mammography, and pain management procedures. Closely aligned multi-modality outpatient model with strong subspecialty interpretation focus.
• Envision Radiology: Outpatient imaging network offering MRI, CT, PET/CT, mammography, and interventional procedures with a multi-state footprint. Similar freestanding-center model with physician-referral and self-scheduling patient flows.
• Center for Diagnostic Imaging (CDI): Outpatient imaging provider with multiple freestanding centers delivering MRI, CT, mammography, ultrasound, and image-guided procedures. Closely aligned outpatient diagnostic imaging services business model.
• Outpatient Imaging Affiliates: Operator and partner in hospital-affiliated and freestanding outpatient imaging centers offering MRI, CT, ultrasound, and related services. Comparable outpatient imaging services delivery model, often structured around hospital joint ventures.
• Touchstone Medical Imaging: Outpatient diagnostic imaging provider operating freestanding centers with MRI, CT, ultrasound, X-ray, and mammography. Comparable regional roll-up strategy and outpatient positioning, often competing for similar self-pay and commercial referrals.
• SimonMed Imaging: Large outpatient imaging network offering MRI, CT, ultrasound, mammography (including 3D tomosynthesis), PET/CT and specialty services. Operates with similar physician-referral and self-pay mix, often positioning on advanced technology and subspecialty interpretation.
• U.S. Radiology Specialists: Private equity-backed national network of subspecialty radiology practices and outpatient imaging centers. Directly comparable model combining multi-modality outpatient imaging with teleradiology and specialty interpretation (mammography, MSK, neuro).
• Akumin: Outpatient diagnostic imaging operator with freestanding centers across the US offering MRI, CT, PET/CT, mammography, and ultrasound. Closely comparable multi-modality outpatient business model serving physician-referred and self-pay patients.

Broad incumbents

• RadNet: Largest US operator of outpatient diagnostic imaging centers (~350+ locations across multiple states) offering MRI, CT, PET/CT, mammography, and ultrasound. Directly comparable outpatient imaging model, though at substantially greater scale and with public-market capital access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/primeimagingradiology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeImaging