Mission Coffee Roasters

What Mission Coffee Roasters does

Mission Coffee Roasters, Inc. is a family-owned specialty coffee roaster, retailer, and small-scale equipment manufacturer founded in 2003 by the Bixler Family in Colorado Springs, Colorado, with founder Brett Bixler's coffee career dating to 1991 at Diedrich Coffee. The company roasts on Diedrich equipment and operates a combined headquarters, roastery, cafe, and co-working space (Meet@Mission) at 11641 Ridgeline Drive. Its core product set includes fresh roasted coffee in 12oz and 5lb formats (single-origins, signature blends, flavored coffees, and the VW-themed Bus/Bug/Westy sub-line), premium loose teas, limited bourbon-barrel editions, and merchandise (mugs, apparel). Distinct sub-brands include Artist Blend (medium-medium dark, art-packaging, Whole Foods East Coast bestseller for 8+ years, featured at the Baltimore Museum of Art), Church+Coffee and Charter School Coffee fundraising programs, the 7 I AM medical-mission subscription line, and Air-Cooled Coffee for VW enthusiasts.

The company generates revenue across four streams: one-time retail coffee/tea and merchandise sales (12oz from $14.95, 5lb from $59.89); monthly recurring subscriptions for home delivery ($34.99/mo), bulk 5lb ($69.89/mo), medical-mission coffee ($29.95/mo), and tea ($22.95/mo); wholesale distribution through Faire Marketplace plus direct B2B relationships with churches, offices, and cafes; and hardware sales of proprietary 5-pound grinder hopper extensions (Ditting, Mahlkonig EK43/GH2, Bunn G3, Grindmaster 890; $109.99-$249.95) and a counter-top bag filler system ($199.95), manufactured in-house and sold via GrinderHoppers.com. Distribution combines DTC e-commerce on Squarespace with Stripe payments, the physical cafe, Whole Foods Rocky Mountain regional retail, Faire Marketplace, and dedicated vertical sites ChurchCoffee.com and CharterSchoolCoffee.com. The named-customer base spans Whole Foods, Costco, Kauai Coffee, Baltimore Museum of Art, Mountain Mama Natural Foods, Ace Hardware Northgate, Marco's Pizza, Focus on the Family, Young Life, UpDowna, and Jacob's Well Missions.

Name

Mission Coffee Roasters

Legal name

Mission Coffee Roasters, Inc.

Website

https://missioncoffeeroasters.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Coffee subscriptions
• Wholesale coffee distribution
• Coffee roasting equipment
• Fundraising coffee programs

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffee and Tea Sales: One-time purchases of fresh roasted coffee (12oz from $14.95, 5lb from $59.89), premium loose teas ($10.99), specialty products like Aged Bourbon Barrel edition ($24.95), mugs ($15.95), and apparel (t-shirts from $18)
2. Coffee Subscriptions: Monthly recurring subscriptions for home delivery: Home Delivery Coffee Subscription at $34.99/month (2 bags), Bulk 5 Pound Delivery at $69.89/month. Also medical mission subscriptions at $29.95/month and tea subscriptions at $22.95/month
3. Wholesale Distribution: Wholesale pricing through Faire Marketplace for retailers. Also direct wholesale relationships with churches, cafes, and offices. 5lb bulk bags available for wholesale/office use
4. Equipment and Tools Sales: Sale of coffee grinder hopper extensions ($109.99-$249.95) and bag filler systems ($199.95) to other coffee roasters and retailers like Costco

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Mission Coffee Roasters is a specialty coffee roaster and equipment manufacturer that fresh-roasts coffee in 12oz and 5lb formats, premium loose teas, and signature blends on Diedrich roasters at its Colorado Springs headquarters, and sells them through a branded cafe, an e-commerce store with monthly subscriptions, wholesale channels (Faire Marketplace, Whole Foods), and dedicated fundraising sites for churches, charters, and non-profits. The company also designs and manufactures proprietary 5-pound grinder hopper extensions and bag-filler systems sold to other coffee roasters and retailers.

Product overview

Mission Coffee Roasters is a specialty coffee company with over 30 years of experience (since 1991) operating as a multi-product portfolio centered on fresh roasted coffee. The core offerings include Fresh Roasted Coffee in 12oz and 5lb bags (with single-origins, signature blends, and flavored varieties), monthly coffee and tea subscription services (Home Delivery, Bulk 5lb, and Medical Mission subscriptions), and merchandise (mugs, apparel). Distinct brand lines include Artist Blend (art-focused medium-medium dark blend featured at museums), the VW-themed Air-Cooled Coffee series (Bus, Bug, and Westy blends), and the Aged Bourbon Barrel Special Edition. The company also manufactures proprietary bagging and grinding equipment — 5-pound hopper extensions for commercial coffee grinders (Ditting, Mahlkonig, Bunn, Grindmaster) and a counter-top bag filler system — sold under GrinderHoppers.com. Wholesale programs, brewer partnerships, and cafe/co-working services round out the business model.

Differentiator

Problem solved

Functional benefit

Brands

• Church + Coffee: Coffee fundraising program for churches
• Artist Blend
• Charter School Coffee
• Air-Cooled Coffee
• 7 I AM
• GrinderHoppers.com

Products and services

• Fresh Roasted Coffee (12oz) Fresh roasted coffee sold in 12oz bags, available as whole bean or ground, in light, medium, dark, and decaf roasts across single-origin, flavored, and signature blends. Roasted in-store and sold through the online store and cafe.
• 5lb Bulk Fresh Roasted Coffee Fresh roasted coffee sold in 5-pound bags, available in light, medium, dark, and decaf roasts across single-origin and blend varieties for office, wholesale, and bulk home use.
• Home Delivery Coffee Subscription Monthly subscription delivering two bags of fresh roasted coffee to a customer's home, with roasted-to-order freshness and variety selection.
• Bulk 5 Pound Delivery Coffee Subscription Monthly subscription delivering 5-pound bags of fresh roasted coffee in various roasts, marketed as the most economical option for bulk coffee needs.
• Medical Mission Coffee Subscription Monthly subscription delivering two bags of fresh roasted coffee to subscribers, with proceeds supporting Brent and Marissa's international medical mission through the 7 I AM program.
• Medical Mission Tea Subscription Monthly subscription delivering two bags of premium loose tea to subscribers, with proceeds supporting international medical mission through the 7 I AM program.
• Premium Loose Teas Premium loose teas and tea sacs including Spiced Chai, English Breakfast, Earl Grey Creme, Green Tea, Assam Indian Satrupa, Irish Breakfast, Honeybush Lemon Rooibus, Honey Ginger Green Tea, and empty tea sac filters.
• Aged Bourbon Barrel Special Edition Coffee 100% arabica premium green coffee seasoned in a charred American oak bourbon barrel sourced from Axe and the Oak distillery, featuring sweet smoky aroma with hints of vanilla, creme, and warm bourbon aftertaste.
• Artist Blend Coffee Medium to medium dark crowd-pleasing coffee featuring rotating artwork from participating artists on the packaging; company bestseller at Whole Foods for 8+ years and featured at the Baltimore Museum of Art.
• Air-Cooled Coffee VW Bus Blend VW Bus-themed medium/dark roast coffee made from 1/2 dark roast Honduran post roast blended with 1/2 medium roast Mexican Chiapas, part of the Air-Cooled Coffee sub-brand.
• Air-Cooled Coffee VW Bug Blend VW Bug-themed medium/dark roast coffee blend honoring VW Bus fans, part of the Air-Cooled Coffee sub-brand.
• Air-Cooled Coffee VW Westy Blend VW Westy-themed medium and dark coffee blend, part of the Air-Cooled Coffee sub-brand.
• 5 Pound Grinder Hopper Extensions Custom-designed 5-pound hopper extensions for commercial coffee grinders (Ditting 1203/1403, Mahlkonig EK43, GH2 Mahlkonig, Bunn G3, Grindmaster 890), manufactured in Colorado Springs. Increases grinder capacity and reduces refill labor.
• Counter Top 5 Pound Coffee Bag Filler System Combination 5-pound coffee bag holder and filler system for efficient filling of whole bean coffee orders, made in Colorado.
• Wholesale Coffee Program Wholesale coffee solutions including beans, brewers, training, and full coffeehouse setup for offices, cafes, and resellers, available through Faire Marketplace and direct sales.
• Coffee Brewers Coffee brewing equipment and makers offered through a partnership with SimplyGoodCoffee.com for offices and wholesale customers.
• Church + Coffee Fundraising Program Coffee fundraising program for churches and faith-based organizations, providing wholesale coffee and branded fundraising support to generate sustainable revenue for ministry work.
• Charter School Coffee Fundraising Program Coffee fundraising program for charter schools, providing wholesale coffee and branded fundraising support to generate sustainable revenue for school programs.
• Mission Bus Mug Ceramic mug featuring the Mission Coffee logo and Colorado license plates, available as single unit or set of four.
• Unisex T-Shirt 100% combed and ring-spun cotton t-shirt (Heather colors contain polyester), made on demand, available in multiple colors.

Quantifiable outcome

• 18+ years on shelf at Whole Foods Market
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Whole Foods MarketcoreChannel Partner/ Reseller/ Distributor18+ years relationship as retail reseller. Artist Blend and other Mission Coffee products carried on Whole Foods shelves in Rocky Mountain Region. Major retail distribution partnership.
• Diedrich CoffeecoreTechnology or IntegrationHistorical and operational partnership. Founder Brett Bixler trained at Diedrich Coffee. Company roasts on Diedrich coffee roaster. Diedrich family learned coffee roasting during WWII and later manufactured highly esteemed coffee roasters.
• Faire MarketplacecoreChannel Partner/ Reseller/ DistributorOfficial wholesale marketplace partner providing direct immediate access to wholesale pricing for Mission Coffee Roasters' products. Enables B2B sales to retailers.
• CostcominorChannel Partner/ Reseller/ DistributorRepeat purchaser of Mission Coffee's grinder hopper extensions. B2B customer for coffee equipment accessories.
• Kauai CoffeeminorChannel Partner/ Reseller/ DistributorPurchased grinder hopper extensions for their coffee operations. Provided positive feedback describing products as 'awesome'.
• Baltimore Museum of ArtminorChannel Partner/ Reseller/ DistributorFeatured Artist Blend in gift shop and on gallery floor alongside Andy Warhol exhibit. Used as class project reference at MICA (Maryland Institute College of Art).
• Axe and the Oak DistilleryminorStrategic or Co-development PartnerLocal Colorado Springs distillery sourcing barrel for Aged Bourbon Barrel Special Edition coffee. Barrel previously used to age craft bourbon, lending sweet smoky aroma and vanilla hints.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caffe Luxxe: Small-batch specialty roaster with its own espresso bars and a premium positioning. Comparable as a small-footprint roaster-retailer with cafe operations and high-end positioning.
• La Colombe Coffee Roasters: Specialty roaster with cafes, wholesale, draft latte RTD, and D2C subscriptions. Comparable on multi-channel model combining cafe retail, wholesale, and consumer subscriptions.
• Counter Culture Coffee: Specialty roaster focused on direct trade, sustainability, and wholesale to cafes and offices. Highly comparable on craft sourcing, training programs, and B2B wholesale positioning.
• Intelligentsia Coffee: Third-wave specialty roaster with single-origin focus, wholesale, cafes, and direct trade sourcing. Closely comparable on craft positioning, single-origin sourcing, and wholesale-cafe-retail channel mix.
• Kicking Horse Coffee: Specialty coffee roaster with strong grocery and D2C presence. Comparable in craft roasting, organic/fair-trade positioning, and grocery-shelf D2C model.
• Death Wish Coffee Co. Specialty coffee brand built on a strong identity, D2C subscriptions, and grocery retail. Comparable in subscription-led D2C growth and bold brand positioning, though at larger scale.
• Stumptown Coffee Roasters: Specialty coffee roaster operating its own cafes, wholesale, and direct-to-consumer subscriptions with a craft/Diedrich-roaster heritage. Directly comparable on roasting model, cafe-retail mix, and subscription D2C motion.
• Cafe Britt: Specialty coffee roaster with a mission/social-impact brand narrative and global gifting/retail channels. Closely comparable to Mission on cause-driven branding and gift-shop wholesale.
• Blue Bottle Coffee: Specialty coffee roaster with cafes, subscription D2C, and strong retail/wholesale channels. Comparable in operating model — owned cafes, fresh-roasted subscriptions, and grocery shelf presence.

Broad incumbents

• Peet's Coffee: Established specialty coffee roaster and retailer with national grocery, cafe, and D2C subscription operations. Overlaps Mission on retail and wholesale channels but at vastly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Coffee Roasters