Raise the Roof Productions

What Raise the Roof Productions does

Raise the Roof Productions (legal entity RTRP Ltd) is a Glasgow-headquartered, privately-held independent television production company founded in 2010 by Jane Muirhead, Sarah Walmsley, Kirstie Allsopp and Phil Spencer. The company produces unscripted factual and entertainment programming across property, craft, food, travel, history and documentary genres, with a self-reported catalogue of more than 40 programme titles and over 760 hours of original content. Its core products are returning prime-time and daytime formats anchored by on-screen talent — most notably 'Kirstie and Phil's Love It or List It' (12 series on Channel 4), 'Kirstie's Handmade Christmas' (10 series) and 'Escape to the Farm with Kate Humble' — alongside newer commissions such as 'Sunshine Getaways with Amanda Lamb', 'Billionaire Blooms' and 'A Country Life for Half the Price'.

The underlying technology base is conventional broadcast production — standard cameras, editing, post-production workflows and grip/lighting equipment — with no proprietary software, AI/ML pipeline or platform-layer IP disclosed. The business model is professional-services based: production fees are earned through commissioning contracts with UK broadcasters (Channel 4, Channel 5, BBC, More 4) and international broadcasters (Discovery+, HGTV, Food Network), supplemented by co-production revenue with partners such as GroupM Motion Entertainment and content distribution/licensing income from international format sales of returning brands. Go-to-market is sales-led via direct pitches to broadcaster commissioning editors, complemented by industry event presence and a public-facing website that functions as a showreel and recruitment channel.

The company operates from a single Glasgow headquarters (The Hub, Pacific Quay) with 11-50 employees, is the largest self-described true independent production company in Scotland, and has won Broadcast's Best Places to Work in TV for nine consecutive years through 2026, as well as multiple BAFTA Scotland and Royal Television Society Scotland awards. It is Real Living Wage accredited, a Disability Confident Employer, and an affiliate of the Albert sustainability scheme; it holds no patents and has no disclosed subsidiaries, parent company, or external equity funding.

Name

Raise the Roof Productions

Legal name

RTRP Ltd

Website

https://raisetheroofproductions.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Raise the Roof Productions is a Glasgow-based independent television production company producing unscripted factual and entertainment programming across property, craft, food, travel and documentary genres for UK and international broadcasters including Channel 4, Channel 5, BBC, Discovery+, HGTV and Food Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Broadcasting and Production Contracts: Revenue generated through commissioning contracts with UK broadcasters for original unscripted programming. Production fees are earned by creating and delivering completed programmes to broadcasters like Channel 4, Channel 5, and BBC.
2. Co-production Revenue: Revenue from co-production arrangements with broadcasters and other production partners, where production costs and rights are shared.
3. Content Distribution and Licensing: Distribution of produced content internationally through programme sales. Shows are sold around the world including returning brands like 'Kirstie's Handmade Christmas', 'Kirstie and Phil's Love It or List It' and 'Escape to the Farm with Kate Humble'.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Raise the Roof Productions is an independent television production company that creates and delivers original unscripted programming — including factual entertainment, lifestyle, property, craft, food, travel, history and documentary formats — to UK and international broadcasters. The company pitches format ideas to commissioning editors, produces completed programmes and earns revenue through commissioning contracts, co-production arrangements and international content distribution.

Product overview

Raise the Roof Productions is a Scottish television production company specialising in unscripted content. Founded in 2010 and based in Glasgow, it is the largest true indie in Scotland. The company's portfolio includes over 40 programme titles and 760+ hours of original programming. Key programme brands include 'Kirstie & Phil's Love It or List It' (now in its 12th series), 'Kirstie's Handmade Christmas' (10th series), 'Escape to the Farm with Kate Humble', 'Sunshine Getaways with Amanda Lamb', and 'A Country Life for Half the Price'. The company produces content across property, craft, food, travel, history, and documentary genres, working with UK broadcasters including Channel 4, Channel 5, BBC, and international networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Kirstie & Phil's Love It or List It Property programme where Kirstie Allsopp helps homeowners renovate their current homes while Phil Spencer presents alternative properties to tempt them to move. Commissioned by Channel 4, now in its 12th series (2015-Present).
• Kirstie's Handmade Christmas Annual festive craft programme featuring festive food, gifts, and decorations with expert crafters from around the country. Commissioned by Channel 4, now in its 10th series (2014-Present).
• Escape to the Farm with Kate Humble Lifestyle series following Kate Humble on her Welsh farm, showcasing farming life, animals, cooking, and local producers. Three series produced (2020-2023) for Channel 5.
• Sunshine Getaways with Amanda Lamb Holiday home search programme where Amanda Lamb, JB Gill and Sam Pinkham compete to find the best holiday rentals across Europe and the UK. 80 episodes (2022-2023) for Channel 5.
• A Country Life for Half the Price Series where Kate Humble guides families selling up and moving from town to country for half the price. Won BAFTA Scotland Best Features 2020 and RTS Scotland Factual Entertainment and Features 2020.
• Love It or List It: Brilliant Builds Revisits brilliant moments from Love It or List It, showing what happened next with families featured in the original series.
• Billionaire Blooms Behind-the-scenes look at high-end florists creating arrangements for super-rich clients, from weddings to luxury events. Aired on Channel 4 (2021-Present).
• Great British Dog Walks with Phil Spencer Walking series following Phil Spencer and his dog Luna along the Wainwright Coast to Coast Path, joined by celebrities and their dogs. Aired on More 4.
• Kirstie's Keep Crafting and Carry On Lockdown crafting series where Kirstie Allsopp creates crafts from home to inspire viewers during the COVID-19 pandemic.
• My Mortgage Free Home Amanda Lamb shows families how to achieve mortgage-free living by selling up and using home equity. Commissioned by Discovery+.
• Kate Humble: Green Life Good Life Series showcasing sustainable and low-impact living practices, co-produced with GroupM Motion Entertainment for Channel 5.
• Fill Your House for Free / Gok's Fill Your House for Free Uplcycling series where Kirstie Allsopp and Gok Wan stock a free shop with upcycled furniture to help families furnish their homes. Gok Wan version won RTS Scotland Daytime 2017 and On Screen Personality 2017.
• Building Dream Homes BBC Two series following architects from design through construction of residential projects including million-pound builds and extensions.
• Gok's Fill Your House for Free Gok Wan hosts this upcycling series filmed in Glasgow. Winner of RTS Scotland Daytime 2017 and On Screen Personality 2017.
• Phil Spencer's History of Britain in 100 Homes Phil Spencer tells the history of Britain through 100 extraordinary homes, from caves to castles. BBC Two series.
• Phil Spencer: Find Me a Home Documentary investigating homeless families in the UK. Winner of RTS Scotland Factual Entertainment and Features 2018.
• Adam Richman Eats Italy Food Network series with Adam Richman exploring Italian culinary heritage from Neapolitan Pizza to Bolognese. Commissioned by Discovery+ and Food Network.
• The One Show (BBC segments) Short-form segments for BBC's The One Show covering diverse subjects including innovation, culture and heritage.
• Quick Little Builds Small-scale renovation show featuring unusual builds including narrowboats, treehouses and bus conversions. Commissioned by HGTV.
• Phil Spencer Secret Agent Phil Spencer goes undercover to help homeowners sell difficult properties. 100 episodes (2011-2015).

Quantifiable outcome

• Produced over 760 hours of original programming
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• The Talent ManagercoreChannel Partner/ Reseller/ DistributorThe Talent Manager handles job advertising and CV storage/management for Raise the Roof Productions. Job seekers submit CVs through the platform, and the company reviews applications via this system for recruitment of employees, contractors, freelancers, and suppliers.
• GroupM Motion Entertainment LimitedminorStrategic or Co-development PartnerListed as co-producer for 'Kate Humble: Green Life Good Life' alongside Raise the Roof Productions for Channel 5. This is a co-production partnership for a specific programme.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Expectation Entertainment: UK independent production company producing entertainment, drama, and factual programming for UK and international broadcasters. Similar mid-sized UK indie profile with a focus on returning formats and premium broadcaster relationships.
• Love Productions: UK indie behind The Great British Bake Off, comparable in size with a similar format-driven factual/entertainment focus. One of the most directly comparable mid-sized UK indies, with a flagship returning brand on Channel 4.
• Studio Lambert: UK independent production company behind Gogglebox, Race Across the World, and other major factual/entertainment formats. Directly comparable mid-sized UK indie operating the same B2B commissioning model with major UK broadcasters.
• Tiger Aspect Productions: UK independent production company (part of Banijay UK) producing drama, comedy, and factual entertainment for major UK broadcasters. Directly comparable B2B factual/entertainment indie operating in the same commissioning landscape.
• Twofour Group: UK independent production company producing factual, lifestyle, and reality programming for major UK broadcasters. Comparable size and operating model to Raise the Roof, with a similarly diversified factual/entertainment slate across Channel 4, Channel 5, and BBC.
• Lion TV: UK independent factual production company producing documentaries and factual entertainment for UK and international broadcasters. Comparable mid-sized factual indie with a similar commissioning-led business model.

Broad incumbents

• ITV Studios: Production arm of ITV producing content across multiple genres including factual and entertainment formats for global distribution. Large incumbent broadcaster-affiliated group with overlapping factual/entertainment capabilities.
• BBC Studios: Commercial production arm of the BBC producing content for UK and international markets across multiple genres, including lifestyle/factual programming. Largest UK incumbent with extensive factual/entertainment capabilities.
• Banijay UK (Shine Group): Major global production group operating in the UK through Shine Group and other labels, producing a wide range of entertainment and factual content. Larger incumbent with overlapping capabilities in factual/lifestyle programming but operating across a much wider portfolio.
• All3Media: Global television production and distribution group with multiple UK production labels spanning factual, entertainment, and drama. Large incumbent with significant factual/entertainment portfolio across major UK broadcasters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RTRPGlasgow

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raise the Roof Productions