What New Pearl Group does

New Pearl Group (新明珠集团股份有限公司) is a Chinese building ceramics manufacturer founded in 1992 and headquartered in Foshan, Guangdong Province. It produces ceramic wall and floor tiles, large-format ceramic slabs, rock panels (including artistic panels), sanitary goods, and graphene-based smart heating panels, operating multiple production bases across Sanshui, Lubu, and Gaoyao with a workforce of 1,001–5,000 employees. The company holds more than 400 valid patents and led the development of China's national standard for ceramic slabs, signaling deep technical and regulatory authority in the sector.

The company's technology platform centers on a 5G Digital Demonstration Factory developed with China Aerospace Cloud Network (航天云网), integrating AI-driven quality inspection, digital twin technology, industrial big data, and HD fluorescent invisible anti-counterfeiting using AI plus blockchain. Its commercial model is B2B, targeting large engineering projects (e.g., Guangzhou Baiyun Airport T3 Terminal) and partnerships with state-owned construction firms (China Construction Eighth Bureau, Sichuan Huaxi Group), alongside a residential/retail channel for tiles, slabs, and sanitary goods. Revenue mechanics combine project-based system solutions under a stated "1+N Ecosystem" with traditional product sales; pricing is contract-driven for anchor accounts and channel-driven for residential volume.

Under the founder-chairman Ye Delin (叶德林) and president Liang Wangjuan (梁旺娟), the strategic posture emphasizes digital transformation, green and low-carbon manufacturing (including zero-carbon electric firing), and standards-led product leadership, with international outreach via exhibitions such as Bologna.

Name

New Pearl Group

Legal name

新明珠集团股份有限公司

Website

https://newpearl.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

New Pearl Group is a Foshan-based Chinese building ceramics manufacturer producing tiles, large-format slabs, rock panels, sanitary goods, and graphene heating panels for B2B construction projects and residential/dealer channels, with a 5G digital factory and standards-led product leadership.

Ownership category

akta.pro rank

Headquarters

HQ city

Foshan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Building Ceramic Products: Revenue from manufacturing and sales of ceramic tiles, slabs, and building surface decoration materials. Mainstream products include large-format ceramic slabs, super-large format tiles, graphene smart heating panels, anti-slip tiles, digital relief gold-effect slabs.
2. Systematic Solutions Services: Providing systematic solutions for building surface decoration including design consultation, engineering implementation, and integrated services for major engineering projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

New Pearl Group manufactures and sells ceramic wall and floor tiles, large-format ceramic slabs, rock panels, and sanitary ware products. The company positions itself as a building surface decoration system solutions provider, offering integrated products and design-implementation services for major engineering projects (airports, commercial complexes, highways) and residential/home decoration applications. Operations are powered by an industry-leading 5G digital demonstration factory integrating AI quality inspection, digital twin technology, and industrial big data.

Product overview

New Pearl Group operates as a building surface decoration system solutions provider, offering a comprehensive portfolio centered on ceramic tiles and rock panels (artificial rock slabs). The product ecosystem, branded as the "1+N Ecosystem," encompasses core ceramic products, graphene-based intelligent heating solutions, and artistic rock panel paintings for cultural/artistic applications. The company complements its manufacturing operations with digital transformation capabilities through its digital demonstration factory featuring 5G, AI, and digital twin technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Tiles and Slabs Building ceramic tiles and slabs serving as the company's core product line, providing systematic surface decoration solutions for residential and commercial construction projects, including large-format ceramic slabs, super-large format tiles, anti-slip tiles, and digital relief gold-effect slabs.
• Rock Panels (艺术岩板) Large-format ceramic rock panels used for wall and floor applications, including high-performance and design-focused variants for architectural projects. Includes full-body colored ceramic slabs with consistent surface texture after cutting and chamfering.
• Artistic Rock Panel Paintings (艺术岩板画) Artistic rock panel products featuring cultural and aesthetic designs developed in collaboration with artists for public art installations and high-end architectural projects. Used in major landmark projects such as Guangzhou Baiyun International Airport T3 Terminal.
• Graphene Intelligent Heating (新明珠智暖) Graphene-based heating products integrated with rock panels providing intelligent thermal management for residential home decoration and smart home applications.

Quantifiable outcome

• Two projects achieved 'International Leading' level technology assessment: High-definition fluorescent invisible anti-counterfeiting traceability system and Industrial big data ceramic lean production management system
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered strategic and core.

• Dama Life (达马生活)strategicStrategic or Co-development Partner · 24 July 2025Strategic cooperation signed between New Pearl Group and Dama Life (Beijing) Decoration Engineering Co., Ltd. in July 2025. The partnership focuses on joint development of industry-leading application research and benchmark IP product systems, mutual expansion of domestic and overseas markets, and exploration of innovative material applications. New Pearl's strong manufacturing capability provides important guarantee for implementation of excellent design concepts.
• China Construction Eighth Bureau (中建八局)coreStrategic or Co-development PartnerStrategic cooperation exploring deep integration between construction industry chain and green building materials. China Construction Eighth Bureau, as a leading construction enterprise, collaborates with New Pearl's intelligent manufacturing capabilities to jointly build green construction and contribute to high-quality development of the construction industry chain. Both parties aim to create more boutique engineering projects serving national major engineering needs.
• Sichuan Huaxi Group (四川华西集团)strategicStrategic or Co-development PartnerDelegation visit from Sichuan Huaxi Group to New Pearl Digital Demonstration Factory in January 2026. Huaxi Group recognized New Pearl's achievements in intelligent manufacturing, green building materials, and digital transformation. Both parties discussed deep integration of building space and green building materials, exploring cooperation in domestic boutique engineering and international engineering field resource integration.
• China Aerospace Cloud Network (中国航天云网)coreTechnology or IntegrationStrategic partnership for building industry-leading 5G digital demonstration factory. Through this cooperation, New Pearl integrated 5G communication, big data, digital twin, and AI technologies to achieve full-factory visualization monitoring and complete data integration across R&D, production, quality inspection, warehousing and logistics.
• Guangdong Provincial Department of Industry and Information Technology (广东省工信厅)strategicOthersGovernment partnership for new productive forces cultivation and new industrialization advancement. New Pearl Group participated in Guangdong's manufacturing transformation as a model enterprise for industrial digital transformation and high-quality development, receiving official recognition and support.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mona Lisa Group (蒙娜丽莎集团): Publicly listed Chinese ceramic tile and slab manufacturer with overlapping product portfolio (large-format slabs, ceramic tiles, rock panels). Competes head-to-head with New Pearl in the premium residential and commercial construction segments.
• Eagle Ceramics (鹰牌陶瓷): Long-established Chinese ceramic tile manufacturer with broad product portfolio across wall/floor tiles and sanitary ware. Directly comparable in product mix and customer segments, with similar focus on engineering and real estate projects.
• Dongpeng Holdings (东鹏控股): Major Chinese building ceramics and sanitary ware producer with deep distribution network and brand recognition. Directly comparable in ceramic tiles, sanitary goods, and engineering project sales, with stronger consumer brand presence.
• Hongyu Ceramic Group (宏宇陶瓷): Foshan-based building ceramics manufacturer with comparable scale, product range, and distribution in China. Direct competitor in ceramic tiles and large-format slabs for both residential and commercial construction.
• Marco Polo Ceramics (马可波罗陶瓷): One of China's largest building ceramic tile manufacturers, headquartered near Foshan. Directly competes with New Pearl across ceramic wall/floor tiles, large-format slabs, and engineering project supply, with similar B2B go-to-market in major Chinese infrastructure projects.
• Oceano Ceramics (欧神诺陶瓷): Chinese high-end ceramic tile brand specializing in large-format slabs and premium surfaces. Direct competitor in the same Foshan-area building ceramics cluster, targeting similar B2B engineering and high-end residential channels.

Broad incumbents

• TOTO Ltd. Global leader in sanitary ware and bathroom products. Overlaps with New Pearl's sanitary goods segment and competes in premium commercial construction and infrastructure projects across Asia.
• Mohawk Industries: World's largest flooring manufacturer with leading ceramic tile brands (Marazzi, Daltile). A broad incumbent that competes with New Pearl in international ceramic tile markets and sets global benchmarks in scale and digital manufacturing.

Emerging players

• RAK Ceramics: One of the world's largest ceramic tile and sanitary ware manufacturers, headquartered in the UAE with global distribution. Comparable in product breadth (tiles, sanitary ware, large-format slabs) and is expanding in Asian markets where New Pearl also operates.

Regional players

• SCG Ceramics (Siam Cement Group): Leading ASEAN building ceramics and sanitary ware producer with strong Southeast Asian footprint. Comparable product portfolio and large-scale manufacturing capability, providing cross-region competitive dynamics for any of New Pearl's international expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Pearl Group