Bonjour Brand

What Bonjour Brand does

Bonjour Brand is a Paris-headquartered creative incubation platform founded in 2014 by Jing Yang (杨晶) under the parent agency Bonjour Shanghai, with operational offices in Beijing and Shanghai. The company operates under the principle 'Design in France, Create in China', functioning as a curated matchmaking platform that connects 500+ French creators and brands with Chinese companies seeking cross-cultural product innovation and market entry. Its core offering is a co-creation incubator rather than a standalone software product: it facilitates product design partnerships, brand incubation, and distribution onboarding, anchored by a strategic partnership with Tmall (Alibaba Group) that has enabled 16 major French brands to enter the Chinese B2C marketplace and attract 10+ million fans.

The company's go-to-market combines channel partnerships (Alibaba/Tmall distribution) with event-driven outreach through its annual Bonjour Brand Forum, which has been hosted at progressively higher-prestige venues including Place Vendôme (2014), Palais de l'Assemblée du Peuple (2016), UNESCO Paris (2017), Hôtel de Ville de Paris (2018), and Centre Pompidou (2019). It is supported by Fondation Prospective et Innovation and endorsed by Philippe Starck, former French Prime Minister Jean-Pierre Raffarin, Paris Mayor Anne Hidalgo, Hennessy President Laurent Boillot, and Alibaba CMO Chris Tung. The revenue model is managed services / incubation retainers with no publicly disclosed pricing, and the product surface spans two related outputs: the Bonjour Brand Co-Creation Platform and a Co-Created Product Collection spanning nine named Chinese brand partners (Dao Xiang Cun, Wu Fang Zhai, Jin Zun, GuangZhou Resto, Xing Hua Lou, Zhi Wei Guan, Hua Mei, Jia Hua, Jin Jiu).

Customer segments are dual-sided: French creators and brands seeking Chinese market access, and Chinese brands seeking international design expertise and differentiation, with end-consumer reach claimed at 200+ million young Chinese consumers. The underlying technology stack is not disclosed, and no AI, software APIs, or proprietary digital tooling are mentioned. With 1-10 employees, the company operates as a boutique relationship-driven intermediary, and no revenue, funding rounds, or institutional investor ownership are disclosed.

Name

Bonjour Brand

Legal name

Bonjour Shanghai

Website

https://bonjourshanghai.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonjour Brand is a Paris-based creative incubation platform founded in 2014 that connects 500+ French creators with Chinese brands for cross-cultural product co-creation and Tmall (Alibaba) market entry, targeting 200+ million young Chinese consumers.

Ownership category

akta.pro rank

Product category

Cross-Border Brand Incubation Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Watch Battery, Strap/Bracelet & Crystal Service (CRAKALAF)

Keywords

• Brand incubation services
• Creative collaboration platform
• Cross-border branding
• Brand partnership facilitation
• Design co-creation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Platform Services: Bonjour Brand acts as an incubator and matchmaking platform connecting French creators with Chinese brands and markets through the Alibaba/Tmall ecosystem. Revenue appears to derive from facilitating co-creation partnerships and product incubation services rather than direct product sales.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Bonjour Brand is a creative incubator platform that connects French creators and brands with Chinese brands to co-create products under the principle "Design in France, Create in China." It provides matchmaking, product incubation, and brand facilitation services, and leverages a strategic partnership with Tmall (Alibaba Group) to bring the resulting co-created products to Chinese consumers. The company also operates the annual Bonjour Brand Forum at prestigious venues in Paris to foster France–China creative partnerships.

Product overview

Bonjour Brand operates as a single unified co-creation incubator platform that connects French creators and brands with Chinese brands for product development and marketing collaboration. The platform facilitates design partnerships under the 'Design in France, Create in China' principle, working with over 500 French creators and integrating with Tmall (Alibaba Group) to reach Chinese consumers. The platform hosts a Co-Created Product Collection featuring collaborations with various Chinese brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonjour Brand Co-Creation Platform Incubator platform facilitating creative collaborations between French creators/brands and Chinese brands, enabling product co-creation with the principle 'Design in France, Create in China', connecting 500+ French creators with Chinese brands and providing Tmall distribution access.
• Co-Created Product Collection A collection of co-created products resulting from partnerships between French creators and Chinese brands, featuring collaborations with brands such as Dao Xiang Cun, Wu Fang Zhai, Jin Zun, GuangZhou Resto, Xing Hua Lou, Zhi Wei Guan, Hua Mei, Jia Hua, and Jin Jiu.

Quantifiable outcome

• 16 major French brands entered Tmall with 10+ million fans attracted
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Tmall (Alibaba Group)coreChannel Partner/ Reseller/ DistributorBonjour Brand has a strategic partnership with Tmall, Alibaba's flagship B2C marketplace in China. This partnership enables French creators and brands to access Tmall's infrastructure and reach Chinese consumers. 16 major French brands have entered the platform, attracting over 10 million fans. The collaboration is central to Bonjour Brand's 'Design in France, Create in China' mission.
• Fondation Prospective et InnovationcoreStrategic or Co-development PartnerThe foundation supported the initiation of Bonjour Brand and is co-chaired by former French Prime Minister Jean-Pierre Raffarin. The foundation provides strategic support for France-China creative cooperation and design partnerships, endorsing Bonjour Brand as important for strengthening bilateral cooperation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Jing Daily: Media and insights platform focused on luxury and premium brands in China; adjacent to Bonjour Brand's market positioning, providing intelligence and visibility into French-China brand flows rather than operating as a co-creation intermediary.
• Vestiaire Collective: Global luxury resale marketplace with strong China exposure; comparable as a France-China luxury circulation platform, though operating in resale rather than co-creation.
• IDEO: Global design and innovation consultancy with capabilities in cross-cultural product co-creation; comparable as an adjacent design-services firm, though serving a much broader client base beyond the China market.

Broad incumbents

• Net-a-Porter (Yoox Net-a-Porter Group): Established luxury e-commerce platform connecting premium brands to consumers globally; conceptually overlaps as a foreign-brand-to-market distribution bridge but operates in fashion rather than F&B or lifestyle co-creation.
• Kering (luxury innovation programs): Kering runs innovation and sustainability initiatives aimed at brand differentiation and creative collaboration; conceptually overlaps with Bonjour Brand's brand-co-creation and premium positioning play.
• Galeries Lafayette (China operations): French department store with retail presence in China that curates and distributes French brands to Chinese consumers; comparable as a France-to-China brand bridge though via physical retail rather than co-creation incubation.
• Alibaba Tmall Global: Alibaba's flagship B2C marketplace and its international brand programs are Bonjour Brand's core distribution partner and direct ecosystem; they offer overlapping cross-border brand incubation capabilities at vastly greater scale and could also displace Bonjour Brand as an intermediary.
• LVMH La Maison des Startups: LVMH's startup incubation platform shares the luxury brand-co-creation orientation of Bonjour Brand (and counts Bonjour Brand customer Hennessy as part of LVMH), positioning it as a comparable luxury-adjacent innovation hub.

Direct peers

• Première Vision: French-headquartered fashion and textile industry platform that connects designers and brands with manufacturing and buyer networks; comparable as a curated B2B creative-to-market bridge though oriented to fashion rather than China-specific cross-border partnerships.
• Maison & Objet: A leading French design and lifestyle trade platform that connects French designers and maisons with international buyers; highly comparable as a French-rooted creative-to-market bridge, though it focuses on trade shows rather than China-specific incubation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIf6YUGmAerhDPtzIhU05Og
• Facebookfacebook.com/bonjourbrand
• LinkedInlinkedin.com/company/bonjourshanghai
• Instagraminstagram.com/bonjourbrand
• Xx.com/ShanghaiBonjour

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonjour Brand